--- title: 'Growth Manager: Activation & Retention - UAE at OKX' canonical: 'https://feeny.ai/job/growth-manager-activation-retention-uae-okx-dubai-7h5wqbqxt3q0' type: 'job' last_seen: '2026-09-11' --- # Growth Manager: Activation & Retention - UAE at OKX - **Company:** OKX - **Location:** Dubai, United Arab Emirates - **Posted:** 2026-08-19 - **Last confirmed live:** 2026-09-11 - **Apply:** https://job-boards.greenhouse.io/okx/jobs/7901413003 ## Job description ## Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. ## About the Opportunity This is an exciting opportunity to own and shape the end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key customer segments. The role combines strategic ownership with hands-on campaign execution, using data, experimentation, personalisation, and multi-channel CRM to identify and unlock growth opportunities. Working closely with Product, Data, Marketing, Compliance, Risk, and Customer Service, you’ll optimise customer journeys, improve campaign ROI, remove lifecycle friction, and build scalable growth programmes and processes in a fast-moving, regulated environment. ## What You’ll Be Doing Lifecycle Growth - Own the activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation. - Build segmented customer journeys across push, email, in-app messaging, SMS, incentives, and product experiences. - Develop onboarding, habit-building, churn-prevention, and win-back programmes for retail, high-value, dormant, and VIP segments. Campaign Management - Own the lifecycle campaign calendar and manage campaigns end to end: business case, brief, audience, budget, approvals, QA, launch, reporting, and post-campaign review. - Coordinate CRM, product, content, creative, and promotional campaigns, ensuring clear timelines, ownership, and compliance with UAE requirements. - Manage incentive economics and campaign ROI, balancing customer value, commercial impact, and operational complexity. Analytics and Operations - Use funnel, cohort, and behavioural analysis to identify drop-offs and prioritise the highest-impact opportunities. - Run hypothesis-led experiments across audience, message, timing, channel, offer, and product experience. - Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service to remove lifecycle friction and translate insights into roadmap recommendations. - Build scalable playbooks, dashboards, reporting standards, and operating processes for lifecycle growth. ## What We Look For In You - 4 - 8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations, with a measurable record of improving activation or retention. - Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent. - Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation. - Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an advantage. - Strong commercial judgement, project management, and cross-functional stakeholder leadership. - Excellent English communication skills and comfort operating in a fast-moving, regulated environment. Nice to Haves - Experience in crypto, fintech, payments, trading, marketplaces, or high-frequency consumer products. - Knowledge of the UAE customer and payments landscape; Arabic capability is an advantage. ## Perks & Benefits - Competitive total compensation package - L&D programs and Education subsidy for employees' growth and development - Various team building programs and company events - Wellness and meal allowances - Comprehensive healthcare schemes for employees and dependants - More that we love to tell you along the process! ## #LI-GB1 ## #LI-HYBRID Notice: All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's [Candidate Privacy Notice](https://www.okx.com/en-eu/help/okx-candidate-privacy-notice). ## About OKX ## Company Overview - **One-liner**: OKX is a world-leading digital asset exchange and Web3 platform offering spot and derivatives trading, a self-custody wallet, and decentralized application access to over 100 million users globally. - **Entity Type**: Private (venture-backed; last round $200M in March 2026) - **Headquarters**: Seychelles (legal entity: Aux Cayes FinTech Co. Ltd.) - **Founded**: 2017 - **Founders**: Star Xu ## Core Business - **Primary industry**: Cryptocurrency exchange, digital asset trading, Web3 infrastructure. - **Target customers**: B2C (retail traders, crypto enthusiasts) and B2B (institutions, high-frequency traders, liquidity providers). Serves both individuals and large institutions. - **Mission**: To reshape the world with crypto, contributing to every individual’s freedom, and to build a fairer, more transparent, and accessible society through blockchain technology. ## Products & Services - **Spot Trading**: Buy and sell over 300 cryptocurrencies with low fees. - **Derivatives**: Futures, options, and perpetual swaps for advanced trading strategies. - **Structured Products**: Yield-bearing products for passive income. - **OKX Wallet**: Self-custody Web3 wallet supporting dApps, DeFi, NFTs, and cross-chain swaps. - **OKX Pay**: Fiat on-ramp and payment infrastructure for seamless deposits. - **Institutional Services**: Ultra-low latency API connectivity, prime brokerage, and tailored liquidity solutions. - **Proof of Reserves**: Monthly public attestation of asset backing (1:1). ## Market Standing - **Valuation**: Not publicly disclosed. - **Key Metrics**: Over 100 million customers worldwide; 2,886 employees (as of mid-2026, +14.3% YoY); $200M total funding (venture round, March 2026). - **Notable Investors/Partners**: One undisclosed investor in the latest round. Partnerships include McLaren F1, Manchester City FC, Tribeca Film Festival. - **Growth Signals**: Expanded into Australia, Brazil, Netherlands, Singapore, and Turkey in the last year; plans to enter US, Belgium, and UAE. Active job postings: 246. Employee headcount grew 14.3% YoY. ## Competitive Advantages - **Liquidity & Low Fees**: One of the top crypto exchanges by trading volume with competitive fee structures. - **Transparency**: Monthly proof-of-reserves reports publicly verifiable. - **Security**: Multi-layer security, GSLB, distributed server clusters, and dedicated security engineering teams. - **Global Reach**: Available in over 180 countries/regions with localized support. - **Web3 Integration**: Deeply connected wallet bridging centralized and decentralized finance. ## Strategic Focus - **AI-Native Product & Engineering**: Investing heavily in AI agents, chatbots, and infrastructure for automated trading and user experience. - **Institutional Growth**: Expanding VIP relationship management, prime brokerage, and institutional-grade tools. - **Global Regulatory Compliance**: Obtaining licenses in new jurisdictions (e.g., Singapore, Turkey, Brazil) while maintaining a robust compliance center. - **Web3 Ecosystem**: Growing the OKX Wallet and dApp connectivity to drive DeFi adoption. ## Why Work Here - **Culture**: Values-driven environment with core principles: "WE before Me", "Do the right thing", and "Get things done". Emphasis on ownership, transparency, and innovation. - **Work Policy**: Hybrid/office roles across multiple global hubs (Singapore, Hong Kong, San Jose, Dubai, etc.). Remote flexibility varies by role. - **Perks**: Competitive benefits including learning budgets, team events, and the "Supernova Program" for early-career talent. Engineering teams work on cutting-edge blockchain and AI problems. - **Engineering Culture**: Strong focus on AI-native development, Rust/Java/Go, mobile infrastructure, and security. High percentage of technical roles (721 engineers, 10% of workforce). - **Growth Opportunity**: Rapidly scaling company with global expansion, offering cross-functional mobility and exposure to senior leadership. ## Sources 1. [okx.com - About & Careers](https://www.okx.com/en-us/join-us) 2. [LinkedIn - OKX Company Page](https://www.linkedin.com/company/okxofficial/jobs) 3. [Greenhouse - OKX Job Board](https://job-boards.greenhouse.io/okx) 4. 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