---
title: 'Growth Marketing Lead at GetGround'
canonical: 'https://feeny.ai/job/growth-marketing-lead-getground-london-kmzdr1vsyrcn'
type: 'job'
last_seen: '2026-09-09'
---

# Growth Marketing Lead at GetGround

- **Company:** GetGround
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-04-03
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/getground/58b13170-0f13-4f1c-ba07-e191988bd0a1

## Job description

We're looking for a Growth Marketing Lead to own and scale GetGround's customer acquisition strategy and paid acquisition engine.

Paid media is one of GetGround's most important growth levers, and you'll have end-to-end ownership of strategy, execution, optimisation, and budget allocation across our acquisition channels. You'll be accountable for driving efficient growth through platforms such as Google, Meta, TikTok, LinkedIn, and emerging channels, while continuously identifying opportunities to improve performance and unlock scale.

Beyond channel management, you'll play a key role in shaping acquisition strategy across the wider customer journey. You'll work closely with Product, Design, Engineering, Sales, and Commercial teams to improve conversion, strengthen measurement, develop experimentation programmes, and influence how we invest in growth.

This role is ideal for someone who combines deep hands-on performance marketing expertise with strong commercial thinking and a desire to influence company-wide growth strategy.

Reporting to the Head of Growth Marketing, you'll have significant ownership, budget responsibility, and visibility across the business.

## THE OPPORTUNITY

Product-led growth is central to GetGround's ambition to become the default platform for property investors. As our Growth Marketing Lead, you'll own one of the company's most important growth levers while helping shape how we acquire, convert, and retain customers at scale.

You'll work across the full acquisition funnel, from first impression through to conversion, partnering closely with Product, Sales, and Commercial teams to identify growth opportunities and improve performance. You'll be empowered to test new channels, challenge assumptions, influence investment decisions, and drive measurable commercial impact.

This is a high-ownership role with the autonomy to execute, experiment, and shape strategy.

## KEY RESPONSIBILITIES

## PAID ACQUISITION LEADERSHIP

- Own the strategy, execution, optimisation, and scaling of paid acquisition across channels including Google, Meta, LinkedIn, TikTok, and emerging platforms
- Manage and allocate budgets to maximise commercial outcomes while balancing efficiency and growth
- Develop channel strategies aligned to company objectives and growth targets
- Maintain best-in-class account structures, campaign frameworks, and operational processes
- Identify and evaluate new acquisition channels and opportunities for investment
- Act as the internal subject matter expert on paid acquisition and platform best practices

## GROWTH STRATEGY & PLANNING

- Own acquisition strategy across the customer journey, identifying the highest-leverage opportunities for growth
- Develop growth plans that balance efficiency, scale, experimentation, and commercial objectives
- Build business cases for new initiatives, channels, and growth investments
- Partner with leadership on forecasting, budget planning, and target setting
- Translate business objectives into measurable acquisition strategies and execution plans
- Monitor market trends, competitor activity, and platform developments to inform future growth opportunities

## PERFORMANCE & EXPERIMENTATION

- Continuously analyse campaign and funnel performance to identify opportunities for improvement
- Design and execute structured experiments across targeting, creative, messaging, bidding strategies, landing pages, and conversion journeys
- Partner with Product teams to improve activation, conversion, and customer experience across key journeys
- Collaborate with Design to develop and iterate high-performing creative concepts
- Drive a culture of testing, learning, and evidence-based decision making

## MEASUREMENT & INSIGHTS

- Maintain a deep understanding of attribution, incrementality, and modern measurement approaches
- Work closely with Data and Engineering teams to improve tracking, reporting, and measurement infrastructure
- Forecast acquisition performance and support budget planning across channels
- Provide regular performance updates, strategic recommendations, and growth insights to senior leadership

## CROSS-FUNCTIONAL COLLABORATION

- Partner closely with Product, Design, Engineering, Data, Sales, and Commercial teams to align on growth priorities
- Influence roadmap decisions through customer insights, funnel analysis, and acquisition data
- Balance rapid execution with thoughtful strategic planning
- Build strong relationships across the business to drive alignment and maximise impact

## ABOUT YOU

- Proven experience owning and scaling paid acquisition in a high-growth environment
- Deep hands-on expertise across major advertising platforms, particularly Google and Meta
- Strong commercial mindset with the ability to connect marketing performance to business outcomes
- Highly analytical and comfortable using data to drive decisions and prioritisation
- Experience developing acquisition strategies rather than solely executing campaigns
- Strong understanding of experimentation, conversion optimisation, attribution, and measurement
- Excellent stakeholder management and communication skills
- Naturally curious, proactive, and motivated by continuous improvement
- Enjoy mentoring others and raising the bar for marketing excellence across the team

WHY JOIN US?

- Ownership of one of our most critical growth channels
- Real impact, your work directly drives company growth
- Close collaboration with Product, Engineering, and Design
- A fast scaling business with genuine opportunities for progression
- High autonomy paired with strong strategic influence

Benefits:

- 💰 Competitive salary
- 💰 EMI share options
- 🏥 Private health
- 🏥 Private dental
- 🏖 12 Mental health days off annually (1 per month) PLUS holidays + public holidays
- 🫶 1 paid Community day off (paid day off to volunteer for a charitable cause)
- 🏡 Hybrid working - 3 days in the office (Wednesdays & Fridays work from home)
- 🥣 Free breakfast daily
- 🎳 Team and company-wide events
- 📈 360° performance reviews to promote a culture of growth and development
- 🎤 Support for conferences and professional learning & development

What we are building: The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.

