---
title: 'Growth Marketing Director at Backblaze External Website'
canonical: 'https://feeny.ai/job/growth-marketing-director-backblaze-external-website-united-states-7kkpfrswpzbj'
type: 'job'
last_seen: '2026-09-11'
---

# Growth Marketing Director at Backblaze External Website

- **Company:** Backblaze External Website
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-05-06
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/backblaze/jobs/5208143008

## Job description

## About Backblaze

Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.

Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100M in revenue and is the leading specialized storage cloud — managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.

But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We’re seeking a Growth Marketing Director to join our team.

## About The Role

The Director of Growth owns the self-serve revenue engine end-to-end — from top-of-funnel acquisition strategy through product-led growth, activation, and expansion — and operates with cross-functional authority across Product, Engineering, Marketing Ops, and our paid acquisition agency. This is not a funnel repair job or a lifecycle marketing role. It’s a growth leadership role for someone who thinks first about where new users come from, and second about everything else.

What You’ll Do:

Top-of-Funnel Strategy

- Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations
- Drive developer community acquisition accross Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs

Product-Led Growth

- Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy
- Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles

AI/ML Segment Ownership

- Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
- Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content

Funnel Performance & Analytics

- Own north star KPIs across the full funnel
- Partner with BI to build and maintain PLG dashboards
- Drive weekly and monthly reporting across the organization

Cross-Functional Leadership

- Work across external agencies, our Marketing Ops team, our Partner with Customer Success teams to facilitate the full lifecyle of customers who choose to begin their journey with us through our self-serve engine and partner with our engineering and product teams to build the case for product investment and engineering capacity

The Right Fit:

This is a specific hire for a specific kind of company. We’re not looking for a generalist demand gen leader or a lifecycle marketer. We need someone who has been here before — at a developer-centric infrastructure company, building growth motion from a strong foundation into something structurally durable.

Dimension

## What We’re Looking For

Company background

Developer tools, cloud infrastructure, or IaaS. Your customer was technical.

PLG ownership

You’ve built a PLG motion. You’ve designed product qualification logic, activation funnels, and self-serve to sales-led handoffs.

Acquisition instinct

When you see flat signups, your first question is “where’s the traffic problem,” not “what email can we send.”

Product sense

You can write a credible brief, push back on deprioritized engineering tickets, and build a business case for product investment without a PM.

Developer channels

You understand Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs — not just as awareness plays, but as acquisition channels.

Data fluency

You own numbers directly. You’re comfortable presenting signups, activation rates, and conversion alongside the strategy driving them.

Influence without authority

You drive cross-functional action — engineering prioritization, agency direction, partner alignment — through partnership and persuasion, not org chart.

Bonus Points For:

- Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem
- Experience directing a paid acquisition agency (not just overseeing spend)
- Background working in a post-IPO company navigating both efficiency and growth mandates
- Experience building out a growth team or function from scratch

Backblaze Perks:

- Healthcare for family, including dental and vision
- Competitive compensation and 401K
- RSU grants for full-time employees
- ESPP program
- Flexible vacation policy
- Maternity & paternity leave
- MacBook Pro to use for work, plus a generous stipend to personalize your  workstation
- Childcare bonus (human children only)
- Fertility treatment and support
- Learning & development program
- Commuter benefits
- Culture that supports a healthy work-life balance

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below.

The expected salary range for this role is $155,000 - $188,000.

At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where all employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socio-economic status, ability, veteran status, and education. We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer.

To understand more about the data we collect and process as part of your application, please view our [Backblaze Employee Privacy Notice.](https://cdn.prod.website-files.com/63d32de856f6323a43a277f2/64b0660cd90ac9b4953f7f1d_Backblaze_HR_Employee_Related_Privacy_Notice.pdf)

## About Backblaze External Website

## Company Overview
- **One-liner**: Backblaze provides an independent cloud storage platform offering high-performance object storage, backup, and data management solutions to businesses and individuals worldwide.
- **Entity Type**: Public (ticker: BLZE on Nasdaq)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2007
- **Founders**: Gleb Budman, Tim Nufire, Billy Ng, Damon Uyeda, Casey Jones, Brian Wilson, Nilay Patel, Anuj Kumar (seven co-founders)

## Core Business
- **Primary industry**: Cloud storage, data backup, and object storage infrastructure.
- **Target customers**: B2B and B2C – serving over 500,000 customers in 175 countries, including enterprises, SMBs, and individual users.
- **Mission statement**: “To make customers unstoppable by solving their toughest data storage challenges.”

## Products & Services
- **Backblaze B2 Cloud Storage**: S3-compatible object storage designed for high-performance AI workflows, data-heavy applications, media management, and data protection. Offers advanced features like Event Notifications.
- **Backblaze Computer Backup**: Automated cloud backup for personal computers and small businesses.
- **Backblaze Cloud Backup**: Enterprise-grade backup for servers and cloud environments.

