---
title: 'Growth Marketing Lead at Bluefish AI'
canonical: 'https://feeny.ai/job/growth-marketing-lead-bluefish-ai-new-york-dwrqc1c2es2d'
type: 'job'
last_seen: '2026-11-11'
---

# Growth Marketing Lead at Bluefish AI

- **Company:** Bluefish AI
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-10-23
- **Last confirmed live:** 2026-11-11
- **Apply:** https://job-boards.greenhouse.io/bluefishai/jobs/5462194008

## Job description

About the Position:

Bluefish is hiring a Growth Marketing Lead to build and own our demand generation engine and marketing tech stack. You'll lead the strategy, execution, and optimization of multi-channel campaigns that drive pipeline and revenue across our marketing efforts.

This role sits at the intersection of creative campaign thinking and marketing operations rigor. You're someone who loves building programs from scratch, geeks out over funnel data, and knows how to work cross-functionally to get things done. You'll have direct ownership of our marketing tech stack and campaign programs across email, paid media, SEO, AEO, ABM, and more.

Most importantly, you’ll own how we measure success — building attribution models, forecasts, and dashboards that help the team make smarter decisions about where to invest.

What You Will Be Doing:

- Own end-to-end campaign planning and execution — from strategy and timelines to asset coordination and deployment across email, paid, social, web, and events
- Build and manage marketing automation workflows, lead nurture programs, and lifecycle campaigns in HubSpot
- Define, track, and report on core performance metrics including MQLs, CPL, pipeline contribution, and ROI and use those insights to continuously improve
- Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
- Lead list segmentation, audience building, and database hygiene to improve targeting and personalization
- Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other relevant platforms — including audience targeting, creative testing, and budget management
- Build and optimize landing pages that convert, working across copy, design, and dev to make sure every campaign has a destination worth clicking through to.
- Own SEO and GEO (we practice what we preach) strategy, ensuring Bluefish is discoverable across traditional search and AI-powered platforms like ChatGPT, Perplexity, and Google AI
- Manage the website as a core lead generation tool — owning conversion rate optimization, landing page strategy, A/B testing, and collaboration with design and development to continuously improve performance
- Partner closely with Sales, Revenue Operations, and Product to align campaigns to pipeline goals and build out the lead lifecycle
- Troubleshoot campaign and website issues quickly and efficiently

What You Bring:

- 8-10+ years of experience in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup
- 5+ years of hands-on HubSpot experience (required) including marketing automation, workflows, reporting
- Proven ability to measure and report on marketing performance across channels, with experience in attribution, forecasting, and ROI analysis.
- Strong grasp of campaign analytics, A/B testing, and conversion optimization
- Experience implementing and optimizing campaigns across owned and paid channels
- Working knowledge of SEO best practices and familiarity with the evolving GEO landscape (AI search visibility)
- Experience owning or contributing to website strategy with a conversion and lead gen mindset
- Experience with audience segmentation and CRM/database management
- Comfortable owning multiple projects simultaneously in a fast-moving environment
- Clear communicator who can translate complex data into actionable insights for stakeholders

About Bluefish:

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences.

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.

Why Bluefish & Our Values:

- Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI
- Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry
- Join an experienced high-performing team where you will have immediate ownership and impact
- Experience a true meritocracy with significant career growth upside as the business scales

Our Values:

- Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
- Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
- Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
- Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
- Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
- Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.

## About Bluefish AI

## Company Overview
- **One-liner**: Bluefish AI helps enterprise brands gain visibility, influence, and control over how they appear and perform across major AI channels.
- **Entity Type**: Private (Series B – led by Threshold; prior Series A led by NEA and Salesforce Ventures)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2024
- **Founders**: Alex Sherman (CEO & Co-Founder), Andrei Dunca (Co-Founder & CTO)

## Core Business
- **Primary industry**: AI marketing / MarTech / Technology, Information and Internet
- **Target customers**: Enterprise brands (Fortune 500), B2B
- **Mission or purpose**: “We believe brands deserve visibility into how AI platforms represent their products and services, and control over how their data is used to train AI models.”