Diversity & inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.

- 42% of our employees identify as female or non-specified, 58% as male
- 22 nationalities represented across offices in 5 countries
- Our work on Design Accessibility https://medium.com/@GetGround/design-that-works-for-everyone-accessibility-at-getground-a7cf7ca867f0
- Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride

For more information on how we store your candidate data, please see our recruitment privacy policy https://25516403.fs1.hubspotusercontent-eu1.net/hubfs/25516403/GetGroundRecruitmentPrivacyPolicy.pdf.

## About GetGround

## Company Overview
- **One-liner**: GetGround is an all-in-one property investment platform that helps UK landlords and international investors find, finance, and manage buy-to-let properties through limited companies.
- **Entity Type**: Private (Series A)
- **Headquarters**: London, United Kingdom
- **Founded**: 2018
- **Founders**: Moubin Faizullah-Khan (CEO)

## Core Business
- Primary industry/industries: Fintech, Real Estate, Property Technology (PropTech)
- Target customers: B2C (UK and international buy-to-let landlords and property investors), B2B (property developers)
- Mission or purpose statement: "To make the world's largest asset class more transparent and accessible."

## Products & Services
- **GetGround Platform (Core)**: A SaaS platform offering company formation, accounting, tax filing (including HMRC-recognised Making Tax Digital tools), and company management for property-holding limited companies.
- **GetGround (Complete)**: An expanded subscription tier that adds lettings and property management, landlord insurance, and dedicated investment consultant support.
- **Property Sourcing**: A service (following the acquisition of BuyAssociation) to help investors find, analyse, and compare property deals.
- **Mortgage Brokerage**: Services to plan financing, compare lenders, and manage remortgaging.
- **Property Intelligence**: An AI-powered tool that allows users to ask questions about deals, yields, and tax in plain language, with answers backed by their property data.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Total Funding**: Raised a Pre-Seed round, a Seed round (led by Salica in 2018), and a Series A round (led by QED Investors in June 2021). The total amount is not publicly listed.
- **Key Metric**: Over £3 billion in assets on the platform; 30,000+ customers from 70+ countries.
- **Notable Investors/Partners**: QED Investors (lead Series A), Salica (lead Seed). Acquired BuyAssociation in December 2025.
- **Growth Signals**: Managing over £3bn in assets; acquired a property sourcing company to expand upstream; strong international customer base; rated 4.7 on Trustpilot.

## Competitive Advantages
- **Vertical Integration**: Combines company formation, accounting, tax, property sourcing, mortgage brokerage, and lettings management into a single platform, removing the need for multiple third-party providers.
- **Regulatory & Tax Expertise**: Deeply integrated with UK tax law (MTD-compliant) and the specific needs of property-owning limited companies, a complex niche.
- **International Focus**: Explicitly built for international investors (30k+ customers from 70+ countries), simplifying a process that is notoriously difficult for non-UK residents.
- **Tech Stack**: Modern engineering stack (Go, React, TypeScript, GCP, K8s) with a growing focus on AI-native features (Property Intelligence tool).

## Strategic Focus
- **Product Expansion**: Deepening the platform's capabilities, particularly in AI-driven property intelligence and upstream property sourcing (post-BuyAssociation acquisition).
- **Asset Growth**: Scaling the total value of property and assets managed on the platform (targeting a larger share of the $326tn global property market).
- **International Growth**: Continuing to serve and acquire customers from outside the UK who want to invest in the UK property market.

## Why Work Here
- **Mission-Driven Impact**: The company is working to "upturn a $326tn asset class," offering employees a chance to solve complex problems in a massive, traditionally opaque market.
- **Engineering Culture**: A modern tech stack (Go, React, TypeScript, GCP, K8s) with a focus on AI. The team is described as "feedback obsessed" with a "pursuit of excellence."
- **Diversity & Inclusion**: Employees represent over 20 nationalities, with 45% identifying as female. The company is committed to equal opportunities.
- **Work Model**: Hybrid working model, blending remote work with in-person collaboration. Employees can work abroad for up to 4 weeks annually.
- **Benefits**:
    - Competitive salary and stock options.
    - Health and dental insurance from day one.
    - 13 mental health and community days (12 mental health days + 1 community day) on top of annual leave.
    - Monthly wellness budget for physical, emotional, or financial wellbeing.
    - Free breakfast daily in offices.
- **Offices**: London (HQ), Hong Kong, Singapore, Dubai, Philippines.

## Sources
1. [getground.co.uk](https://www.getground.co.uk/about)
2. [getground.co.uk](https://www.getground.co.uk/careers)
3. [getground.co.uk](https://www.getground.co.uk/)
4. [linkedin.com](https://uk.linkedin.com/company/getground)
5. [builtin.com](https://builtin.com/company/getground/jobs)

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