---
title: 'Growth Lead, Subscription Products at Nothing'
canonical: 'https://feeny.ai/job/growth-lead-subscription-products-nothing-london-england-mmyy54sfh9ew'
type: 'job'
last_seen: '2026-09-10'
---

# Growth Lead, Subscription Products at Nothing

- **Company:** Nothing
- **Location:** London England, United Kingdom
- **Posted:** 2026-07-23
- **Last confirmed live:** 2026-09-10
- **Apply:** https://careers.nothing.tech/?gh_jid=4936067101

## Job description

## About Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

## About the team

Nothing makes hardware people care about. The next chapter is software you pay for — AI productivity products in a category full of well-funded incumbents moving fast. These aren't software-only products: a device and a subscription together, which makes growing them a different problem from anything else in the category, and one we're better placed to solve than most.

Labs is the team building it: a small, dedicated group inside the CEO's office that owns Nothing's subscription products end to end — the software, the subscription experience, and the recurring revenue that comes from it. Product, engineering, design and growth sit together in one team, with a direct line to the founder and no committee between an idea and a decision. Labs exists to build and prove new products, then graduate them into the wider business.

You'd join before there's a funnel to optimise. Year one isn't scaling channels — it's deciding what the acquisition system should be, proving it works at small numbers, then building it out.

## What you'll do

- Define who we're for. Identify and segment the professional audiences most likely to pay, work out where they already are, what makes them switch from a tool they already use, and which of them can pull others in behind them. Feed that back to Product so positioning and roadmap move together.
- Own positioning and messaging for each software product — what we say, to whom, and why anyone should believe it coming from a hardware brand.
- Design the acquisition system before there's traffic. Cohort selection for early access, the invite and referral mechanics, waitlist construction, the loops that turn a user into a source of new users. This is the core of the first year.
- Build the credibility layer. A paid product in a crowded category doesn't convert on our own claims. Earn independent, third-party proof — reviewers, creators, the places our audience actually checks — and treat it as a launch dependency, not a nice-to-have.
- Run the channels. Community, content, creator and media seeding, organic, and paid once it can earn its CAC. You'll have Nothing's marketing and DTC teams behind you for launch campaigns and the store experience, but the growth engine is yours to build and mostly yours to run. Small team, no agency to hide behind in year one.
- Own acquisition analytics. Define and instrument the top of the funnel: qualified signups by source and segment, channel CAC, referral coefficient, invite-to-purchase. Make channel and spend calls from the data and defend them to a CEO.
- Ship to dates that don't move. Software launches ride alongside hardware moments.

How this role works with Product

You partner with a Product Manager who owns the product itself, pricing and packaging, and what happens after signup — activation, conversion to paid, and retention. You own everything up to and including the decision to buy: who we're going after, what we say, where we say it, and the loops that compound. Clean line, one team, shared number.

## What we're looking for

- Typically 6+ years in growth or marketing, though what you've built matters more than the count.

Must have

- You've grown a consumer or prosumer subscription product — self-serve, individual buyers paying with their own money. B2B-only backgrounds aren't a fit.
- You've been the first, or close to it: founding marketer, first growth hire, or founding team at a company that went on to scale. You know the difference between building the machine and operating inside one.
- You've acquired users before there was a channel to scale — early access, community, seeding, referral, waitlists. Not just optimising an engine someone else built.
- You've worked hands-on in a small team, building your own stack and holding the work to a high bar. Big-company experience is welcome when it's paired with real 0→1 work.
- Fluent in channel economics: CAC by source, payback, cohort quality. You build your own dashboards.
- AI-native in how you work. You use AI to do the work of a bigger team — research, analysis, copy, automation — and hold that output to the same bar as your own. You'll be marketing an AI product to people who will notice if you don't.

Strong plus

- AI productivity, note-taking or adjacent prosumer software.

## How We Work

We build better tech by moving fast. That speed demands direct collaboration and shared creative energy. We believe the best work happens when we're together.

- Location: London (Kings Cross & Farringdon offices).

- Working Pattern: This is a full-time, in-office role (5 days a week). We move fast, and that means being physically present. We design flexibility around personal needs, but we focus on the magic that sparks when we’re all in the same room.

## About Nothing

## Company Overview
- **One-liner**: Nothing builds smartphones, audio products, and AI tools that look good and make life easier, aiming to make tech fun again for the next generation of creatives.
- **Entity Type**: Private (Series C funding, total $691.5M raised)
- **Headquarters**: London, United Kingdom
- **Founded**: 2020
- **Founders**: Carl Pei, Akis Evangelidis, David Sanmartín García, Steven Gao, Levi Li (among others)

## Core Business
- **Primary industry**: Consumer electronics (smartphones, audio wearables) with a growing focus on AI software.
- **Target customers**: B2C – design-conscious consumers, creatives, and tech enthusiasts globally, with a strong presence in India, Europe, and expanding in North America.
- **Mission/purpose**: “Make tech fun again” – rebel against the status quo by creating bold, beautiful, and unusual designs that aid creativity and reduce distraction.

