---
title: 'Growth Marketing Lead, Japan at Airbnb'
canonical: 'https://feeny.ai/job/growth-marketing-lead-japan-airbnb-tokyo-xjyh9m67gyd5'
type: 'job'
last_seen: '2026-09-09'
---

# Growth Marketing Lead, Japan at Airbnb

- **Company:** Airbnb
- **Location:** Tokyo, Japan
- **Posted:** 2026-02-05
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.airbnb.com/positions/7590542?gh_jid=7590542

## Job description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The community you will join:

At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.

The difference you will make:

As Growth Marketing Lead, you’ll have a unique opportunity to shape Airbnb’s growth narrative in Japan. You’ll be the champion for Growth Marketing channels, translating strategic vision into actionable plans and flawless execution. You’ll identify and prioritize high-impact opportunities, manage complex cross-functional projects, and collaborate with global and regional teams. Your leadership will ensure not only the ongoing success of our core marketing programs, but also the discovery of new areas of growth for your market.

Your responsibilities:

- Develop and Execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into Growth Marketing initiatives, ensuring strategies are tailored to resonate with local cultures, preferences, and market conditions.
- Cross-Functional Leadership: Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact. Establish and optimize operating rhythm and ways of working.
- Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels. Strategic Vision & Hands-On Execution: Operate at both strategic and tactical levels—setting vision, defining KPIs, and rolling up your sleeves to support the execution and optimization of growth campaigns in-market.
- Insights & Reporting: Build strong relationships with Japan Business and Marketing Teams and ensure alignment across initiatives. In regional leadership reviews, represent Growth Marketing, provide actionable insights, clear reporting, and thoughtful recommendations to guide strategic decisions.

Your expertise:

- Growth Marketing Expertise: 10+ years of  relevant work experience in Growth Marketing  (Search, CRM, Display, and Affiliate), with proven track record of scaling business for B2C brands ideally in fast-paced, global environments.
- Japan Market Mastery: Deep understanding of the Japan market, consumer trends, and digital behaviors, with experience tailoring strategies for Japan and working with local agencies and platforms.
- Analytical and Strategic: Expert at leveraging data to prioritize opportunities, drive decision-making, and measure business impact.
- Cross-Functional Collaboration: Proven ability to influence and drive product conversations with engineering, design, creative and data science partners. Experience working with global channel owners.
- Project Management Excellence: Highly organized self-starter who thrives in dynamic environments; able to independently manage complex projects from strategy to execution.
- Stakeholder Management: Exceptional communicator who builds trust and alignment with senior leadership, peers, and global teams.
- Results-Driven: Relentless focus on outcomes, with a track record of delivering against ambitious goals through innovation, iteration, and hands-on execution.
- Technical Acumen: Familiarity with marketing automation, analytics tools, and digital platforms; able to translate business needs into technical requirements.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

## About Airbnb

## Company Overview
- **One-liner**: Airbnb operates a global marketplace for unique stays, experiences, and adventures, connecting hosts with travelers.
- **Entity Type**: Public (NASDAQ: ABNB)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2007
- **Founders**: Brian Chesky, Joe Gebbia, Nathan Blecharczyk

## Core Business
- **Primary industry/industries**: Online Travel & Hospitality, Software Development
- **Target customers**: B2C (travelers), C2C (hosts), with some B2B (Airbnb for Work, business travel)
- **Mission or purpose statement**: To create a world where anyone can belong anywhere, providing unique travel experiences and economic opportunity for hosts.

## Products & Services
- **Airbnb Stays**: The core platform for booking short-term rentals (entire homes, private rooms, shared spaces) in over 220 countries and regions.
- **Airbnb Experiences**: Curated, hands-on activities hosted by locals (e.g., cooking classes, guided hikes, workshops).
- **Airbnb Adventures**: Multi-day, small-group immersive trips led by local experts.
- **Airbnb for Work**: A service for companies to manage business travel and team retreats.
- **Luxe**: A premium tier offering vetted, high-end vacation homes with dedicated trip designers.

## Market Standing
- **Valuation/Market Cap**: ~$77.8B (as of recent data)
- **Key Metric**: Annual Revenue of $12.2B (based on available data)
- **Notable Investors/Partners**: Sequoia Capital, Andreessen Horowitz, Founders Fund, Y Combinator
- **Growth Signals**: 
  - **From 2007 to present**: 1.5 billion guest arrivals globally.
  - **Headcount Growth**: Employs ~21,644 people, a **+30.6% year-over-year increase**.
  - **Global Reach**: Operates in 176 countries with a strong international team (e.g., offices/employees in India, Italy, Canada, Brazil, UK, Australia, China).
  - **Public Company Status**: IPO in 2020, trading on NASDAQ.

## Competitive Advantages
- **Network Effects**: A massive, global two-sided network of 5 million+ hosts and 1.5 billion arrivals creates a formidable moat that is very difficult for competitors to replicate.
- **Brand & Trust**: A globally recognized brand synonymous with alternative accommodations and travel experiences.
- **Liquidity & Inventory**: Unrivaled inventory depth across 220+ countries, offering unique stays not found in traditional hotels.
- **Live and Work Anywhere Policy**: A radical shift in work culture that offers flexibility and a competitive edge in talent acquisition, allowing employees to live anywhere in their country of employment with no compensation change.

## Strategic Focus
- **International & Mainstream Expansion**: Continuing to grow its user base beyond early adopters into mainstream travel and new international markets.
- **Product Diversification**: Pushing hard into "Experiences" and "Adventures" to reduce reliance on accommodations and capture more of the travel wallet.
- **Leveraging AI & Technology**: Investing in AI (e.g., AI Engineer roles in Community Support) to improve the guest and host experience, search, and trust & safety.
- **Return to Travel & "Live Anywhere"**: Capitalizing on the post-pandemic shift towards remote work and long-term stays with its "Live and Work Anywhere" initiative.

## Why Work Here
- **Flexibility**: A ground-breaking **"Live and Work Anywhere"** policy. Employees can work from home, an office, or temporarily anywhere in the world (with approval). Compensation is not changed when moving within their country of employment.
- **Compelling Mission**: An opportunity to work on a platform that creates connection and economic empowerment for millions of people globally.
- **Diversity & Belonging**: Strong commitment to inclusion with numerous Employee Resource Groups (ERGs) such as Able@, Black@, Women@, Parents@, and many more.
- **Great Benefits**: 
  - **Travel Credit**: Quarterly Airbnb travel and experiences credit.
  - **Education**: Annual educational stipend.
  - **Wellbeing**: Subsidized healthcare, mental health support, family care support, and generous parental leave.
  - **Equity**: Competitive compensation including equity and an Employee Stock Purchase Program (ESPP).
- **Culture**: Values-driven with a focus on "Be a Host" (caring, open, encouraging), "Champion the Mission," and "Embrace the Adventure."
- **Work Model**: Supports a mix of remote, hybrid (be close to an office), and onsite work, giving employees significant control over their schedule.
- **Talent Community**: A highly creative and collaborative environment with industry-leading talent.

## Sources
1. [careers.airbnb.com](https://careers.airbnb.com/)
2. [careers.airbnb.com/life-at-airbnb/](https://careers.airbnb.com/life-at-airbnb/)
3. [airbnb.com](https://www.airbnb.com/)
4. [linkedin.com/company/airbnb](https://sg.linkedin.com/company/airbnb)
5. [careers.airbnb.com/positions/](https://careers.airbnb.com/positions/)

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