---
title: 'Growth Marketing Lead - Insurance Venture at iwoca'
canonical: 'https://feeny.ai/job/growth-marketing-lead-insurance-venture-iwoca-london-2qbt31wsfhye'
type: 'job'
last_seen: '2026-09-13'
---

# Growth Marketing Lead - Insurance Venture at iwoca

- **Company:** iwoca
- **Location:** London, United Kingdom
- **Compensation:** £80k–£100k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-14
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/iwoca.co.uk/4b8f60eb-c57d-4efa-8649-8db045a397de

## Job description

We're looking for a Growth Marketing Lead This is a hands-on, high-impact role in which you will design and launch the end-to-end marketing strategy for our new SME insurance business. Your mission is to build a scalable, multi-channel growth engine that brings fast, flexible and fair insurance to underserved SMEs across the UK.

The company We're here because we believe in SMEs. We believe they deserve better than confusing jargon, slow and outdated customer experiences, and being caught out by hidden conditions and fees. And we believe it's our job to help them navigate risk with confidence. Since 2012, iwoca has made finance fast, flexible, and fair for over 150,000 businesses. Now, we're doing the same for insurance. We're building a brand new insurance business from the ground up — to protect SMEs in the moments that matter most. Our passionate team is driven to help even more SMEs succeed by providing access to better finance and services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The team The team is a small, smart, entrepreneurial group responsible for launching iwoca's new SME insurance business. The Growth Marketing Lead will be a founding member and report directly to the Insurance Venture Lead. Here’s how the team work together:

- Customer-obsessed: The team challenges itself to build insurance that its customers actually want, rather than what insurers simply want to sell.
- Curious & supportive: The team collaborates across disciplines to find creative solutions to complex problems in a safe and supportive environment.
- Motivated & humble: The team is motivated, fast-paced and highly autonomous. We’re humble and make sure to celebrate wins and have fun along the way.
- Entrepreneurial & growth-minded: The environment is ideal for someone who thrives on taking full ownership and is ready to roll up their sleeves and build.

## The role

Strategy & Vision:

- You will own the end-to-end marketing strategy, define our Go-To-Market approach, and run experiments across messaging, audiences, channels, pricing and customer journeys.
- Initially, this is a very hands-on role where you will roll up your sleeves to launch and manage campaigns across digital, partner, and offline channels.
- You will have the autonomy to drive the roadmap and, as the venture scales, ownership of the marketing budget and the opportunity to build and lead a marketing team of specialist direct reports.
- Influence product development using conversion data and customer feedback to help the team prioritise features that drive acquisition.

Execution & Scaling:

- Develop and optimise a multi-channel growth engine by validating value propositions and scaling effective acquisition paths across search, social and direct mail.
- Implement and manage lead nurturing workflows to guide prospects through the sales pipeline, including marketing and cross-selling B2B insurance products to our existing base of 150,000+ iwoca customers.
- Own and drive core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion and renewals, ensuring we build a scalable and sustainable growth model.
- Create high-converting content for all acquisition channels.
- Leverage AI and automation tools to accelerate content creation, increase experimentation velocity and improve campaign optimisation.

The requirements Essential:

- 8+ years of experience owning customer acquisition in a startup, scale-up or venture environment, with responsibility for growth metrics and marketing spend.
- An experimentation mindset with the ability to design A/B tests, interpret results, and make decisions even when data is noisy or imperfect.
- A highly data-literate approach, comfortable reading dashboards, questioning anomalies, and using data to guide decisions.
- Hands-on copywriting skills with a willingness to test, iterate, and start over if campaigns don’t convert.
- Demonstrable expertise in marketing automation (HubSpot strongly preferred).

Bonus:

- Experience in fintech or insurtech.
- Hands-on visual design and copywriting skills, with the ability to build and iterate your own content and assets using tools like Figma or Adobe Creative Suite.

The salary We expect to pay from £80,000 - £100,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture At iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools – including AI – and apply sound judgement so our products and decisions improve over time.

The offices We put a lot of effort into making iwoca a great place to work:

- Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.
- Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.

The benefits

- Flexible working hours.
- Medical insurance from Vitality, including discounted gym membership.
- A choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses.
- A private GP service (separate from Vitality) for you, your partner, and your dependents.
- 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
- 3% Pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme to help you save money.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

- A learning and development budget for everyone.
- Company-wide talks with internal and external speakers.
- Access to learning platforms like Treehouse.

