--- title: 'Growth Marketer - Digital Marketing at Vogo' canonical: 'https://feeny.ai/job/growth-marketer-digital-marketing-vogo-dallas-d20skjs0d42t' type: 'job' last_seen: '2026-09-08' --- # Growth Marketer - Digital Marketing at Vogo - **Company:** Vogo - **Location:** Dallas, TX - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-03-10 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/vogo/b8b905e7-e6b9-4ee0-92ef-bcc7b3416ce3 ## Job description ## About Vogo Vogo is a global travel platform that brings all types of accommodations into one place, making it easy for travelers to find the perfect stay. From downtown hotels and luxury resorts to private vacation rentals and remote cabins, Vogo offers the widest selection of accommodations worldwide. Vogo's proprietary technology then scans billions of data points to surface the best deals across millions of properties, streamlining discovery, and booking for every traveler. Since launching out of Wilbur Labs in 2018, Vogo has rapidly become one of the most trusted travel platforms globally, surpassing $1 billion in gross bookings in just two years. Vogo is headquartered in Dallas and led by a team of travel industry veterans. ## About this Role Vogois seeking a Growth Marketer to help shape the growth trajectory of VacationRenter’s digital user acquisition efforts. This is a high-impact position where you'll own strategy, execution, and optimization across a wide range of digital marketing channels. Your primary mission: drive high-quality traffic and ultimately convert users into loyal travelers. You’ll lead initiatives to identify new digital channels to test as well as lead optimization and expansion of existing non-SEM performance marketing channels. In the near future, you will also drive mobile app downloads and activations via channels such as Apple Search Ads, Google App Campaigns, and Meta. You’ll partner closely with product, analytics, and engineering teams to build scalable acquisition funnels, optimize conversion events, and ensure full-funnel tracking and attribution. The ideal candidate is someone who thrives in fast-paced start up environments, loves experimentation, and can think both strategically and tactically. You should bring a strong analytical mindset, creative testing instincts, and a passion for building performance marketing programs that move the needle. This role is ideal for a self-starter who’s excited to take ownership, test aggressively, and help shape how millions of users find and book their next vacation. This role will report directly to the Head of Growth. This is a full-time hybrid position, based in Dallas. Role & Responsibilities: - Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.) - Develop and manage growth strategies for marketing channels and eventually app - Build and execute a performance media strategy - Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally - Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking - Lead experimentation across creatives, bidding strategies, audiences, and channels - Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards - Monitor and report on campaign performance, uncover insights, and iterate quickly Minimum Qualifications: - 5–7+ years of experience in growth or performance marketing - Proven track record of scaling paid campaigns efficiently across multiple channels - Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce - Strong analytical mindset with comfort in A/B testing and data analysis - Excellent communication skills and ability to work cross-functionally - Experience with emerging technologies, including AI to automate workflows and increase efficiency - Startup or high-growth company experience is a plus Preferred Qualifications & Prior Experience: - Prior startup experience working at an early-stage company - Background in the travel industry - Demonstrated experience creating and optimizing successful marketing campaigns - Prior experience working on search experience or marketplace products - Experience with marketing attribution modeling - Complex advertising account management experience - Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel) - Experience leveraging AI tools to generate marketing content (static image and short-form video) - Prior experience working with multiple brands Benefits & Perks: - Competitive salary + equity - Top-tier laptop provided100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans - 401(k) with company match - Unlimited, guilt-free vacation days - Annual wellness stipend (gym + other wellness activities) - Monthly house cleaning stipend - Annual travel allowance - Monthly cell phone & internet usage stipend - Charity donation company match - Employee referral bonus - Team offsites/activities ## About Vogo ## Company Overview - **One-liner**: Vogo is a global travel platform that aggregates all types of accommodations—from hotels and resorts to vacation rentals and RVs—into a single search and booking experience. - **Entity Type**: Private (startup studio-backed, no public funding rounds disclosed) - **Headquarters**: Dallas, Texas, United States - **Founded**: 2018 - **Founders**: Launched out of Wilbur Labs; individual founders not publicly listed ## Core Business - **Primary industry**: Online travel booking / Travel technology - **Target customers**: B2C (travelers) – leisure and business travelers seeking accommodation discovery and booking - **Mission or purpose**: "Bringing all types of accommodations into one place, making it easy for travelers to find the perfect stay" – powered by technology that scans billions of data points to surface the best deals. ## Products & Services - **[Vogo Platform]**: Web and mobile marketplace for booking hotels, resorts, vacation rentals, cabins, and RV rentals. Proprietary price-comparison engine and smart curation. Type: SaaS / Online Marketplace. - **[Onsite Booking]**: Launched globally in 2024 with select partners, allowing users to book directly through the platform without redirecting to third-party sites. Type: Feature / Service. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Surpassed $1 billion in gross bookings within two years of launch (by 2020) – one of the fastest travel startups to reach that milestone. - **Notable Investors/Partners**: Wilbur Labs (startup studio that launched the company); no external investors named in available sources. - **Growth Signals**: - Rebranded from VacationRenter to Vogo in 2025. - Global reach: 9.8M+ properties across 200+ countries and territories, supporting 20 languages and 34 currencies. - Rapid headcount increase? LinkedIn shows 18 employees (monthly follower growth +54.7%), but company is actively hiring multiple roles. - Expanded into RV rentals in 2020, becoming the first platform to include RVs alongside traditional accommodations. ## Competitive Advantages - **Widest selection**: Aggregates hotels, vacation rentals, and RVs in one search – a unique combination in the travel space. - **Proprietary data engine**: Scans billions of data points to surface the best deals across millions of properties. - **Trust and curation**: Smart rankings and reviews help travelers discover relevant options. - **Speed of growth**: Achieved $1B in gross bookings faster than any previous travel startup, indicating strong product-market fit. ## Strategic Focus - **Current priorities**: Expanding the onsite booking feature globally, deepening inventory partnerships, and simplifying the booking experience across all accommodation types. - **Direction for growth**: Continued global expansion and technology investment to make travel discovery frictionless. ## Why Work Here - **Culture highlights**: Values "passionate self-starters" who want to "tackle big problems" and "disrupt the status-quo." Emphasizes removing hassles from everyday life, mirroring the product philosophy. - **Remote/hybrid/office policy**: Hybrid – roles in Dallas, TX (e.g., Senior Backend Engineer, Growth Marketer) listed as "Hybrid — Full-Time Dallas, TX." - **Notable perks and benefits** (from Vogo careers page): - Comprehensive medical, dental, and vision coverage for employees and dependents - 401(k) plan with company match - Wellness stipend - Monthly house cleaning stipend - Unlimited vacation (guilt-free time off) - Travel and lodging stipend - Charity donation match - **Engineering culture**: Actively hiring Senior Backend Engineer; uses AI tools in hiring process but final decisions are human. Team is lean (18 employees), with a high proportion of technical roles (36% of workforce). ## Sources 1. [vogo.com – About Us](https://www.vogo.com/about) 2. [vogo.com – Careers](https://www.vogo.com/careers) 3. [LinkedIn – Vogo](https://linkedin.com/company/vogo-com) 4. [Lever – Vogo Jobs](https://jobs.lever.co/vogo) 5. [Built In – Vogo](https://builtin.com/company/vogo) ## Other roles at Vogo - [Group Product Manager](https://feeny.ai/job/group-product-manager-vogo-dallas-vtb32q960p7a) — Dallas, TX - [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-vogo-dallas-4qnc88942t9y) — Dallas, TX