---
title: 'Growth Marketer at Dovetail'
canonical: 'https://feeny.ai/job/growth-marketer-dovetail-sydney-p53tc2b9sqdt'
type: 'job'
last_seen: '2026-09-14'
---

# Growth Marketer at Dovetail 

- **Company:** Dovetail 
- **Location:** Sydney, Australia
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/dovetail/21b93d7c-f871-474f-89f4-962aa93e5b77

## Job description

Dovetail is the Customer Intelligence Platform for the entire organization. We unify fragmented feedback from every touchpoint, including sales calls, support tickets, and research, into a single AI-powered intelligence layer that empowers every team to build, sell, and serve with confidence. Founded in 2017, we are a team of 100+ across our offices in Sydney and San Francisco, working with thousands of teams from Fortune 500 companies to the world’s most innovative startups. The best never guess. We help teams turn the noise of thousands of customer interactions into the signal required to move faster, prioritize better, and drive revenue.

## About the role

As our Growth Marketer, you will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail’s acquisition and lifecycle growth engine. You’ll own paid acquisition and email end to end, from channel strategy and budget allocation through to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance. You’ll start with high-intent search, account-targeted paid social, retargeting, and the email programs that turn interest into action, then open new channels when the evidence supports it. This is a senior individual contributor role for a builder. You’ll set direction, work directly inside the platforms, and turn what works into a repeatable system. This is a full-time in person-first role (in office 4 days a week), working from our Surry Hills HQ.

## What you’ll do

- Own paid acquisition. Set the channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and selected emerging channels. Know what is running, why it is running, and how it is performing.
- Run campaigns hands-on. Build and optimize campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths. Fix problems in the account yourself rather than waiting for an agency report.
- Own email and lifecycle marketing. Build the journeys that move prospects from first signal to qualified opportunity, including nurture, behavioral triggers, campaign follow-up, re-engagement, and database activation. Own segmentation, testing, deliverability, measurement, and the systems behind them.
- Turn performance into better creative. Partner with Creative and Product Marketing to build a fast learning loop across message, format, audience, and offer. Explain why a concept worked so the insight improves the next campaign, not only the next ad.
- Improve the post-click journey. Partner with Web to ship landing pages, forms, and conversion experiments that match the intent behind each campaign. Own the commercial hypothesis and performance readout from click through qualified opportunity.
- Build a high-velocity testing practice. Set clear hypotheses and decision rules before launch. Test channels, queries, audiences, creative, offers, landing pages, email journeys, and bid strategies. Scale what works, and stop what does not.
- Connect spend to pipeline. Partner with Revenue Operations and Data to build trustworthy tracking, attribution, dashboards, and feedback loops. Measure success through qualified pipeline, customer acquisition cost, and revenue, not clicks or lead volume.
- Build an AI-powered growth system. Design and operate the workflows, prompts, agents, and tooling that improve campaign production, lifecycle orchestration, monitoring, analysis, creative iteration, and reporting. Partner with Engineering and Web to automate work that should not stay manual.

## Skills and experience

- Paid acquisition depth. Experience in growth or performance marketing, ideally in B2B SaaS, with direct operating experience across Google Ads and LinkedIn Ads. Experience with Meta, YouTube, Reddit, programmatic, or emerging AI search surfaces is useful.
- Email and lifecycle depth. Experience building segmented B2B journeys across nurture, campaign follow-up, re-engagement, and behavioral triggers. You understand deliverability, testing, automation, and how email contributes to pipeline across a considered buying journey.
- Commercial ownership. A track record of managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue. You can show where you scaled spend, where you held it, and where you stopped.
- AI fluency as craft. Hands-on with modern AI tools such as Claude or ChatGPT, with examples of workflows, agents, and prompts you have improved over time. You see AI as a system to operate, not a button to press.
- A systems and tooling builder. Comfortable owning the paid and lifecycle stack end to end, including campaign taxonomy, conversion events, pixels, conversion APIs, audience sync, email automation, and source-of-truth reporting.
- Strong analytical judgment. You can interrogate funnel data, separate signal from noise, and turn a performance readout into a clear decision. You understand attribution’s limits and know when the evidence is strong enough to act.
- Creative taste. You can judge the message, hook, visual, offer, and landing-page experience, then give clear direction on what needs to change. You do not treat creative as an input someone else owns.
- Hands-on in the weeds. You audit the account, build the audience, write the ad, inspect the tracking, review the landing page, pull the data, and ship the next test. You do the work, not just direct it.
- A strong cross-functional collaborator across Demand Generation, Product Marketing, Creative, Web, Revenue Operations, Data, Sales, and Engineering.
- Bias to action. You would rather launch a disciplined test, learn from real behavior, and improve the system than wait for perfect information.

Experience with Google Analytics, Segment, HubSpot, Salesforce, SQL, or a product analytics platform is useful, but evidence of what you have built and improved matters more than a perfect match to our stack.

## Why you'll love it here

We hire smart people and look after them well! Here's the deal: 📈 Equity for everyone. Competitive base salary plus options, so every builder is aligned on long-term impact. 🏢 A place to do your best work, wherever you are. Our Sydney office is built for in-person first collaboration. Our US team runs on a flexible remote setup. Either way, you've got what you need. 🤝 Built in connection. Join a Doveclub, bond with your team regularly, and celebrate the small wins, big milestones, and cultural moments with the whole company. 📚 Learn and thrive. Flexible L&D and wellness benefits, choose between a generous $3000 L&D allowance, or up to $1000 on wellness. 🌴 Time to recharge. Four weeks of accrued leave, floating public holidays, and gifted bonus Kit Kat days sprinkled throughout the year. 🌍 Four weeks from anywhere. Up to four weeks a year doing your job from anywhere in the world. Split it up or use it all at once. 🍼 Generous parental leave. We offer 20 weeks for primary caregivers, 12 weeks for secondary caregivers, plus return-to-work support. 🎉 Four weeks at four years. Four years is a long time in tech, and we value loyalty. Take an additional four weeks off to reset and recharge. 🩺 Stellar US benefits. Comprehensive health, dental, vision, 401(k), and more through Sequoia.

