---
title: 'Growth Marketing Lead at ClassDojo'
canonical: 'https://feeny.ai/job/growth-marketing-lead-classdojo-remote-v9p31a78259g'
type: 'job'
last_seen: '2026-10-30'
---

# Growth Marketing Lead at ClassDojo

- **Company:** ClassDojo
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-21
- **Last confirmed live:** 2026-10-30
- **Apply:** https://jobs.ashbyhq.com/classdojo/cf5c86ce-495e-4480-872c-3de50b8b4fd5

## Job description

ClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide. We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do: As Growth Marketing Lead, you’ll own how ClassDojo reaches new families beyond our existing network. For two exciting consumer products: Dojo Sparks, and Dojo Islands. Both products have grown fast, with Islands reaching millions of kids every month. You’ll set the strategy and personally execute on high-leverage acquisition experiments—building, testing, and scaling channels that drive net-new paid users for our consumer products. This is a high-impact, high-autonomy, IC-first role. You’ll operate like a one-person growth marketing team initially: setting direction, running experiments end to end, analyzing results, and scaling what works. Over time, you’ll help build the systems, processes, and partnerships that allow growth to compound efficiently. You’ll partner closely with Product, Creative, Data, and Marketing leaders, and work alongside another growth leader focused on internal ClassDojo network growth. Your mandate is external acquisition—finding repeatable ways to reach and convert families who don’t yet know ClassDojo. This role requires a builder’s mindset: someone who thrives in ambiguity, moves quickly without perfect resources, and uses strong judgment and data to decide where to double down.

You Will:

- Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships
- Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions
- Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation
- Establish clear success metrics and ROI thresholds to guide investment and prioritization
- Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion
- Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps
- Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams
- Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven

You will be a match if:

- 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies
- A proven track record of owning acquisition outcomes end to end—not just managing a single channel
- Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
- Experience operating as a generalist in small or mid-sized teams (e.g., 30–150 people) where you “owned the whole thing”
- Depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM), with strong mental models across others
- A hands-on, execution-oriented mindset: you balance strategy with a willingness to roll up your sleeves and drive details
- Comfort operating with high autonomy and ambiguity—able to self-direct and prioritize without heavy process
- Clear, concise communication skills and the ability to partner effectively across Product, Creative, and Data

You might be a good fit if:

- You’ve built or scaled influencer- or creator-led growth programs
- You’ve worked on consumer subscription or paid consumer products
- You’ve operated in early-stage or fast-scaling environments as a builder or first marketing hire
- You’re excited about using AI and new tools to move faster and experiment more effectively
- You care deeply about product quality and long-term, sustainable growth—not just short-term wins

[1] Some more context: (If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

- [How ClassDojo Connects Parents, Students, and Teachers](https://www.youtube.com/watch?v=7XBnlzHpXTQ)
- “[Whats New on ClassDojo 2023](https://youtu.be/O8Tora5T7O4)”
- [TechCrunch Article: Second Act comes with First Profits](https://techcrunch.com/2021/01/26/classdojos-second-act-comes-with-first-profits/)

Click [here](https://www.classdojo.com/press/) if you're interested in learning more about what we've been up to. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):

CA, WA, NY, NJ, CT states: $210,000 - $250,000 (USD) All other states in the US: $178,500 - $212,500 (USD) #LI-Remote

## About ClassDojo

## Company Overview
- **One-liner**: ClassDojo connects K-12 teachers, students, and families through a communication and engagement platform that supports social-emotional learning and classroom community building.
- **Entity Type**: Private (Series D)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2011
- **Founders**: Sam Chaudhary, Liam Don

## Core Business
- **Primary industry/industries**: Educational Technology (EdTech), K-12 Communication & Engagement
- **Target customers**: B2B (schools, districts, teachers) and B2C (families). Primary users are Pre-K through 8th grade teachers, students, and parents.
- **Mission or purpose statement**: "Every kid on earth should get an education they love" and "The world’s best learning experiences will be available to everyone, regardless of zip code or income." [classdojo.com](https://www.classdojo.com/en-gb/about/)