Useful links:

- [iwoca benefits & policies](https://coda.io/@iwocauk/iwoca-benefits-policies-uk)
- [Interview welcome pack](https://coda.io/@iwocauk/interview-welcome-pack-tap)

## About iwoca

## Company Overview
- **One-liner**: iwoca is a fintech company that provides fast, flexible business loans and financial products to small and medium-sized enterprises (SMEs) in the UK and Germany.
- **Entity Type**: Private (Series D; cumulative debt and equity investment exceeds £1 billion)
- **Headquarters**: London, United Kingdom (additional offices in Leeds, Frankfurt, and Berlin)
- **Founded**: October 2011
- **Founders**: Christoph Rieche (CEO), James Dear (Co-founder)

## Core Business
- **Primary industry/industries**: Financial services – small business lending and embedded finance.
- **Target customers**: B2B – small and medium-sized enterprises (SMEs) in the UK and Germany.
- **Mission/purpose**: “Rebuild finance for small businesses” – to fund one million small businesses and give them straightforward access to finance without the friction of traditional banks.

## Products & Services
- **Flexi-Loan (Core Product)**: Unsecured business loan from £1,000 to £1,000,000 (UK) / €500,000 (Germany). Apply in 5 minutes, decision within 24 hours, repay early for free. Interest from 1.5% per 30 days, terms up to 5 years.
- **iwocaPay**: An integrated trade credit and payment solution that lets suppliers get paid instantly while giving trade customers up to £30,000 with instalment options (1, 3, or 12 months).
- **iwoca Business Credit Card** (launched May 2026): Up to £250,000 credit line with 1% cashback on all spending, up to 42 days interest-free, no annual/FX/late payment fees.

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding raised (including debt facilities) exceeds **£1 billion** since 2012; cumulative lending of approximately **£4 billion** to over **100,000 businesses**.
- **Notable Investors/Partners**: Citibank, Insight Investment, Barclays, Värde Partners, Pollen Street Capital, Augmentum (led Series D in 2019), UK Government’s Capability & Innovations Fund.
- **Growth Signals**: 
  - Headcount grew ~30% in the past year (now ~500+ “iwocans”).
  - Loan book grew over 50% year-on-year.
  - Expanded into Germany (2015) and opened an office in Leeds.
  - Achieved net profitability in Q4 2022 and has remained profitable since.
  - Won “UK’s Top 50 Fintechs to Work For” (2025) by Welcome To The Jungle.

## Competitive Advantages
- **Speed and technology**: Fully automated, lightning-fast lending software – first lender in the UK to use Open Banking to connect with large banks.
- **Customer experience**: 5-minute application, 24-hour decision, free early repayment, Trustpilot-recognised customer service.
- **Product innovation**: Launched iwocaPay (trade credit) and a business credit card, expanding beyond basic loans.
- **Scale and data**: Over a decade of lending data and a proprietary credit analysis model that blends automation with human judgment.

## Strategic Focus
- **Expand product suite**: Continue growing iwocaPay and the new business credit card to offer a full financial toolkit for SMEs.
- **Geographic growth**: Deepen presence in Germany and the UK while maintaining profitability.
- **Scale to one million businesses**: Increase loan book, approval volumes, and customer base through technology and partnerships.

## Why Work Here
- **Culture**: Values-driven (“Growth Mindset”, “Humble”, “Smart”, “Motivated”). Emphasis on learning from mistakes, celebrating wins, and personal ownership.
- **Flexibility**: Hybrid/remote-friendly with flexible working arrangements. Twice-yearly team trips to locations like Sicily or the French Alps for co-working weeks.
- **Benefits**: Comprehensive health insurance, cash plan, discounted gym membership, annual stock options for all employees, enhanced maternity/paternity leave, nursery benefit, unlimited unpaid leave, dedicated learning time and budget.
- **Office life**: Each floor of London HQ has stocked fridges for breakfast/snacks, monthly social mixers.
- **Visa sponsorship**: Available for suitable roles.
- **Recognition**: 4.7 rating on Glassdoor, named a top fintech employer in 2025.

## Sources
1. [iwoca.co.uk – Careers](https://www.iwoca.co.uk/careers)
2. [iwoca.co.uk – About Us](http://iwoca.co.uk/about-us)
3. [iwoca.co.uk – Homepage](https://www.iwoca.co.uk/)
4. [Wikipedia – Iwoca](https://en.wikipedia.org/wiki/Iwoca)
5. [LinkedIn – iwoca](https://uk.linkedin.com/company/iwoca)

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