--- title: 'Growth Marketing Lead at Banyan Software' canonical: 'https://feeny.ai/job/growth-marketing-lead-banyan-software-atlanta-georgia-wx39gsaaqgma' type: 'job' last_seen: '2026-09-07' --- # Growth Marketing Lead at Banyan Software - **Company:** Banyan Software - **Location:** Atlanta Georgia, United States - **Work type:** remote - **Posted:** 2026-08-28 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/banyansoftware/jobs/5224749007 ## Job description Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. ## The Role We are seeking an EST based Growth Marketing Lead to own how people find Teamup, the calendar trusted by over 5 million users that helps businesses organize schedules, resources and teams for efficient operations at any scale, and what happens after they sign up. You own the self-serve funnel end to end: the viral loops inside the product, the AI onboarding experience that activates every new customer, search in all its new forms, on-site conversion, and lifecycle email. This is a doer role on a flat team. The Opportunity ● 5 million monthly active users and a product that spreads by being shared: every calendar invite is distribution, and the loops are proven and ready to scale ● Own the flywheel end to end: traffic, signup, activation, and self-serve conversion ● A flat organization of doers where your experiments ship, working directly with design, engineering, and the support team that talks with our customers every day ## Responsibilities ● Build and amplify the in-product viral loops and word-of-mouth engine with design and engineering ● Lead the AI onboarding build ● Own lifecycle email from signup through upgrade ● Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever people and AI assistants look for scheduling ● Drive information architecture and on-site conversion in partnership with design and content ● Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup present there ● Own the numbers: signups, activation rate, and self-serve free-to-paid conversion ## Requirements ● 5+ years in growth or lifecycle marketing at a product-led SaaS company ● You have led in-product viral loops and self-serve conversion work, with results you can show ● Hands-on SEO depth plus a working grasp of how AI-driven search is changing discovery ● Fluent in the tools and the data: analytics, experimentation, email platforms, light HTML/CSS, and AI tools in daily use ● Experience partnering with design and engineering to ship growth work inside the product, not just around it ## Who You Are ● You build with AI every day because you want to, and you treat the funnel like a product you own ● You would rather run ten small experiments than one big campaign, and you measure everything you ship The expected base salary is: $135,000 USD excluding annual bonus.  Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience. Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed. Recruitment Notice Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation. Beware of Recruitment Scams We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment. Protect yourself by following these steps: - Verify that all communications from our recruiting team come from an @banyansoftware.com email address. - Remember, employers will never request payment or banking information during the hiring process. - If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it. Your safety and security are important to us. Thank you for staying vigilant. ## About Banyan Software ## Company Overview - **One-liner**: Banyan Software is a permanent holding company that acquires and grows successful enterprise software businesses, providing them with long-term operational support and applied AI expertise. - **Entity Type**: Private (funding stage not disclosed) - **Headquarters**: Atlanta, Georgia, USA - **Founded**: 2016 - **Founders**: David Berkal ## Core Business - **Primary industry**: Vertical/enterprise software acquisition and operation (holding company) - **Target customers**: B2B – niche software businesses serving specialized industries, and their end customers - **Mission**: To acquire, build, and grow great software businesses worldwide, helping them modernize through shared AI expertise and operational discipline while preserving their legacy. ## Products & Services Banyan Software does not sell a single product; instead, it offers a **permanent home model** for acquired software companies. Key offerings include: - **Acquisition & Hold Strategy**: Buys software businesses with no intention to resell; over 100 companies acquired, zero sold. - **Growth Operations (Growth Ops)**: Shared services in AI, talent, sales & marketing, payments, product, finance, cybersecurity, and legal to accelerate portfolio companies. - **AI-Native Transformation**: Helps portfolio companies build AI-native businesses, unlock customer value, and drive new revenue. - **CEO Peer Network**: Decentralized model keeps local teams in control while providing access to a network of 100+ software leaders. