---
title: 'Growth Marketing at Cassi Home'
canonical: 'https://feeny.ai/job/growth-marketing-cassi-home-new-york-bh1qtszpt2sy'
type: 'job'
last_seen: '2026-09-07'
---

# Growth Marketing at Cassi Home

- **Company:** Cassi Home
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-03-31
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/cassihome/d47d0b5b-3817-435b-86c7-73cb41d0fc26

## Job description

What Cassi is

Cassi is the AI operating system for residential property management. We're building the infrastructure layer that lets high-touch operators — the people managing 5 to 500 homes with real service standards — run their businesses without armies of coordinators. Think unified back-office intelligence, an AI agent that handles the coordination work, and a field app that keeps technicians in sync. We were pre-empted by multiple VC funds and signed a Series A term sheet in 6 days. We're early and we're moving fast.

## Why this role exists

We've gotten to early ARR through direct outreach and founder-led sales. That got us here. It won't get us to the next stage. We need someone who can build the growth engine from scratch — inbound, outbound systems, website, content, distribution — and own it end to end. This is a founding role. You'll be the first dedicated growth hire, reporting directly to the CEO, with a seat at the table on positioning, messaging, and GTM strategy. In six months, you'll have materially moved how this market thinks about Cassi. That's the bar.

## What you'll own

The full funnel. Concretely:

- Build and execute Cassi's content strategy — written, social, and eventually video — that educates the market, builds category awareness, and drives inbound demo requests
- Own website conversion: messaging clarity, landing pages, CTA architecture, and ongoing iteration based on what's actually working
- Build and run outbound sequences and email programs that complement the sales motion and warm up cold audiences
- Develop Cassi's LinkedIn and social presence into a genuine distribution channel — not a vanity metric, a pipeline source
- Identify and pursue events, partnerships, and communities where our buyers actually spend time
- Work toward a product-led motion as self-serve onboarding matures, laying the groundwork now
- Own the analytics: know what's working, what isn't, and why

## What we're looking for

Someone who has done this before at an early-stage B2B company, ideally vertical SaaS or a category that required market education, not just demand capture. You've built an inbound engine from near-zero. You're comfortable being the only growth person in the room and don't need a team under you to be effective.

Other characteristics:

- You're analytical without being paralyzed by data. You form hypotheses, run experiments, and kill things that don't work
- You understand that in a market Cassi is partly creating, education is the product. You have experience finding or creating new audiences
- You've worked with a founder-led sales motion and know how to make marketing and sales feel like one machine

What this isn't

A role where you manage agencies and report on dashboards. There's no existing playbook to execute. If you need a fully built team and a defined channel strategy handed to you, this isn't the right fit.

## About Cassi Home

## Company Overview
- **One-liner**: Cassi provides a coordination platform that uses AI and system-wide learning to manage high-touch, owner-occupied homes, replacing legacy property management tools built for rentals and tickets.
- **Entity Type**: Private (early-stage startup; funding rounds not publicly disclosed)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (domain registered February 2025; LinkedIn profile suggests recent founding)
- **Founders**: Not publicly available (key executive: Abhishek De, Founding AI Engineer)

## Core Business
- **Primary industry**: Technology, Information and Internet – Property Management Software
- **Target customers**: B2B – luxury property management firms, and B2C – owners of multiple high-touch residential properties
- **Mission or purpose**: Bring predictive intelligence, system-wide learning, and true operational control to residential environments

## Products & Services
- **Cassi Coordination System**: SaaS platform that centralizes tasks, routines, team coordination, and calendar management for residential services. Features include natural-language job card creation, per-home knowledge bases (e.g., service history, owner preferences), and predictive scheduling.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Headcount of 8 employees (as of mid-2026), with +500% year-over-year growth; monthly website traffic of ~1,317 visits (+31.6% monthly growth)
- **Notable Investors/Partners**: Not publicly listed; talent sources include EY-Parthenon, White Star Capital, and Henry AI (YC S24) – suggesting some investor or accelerator affiliation
- **Growth Signals**: Aggressive hiring across senior engineering roles (Full-Stack, iOS, Back-End, DevOps, Data), plus first commercial hires (Account Executive, Head of Customer Success); LinkedIn followers grew +310.8% year-over-year; traffic and headcount both accelerating

## Competitive Advantages
- **Purpose-built for high-touch homes**: Unlike traditional property management software (designed for rentals and tickets), Cassi targets owner-occupied homes where brand, capital, and trust are critical
- **AI-native coordination**: The platform learns per-home service history and owner preferences, enabling predictive scheduling and zero-friction task creation from natural language
- **System-wide visibility**: Combines tasks, routines, team (office + field + vendors), and calendar into one command center, eliminating fragmented workflows

## Strategic Focus
- **Product expansion**: Building out the core platform with intelligent automation and data infrastructure to support scaling
- **Go-to-market**: Hiring first commercial roles to establish a sales motion and customer success function for luxury property management firms
- **Engineering depth**: Recruiting senior full-stack, iOS, back-end, DevOps, and data engineers to own critical verticals and drive platform maturity

## Why Work Here
- **Remote-first**: All listed roles are remote within the United States
- **Early-stage impact**: Work directly with the founding team; own entire platform verticals from design to production
- **Engineering culture**: Modern stack (React, React Native, Python, PostgreSQL, Docker, GitHub Actions) with emphasis on AI and automation
- **Growth trajectory**: Rapidly scaling team (500% YoY headcount growth) offers career acceleration and ownership opportunities
- **Mission-driven**: Solve a real pain point for homeowners and property managers – “homeownership isn’t hard because of the mortgage, it’s hard because of the 1,000 tiny things that pile up”

## Sources
1. [cassihome.com](https://cassihome.com/)
2. [LinkedIn – Cassi](https://www.linkedin.com/company/cassihome)
3. [Ashby Jobs – Cassi Home](https://jobs.ashbyhq.com/cassihome)
4. [Torre.ai – Cassi Home Team](https://torre.ai/teams/CassiHome)

## Other roles at Cassi Home

- [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-cassi-home-united-states-of-ndnh8x047f79) — United States of, United States
- [Senior iOS Engineer](https://feeny.ai/job/senior-ios-engineer-cassi-home-united-states-of-yfce6vcbm2qv) — United States of, United States
- [Staff AI Infrastructure Engineer](https://feeny.ai/job/staff-ai-infrastructure-engineer-cassi-home-united-states-of-197my1852je9) — United States of, United States
- [Growth Marketing](https://feeny.ai/job/growth-marketing-base-power-company-austin-1z091nvz7wh5) — Austin, TX
- [Growth Marketing](https://feeny.ai/job/growth-marketing-sapiom-san-francisco-ysdkhs8jxea0) — San Francisco, CA
- [Growth Marketing](https://feeny.ai/job/growth-marketing-astrocade-palo-alto-m7ajqtdkb70x) — Palo Alto, CA
- [Growth Marketing](https://feeny.ai/job/growth-marketing-sana-stockholm-grpph26vftzc) — Stockholm, Sweden
- [Growth Marketing](https://feeny.ai/job/growth-marketing-verkada-san-mateo-ca-248vmq4b7h8z) — San Mateo CA, United States
- [Growth Marketing](https://feeny.ai/job/growth-marketing-roboflow-ny-sf-or-t0se80vh0e2y) — NY Sf OR, United States
- [Growth Marketing](https://feeny.ai/job/growth-marketing-joyrideautos-united-states-df8hhem0kbvp) — United States