At Dovetail, we're building a place where every team member feels supported and valued. We celebrate individualism and want you to show up as your authentic self every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an underrepresented group.

On AI: We expect candidates to already be embedding AI into their day-to-day work. We look for people who are thoughtful and pragmatic in how they use AI—knowing when to leverage it, how to direct it effectively, and how to apply it to improve the quality, speed, and impact of their work.

## About Dovetail 

## Company Overview
- **One-liner**: Dovetail provides an AI-native customer intelligence platform that centralizes and analyzes customer feedback to help organizations make data-driven decisions.
- **Entity Type**: Private (last known funding stage: Series C; valuation and status have seen conflicting reports)
- **Headquarters**: Surry Hills, Sydney, Australia; office also in Union Square, San Francisco, USA
- **Founded**: 2017
- **Founders**: Benjamin Humphrey

## Core Business
- **Primary industry**: Customer Intelligence / Customer Experience (CX) / SaaS
- **Target customers**: B2B, primarily serving product, research, design, and customer success teams at mid-market and enterprise organizations.
- **Mission/Purpose**: To help companies better understand their customers by transforming messy, unstructured data into clear, actionable intelligence.

## Products & Services
- **Dovetail Platform**: A cloud-based, AI-native SaaS platform that ingests customer signals (sales calls, support tickets, interviews, surveys) via 38+ native integrations, APIs, and an MCP interface. It uses AI to automatically analyze, redact PII, and surface trends and themes, linking every insight back to its source evidence.

## Market Standing
- **Valuation/Market Cap**: Not disclosed. Last reported valuation was approximately $2 billion following a 2022 Series C round, though more recent reports in 2024 indicated a potential valuation drop to around $180 million in a secondary sale. As the company is private, valuation data is conflicting.
- **Key Metric**: Estimated annual revenue of $38.6M (per LinkedIn estimation, source: [LinkedIn](https://www.linkedin.com/company/heydovetail)). For a private company, specific revenue is not publicly disclosed.
- **Notable Investors/Partners**: Investors include Tiger Global, Accel, and Felicis. Key technical partner is AWS Bedrock.
- **Growth Signals**: Despite an estimated headcount reduction of 13.3% in the past year, the company continues to hire, with open roles in Engineering, Sales, and Marketing across Sydney and the US (remote). The company highlights being a "large user" of AWS Bedrock in Australia and embedding AI deeply in their workflow.

## Competitive Advantages
- **AI-Native & Built on Trust**: One of the earliest platforms to embed AI before the mainstream boom, with a focus on "AI you can trust." Insights are grounded in source data, not black-box algorithms. They operate a Private AI environment on AWS Bedrock.
- **Security & Compliance**: SOC 2 Type II, ISO 27001, HIPAA, and GDPR compliant, with automatic PII redaction across text, audio, and video.
- **Developer-First Architecture**: Offers an API, CLI, and MCP support, designed for "design it, build it, ship it, own it" engineering culture. They use their own product to make product decisions.

## Strategic Focus
- **Deepening AI Integration**: Treating AI agents as "end-to-end collaborators" in their internal workflow to increase engineering velocity.
- **Enterprise Expansion**: Building for security, privacy, and scale to win larger enterprise contracts. They focus on "org-wide" deployment.
- **Product-Led Growth**: Using their own platform to analyze customer usage and feedback to inform the roadmap ("We build what our customers actually need").

## Why Work Here
- **Culture & Autonomy**: Described as high-velocity and ambiguous. They seek individuals who take ownership and can navigate undefined paths. Values include "Put the customer first," "Do the thing" (take pragmatic risks), "Stay humble," and "Open by default."
- **Hybrid/Remote Policy**: Sydney office is in-person first (4 days a week). US team is remote-first with an optional office in San Francisco. A "four weeks from anywhere" policy allows working remotely globally for up to four weeks per year.
- **Notable Perks**: Competitive base salary plus stock options. 20 weeks primary / 12 weeks secondary parental leave. A $3,000 learning & development or $1,000 wellness budget (via Thrive). 4 weeks vacation plus extra "Kit Kat" days, flexible public holidays. A four-week sabbatical after four years at the company. Dog-friendly Sydney office.
- **Engineering Culture**: Engineers are expected to own the full lifecycle of what they build ("design it, build it, ship it, own it") and engage directly with customers on calls. They equip all teams with AI tools like Claude code, Cursor, and Amp.

## Sources
1. [Dovetail website](https://dovetail.com/)
2. [Dovetail Careers on Ashby](https://jobs.ashbyhq.com/dovetail)
3. [Dovetail Careers Page](https://dovetail.com/careers/)
4. [Dovetail LinkedIn](https://www.linkedin.com/company/heydovetail)
5. [Dovetail Documentation](https://docs.dovetail.com/help/what-is-dovetail)
6. [Dovetail Blog](https://dovetail.com/blog/beyond-parental-leave-building-a-family-friendly-culture-at-dovetail/)

## Other roles at Dovetail 

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- [Growth Marketer](https://feeny.ai/job/growth-marketer-dovetail-united-states-54e3mswhrdyh) — United States
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