## Products & Services
- **ClassDojo Core Platform**: A free, mobile-first communication app for teachers, families, and kids. Features include:
  - **Messages**: Instant, auto-translated messaging (190+ languages) between teachers and families.
  - **Stories**: A private, secure feed for teachers to share photos, videos, and updates with families.
  - **Portfolios**: Digital student portfolios where kids can showcase their work and have a voice.
  - **Points & Big Ideas**: Tools for teachers to encourage social-emotional learning and positive behavior.
  - **Teacher Toolkit**: Attendance sheets, timers, and classroom management tools.
  - **Events**: A shared calendar with automatic reminders.
- **ClassDojo for Districts**: A paid, district-wide offering launched to help district leaders build engaged school communities, featuring advanced privacy agreements and scalability. [prnewswire.com](https://www.prnewswire.com/news-releases/classdojo-for-districts-launches-inaugural-customer-advisory-board-302247988.html)
- **Dojo Tutor**: An online tutoring service connecting students with independent contractors, currently hiring tutors. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/ClassDojo)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company).
- **Key Metric**: Total Funding: **$346.2M** across 9 rounds. [linkedin.com](https://www.linkedin.com/company/classdojo)
- **Annual Revenue**: Estimated at **$16.0M** (as of latest data). [linkedin.com](https://www.linkedin.com/company/classdojo)
- **Notable Investors/Partners**: Shasta Ventures (led Series A), Tencent (led Series D), Y Combinator (alum of ImagineK12 seed accelerator). [linkedin.com](https://www.linkedin.com/company/classdojo)
- **Growth Signals**:
  - Used by **45+ million students and parents** in **95% of US schools** and **180+ countries**. [classdojo.com](https://www.classdojo.com/)
  - Headcount of **357 employees**, growing **+20% YoY**. [linkedin.com](https://www.linkedin.com/company/classdojo)
  - **2 million+ reviews** on the platform. [classdojo.com](https://www.classdojo.com/)
  - Recent executive hires (2025) including a new CFO, CTO, and Chief Creative Officer. [prnewswire.com](https://www.prnewswire.com/news-releases/classdojo-names-three-new-executives-to-its-leadership-team-302348494.html)
  - Earned the **Common Sense Privacy Seal** for data protection in 2025. [prnewswire.com](https://www.prnewswire.com/news-releases/classdojo-earns-common-sense-privacy-seal-for-excellence-in-student-data-protection-302379838.html)
  - 24 active job postings as of mid-2025. [linkedin.com](https://www.linkedin.com/company/classdojo)

## Competitive Advantages
- **Massive Installed Base & Network Effects**: 95% of US schools (Pre-K through 8th grade) use ClassDojo, creating a powerful network effect where teachers, families, and students are already on the platform. This makes it extremely difficult for competitors to displace.
- **Free Core Product**: The base platform is free for teachers forever, driving viral adoption without sales friction. Monetization comes from district-level paid offerings and tutoring.
- **Deep Trust & Privacy Focus**: ClassDojo has invested heavily in privacy (earning the Common Sense Privacy Seal) and safety, which is critical for winning over school districts and parents. [classdojo.com](https://www.classdojo.com/en-gb/about/)
- **Multi-Lingual & Global Reach**: Automatic translation into 190+ languages makes it uniquely suited for diverse, multilingual school communities.
- **Y Combinator / ImagineK12 Heritage**: Strong startup pedigree with a focus on mission-driven, scalable product development.

## Strategic Focus
- **District Expansion**: Growing the "ClassDojo for Districts" paid offering to move beyond individual teacher adoption and secure district-wide contracts. [prnewswire.com](https://www.prnewswire.com/news-releases/classdojo-unveils-first-ever-district-offering-to-help-district-leaders-build-engaged-school-communities-302079618.html)
- **Monetization & Diversification**: Building revenue streams through **Dojo Tutoring** (1:1 online tutoring) and district-level SaaS, while keeping the core communication platform free.
- **Product Innovation**: Expanding the platform's capabilities (e.g., Events, Portfolios, Teacher Toolkit) to become the central operating system for classroom communication.
- **Global Reach**: Continuing to expand into international markets (already in 180+ countries) with localized features and partnerships.
- **Social-Emotional Learning (SEL)**: Deepening the focus on student well-being and character development through Points, Big Ideas, and portfolios.

