--- title: 'Growth Marketing at Astrocade' canonical: 'https://feeny.ai/job/growth-marketing-astrocade-palo-alto-m7ajqtdkb70x' type: 'job' last_seen: '2026-09-10' --- # Growth Marketing at Astrocade - **Company:** Astrocade - **Location:** Palo Alto, CA - **Compensation:** $165k–$250k - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-04-07 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.ashbyhq.com/astrocade/ebb5ee26-3739-414b-b675-5dffb229265a/application **Skills:** Growth Marketing, Agentic Tools, Paid Media, SEO, Social Media Strategy, Data Analysis, Keyword Strategy, Meta Ads, TikTok Ads, Google Ads, Programmatic Advertising, PR, Content Infrastructure, UGC Products, Community-led Growth Models, B2C Acquisition > The Head of Growth Marketing will own the strategy and execution for creator acquisition and player growth on a two-sided UGC gaming platform. This hands-on, high-ownership role involves building systems for creator onboarding, driving paid media and SEO strategies, and managing public relations and social media pre... ## Job description Astrocade is an AI technology company building super-intelligence for the interactive world, delivered through a breakout consumer platform. Today's frontier models can write, reason, and generate video. None can build a world you can step into and act on. Interactive world models are one of the defining problems on the path to ASI, and the foundation of the next great consumer platform. Interactivity is the holy grail of content: not something you watch, but something that responds to you. We're further ahead than anyone: the only team building the intelligence and the platform together, and both are already live. Our social UGC platform lets anyone create and play interactive experiences through natural language. And it's one of the fastest-growing consumer products in the world, with over 30 million users in just months since launch. Creators bring to life games, companions that remember and grow with them, learning experiences that adapt like a great tutor, and social worlds built with friends. The platform also powers our research with data no video dataset contains: millions of creators prompting and refining gives us paired data of human intent and the worlds that fulfill it, and every play session produces ground-truth, action-labeled interaction data at scale. All of it flows back into our models, and research ships to real players in days, spinning a flywheel no one else can build. We are a small team from Google Research, Meta, FAIR, [Character.ai](http://Character.ai), and Stanford, led alongside Fei-Fei Li, with frontier-scale compute and direct ownership of core model problems. We are backed by Sequoia Capital, Google, NVIDIA, and luminaries including Eric Schmidt and Jerry Yang. The next foundational AI company will be built where world models meet a billion players. We're the rare place where frontier research and a breakout consumer platform are one company, and where your work ships to millions, not to a paper. Come build it with us. ## About the Role We're building a two-sided platform: creators who make games, and players who discover and play them. Growth touches both sides. As Head of Growth Marketing, you'll own the strategy and execution that drives both creator acquisition and player growth - from paid media and SEO to PR and social. This is a hands-on, high-ownership role. You won't manage a team on day one, but you'll build one. The person who excels here sees the full funnel, moves fast, and knows which levers actually matter. Heavy use of agentic tools to automate most of the work is necessary for this role. This is a hands-on IC role with a clear path to more ownership as we scale. We believe in hiring smart, curious people who are excited to learn and grow. If you’re excited about this role but don’t meet every single qualification, we’d still love to hear from you. ## What You'll Do Creator Acquisition - Build and scale the systems that bring new creators onto the platform — people who want to make and share games - Develop creator-facing campaigns across paid social, SEO, and organic channels - Own the creator funnel from awareness through first game published - Partner with the product team to surface creator milestones and wins that drive word-of-mouth Player Growth - Drive player acquisition and engagement across all channels - Own paid media strategy and execution (social, search, programmatic) - Use data to identify where players drop off and run experiments to fix it Ownership - Build agentic tools to automate most of the work is necessary for this role. - Run ads: strategy, creative briefing, buying, and optimization across Meta, TikTok, Google, and emerging platforms. Use agentic tools to fully automate these processes. - PR: build Astrocade's presence in gaming, tech, and creator economy media - Social: develop an organic social strategy that reflects Astrocade's brand and grows both creator and player audiences - SEO: own keyword strategy and content infrastructure that drives long-term organic growth You'd Be a Great Fit If You: - Have 5-8 years in growth marketing, with meaningful time in consumer products - Experience building scalable agentic tools to automate - Understand how to grow both sides of a two-sided platform, or have scaled creator and user communities simultaneously - Think in systems: you build repeatable programs, not one-off campaigns - Are comfortable being the only growth person on the team — scrappy, resourceful, and self-directed - Have strong analytical instincts and can build a dashboard as easily as you can write a creative brief - Want to grow into a team leadership role as the company scales Bonus Points - Experience at a high-growth consumer platform (YouTube, TikTok, Roblox, Twitch, or similar) - Background in UGC products - Experience building a growth function from scratch at an early-stage company - Familiarity with both B2C acquisition and community-led growth models ## What we Offer - Competitive salary, meaningful equity, and performance bonus. - 100% employer-paid medical, dental, and vision insurance for employees and eligible dependents. - Flexible PTO and unlimited sick time. - $650/month AI Tools budget to use on the tools that help you do your best work. - $500/month Lifestyle Benefit for wellness, fitness, meals, house cleaning, and more. - $200/month Fun Benefit to spend on hobbies, travel, games, concerts, or whatever brings you joy. - Up to 16 