## Products & Services
- **AI Monitoring (GEO Measurement)**: Real-time visibility into brand reputation and performance across AI-native experiences (SaaS)
- **AI Optimization (GEO)**: Automate optimization workflows to improve how AI models surface and represent a brand (SaaS)
- **AI Commerce**: Tools to optimize presence in agentic commerce and AI-driven shopping channels (SaaS)
- **Enterprise Marketing Suite**: Integrated platform for tracking, optimizing, and measuring across AI search, agentic commerce, and large language models (SaaS)

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: Total funding $20M (Series A led by NEA and Salesforce Ventures, with strategic participation from Amex Ventures and TIAA Ventures; Series B led by Threshold with 8 investors)
- **Notable Investors/Partners**: New Enterprise Associates (NEA), Salesforce Ventures, Amex Ventures, TIAA Ventures, Threshold
- **Growth Signals**: Headcount of 82 employees (+725% YoY); operates in 6 countries (US, Germany, UK, Canada, Spain, Netherlands); LinkedIn followers grew 740% yearly; 54 active job postings as of mid-2026

## Competitive Advantages
- **Only platform** that helps marketers understand *how AI “thinks”* about their brand, not just share-of-voice
- Built for enterprise scale – passes infosec reviews easily, offers custom audiences and tailored prompts
- Deep control and segmentation capabilities that generic datasets can’t match
- Founded by seasoned martech innovators who created advertising technologies now owned by Microsoft and Meta

## Strategic Focus
- Positioning AI as the next major internet shift (larger than mobile/social) and helping brands transition from traditional SEO/SEM to AI-first marketing
- Expanding the enterprise marketing suite for the “generative internet”
- Growing across geographies (EMEA, North America) and verticals (Fortune 500)

## Why Work Here
- **Work model**: Hybrid – New York City office for most roles; remote options available for certain engineering positions (e.g., Berlin, London)
- **Culture values**: Impact, trust, collaboration, curiosity – emphasis on meaningful results, openness, and lifelong learning
- **Benefits**: Competitive compensation, equity, unlimited time off, comprehensive health/dental/vision, mental health insurance, company 401k plan, life and AD&D insurance, in-person team summits
- **Growth**: Early-stage experience with rapid scaling (82 employees from ~10 in one year); strong focus on professional development and ongoing learning
- **Team composition**: 30% technical, 20% sales; talented hires from Amazon, Google, Microsoft, and other top firms

## Sources
1. [bluefishai.com](https://www.bluefishai.com/)
2. [bluefishai.com/about](https://www.bluefishai.com/about)
3. [bluefishai.com/careers](https://www.bluefishai.com/careers)
4. [linkedin.com/company/bluefish-ai](https://www.linkedin.com/company/bluefish-ai)
5. [job-boards.greenhouse.io/bluefishai](http://job-boards.greenhouse.io/bluefishai)

## Other roles at Bluefish AI

- [Director of Customer Success](https://feeny.ai/job/director-of-customer-success-bluefish-ai-new-york-qtqdahhc5hjw) — New York, NY
- [Founding Sales Development Representative](https://feeny.ai/job/founding-sales-development-representative-bluefish-ai-new-york-y6y34gpdgk9z) — New York, NY
- [Head of Finance](https://feeny.ai/job/head-of-finance-bluefish-ai-new-york-vmbyenmevb2b) — New York, NY
- [Controller](https://feeny.ai/job/controller-bluefish-ai-new-york-4px19bks95hf) — New York, NY
- [Senior/Staff Data Scientist, Analytics](https://feeny.ai/job/senior-staff-data-scientist-analytics-bluefish-ai-berlin-hdf7np6nmvdd) — Berlin, Germany
- [Staff AI Engineer](https://feeny.ai/job/staff-ai-engineer-bluefish-ai-london-2gwxqym3erqe) — London, United Kingdom / IN the, United Kingdom
- [Senior/Staff Data Scientist, Analytics](https://feeny.ai/job/senior-staff-data-scientist-analytics-bluefish-ai-new-york-77zvqfnynrg2) — New York, NY
- [Director of Professional Services](https://feeny.ai/job/director-of-professional-services-bluefish-ai-new-york-8x7r2496e048) — New York, NY
- [Director of Growth](https://feeny.ai/job/director-of-growth-bluefish-ai-new-york-wff8gjdtt197) — New York, NY
- [VP of Product](https://feeny.ai/job/vp-of-product-bluefish-ai-new-york-p633wv1btxp4) — New York, NY