## Market Standing
- **Valuation/Market Cap**: Not publicly available in provided sources. As a public company (BLZE), current financials are available via SEC filings.
- **Key Metric**: Over 5 exabytes (5,053,404,320,000,000,000 bytes) of data storage under management; scaled with less than $3 million in outside funding until its 2021 IPO.
- **Notable Investors/Partners**: Minimal outside funding pre-IPO; no specific investors listed in provided sources. The company emphasizes its independence from hyperscaler clouds.
- **Growth Signals**: Remote-first global team; data centers in the US and Europe; expanding engineering and operations roles; growing customer base across 175 countries.

## Competitive Advantages
- **Independent cloud platform**: Not tied to the major hyperscalers, offering interoperability and freedom from lock-in.
- **S3-compatible API**: Simplifies integration with existing tools and workflows.
- **Engineered for efficiency**: Cost-effective storage built on a proprietary, lean infrastructure.
- **Sustainable business model**: “Rationally frugal” approach with focus on profitability and long-term success.
- **Cleverly unconventional culture**: Encourages novel solutions and simplicity.

## Strategic Focus
- Accelerating AI workloads and data-heavy applications with high-performance object storage.
- Expanding interoperability and advanced features (Event Notifications, S3 compatibility).
- Continuing to grow the remote-first, distributed engineering and operations team.
- Maintaining a sustainable, profitable growth trajectory.

## Why Work Here
- **Remote-first**: Work from anywhere in the US, Latin America, Europe, and Asia (India, Philippines). Great work can happen anywhere.
- **Culture and values**: Emphasis on transparency, diversity, equity, and inclusion. Values include “open communication,” “focus on easy,” “fair & good,” and “sustainable business.”
- **Benefits**: Comprehensive healthcare for family, dental & vision, 401(k) retirement plan, equity in a growing company, flexible paid time off, parental leave and reintegration support, learning & development program.
- **Engineering culture**: Teams include Site Reliability, Software Engineering (AI, backend, storage, security), QA, Developer Productivity, and more. Strong focus on solving complex storage challenges.

## Sources
1. [Backblaze Careers Page](https://www.backblaze.com/company/jobs)
2. [Backblaze About Page](https://www.backblaze.com/company/about)
3. [Backblaze Job Listings on Greenhouse](https://job-boards.greenhouse.io/backblaze/jobs/5189029008)
4. [Backblaze LinkedIn](https://www.linkedin.com/company/backblaze)

## Other roles at Backblaze External Website

- [Data Center Technician I (On-site in Chandler, AZ)](https://feeny.ai/job/data-center-technician-i-on-site-in-chandler-az-backblaze-external-website-tdgg5grpmjr2) — Chandler Arizona, United States
- [VP, People](https://feeny.ai/job/vp-people-backblaze-external-website-united-states-1c0dgxh2tt2p) — United States
- [Sr. Director of Commercial and Legal Affairs (LATAM)](https://feeny.ai/job/sr-director-of-commercial-and-legal-affairs-latam-backblaze-external-website-0f1325hpbwqa) — Argentina / Colombia / Costa Rica / Mexico
- [Corporate Paralegal (LATAM)](https://feeny.ai/job/corporate-paralegal-latam-backblaze-external-website-argentina-colombia-costa-ztwztg1ak5v6) — Argentina / Colombia / Costa Rica / Mexico
- [Data Center Technician I](https://feeny.ai/job/data-center-technician-i-backblaze-external-website-reston-virginia-9bf4tmw8aatd) — Reston Virginia, United States
- [Director of Security Operations](https://feeny.ai/job/director-of-security-operations-backblaze-external-website-united-states-ynw8cj4ck5zc) — United States
- [Software Engineer, Open Source AI](https://feeny.ai/job/software-engineer-open-source-ai-backblaze-external-website-colombia-costa-rica-5sxn1d3xy846) — Colombia / Costa Rica / Mexico
- [Site Reliability Engineer ll (DBA)](https://feeny.ai/job/site-reliability-engineer-ll-dba-backblaze-external-website-argentina-colombia-4yfn3kswd91z) — Argentina / Colombia / Costa Rica / Mexico
- [Director, Enterprise Systems & Architecture](https://feeny.ai/job/director-enterprise-systems-architecture-backblaze-external-website-united-7xvr9nner0ex) — United States
- [Sr. Director of Commercial and Legal Affairs](https://feeny.ai/job/sr-director-of-commercial-and-legal-affairs-backblaze-external-website-united-8r4tprrndmq9) — United States