weeks paid parental leave for birth parents and 12 weeks for non-birth parents, plus a $1,500/month childcare benefit. - $2,000 workspace setup allowance and $200/month commuter benefit. - Daily breakfast, lunch, and dinner on in-office days, plus regular team events and offsites. - 401(k) retirement plan through Human Interest. Join us to help build the future of interactive entertainment! ## About Astrocade ## Company Overview - **One-liner**: Astrocade is an AI-powered social gaming platform that enables anyone to create, play, and share games using natural language, no coding required. - **Entity Type**: Private (Series B) - **Headquarters**: Los Altos, California, USA (also lists Palo Alto, CA as HQ on LinkedIn) - **Founded**: 2022 - **Founders**: Amir Sadeghian (CEO) and Ali Sadeghian (CTO) ## Core Business - Primary industry/industries: AI-powered game creation, social gaming, interactive entertainment - Target customers: B2C — creators (from novice to pro), players, and game enthusiasts of all ages; also appeals to educators and hobbyists - Mission or purpose statement: "Share fun with the world" — making game creation accessible to everyone, not just developers ## Products & Services - **[Astrocade Platform]**: A generative AI game creation platform that merges natural-language processing with no-code design tools. Users describe their game idea in plain language, and AI automates art, animation, sound, and core gameplay mechanics — reducing development from weeks to minutes. Games are published directly to a social platform with built-in distribution. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total funding raised — **$68M** (includes Series B led by Sequoia Capital and Series A led by Sea) - **Notable Investors/Partners**: Sequoia Capital, Sea, Google’s AI Futures Fund, NVIDIA, LG Technology Ventures, Dentsu Ventures, Conviction Embed, Chaac Ventures, Rogue VC, and 26+ others - **Growth Signals**: - Over **20 million engaged users** in just eight months since public launch - Hundreds of millions of plays every month - Headcount grew **106.7% year-over-year** (to ~21 employees) - Active hiring across engineering, growth, and product roles - Creators (many without coding experience) are making thousands of dollars per month on the platform ## Competitive Advantages - **AI-Native Game Creation**: Uses proprietary generative AI models to automate art, animation, sound, and gameplay — making game creation as simple as typing a description. - **Democratized Creation**: Opens game development to anyone, not just programmers or artists, dramatically expanding the creator pool. - **Social Platform with Built-in Distribution**: Games are published directly to a social feed where millions of players discover and play — solving the distribution problem that plagues most indie game creators. - **Founders' Unconventional Background**: Both founders are math/informatics Olympiad medalists with AI research backgrounds (Stanford PhD, Google AI researcher), bringing a first-principles approach to gaming rather than industry incumbency. - **Fast Iteration Loop**: Enables rapid prototyping and testing of game mechanics, reducing development from weeks to minutes. ## Strategic Focus - **Platform Expansion**: Making the creation experience faster, more powerful, and open to more people. - **Community Investment**: Deepening investment in the creator community, including weekly game jams and creator monetization. - **Team Growth**: Actively hiring across technical and growth roles to scale the platform. - **Global Reach**: Expanding from a user base that spans every culture and background, with presence in the US, India, and Turkey. ## Why Work Here - **Culture**: Described as a "fresh perspective" on gaming — built by outsiders (AI researchers, not traditional game devs) for outsiders. Emphasis on first-principles thinking and unconventional approaches. - **Remote/Hybrid Policy**: On-site workspace at Los Altos/Palo Alto headquarters. - **Growth Trajectory**: Explosive user growth (20M users in 8 months) and strong venture backing ($68M total) suggests a high-growth environment with significant upside. - **Engineering Culture**: Opportunity to work at the frontier of generative AI applied to entertainment. Roles include Member of Technical Staff (Frontend, RecSys, Infrastructure, Data Platform) — indicating a strong technical team building foundational AI infrastructure. - **Notable Perks**: Working on a platform that "shows how generative AI is transforming interactive entertainment" — meaningful, creative work with immediate user impact. - **Active Job Postings** (as of mid-2026): Member of Technical Staff (Frontend), Head of Growth Marketing, Member of Technical Staff (RecSys), Member of Technical Staff (Infrastructure), Member of Technical Staff (Data Platform), Product Growth ## Sources 1. [cbinsights.com](https://www.cbinsights.com/company/astrocade) 2. [builtin.com](https://builtin.com/company/astrocade) 3. [astrocade.com](https://www.astrocade.com/) 4. [linkedin.com](https://www.linkedin.com/company/astrocade) 5. [astrocade.com/blog](https://www.astrocade.com/blog/astrocade-raises-56m-funding) 6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/astrocade) ## Other roles at Astrocade - [Product Engineer](https://feeny.ai/job/product-engineer-astrocade-palo-alto-meq7nz3mpsrv) — Palo Alto, CA - [Community Manager](https://feeny.ai/job/community-manager-astrocade-palo-alto-0zrv6p51zjkc) — Palo Alto, CA - [Growth](https://feeny.ai/job/growth-astrocade-palo-alto-0e76298wh3r8) — Palo Alto, CA - [Founding Technical Recruiter](https://feeny.ai/job/founding-technical-recruiter-astrocade-palo-alto-5escsv0xpa38) — Palo Alto, CA - [Don't see your role?](https://feeny.ai/job/don-t-see-your-role-astrocade-palo-alto-fnp9jry6td73) — Palo Alto, CA - [Member of Technical Staff (RecSys)](https://feeny.ai/job/member-of-technical-staff-recsys-astrocade-palo-alto-tawefaqxb323) — Palo Alto, CA - [Product Growth](https://feeny.ai/job/product-growth-astrocade-palo-alto-jg4g6p9zc168) — Palo Alto, CA - [Member of Technical Staff (Infrastructure)](https://feeny.ai/job/member-of-technical-staff-infrastructure-astrocade-palo-alto-zcaedb1822sc) — Palo Alto, CA - [Member of Technical Staff (Frontend)](https://feeny.ai/job/member-of-technical-staff-frontend-astrocade-palo-alto-3bnz5pecv0tw) — Palo Alto, CA - [Growth Marketing](https://feeny.ai/job/growth-marketing-base-power-company-austin-1z091nvz7wh5) — Austin, TX