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Over **100 companies acquired** and **zero sold**; portfolio spans North America, UK, Europe, and APAC. - **Notable Investors/Partners**: Raised capital from a “world-class group of entrepreneurs” (names not disclosed); no public list of institutional investors. - **Growth Signals**: - Five-time Inc. 5000 honoree - Top 10 on the Deloitte Technology Fast 500 - Great Place to Work Certified (89% of employees say it’s a great place to work vs. 57% typical) - Double-digit organic growth across portfolio - Endowed the Banyan Software Foundation with $100 million in company stock ## Competitive Advantages - **Permanent ownership model**: Unlike private equity, Banyan never sells its businesses, allowing long-term investment and stability. - **100% referenceable** with past sellers – a strong trust signal. - **Decentralized autonomy**: Portfolio companies retain their own culture and day-to-day control while accessing shared expertise. - **Applied AI focus**: Dedicated team helping portfolio companies rearchitect and ship with velocity in the AI era. - **Global reach**: Offices and teams across USA, Canada, Brazil, UK, Europe, and Australia. ## Strategic Focus - **Continued acquisition** of leading niche software businesses worldwide. - **AI integration** across the portfolio to drive customer value and new revenue. - **Scaling shared operating services** (Growth Ops) to support double-digit organic growth. - **Expanding geographic footprint** (recently added Brazil, APAC). ## Why Work Here - **Culture**: Great Place to Work Certified; 89% employee satisfaction. Values include authentic leadership, enduring impact, accountable ownership, radical candor, and win-as-a-team mentality. - **Benefits**: Comprehensive health/dental/vision insurance, retirement contribution plan, paid parental leave, learning & development fund, employee hardship fund, two paid volunteer days per year, annual global HQ summit. - **Work Model**: Hybrid/office presence likely – local teams and offices in multiple countries; remote flexibility not explicitly stated but global roles exist. - **Career Growth**: Opportunities across M&A, finance, legal, HR, IT, and operating company leadership (CEO, CTO roles). The company emphasizes “career gets bigger here” with exposure to senior leaders and cross-industry learning. - **Impact**: Work within a portfolio of mission-critical software businesses; the Banyan Software Foundation focuses on technology for a greener, more equitable world. ## Sources 1. [Banyan Software Homepage](https://banyansoftware.com/) 2. [Banyan Software About Page](https://banyansoftware.com/about/) 3. [Banyan Software Careers Page](https://banyansoftware.com/careers/) 4. [Jobs at Banyan Software (Greenhouse)](http://job-boards.greenhouse.io/banyansoftware) 5. [LinkedIn Company Profile](https://www.linkedin.com/company/banyan-software-llc) ## Other roles at Banyan Software - [Customer Success Lead](https://feeny.ai/job/customer-success-lead-banyan-software-atlanta-georgia-03vwwjpxpr9d) — Atlanta Georgia, United States - [Executive Assistant](https://feeny.ai/job/executive-assistant-banyan-software-toronto-3zyvwskf1s6t) — Toronto, Canada - [Business Development Manager](https://feeny.ai/job/business-development-manager-banyan-software-toronto-pfgq3gd9bg71) — Toronto, Canada - [VP of Sales - ASI](https://feeny.ai/job/vp-of-sales-asi-banyan-software-united-states-knb41aawg5nt) — United States - [Senior Financial Analyst DACH (m/w/d)](https://feeny.ai/job/senior-financial-analyst-dach-m-w-d-banyan-software-munchen-bavaria-953yk0ynk32n) — München Bavaria, Germany - [Senior Account Executive - Fully Remote](https://feeny.ai/job/senior-account-executive-fully-remote-banyan-software-washington-0cmdhq40dc8a) — Washington, DC - [Senior AI Business Analyst - Operations](https://feeny.ai/job/senior-ai-business-analyst-operations-banyan-software-toronto-7ffjh5gkk5t7) — Toronto, Canada - [Manager of Applied AI Products](https://feeny.ai/job/manager-of-applied-ai-products-banyan-software-united-states-m6k0hc37bv7v) — United States - [Senior Financial Analyst](https://feeny.ai/job/senior-financial-analyst-banyan-software-toronto-e1qa610eek69) — Toronto, Canada - [WIZE Managing Director UK](https://feeny.ai/job/wize-managing-director-uk-banyan-software-london-england-53ztgmp2mbzy) — London England, United Kingdom