---
title: 'Growth Manager, Organic at Leland'
canonical: 'https://feeny.ai/job/growth-manager-organic-leland-lehi-sh3v4sctb1as'
type: 'job'
last_seen: '2026-09-13'
---

# Growth Manager, Organic at Leland

- **Company:** Leland
- **Location:** Lehi, UT
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-03-22
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/leland/15520cfa-2271-452f-9ab5-a07506c6bcb8

## Job description

Leland is building the home for ambition in the age of AI. We connect people with the experts, programs, and communities they need to land the job, get into the school, or upskill for a world being rewritten by AI. We help businesses become AI-native through training, hiring, and infrastructure. Since our founding in 2021, we've helped tens of thousands of people reach their most ambitious goals and raised $19M from world-class investors. Ambition is sacred to us, and we've built a product that takes that seriously. We're looking to add an ambitious Growth Manager to our hard-working growth team. This person will take ownership of all of Leland's organic channels, primarily focusing on establishing the organic social function. If you are an aggressive, creative, and driven executor who wants to build a killer organic growth engine and team, you will love this role. Leland is growing very quickly and we are on a mission to help everyone reach their career and educational goals.

## Responsibilities

- Build and optimize scalable content systems and teams to amplify the Leland brand
- Own and >10x existing social growth channels leveraging AI, tools, contractors, etc.
- Identify and experiment with new social growth channels, content types, viral loops, and tactics
- Dive deep into platform ecosystems and algorithms to determine winning strategies
- Leverage data to measure results, learn quickly, and iterate on what's effective
- Work cross-functionally across the growth, product, and operations teams to support broader growth initiatives
- Help craft Leland's brand, voice, and reputation online

## Qualifications

- Experience in marketing, content, growth, consulting, strategy or similar roles
- Strong writing and storytelling skills
- Deep understanding of or desire to learn platform algorithms, content formats, and what drives organic distribution
- Data-driven approach to content: you set goals, measure performance, and iterate quickly
- Rigorous testing mentality: you form hypotheses, run structured experiments, and use results to drive decisions rather than gut alone
- High-agency owner who takes full accountability for outcomes, moves without waiting for permission, and finds a way to get things done
- Thrives in a fast-moving, ambiguous environment and can prioritize without much hand-holding

Why Leland?

- The chance to join a world-class team helping people achieve their career and educational dreams
- Work in a collaborative, high-energy environment where your contributions have a direct impact
- Operate in a fast-paced, AI-native environment
- We don't hire people who merely want to work for a great company; we hire people who want to make a great company

Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.

## About Leland

## Company Overview
- **One-liner**: Leland is a marketplace and platform that connects ambitious individuals and businesses with expert coaching, courses, content, and community to achieve career and education goals, and now helps organizations become AI-native through training, services, and talent.
- **Entity Type**: Private (Series A; raised $12M in November 2024 led by Forerunner, with total funding of $29.1M including debt financing) [linkedin.com](https://www.linkedin.com/company/joinleland)
- **Headquarters**: Stanford, California, USA (primary HQ) with a major office in Lehi, Utah [linkedin.com](https://www.linkedin.com/company/joinleland)
- **Founded**: 2021
- **Founders**: John Koelliker (CEO & Co-Founder), Zando Ward (CTO & Co-Founder) [linkedin.com](https://www.linkedin.com/company/joinleland)

## Core Business
- **Primary industries**: Professional training and coaching, career development, AI upskilling and transformation services
- **Target customers**: B2C (individuals seeking career transitions, school admissions, professional development) and B2B (enterprises needing AI-native workforce training, agentic workflows, and AI-specialized talent)
- **Mission**: "Unlock human potential" — Leland aims to be the home for ambition in a world being rewritten by AI [joinleland.com](https://www.joinleland.com/home-for-ambition)

## Products & Services
- **Consumer Marketplace**: Connects users with thousands of expert coaches across 50+ categories (MBA admissions, career pivots, test prep, leadership) and provides courses, content, and community events. Serves 100,000+ users in 70+ countries [fastaijobs.com](https://www.fastaijobs.com/companies/leland)
- **Leland for Business (leland.ai)**: Three-tier offering for companies:
  - *AI Builder Program* (training) – teaches teams to ship real AI agents and workflows; graduates report 5–20x impact
  - *AI Services* – scopes, builds, and runs agentic workflows and AI-native infrastructure
  - *AI Talent* – places proven AI-native operators onto full-time teams [joinleland.com](https://www.joinleland.com/)
- **Upcoming Platform Features**: Community feeds, career agents, opportunity graph, expert monetization (subscriptions, content, custom agents) [joinleland.com](https://www.joinleland.com/home-for-ambition)

