---
title: 'Growth Marketing Lead at Vori'
canonical: 'https://feeny.ai/job/growth-marketing-lead-vori-san-francisco-cag73rb0tgw6'
type: 'job'
last_seen: '2026-09-14'
---

# Growth Marketing Lead at Vori

- **Company:** Vori
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Posted:** 2026-04-30
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/vori/82c6d5a2-69a2-49a5-b8b2-f81c16a233fb

## Job description

About Vori: Vori is transforming the future of the $1T grocery industry. Vori is a rapidly growing fintech + vertical AI startup that provides an integrated operating system  POS, payment processing, and inventory management. We help local and regional grocery businesses thrive and compete against retail giants like Walmart and Amazon. Our mission is to reduce food waste and food insecurity, nourishing communities across the country.

Position Overview: We are seeking an exceptional Growth Lead to help drive Vori's revenue by 10x over the next year. This role will be pivotal in scaling our customer acquisition engine. The ideal candidate will be a world-class expert in B2B SaaS growth marketing, with a proven track record of driving qualified leads and converting them into revenue.

Key Responsibilities:

- Develop and execute a comprehensive demand generation strategy to achieve aggressive growth targets
- Drive a culture of experimentation, learning, and velocity
- Own the full-funnel metrics, from top-of-funnel lead generation to sales- qualified opportunities
- Optimize the marketing tech stack to enable efficient growth Implement data-driven, multi-channel marketing campaigns
- Create compelling content and messaging that resonates with our target audience of independent grocers
- Collaborate closely with sales, product, and customer success teams to align growth initiatives with overall business objectives

Qualifications:

- Experience marketing to SMB or enterprise customers in traditional industries (e.g., retail, logistics, supply chain, food, health, construction, trades)
- 6+ years of experience in growth/demand gen in B2B SaaS marketing
- Fluency in modern martech stacks and technical proficiency in marketing operations
- Proven track record of scaling revenue in a fast paced environment
- Strong analytical skills with the ability to use data to inform strategy and demonstrate ROI
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and distill complexity into poetry
- Strategic thinker with the ability to execute tactically in a fast-paced environment
- Exceptional communication and presentation skills

Ideal Candidate Qualities:

- Entrepreneurial: Comfortable with ambiguity and able to pivot strategies as needed. Prior startup exposure Series A  C or ex-founder experience is preferred
- Bias Toward Experimentation: Thrives on testing new hypotheses, evaluating data, and iterating quickly
- High Craft: Vori is a design-driven company, and we see taste as a core part of growth and demand generation
- Results-driven: Consistently delivers on aggressive growth targets
- Customer-obsessed: Deeply understands the needs and challenges of independent grocers
- Growth Marketing Lead 2
- Collaborative: Builds strong relationships across all departments, especially design, sales, and product

What We Offer:

- Opportunity to make a name for yourself, by owning a critical function in a fast growing company
- Competitive compensation package including equity Comprehensive health, dental, and vision insurance 401(k) plan Flexible work arrangements
- Professional development opportunities
- As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. If you're passionate about growth and excited about revolutionizing the grocery industry, we want to hear from you.

How to apply: If you'd like to be considered, please reach out to us with a summary of your work and why you're excited to join Vori. Email: careers@vori.com

## About Vori

## Company Overview
- **One-liner**: Vori provides a modern, AI-powered operating system (POS, inventory, ordering, pricing, loyalty) for independent and regional grocery stores.
- **Entity Type**: Private (Series unknown, $32.3M total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2019 (initial iOS app built in 12 days)
- **Founders**: Brandon Hill, Tre Kirkman, Robert Pinkerton

## Core Business
- **Primary industry**: Grocery technology / retail operations software
- **Target customers**: Independent and regional grocery stores (small and mid-sized supermarkets)
- **Mission or purpose**: "Changing the way food moves, from silo to shelf" – democratizing food supply access, reducing food waste, and empowering local entrepreneurs

