---
title: 'Growth Marketing at Joyrideautos'
canonical: 'https://feeny.ai/job/growth-marketing-joyrideautos-united-states-df8hhem0kbvp'
type: 'job'
last_seen: '2026-09-09'
---

# Growth Marketing at Joyrideautos

- **Company:** Joyrideautos
- **Location:** United States
- **Employment:** full-time
- **Posted:** 2022-09-12
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/joyrideautos/2ae98aa7-c2b7-4205-9093-11b685e8ecb3

## Job description

Joyride is a new marketplace in one of the few overlooked segments left in the automotive industry, unclaimed vehicle auctions. Started by a team of successful entrepreneurs, a few car aficionados, and a talented development team, they had the vision to create the industry-leading online auction platform to make it easy and safe to buy and sell unclaimed vehicles.

Joyride launched in April 2020 after a year of laser-focused brand creation and product development. We are now successfully executing regular online unclaimed vehicle auctions in major U.S. cities and expanding into new markets. We are a lean impactful team composed of motivated, positive, and collaborative individuals dedicated to making Joyride the leading unclaimed vehicle auction platform.

About the role: We are looking for an analytical, strategic marketer to build a systematic marketing pipeline for our marketplace business. This will include SEO, PPC, video, influencer, Facebook, social, retargeting, print marketing, conversion optimization, conversion tracking, & attribution for our vehicle marketplace business. We are looking for someone who is equally comfortable jumping into the weeds and also capable of developing long-term strategy and vision. You will identify techniques to convert organic and paid traffic more effectively by optimizing the user journey. Above all, you will relentlessly pursue growth for both sides of the marketplace in this highly strategic, visible and cross-functional role.

About you: You’ve successfully developed growth programs for early-stage businesses in automotive through technical optimization and content expansion. You are passionate about forming a deep understanding of the marketplace and can create personalized experiences to improve conversion and activation. You are very technical, analytical, and enjoy getting to the lowest level of detail to identify optimization opportunities. You have a bias to action and proactively identify areas for growth, owning the outcome.

What you’ll do: -Own overall buyer/seller growth for Joyrides marketplace business by establishing a scalable, cost-effective, and data-centric customer acquisition strategy while tracking the origin of every new customer signup and registration. -Oversee and maintain existing digital advertising channels (search, social, display, video) -Lead efforts to launch incremental campaigns as we expand to new markets -Work collaboratively with analytics to design, implement, and measure tests (audiences, creative, bid strategies, etc.) -Optimize ad performance to meet ROI-centric business goals -Identify and develop new marketing opportunities -Work closely with finance and analytics to create forecasts for growth -Quickly catch bugs/issues and act urgently to address

Qualifications: -3-5 years of experience in digital marketing for a consumer-facing business ideally in Auto -Proven ability to prioritize and execute tasks in a fast-paced environment -Demonstrated ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes -Technical proficiency in Google Analytics, Excel, Search Console, Facebook Business Manager, Google Ads Suite, and SEO-specific tools -A positive, upbeat attitude -Relentless focus on metrics, optimization, and attribution

## About Joyrideautos

## Company Overview
- **One-liner**: Joyride Autos operates an online auction platform for unclaimed, abandoned, and salvage vehicles, connecting buyers (dealers, dismantlers) with sellers (impound lots, insurers, lenders).
- **Entity Type**: Private (revenue-positive, likely bootstrapped or early-stage funded)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: A team of entrepreneurs, car enthusiasts, and technologists (individual names not publicly disclosed)

## Core Business
- **Primary industry**: Automotive – online vehicle marketplace and auction services
- **Target customers**: B2B – auto dealers, salvage yards, fleet operators, banks, auto lenders, insurers, and impound lots; also serves dismantlers and recyclers
- **Mission/purpose**: To create the industry-leading online auction platform that makes it easy and safe to buy and sell unclaimed vehicles, extending vehicle life and supporting sustainable fleet reuse.

## Products & Services
- **[Joyride Autos Auction Platform]**: A web-based SaaS marketplace for listing, bidding, and purchasing unclaimed, abandoned, and salvage vehicles. Features include vehicle valuation, inspection reports, logistics coordination, and payment processing.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Estimated annual revenue in the $1M–$10M range (as of mid-2026); company is revenue-positive with strong unit economics.
- **Notable Investors/Partners**: Target partnerships include banks, auto lenders, auto insurers, salvage yards, dealerships, and fleet operators. No named institutional investors in public records.
- **Growth Signals**: Expanded from launch in California, Texas, Indiana, and Nevada to nine major U.S. cities; lean team of ~13 employees across 3 continents (North America, Europe, Asia); active hiring for engineering and operations roles.

## Competitive Advantages
- **Niche focus on undervalued/aging vehicles**: Specializes in a segment underserved by traditional auction platforms (unclaimed, abandoned, salvage), reducing competition.
- **Sustainability angle**: Extends vehicle life amid aging fleets and parts shortages, creating alignment with recyclers, insurers, and parts suppliers.
- **Lean, tech-forward model**: Uses AWS, Google Cloud, React, and Cloudflare to keep overhead low and scale quickly; potential to monetize data insights and API integrations.
- **First-mover in unclaimed vehicle e-commerce**: Established processes for valuation, inspection, logistics, and payments that competitors lack.

## Strategic Focus
- **Geographic expansion**: Scaling into additional high-volume U.S. markets and exploring cross-border demand (e.g., Philippines Super Taxi initiative).
- **Partnership development**: Deepening relationships with lenders, insurers, salvage networks, and fleet operators to increase auction volume.
- **Platform enhancement**: Building API integrations and data monetization features to serve enterprise customers and streamline buyer/seller onboarding.

## Why Work Here
- **Culture**: Described as a lean, impactful team of motivated, positive, and collaborative individuals. Emphasizes ownership and direct impact on product growth.
- **Remote/Hybrid**: Team spans three continents – likely supports remote work with some in-person coordination in San Francisco.
- **Notable perks**: Early-stage environment with opportunity to shape the platform; strong unit economics suggest stability and growth potential.
- **Engineering culture**: Tech stack includes modern web technologies (React, AWS Lambda, Cloudflare) – appealing for engineers who want to work on real-world marketplace problems.

## Sources
1. [leadiq.com](https://leadiq.com/c/joyride-autos/5f4ccd191ecba4fee3006ef7)
2. [cbinsights.com](https://www.cbinsights.com/company/joyride-3)
3. [theorg.com](https://theorg.com/org/joyride-autos)
4. [jobs.dou.ua](https://jobs.dou.ua/companies/joyride-auto-auctions/)
5. [jobs.lever.co](https://jobs.lever.co/joyrideautos)

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