---
title: 'Growth Manager - Campaigns & Analytics at Paytm'
canonical: 'https://feeny.ai/job/growth-manager-campaigns-analytics-paytm-noida-e73y216bjgps'
type: 'job'
last_seen: '2026-09-07'
---

# Growth Manager - Campaigns & Analytics at Paytm

- **Company:** Paytm
- **Location:** Noida, India
- **Work type:** onsite
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/paytm/fa5befe1-43f5-417f-a1de-a989264e1871

## Job description

Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams.

## Key Responsibilities -

Own end-to-end cohort analytics across the user lifecycle - acquisition, activation, engagement, and churn - and translate insights into actionable growth strategiesDesign and maintain user scoring models (engagement, propensity-to-invest, churn risk) to enable intelligent segmentation and personalised CRM campaignsBuild and manage data pipelines and Looker Studio dashboards to provide self-serve reporting for growth, CRM, and leadership teamsDevelop and iterate on multi-touch campaign attribution models and Customer Lifetime Value (CLTV) frameworks to measure ROI and guide retention investmentDefine audience segments, trigger logic, and data contracts for CRM automation tools (Seller Panel / CleverTap or equivalent) to enable precise, data-driven campaign executionCreate and own structured PowerPoint decks for weekly, monthly, and quarterly business reviews - synthesising data into crisp narratives for leadership and cross-functional stakeholdersDrive standardised processes for campaign planning, data QA, A/B test design, and performance reporting across the growth function

Who We're Looking For 3–6 years of experience in growth analytics, CRM analytics, or a data specialist role, preferably in fintech, consumer internet, or BFSI Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural segmentation models Experience with BI and visualisation tools - Looker Studio, Tableau, Power BI, or equivalent - and the ability to build leadership-ready dashboards independently Good understanding of stock markets, investment products (equities, mutual funds, derivatives), and investor behaviour - essential to contextualise growth metrics within Paytm Money's product ecosystem. Proven ability to build and present structured, insight-driven PowerPoint decks for senior stakeholders and business reviews. Graduate from a reputed institution, or equivalent practical experience in a high-growth startupPrior experience in a fintech or wealth-tech environment with working knowledge of CRM platforms (MoEngage, CleverTap, or similar) is strongly preferred

-

## About Paytm

## Company Overview
- **One-liner**: Paytm is India’s leading full-stack payments and financial services platform, enabling digital payments for consumers and merchants while distributing loans, insurance, and investment products.
- **Entity Type**: Public (NSE: PAYTM)
- **Headquarters**: Noida, Uttar Pradesh, India
- **Founded**: 2010
- **Founders**: Vijay Shekhar Sharma

## Core Business
- **Primary industries**: Payments, Financial Services, Marketing Services
- **Target customers**: B2C (consumers) and B2B (MSMEs, enterprises, online platforms)
- **Mission/purpose**: “To bring 500 million unserved and underserved Indians to the mainstream economy.” [paytm.com/about-us](https://paytm.com/about-us)

## Products & Services
- **Payment Services (Consumer & Merchant)**: QR code payments, Soundbox devices (with real‑time audio confirmation), All‑in‑One POS terminals, online payment gateway, UPI (including UPI Lite), and card acceptance. _Type_: Hardware + SaaS platform.
- **Financial Services Distribution**: Merchant loans, personal loans, insurance, and equity broking (via Paytm Money). _Type_: Service / marketplace.
- **Marketing Services**: Advertising, travel ticketing (bus, movies, flights), deals & gift vouchers. _Type_: Platform / marketplace.
- **Paytm Money Ltd**: Investment platform for mutual funds, stocks, NFOs. _Type_: App / brokerage.

