---
title: 'Growth Marketing Lead at Thatch'
canonical: 'https://feeny.ai/job/growth-marketing-lead-thatch-austin-texas-jd1f8x4c872m'
type: 'job'
last_seen: '2026-09-07'
---

# Growth Marketing Lead at Thatch

- **Company:** Thatch
- **Location:** Austin Texas, United States / New York New York, United States / San Francisco California, United States
- **Compensation:** $145k–$193k
- **Work type:** remote
- **Posted:** 2026-08-09
- **Last confirmed live:** 2026-09-07
- **Apply:** https://thatch.com/jobs/5382902008?gh_jid=5382902008

## Job description

## About the role

Thatch is rewiring how health benefits work. We're looking for a Growth Marketing Lead to build and scale new acquisition channels.

You'll own our strategy across paid social, CTV, OOH, radio, and emerging channels. This is a build role. You'll decide where we invest, what we test, and how we measure success while partnering closely with Growth, Product Marketing, Design, and Analytics to turn new channels into repeatable sources of pipeline.

## What you will do

- Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
- Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
- Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
- Own agency and vendor relationships across media buying and production.
- Measure performance across pipeline, CAC, and revenue, and use those insights to guide investment decisions.
- Build attribution and incrementality frameworks for channels where last-click measurement isn't sufficient.
- Partner closely with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
- Scale successful programs while continuously testing new acquisition channels.

## What we are looking for

- You've built and scaled paid acquisition programs across multiple channels.
- Experience owning strategy, budget, execution, and measurement.
- Strong understanding of paid social and familiar with CTV, OOH, radio, podcasts, and other emerging channels.
- Experience designing experiments and measuring incrementality.
- Strong analytical skills with a track record of using data to make investment decisions.
- Comfort working in ambiguity and building new programs from scratch.
- Excellent cross-functional partner who works effectively with Design, Product Marketing, Analytics, and Leadership.

## Experience that stands out

- Built new acquisition channels from the ground up.
- Scaled paid social for a high-growth B2B SaaS company.
- Experience across emerging channels like CTV, podcasts, OOH, or audio.
- A track record of turning experiments into repeatable growth.
- Partnering closely with Creative, Product Marketing, and Analytics.
- Using AI to move faster, test more ideas, and improve campaign performance.

## How we work

- We give people ownership and expect good judgment.
- We move quickly without compromising quality.
- We work across functions to solve hard problems.
- We learn from customers and continuously improve.

What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:

- An initial conversation with a recruiter.
- A conversation with the hiring manager.
- A practical exercise related to the work you'll be doing.
- Conversations with future teammates and cross-functional partners.
- A final conversation with our Leadership team.

Estimated Compensation Range $145,000—$193,000 USD

## About Thatch

We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read [more on Thatch here](https://thatch.ai/company).

## About Thatch

## Company Overview
- **One-liner**: Thatch is a modern health benefits platform that uses an ICHRA to let employers set a budget and empower employees to choose and manage their own healthcare plans and spending.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: Not publicly available

## Core Business
- **Primary industries**: Health benefits, Fintech (healthcare payments)
- **Target customers**: B2B – small-to-medium businesses and mid-market employers
- **Mission/purpose**: “Building a healthcare system people love”

## Products & Services
- **Thatch Platform**: All-in-one ICHRA-based benefits platform. Employers set a budget; employees choose their own health, dental, and vision insurance from top carriers and spend leftover funds on healthcare costs.
- **Ask Thatch**: AI-powered 24/7 text-based support for compliance, expense verification, and account questions.
- **Thatch Visa Debit Card**: Employees use the card to pay for prescriptions, copays, therapy, and other eligible healthcare costs from their budget.
- **Insurance Marketplace**: Access to plans from national carriers, selected directly by employees.
- **Benefits Marketplace**: Curated ecosystem of health and wellness services available with tax-free allowance.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Total funding of **$84M** (as of April 2025)
- **Notable Investors**: General Catalyst, Index Ventures (led Series A and Series B), Google Ventures (led Seed round)
- **Growth Signals**: 4,000+ employers using Thatch; **208 employees** (monthly growth +10.5%); Series B raised $40M in April 2025; transparent support metrics (CSAT 99.9%, enrollment accuracy 83% vs. industry avg 76%).

## Competitive Advantages
- **ICHRA-native model** offers maximum flexibility and personalization compared to traditional group plans.
- **Works out of the box** with any payroll provider and insurance plan – no integration or implementation required.
- **5-minute setup** and ability to switch any time of year (not just open enrollment).
- **Transparent CX metrics** published publicly (response time, CSAT, enrollment accuracy).
- **Visa debit card** seamlessly extends the budget to out-of-pocket costs.

## Strategic Focus
- Scale employer adoption across SMB and mid-market segments.
- Deepen the benefits marketplace with more high-impact wellness partners.
- Build robust financial infrastructure for balances, premiums, and reimbursements.
- Expand data and analytics capabilities to drive insights and predictive features.

## Why Work Here
- **Remote-first** with optional in-person hubs in San Francisco and Austin.
- **Team caliber**: Colleagues from Stripe, Ramp, Rippling, Shopify, and Robinhood.
- **Energizing offsites** in beautiful locations.
- **Flexible home office budget** for remote work setup.
- **Operating principles**: Bias for action, relentless resourcefulness, high trust environment.
- **20 open roles** across Engineering, Operations, Growth, and Account Management.
- **High impact** at a fast-growing startup redefining healthcare benefits.

## Sources
1. [thatch.com](https://thatch.com/)
2. [thatch.com/company](https://thatch.com/company)
3. [thatch.com/jobs](https://thatch.com/jobs)
4. [LinkedIn](https://www.linkedin.com/company/thatch-com)
5. [CB Insights](https://www.cbinsights.com/company/thatch-2)

## Other roles at Thatch

- [Operations Recruiter](https://feeny.ai/job/operations-recruiter-thatch-austin-texas-v9tne5w34cy8) — Austin Texas, United States
- [GTM Recruiter](https://feeny.ai/job/gtm-recruiter-thatch-united-states-qq8f86pg7hmb) — United States
- [Operations Specialist, Payroll Reconciliation](https://feeny.ai/job/operations-specialist-payroll-reconciliation-thatch-austin-texas-3rxsvdknh2xa) — Austin Texas, United States
- [Operations Specialist, Employer Onboarding](https://feeny.ai/job/operations-specialist-employer-onboarding-thatch-austin-texas-3jwq0t6k27x5) — Austin Texas, United States
- [Operations Specialist, Billing and Collections](https://feeny.ai/job/operations-specialist-billing-and-collections-thatch-austin-texas-5pms443cj9m7) — Austin Texas, United States
- [Operations Manager, Employer Support](https://feeny.ai/job/operations-manager-employer-support-thatch-austin-texas-wchjs4dhepne) — Austin Texas, United States
- [Operations Specialist HIRING EVENT](https://feeny.ai/job/operations-specialist-hiring-event-thatch-austin-texas-0fsd364hs31c) — Austin Texas, United States
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-thatch-united-states-e4814c202r4z) — United States
- [Customer Advocacy Manager](https://feeny.ai/job/customer-advocacy-manager-thatch-united-states-nbs57szycer6) — United States
- [Head of Product Design](https://feeny.ai/job/head-of-product-design-thatch-austin-texas-88nr4r0rq2pg) — Austin Texas, United States / New York New York, United States / San Francisco California, United States