## Products & Services
- **VoriOS**: The core operating system that combines point-of-sale, inventory management, ordering, pricing, shopper engagement, and reporting into one platform.
- **Point of Sale (POS)**: Modern lane checkout supporting scales, type-2 UPCs, split tenders, EBT, and eWIC.
- **Inventory Management**: Real-time tracking of counts, shrink, and movement; automated reordering based on stock levels.
- **Pricing Automation**: AI-driven margin protection that catches cost changes and adjusts prices automatically before checkout.
- **Shopper Engagement / Loyalty**: Enroll shoppers at checkout, send targeted SMS offers, and track basket lift and order counts.
- **Vori AI Agents**: Autonomous agents (Inventory Agent, Pricing Agent, Marketing Agent) that monitor operations and take actions based on predefined rules.
- **Reporting & Insights**: Unified dashboard for sales, margin, inventory, and loyalty performance.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue of $4.0M (estimated); Total funding of $32.3M across 4 rounds
- **Notable Investors/Partners**: Y Combinator (Winter 2020 batch, primary partner Aaron Epstein); also referenced as backed by "Stanford engineers from SpaceX, Google, and Facebook" (implied institutional and angel investors)
- **Growth Signals**: Headcount of 49 employees (+119.4% YoY); LinkedIn followers 6,408 (+67.4% yearly); claims "10k+ hours saved per week" for grocery operators; customer metrics include +22% net sales increase, +10% basket lift among loyalty members, and +20 order count lift.

## Competitive Advantages
- **Single unified platform**: Replaces fragmented legacy POS, inventory, and loyalty systems with one integrated OS designed specifically for grocery workflows.
- **AI agents that automate decisions**: Pricing, inventory, and marketing agents act automatically based on rules, reducing manual labor and protecting margins.
- **Deep grocery domain expertise**: Founded by operators and former store directors; built with input from actual grocers (e.g., first order at Delucchi's Market, first scan at Market at Edgewood).
- **Focus on independent/regional grocers**: Levels the playing field against large retail chains by providing enterprise-grade technology at accessible cost.

## Strategic Focus
- **Current priorities**: Scaling AI agent capabilities (listing "Full Stack Product Engineer - Agentic AI"); expanding sales territory (VP of Sales for East Coast, Territory Account Executive for New York); continuing to reduce food waste and combat food deserts through supply chain data.
- **Direction for growth**: Growing customer base beyond initial independent grocers, deepening integrations with suppliers, and enhancing automation to save operational hours.

## Why Work Here
- **Culture highlights**: Values include "Think 100x", "Always level up", "Design toward the obvious". Team described as "radically diverse foodies" from companies like SpaceX, Facebook, Whole Foods, Slack, and Airbnb. Bias toward velocity and execution.
- **Remote/hybrid/office**: Team spread across Bay Area (HQ), New York City, and Puerto Rico. Specific remote/hybrid policy not stated, but roles appear location-flexible.
- **Notable perks**: Opportunity to work on a mission-driven product that directly impacts local food economies; modern tech stack (React, TypeScript, AI agents); early-stage growth trajectory with significant responsibility.
- **Engineering culture**: "Build the OS for Grocery" – engineers work on real-time data systems, AI, and POS reliability; roles include Forward Deployed Data Engineer and Full Stack Product Engineer.

## Sources
1. [vori.com](https://www.vori.com/)
2. [vori.com/about](https://www.vori.com/about)
3. [vori.com/careers](https://www.vori.com/careers)
4. [linkedin.com/company/vori](https://www.linkedin.com/company/vori)
5. [ycombinator.com/companies/vori](https://www.ycombinator.com/companies/vori)
6. [jobs.ashbyhq.com/vori](https://jobs.ashbyhq.com/vori)

## Other roles at Vori

- [VP, Finance](https://feeny.ai/job/vp-finance-vori-san-francisco-aqxjfntjcs3s) — San Francisco, CA
- [Onboarding Specialist](https://feeny.ai/job/onboarding-specialist-vori-united-states-s4tt11tfenxv) — United States
- [POS Installer](https://feeny.ai/job/pos-installer-vori-united-states-n3k9sx2x1w6n) — United States
- [Customer Support Representative](https://feeny.ai/job/customer-support-representative-vori-united-states-hracf3jfmxsd) — United States
- [Forward Deployed Data Engineer](https://feeny.ai/job/forward-deployed-data-engineer-vori-san-francisco-m32e4prck6p1) — San Francisco, CA
- [Product Support Engineer](https://feeny.ai/job/product-support-engineer-vori-united-states-9a76qpr5r3tn) — United States
- [Full Stack Product Engineer - Agentic AI](https://feeny.ai/job/full-stack-product-engineer-agentic-ai-vori-san-francisco-37zz5mmhe70d) — San Francisco, CA
- [Business Development Representative](https://feeny.ai/job/business-development-representative-vori-new-york-eqk4x64kabh8) — New York, NY
- [Territory Account Executive - PNW (WA/ORE/ID/MT)](https://feeny.ai/job/territory-account-executive-pnw-wa-ore-id-mt-vori-seattle-amh2g97grjhy) — Seattle, WA
- [Territory Account Executive-New York](https://feeny.ai/job/territory-account-executive-new-york-vori-san-francisco-r440gyazzy9z) — San Francisco, CA