## Market Standing
- **Valuation / Market Cap**: Not disclosed in provided sources (publicly traded; market cap fluctuates).
- **Key Metric**: Annual revenue estimated at **$758.2M** (LinkedIn, 2025); 39,368 active on‑roll employees in FY 2025. [linkedin.com/company/paytm](https://linkedin.com/company/paytm)
- **Notable Investors / Partners**: Not listed in provided sources (historically backed by SoftBank, Ant Financial, etc. – not verifiable from search results).
- **Growth Signals**: 18.7% YoY headcount growth (+4,811 people); serves **44M+ merchants** and **300M+ consumers**; deepened penetration in tier‑2/3 cities; successfully transitioned to a Third‑Party Application Provider (TPAP) for UPI under a multi‑bank model. [paytm.com/about-us](https://paytm.com/about-us), [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Competitive Advantages
- **Full‑stack merchant payments leader** – owns the merchant relationship, aggregates all major payment instruments, negotiates rates, and provides cutting‑edge hardware (Soundbox, POS).
- **AI‑powered operations** – in‑house platforms Paytm ARMS (merchant lifecycle insights) and Periscope (fraud detection) automate onboarding, segmentation, pricing, and retention.
- **Largest fleet of Soundbox devices** on the street, creating a sticky subscription revenue stream.
- **Massive two‑sided ecosystem** (consumers + merchants) enabling high‑margin cross‑sell of loans, insurance, and marketing services.

## Strategic Focus
- **Payment‑led growth** – continue strengthening merchant payment leadership and expanding the omni‑channel platform.
- **Scale high‑margin financial services** – loan distribution, insurance, and equity broking.
- **Embed an AI‑first approach** across all products and internal processes to drive operating leverage.
- **Explore international expansion** of its technology‑led merchant payments and financial services distribution model. [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Why Work Here
- **Benefits**: Medical insurance for self & family, wellness webinars, mental health support, maternity/paternity benefits, ESOPs, annual bonus, car lease, mobile device lease, employee discounts (Paytm Xtras), learning reimbursement, internal job mobility. [paytm.com/careers](https://paytm.com/careers)
- **Culture**: Innovation‑driven, purpose‑oriented (“simplify lives and fuel growth for millions”), with a strong emphasis on AI and technology. [paytm.com/careers](https://paytm.com/careers)
- **Work policy**: Most roles are **on‑site** (Noida, Mumbai, and other locations). [jobs.lever.co/paytm](https://jobs.lever.co/paytm)
- **Engineering culture**: Self‑driven learning, internal mobility, and the opportunity to work on products used by hundreds of millions of users.

## Sources
1. [Paytm Careers Page](https://paytm.com/careers)
2. [Paytm Job Openings (Lever)](https://jobs.lever.co/paytm)
3. [Paytm About Us](https://paytm.com/about-us)
4. [Paytm LinkedIn Profile](https://linkedin.com/company/paytm)
5. [Paytm Annual Report FY2024‑25 (PDF)](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Other roles at Paytm

- [Product Management - Senior Product Manager - Risk](https://feeny.ai/job/product-management-senior-product-manager-risk-paytm-bengaluru-qj6w2m3ysmrt) — Bengaluru, India
- [Risk Management - Broking](https://feeny.ai/job/risk-management-broking-paytm-mumbai-f263kdhccd8r) — Mumbai, India
- [Product Management- Paytm Insurance I Exp- 6-8 Years](https://feeny.ai/job/product-management-paytm-insurance-i-exp-6-8-years-paytm-noida-ft9c05d463w5) — Noida, India
- [Product Management - Senior Product Manager - Lending](https://feeny.ai/job/product-management-senior-product-manager-lending-paytm-noida-f4kaphr9234a) — Noida, India
- [Product Management - Senior Product Manager - EDC Product](https://feeny.ai/job/product-management-senior-product-manager-edc-product-paytm-noida-rqkmvzqj1egc) — Noida, India
- [Product Management - Senior Product Manager (AI) - Risk](https://feeny.ai/job/product-management-senior-product-manager-ai-risk-paytm-bengaluru-3e5rh3t01b93) — Bengaluru, India
- [Intern - Admin and Operations](https://feeny.ai/job/intern-admin-and-operations-paytm-noida-221x9r3sty5b) — Noida, India
- [Process Trainer - Manager - Lending (West)](https://feeny.ai/job/process-trainer-manager-lending-west-paytm-mumbai-sj5snwqns5g5) — Mumbai, India
- [Program Management – Lending(Sales Planning & Distribution Strategy)](https://feeny.ai/job/program-management-lending-sales-planning-distribution-strategy-paytm-mumbai-jj3ktz7qv2rg) — Mumbai, India
- [Risk Analyst](https://feeny.ai/job/risk-analyst-paytm-bengaluru-5r308snexzz9) — Bengaluru, India