## Products & Services
- **Phone (3a) / Phone (3a) Pro** – Mid-range smartphones (Snapdragon 7s Gen 3) with Essential Space AI. Launched March 2025.
- **Phone (3)** – Flagship smartphone (Snapdragon 8s Gen 4, Glyph Matrix LED, periscope telephoto camera). Launched July 2025.
- **Phone (4a) / Phone (4a) Pro** – Latest mid-range models launched March 2026.
- **Ear (3)** – True wireless earbuds with transparent design and active noise cancellation. Launched 2025.
- **Headphone (1)** – Over-ear headphones. Launched July 2025.
- **CMF by Nothing** – Budget-oriented sub-brand (spun off as a separate company in 2025) offering affordable design-led devices.
- **Nothing OS** – Custom Android skin focused on minimalism and speed.
- **Essential Space** – AI-powered content management tool (second memory) activated by a dedicated Essential Key.

## Market Standing
- **Valuation**: Not publicly disclosed (private company).
- **Key Metric (Revenue)**: $560M annual revenue (as of 2025–2026). Lifetime sales surpassed $1B by 2024.
- **Total Funding**: $691.5M across 11 rounds, including:
  - Seed (2020): $6.7M led by Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman.
  - Series B (2022): $70M.
  - Series C (2023): $96M led by Highland Europe.
  - Previous rounds included GV (Google Ventures), EQT Ventures, Tiger Global.
- **Notable Investors/Partners**: Highland Europe, GV, EQT Ventures, Tiger Global, Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman. In May 2026, Charli XCX became Global Brand Ambassador and shareholder.
- **Growth Signals**:
  - 1,278 employees (+33.4% YoY).
  - Fastest-growing smartphone brand in India (577% YoY growth in 2024).
  - Expanded to 60+ countries and opened flagship stores in London Soho and Bengaluru.
  - Active job postings up 100% YoY (42 open roles as of mid-2026).

## Competitive Advantages
- **Distinctive design language**: Transparent hardware, Glyph Interface (LED lighting on phone backs), and a rebellious aesthetic that stands out from incumbents.
- **Community co-creation**: A global community of 6M+ fans influence product development and marketing.
- **Essential Space AI**: A unique hardware + software integration (Essential Key) for on-device AI assistance, differentiating from standard Android offerings.
- **Talent density**: Heavily recruited from OnePlus, Apple, Xiaomi, OPPO, Amazon – strong engineering and design pedigree.

## Strategic Focus
- **AI integration**: Deepening Essential Space and AI tools across the product line, positioning Nothing as a “AI-first” consumer brand.
- **Global expansion**: Targeting the US market with the Phone (3) launch and building retail presence.
- **Sub-brand independence**: CMF by Nothing spun off into a standalone India-based company to capture budget segment without diluting the main brand.
- **Sustainability & longevity**: Offering 5 years of OS updates and a confirmed upgrade path for older devices.

## Why Work Here
- **Culture**: Nothing describes itself as “rebelling against the status quo” – a flat, creative environment where design and community matter. Emphasis on doing “the fun stuff big tech can’t.”
- **Work style**: Hybrid/office presence likely (London HQ, Bengaluru office, and other global hubs). Retail stores also operate in Soho and Bengaluru.
- **Growth opportunities**: Rapidly scaling company (33% headcount growth YoY) with roles in engineering, design, marketing, and sales across 60+ countries.
- **Notable perks**: Employee reviews (LinkedIn) rate compensation at 2.7/5 and culture at 2.3/5 – mixed sentiment, but the brand’s mission and product excitement are strong draws for design and engineering talent.
- **Recent hires**: Many ex-OnePlus, Apple, and Xiaomi employees; talent pool indicates a high-performance, hardware-focused environment.

## Sources
1. [nothing.tech](https://nothing.tech/about) – About Us page
2. [en.wikipedia.org](https://en.wikipedia.org/wiki/Nothing_(company)) – Wikipedia article
3. [uk.linkedin.com](https://uk.linkedin.com/company/nothingtech) – LinkedIn company page (financials, employees, reviews)
4. [builtin.com](https://builtin.com/company/nothing) – Built In company profile and perks
5. [careers.nothing.tech](https://careers.nothing.tech/) – Official careers page

## Other roles at Nothing

- [Ecommerce Executive](https://feeny.ai/job/ecommerce-executive-nothing-london-england-429ypg0wv684) — London England, United Kingdom
- [Head of People, India](https://feeny.ai/job/head-of-people-india-nothing-gurgaon-4ta05y1zvn4t) — Gurgaon, India
- [Product Manager, Subscription Products](https://feeny.ai/job/product-manager-subscription-products-nothing-london-england-ynwbek6wdpf4) — London England, United Kingdom
- [Marketing Project Manager](https://feeny.ai/job/marketing-project-manager-nothing-san-francisco-california-1myqsmkfxedx) — San Francisco California, United States
- [Head of Data](https://feeny.ai/job/head-of-data-nothing-london-england-wgncrp00cad7) — London England, United Kingdom
- [Senior E-commerce Manager](https://feeny.ai/job/senior-e-commerce-manager-nothing-london-england-jmc5es8egqce) — London England, United Kingdom
- [Account Manager, North America Carrier — 3–6 Month Consultancy](https://feeny.ai/job/account-manager-north-america-carrier-3-6-month-consultancy-nothing-san-0mywvecs5pt9) — San Francisco California, United States
- [Founding US People & Talent Partner](https://feeny.ai/job/founding-us-people-talent-partner-nothing-san-francisco-california-kk99v0xnxrx2) — San Francisco California, United States
- [Director of Business Development](https://feeny.ai/job/director-of-business-development-nothing-san-francisco-california-t23xtzcn9r2j) — San Francisco California, United States
- [Store Manager](https://feeny.ai/job/store-manager-nothing-san-francisco-california-x4gfg5tq5kfv) — San Francisco California, United States