## Why Work Here
- **Mission-Driven Impact**: The company's purpose ("Every kid on earth should get an education they love") is deeply embedded in the culture. Employees regularly cite helping teachers, families, and kids as a primary motivator. [classdojo.com](https://www.classdojo.com/en-gb/about/)
- **Strong Engineering & Product Culture**: The company emphasizes principles like **"Failure Recovery > Failure Avoidance"**, **"Continuous Improvement > Continuous Production"**, **"Trust > Control"**, and **"Learning > Certainty"**. They value ownership and collaboration over specialization. [classdojo.com](https://www.classdojo.com/jobs/)
- **Human-Centric Values**: The culture prizes **"Humanity > Heroism"** and **"Candor > Harmony"**, with a focus on minimizing interruptions, celebrating downtime, and avoiding micromanagement. [classdojo.com](https://www.classdojo.com/jobs/)
- **Remote & Hybrid Flexibility**: While headquartered in San Francisco (with 4 US offices), the company operates in 24 countries and has a distributed workforce. Roles range from fully remote to hybrid/in-office.
- **Growth Trajectory**: With 357 employees, 20% YoY headcount growth, and 24 open roles, this is a growth-stage company where employees can have significant ownership and impact. [linkedin.com](https://www.linkedin.com/company/classdojo)
- **Notable Perks**: Strong emphasis on "living well to work well," with a culture that values results over hours and encourages continuous learning and improvement.
- **Talent Pool**: Employees come from top companies like Google, Meta, Airbnb, Khan Academy, and Outschool, indicating a high-caliber team. [linkedin.com](https://www.linkedin.com/company/classdojo)

## Sources
1. [classdojo.com](https://www.classdojo.com/)
2. [classdojo.com](https://www.classdojo.com/jobs/)
3. [classdojo.com](https://www.classdojo.com/en-gb/about/)
4. [linkedin.com](https://www.linkedin.com/company/classdojo)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/ClassDojo)
6. [prnewswire.com](https://www.prnewswire.com/news-releases/classdojo-for-districts-launches-inaugural-customer-advisory-board-302247988.html)
7. [prnewswire.com](https://www.prnewswire.com/news-releases/classdojo-names-three-new-executives-to-its-leadership-team-302348494.html)
8. [prnewswire.com](https://www.prnewswire.com/news-releases/classdojo-earns-common-sense-privacy-seal-for-excellence-in-stud

_…truncated._

## Other roles at ClassDojo

- [Head of Tutor Strategy & Operations](https://feeny.ai/job/head-of-tutor-strategy-operations-classdojo-remote-ab5mqj9w73q9)
- [Head of Legal](https://feeny.ai/job/head-of-legal-classdojo-remote-2v13069nt551)
- [Head of Accounting (Controller)](https://feeny.ai/job/head-of-accounting-controller-classdojo-remote-n7dx88ap80m4)
- [Senior Recruiting Partner (Contract)](https://feeny.ai/job/senior-recruiting-partner-contract-classdojo-remote-8dyz6xsxsy99)
- [IT Lead](https://feeny.ai/job/it-lead-classdojo-remote-9t3m4stb2a7t)
- [Senior Software Engineer, Developer Experience & AI Platform team](https://feeny.ai/job/senior-software-engineer-developer-experience-ai-platform-team-classdojo-remote-p0v9y0pesv0y)
- [Engineering Leader, Platform Engineering](https://feeny.ai/job/engineering-leader-platform-engineering-classdojo-remote-x1h4q6515yz8)
- [Growth Product Lead, Kids](https://feeny.ai/job/growth-product-lead-kids-classdojo-remote-2yc6jvk6cenq)
- [Monetization Growth Product Manager](https://feeny.ai/job/monetization-growth-product-manager-classdojo-san-francisco-59tzvdbybnbv) — San Francisco, CA
- [Revenue Product Lead](https://feeny.ai/job/revenue-product-lead-classdojo-san-francisco-ey3wc3ajbjdq) — San Francisco, CA