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding of $29.1M (as of 2025) [linkedin.com](https://www.linkedin.com/company/joinleland); annual revenue not disclosed
- **Notable Investors/Partners**: Contrary (seed lead), Forerunner (Series A lead), plus investors from Bain, McKinsey, Goldman Sachs alumni network. Trusted by teams at Google, JP Morgan, and Bain [joinleland.com](https://www.joinleland.com/)
- **Growth Signals**: Headcount of 274 employees (+56.3% YoY) [linkedin.com](https://www.linkedin.com/company/joinleland); LinkedIn followers grew 98.7% YoY to ~37,000; over 500 AI experts trained; public commitment to retrain 100M+ people on AI (counter already past 230,000) [joinleland.com](https://www.joinleland.com/home-for-ambition); 27 active job postings (+145% YoY) [linkedin.com](https://www.linkedin.com/company/joinleland)

## Competitive Advantages
- **Network effects**: Marketplace with thousands of vetted coaches and a growing community of ambitious professionals creates strong switching costs
- **Early mover in AI upskilling**: Launched AI Builder Program and leland.ai before many competitors, with proven results (5–20x productivity gains) [joinleland.com](https://www.joinleland.com/)
- **Brand trust**: Partnerships with elite firms (Google, JP Morgan, Bain) and a high-quality coach network sourced from top companies [joinleland.com](https://www.joinleland.com/)
- **Full-stack approach**: Covers consumer coaching, enterprise training, AI services, and talent placement — a rare combination in the professional development space

## Strategic Focus
- **AI-native transformation**: Doubling down on AI upskilling for both consumers and businesses; launching new platform features (career agents, opportunity graph, expert monetization) [joinleland.com](https://www.joinleland.com/home-for-ambition)
- **Scaling the business offering**: Expanding leland.ai to serve more enterprises with training, services, and talent pipelines
- **Global reach**: Already operating in 16 countries; plans to retrain 100M+ people globally on AI [joinleland.com](https://www.joinleland.com/home-for-ambition)

## Why Work Here
- **Culture**: High-velocity, high-accountability environment described as "a pace most companies can't sustain" with a focus on shipping constantly and holding a high bar [careers.joinleland.com](https://careers.joinleland.com/)
- **Location & Work Policy**: Primarily in-person at the Lehi, UT office; the company believes "the best work happens when talented people are in the same room" [careers.joinleland.com](https://careers.joinleland.com/)
- **Perks & Benefits**:
  - Stock options for all full-time employees
  - 12 weeks paid maternity leave, 6 weeks paternity leave
  - Comprehensive health, dental, vision coverage (majority of premiums covered)
  - Onsite gym in Lehi office
  - Catered lunch twice a week
  - Flexible PTO + 14 paid holidays (including year-end shutdown)
  - $100K life insurance, HSA/FSA
  - Free monthly coaching session through Leland [careers.joinleland.com](https://careers.joinleland.com/)
- **Engineering Culture**: Small, fast-moving team; values include "Simplify and Ship It", "Bold Swings, Often", "Everyone a Builder" — strong ownership and impact [careers.joinleland.com](https://careers.joinleland.com/)
- **Growth Opportunity**: Rapidly scaling company (headcount +56% YoY) with many open roles across sales, marketing, operations, product, and technical teams [linkedin.com](https://www.linkedin.com/company/joinleland)

## Sources
1. [careers.joinleland.com](https://careers.joinleland.com/)
2. [joinleland.com](https://www.joinleland.com/)
3. [linkedin.com](https://www.linkedin.com/company/joinleland)
4. [fastaijobs.com](https://www.fastaijobs.com/companies/leland)
5. [joinleland.com/home-for-ambition](https://www.joinleland.com/home-for-ambition)

## Other roles at Leland

- [Consumer Account Executive](https://feeny.ai/job/consumer-account-executive-leland-lehi-cz1s702kdrk3) — Lehi, UT
- [Software Engineer](https://feeny.ai/job/software-engineer-leland-lehi-aaypvqrzrv8w) — Lehi, UT
- [Growth & Ops Intern: Courses & Events](https://feeny.ai/job/growth-ops-intern-courses-events-leland-lehi-1gnh4663k6za) — Lehi, UT
- [B2B Account Executive](https://feeny.ai/job/b2b-account-executive-leland-lehi-k4qbzjs829h6) — Lehi, UT
- [Art Coach](https://feeny.ai/job/art-coach-leland-united-states-880n26zp2v2b) — United States
- [Car Expert](https://feeny.ai/job/car-expert-leland-united-states-bjb6rehprkfb) — United States
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- [DIY Coach](https://feeny.ai/job/diy-coach-leland-united-states-1ts43jf7rvqf) — United States
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