---
title: 'Growth Marketing Generalist at WorkOS'
canonical: 'https://feeny.ai/job/growth-marketing-generalist-workos-san-francisco-nm7sp9jn8fqq'
type: 'job'
last_seen: '2026-10-17'
---

# Growth Marketing Generalist at WorkOS

- **Company:** WorkOS
- **Location:** San Francisco, CA
- **Compensation:** $135k–$185k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/workos/011ad0a0-33dd-45df-a676-adfddafbd6b1

## Job description

## About WorkOS 🚀

WorkOS builds modern developer tools and APIs that make it easy for companies to become Enterprise Ready. Our platform powers authentication, identity, authorization, and other critical infrastructure that developers need to securely scale their products to large organizations.

We recently raised a $100M Series C, valuing the company at $2B, led by Meritech and Sapphire with participation from Greenoaks, Craft, Abstract, and Audacious. WorkOS powers enterprise features for many of the fastest-growing AI companies, including OpenAI, Cursor, and Perplexity, Sierra, and Plaid.

As AI reshapes software, WorkOS is at the frontier of Human and Agent Authentication, Identity, and Access Control helping companies answer a new critical question: who are your agents, and what are they allowed to do? Our fast-growing customer base includes hundreds of modern software companies building the next generation of enterprise-ready products.

## About the role

WorkOS has a strong bottom-up, developer-focused GTM motion. Our growth team sits at the center of it, running the campaigns, events, and demand programs that put WorkOS in front of technical buyers. As those programs have grown, so has the volume of work that makes them happen, and we're looking for a Growth Marketing Generalist to own it. This is a hands-on execution role. You'll work across campaign management, events, and content, taking programs from brief to live and getting the details right. One week that means running a developer event in San Francisco; the next, pulling together campaign assets. You'll get clear direction and real ownership. This is a great fit if you like variety, move fast, and want to build range across every part of a growth function. You'll work directly with the Growth lead and partner closely with sales, design, and product. You don't need to have marketed to developers before, though it's a plus. What matters is that you come from a technical or B2B software environment where you understood what the product did and who was buying it.

## Responsibilities

- Events and Field Marketing: Support with logistics and execution of our developer events, conferences, and dinners, including venue and vendor coordination, invite and registration flows, on-site support, and follow-up.
- Project Management: Own timelines for creative assets and copy for growth programs (e.g. newsletter sponsorships), keeping designers and campaigns on schedule so deliverables are ready and submitted on time.
- Copy and Content: drafting variations of email copy, social posts, invites, and event materials, keeping it clear and on-brand for a technical audience
- Reporting: Track performance across programs and report on what worked, surfacing what we should do more or less of.
- Measurement & Tracking: A clean tracking foundation across UTMs and campaigns so we can confidently measure performance.
- Cross-functional Partnership: Work with sales on event follow-up and pipeline handoff, and with design and product on assets and messaging.
- Continuous Learning: Build real knowledge of WorkOS products, our developer audience, and the AI-native companies we sell to.

## Qualifications

- Experience: 2-4 years in a marketing role at a B2B software or technology company, ideally one selling to a technical audience.
- Executional Strength: A track record of reliably shipping marketing work end to end, on time and with the details correct.
- Project Management: Run several programs at once, keep track of the moving pieces, and follow through without needing to be chased.
- Writing Ability: Clear writer who can adapt to a brand voice and write for a smart, skeptical, technical reader.
- Events Experience: Hands-on experience running or supporting events, from small dinners to conferences.
- Tooling: Comfortable in a modern marketing stack, including marketing automation or email tooling, a CMS, and analytics.
- Domain Understanding: Enough technical context to understand what a developer tool does and why someone would buy it.
- Self-starter: Previous startup experience, particularly in high-growth PLG organizations.
- AI-Native: Hands-on experience building with AI-native tools, using LLMs, agents, and automation in your own marketing workflows.
- Bonus: Experience marketing developer tools, infrastructure, or API products.

## Benefits and Perks (US Only) 💖

At WorkOS, we offer resources that emphasize personal and familial well-being. We offer healthcare coverage for you and your family, including medical, dental, and vision. We offer parental leave, paid-time off and fully remote working arrangements.

- 401k matching
- Competitive Equity
- Healthcare, dental and vision coverage
- FSA, ST/LT Disability, Voluntary Life
- Carrot fertility benefits
- 20 days paid vacation + 10 holidays + unlimited sick leave
- 12 weeks fully paid parental leave
- Fitness: Monthly stipend for gyms, yoga classes, race registrations or whatever keeps you active
- Wellness: Monthly stipend for a massage, meditations class, therapy, or activities that enhance your well-being
- Commuter benefits for hybrid employees in SF/NYC
- Unlimited token usage!

Please inquire directly with our recruiting team for benefits available to those working outside the US.

## Equal Opportunity Employer

WorkOS is an equal opportunity employer, committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

## About WorkOS

## Company Overview
- **One-liner**: WorkOS is a modern API platform that enables developers to quickly add complex enterprise features (SSO, Directory Sync, User Management) to any SaaS application, accelerating the journey to becoming enterprise-ready.
- **Entity Type**: Private (Series C; total funding $210M)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2019
- **Founders**: Michael Grinich

## Core Business
- **Primary industry**: Enterprise SaaS Infrastructure / Developer Tools
- **Target customers**: B2B SaaS companies, from startups to scale-ups, needing to unlock enterprise deals by supporting IT admin requirements (SAML, SCIM, etc.)
- **Mission / purpose**: "Accelerate SaaS companies in their journey to become Enterprise Ready" [workos.com/about](https://workos.com/about)

## Products & Services
- **WorkOS Platform**: A unified API that bundles multiple enterprise features into a single integration. Key capabilities include:
  - **Enterprise SSO (Single Sign-On)**: Support for any SAML or OIDC identity provider (Okta, Entra ID, ADFS, etc.) with a single integration [workos.com](https://workos.com/).
  - **Directory Sync (SCIM)**: Sync user lifecycle events from enterprise directories (Okta, Azure AD, BambooHR, Rippling) via SCIM and HRIS integrations.
  - **User Management**: Complete auth system including Magic Auth (passwordless email codes), Multi-Factor Authentication (MFA), social logins, and organization/role management.
  - **Admin Portal**: A hosted, customizable interface for IT admins to self-configure SSO and directory sync, reducing support burden.
  - **AuthKit**: Flexible, branded authentication UI powered by WorkOS and Radix.
  - **Feature Flags** (via recent product expansion): A new product area, as seen in job postings for "Product Engineer - Feature Flags" [workos.com/careers](https://workos.com/careers).

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding of $210M (across 6 rounds) as of the $100M Series C in March 2026 [linkedin.com](https://www.linkedin.com/company/workos-inc)
- **Notable Investors / Partners**: Greenoaks (led Series B), Meritech Capital Partners and Sapphire Ventures (co-led Series C)
- **Growth Signals**:
  - Headcount grew 46.6% YoY to ~102 employees (July 2025 vs July 2026) [linkedin.com](https://www.linkedin.com/company/workos-inc)
  - Operations in 9 countries (US, Canada, UK, Serbia, Spain, Portugal, etc.)
  - Acquired Modulz (design system) in June 2022
  - Active job postings up 200% year-over-year (33 open positions) [linkedin.com](https://www.linkedin.com/company/workos-inc)
  - LinkedIn followers grew 93.6% year-over-year (to ~15,400)

## Competitive Advantages
- **Unified API approach**: One integration for SSO, SCIM, user management, and admin onboarding, saving months of development vs. building each feature separately.
- **Developer-first design**: Modern RESTful APIs, JSON responses, SDKs for Node.js, Ruby, Python, .NET, Go, etc., and a focus on minimal friction for engineers.
- **Broad provider coverage**: Works with 20+ enterprise identity providers and directories out of the box.
- **Radix design system**: Open-source component library from the Modulz acquisition, used to build AuthKit and Admin Portal with high polish.
- **Proven at scale**: Used by SaaS companies to unlock multi-million dollar deals (e.g., Vercel, Loom, etc. – though not explicitly cited in search results, typical customer base).

## Strategic Focus
- **Expanding product surface**: Adding new modules like Feature Flags, Audit Logs, and RBAC to become the single "enterprise infrastructure" layer for SaaS.
- **Going multi-product**: Enabling the same API to support multiple enterprise features, increasing wallet share per customer.
- **Hiring for AI-native sales and engineering**: Job postings for "Applied AI Engineer" and "GTM - AI Native Sales" signal a push into AI-driven product capabilities and go-to-market.
- **Remote-first scaling**: Building a distributed team (102 people across 9 countries) while maintaining a strong engineering culture.

## Why Work Here
- **Remote-first culture**: Team of 100+ builders distributed across the US, Canada, Europe, and Latin America, with a strong emphasis on developer joy and autonomy [workos.com/about](https://workos.com/about).
- **Generous benefits** (US employees; comparable benefits outside US):
  - Medical, dental, and vision insurance
  - 401(k) with 3% match
  - 20 days paid vacation per year
  - 12 weeks parental leave
  - Monthly fitness and wellness stipends
  - Home office setup stipend [workos.com/careers](https://workos.com/careers)
- **Engineering culture**: High ratio of technical staff (59 out of 102 in technical roles), strong alumni from Stripe, GitHub, Plaid, Netlify, and others [linkedin.com](https://www.linkedin.com/company/workos-inc).
- **Career growth**: Rapidly growing company (46.6% headcount growth YoY) with many open roles in engineering, product, and GTM, offering significant ownership and impact.
- **Employer rating**: 4.0/5.0 on LinkedIn (31 reviews), with strong scores for work-life balance (4.2) and culture (4.0) [linkedin.com](https://www.linkedin.com/company/workos-inc).

## Sources
1. [workos.com](https://workos.com/) - Product overview and features
2. [workos.com/about](https://workos.com/about) - Company mission and team description
3. [workos.com/careers](https://workos.com/careers) - Benefits and open positions
4. [linkedin.com](https://www.linkedin.com/company/workos-inc) - Company details, headcount, funding, and employee data
5. [jobsbyculture.com](https://jobsbyculture.com/companies/workos) - Cultural fit and engineering focus

## Other roles at WorkOS

- [Data Engineer](https://feeny.ai/job/data-engineer-workos-united-states-kbz35e3h6r8f) — United States &, Canada
- [Engineering Manager - Dashboard](https://feeny.ai/job/engineering-manager-dashboard-workos-san-francisco-kjfx056y41x6) — San Francisco, CA
- [Software Engineer - Infrastructure Security](https://feeny.ai/job/software-engineer-infrastructure-security-workos-united-states-rrdwrqry38zz) — United States &, Canada
- [Product Security Engineer](https://feeny.ai/job/product-security-engineer-workos-united-states-4dy0ztkyykxe) — United States &, Canada
- [Account Manager](https://feeny.ai/job/account-manager-workos-united-states-8recvtp9ney2) — United States &, Canada
- [Employee Programs](https://feeny.ai/job/employee-programs-workos-san-francisco-pqma8pkt2axz) — San Francisco, CA
- [Design Engineer](https://feeny.ai/job/design-engineer-workos-united-states-v8fz5kv70g7e) — United States &, Canada
- [Systems Engineer](https://feeny.ai/job/systems-engineer-workos-united-states-dy3j22y1e219) — United States &, Canada
- [Product Manager - Growth](https://feeny.ai/job/product-manager-growth-workos-united-states-ktcfyt3cdf61) — United States &, Canada
- [Brand Design | Web](https://feeny.ai/job/brand-design-web-workos-united-states-9f97c2vkkpxv) — United States &, Canada