---
title: 'Growth Marketing Manager at Bjak'
canonical: 'https://feeny.ai/job/growth-marketing-manager-bjak-hong-kong-m4ygjkhma6wh'
type: 'job'
last_seen: '2026-11-06'
---

# Growth Marketing Manager at Bjak 

- **Company:** [Bjak ](https://feeny.ai/companies/bjak)
- **Location:** Hong Kong
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/bjakcareer/5476bcea-5ede-4cd6-9346-e43a6cba46ff

## Job description

## About ActAI

There are over 5 billion users using basic applications today such as email, notes, tasks and calendar, and they’re not AI-native. Our mission is to build proactive applications for anyone in the world who is not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting. Our first application is an agent-first mobile communication app. We believe building applications that users use daily for communication, coordination and collaboration will help integrate AI into their lives. The net effect is to eliminate misinformation, achieve low coordination costs, and enable high-quality tasks and collaboration at scale with minimal or little prompting.

## About the Role

To own to own social media strategy and execution, community management, and paid digital marketing You will build our digital presence, grow and engage audiences, and drive user acquisition through organic and paid channels.

## What You'll Be Doing

- Own social media strategy, content publishing and growth across X, LinkedIn, Instagram, TikTok, YouTube and other relevant platforms
- Create and manage social content strategy, UGC campaigns and creator partnerships
- Build and engage communities across Reddit, Hacker News, Discord and relevant AI and technology forums
- Own paid advertising across Meta, Google, TikTok, X and other digital platforms, including budgets, targeting and optimisation
- Execute digital campaigns for product launches, audience growth and user acquisition
- Track and optimise engagement, conversion, acquisition costs and campaign ROI

## What You'll Need

- 5+ years of experience in digital, social media, performance or growth marketing, preferably in consumer technology sector
- Proven track record growing social audiences and driving measurable engagement
- Hands-on experience managing paid advertising campaigns across major platforms
- Strong understanding of social algorithms, online communities and content distribution
- Experience with UGC, influencer marketing and creator partnerships
- Strong analytical skills, creativity and ability to execute independently

## Nice to Have

- Experience marketing consumer mobile applications or AI products
- Experience growing social channels or communities from zero
- Experience running digital campaigns across international markets

## About Bjak 

## Company Overview
- **One-liner**: Bjak is Southeast Asia’s leading digital insurance platform, enabling users to compare, purchase, and manage insurance policies and automotive services through a single, AI-powered interface.
- **Entity Type**: Private (Seed Stage)
- **Headquarters**: Selangor, Malaysia
- **Founded**: 2019
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Insurtech / Financial Services (with a growing automotive service vertical)
- **Target customers**: B2C (individuals seeking insurance and car repairs), B2B (partnerships with 16 insurers and workshop networks)
- **Mission**: “To develop technology‑based solutions to improve financial inclusion.”

## Products & Services
- **Insurance Platform (SaaS / Marketplace)**: Compare quotes from 16 insurers, purchase policies, manage claims, and access 24/7 VIP support. Supported by an AI agent.
- **Car Repair & Service (Marketplace)**: Nationwide online workshop booking for repairs, maintenance, tyre balancing, and more. Includes pay‑later options (installments from RM10/month).
- **Roadside Assistance**: 24/7 towing, flat‑tyre/dead‑battery support, and free replacement car.
- **Extended Warranty**: Coverage for major engine, gearbox, and suspension repairs.
- **Digital Tools**: Insurance Calculator, NCD (No Claim Discount) Checker, Roadtax Calculator.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private); the founder has indicated the company is considering an IPO to expand into Europe.
- **Key Metric**: Annual Revenue estimated at $25 M–$50 M (LinkedIn data for FY2025). Funding raised: Seed round (2019, amount undisclosed, from a single investor).
- **Notable Investors/Partners**: Seed investor not named; partners include 16 Malaysian insurers and a nationwide network of workshops.
- **Growth Signals**: 8 M+ users across Southeast Asia; 32.2% YoY headcount growth (100 employees); 356 open positions (up 278.7% YoY); expanding into 9 countries (Indonesia, UK, Singapore, Thailand, Hong Kong, Taiwan, Japan, Spain, and Malaysia).

## Competitive Advantages
- **Largest insurer network in Malaysia**: Single platform aggregating 16 insurance providers.
- **Integrated ecosystem**: Combines insurance, roadside assistance, and car repair – a one‑stop shop for vehicle ownership.
- **AI & automation**: Uses AI agents to simplify policy selection and claims processes.
- **Speed and user experience**: Quote in under 2 minutes, instant claims handling, and 24/7 support.

## Strategic Focus
- **Geographic expansion**: Entering European markets, with an IPO under consideration.
- **AI‑first product development**: Building new applications that tightly integrate AI to enhance user experience and operational efficiency.
- **Diversification**: Deepening automotive services (repair, warranty, roadside) to increase customer lifetime value.
- **Talent scaling**: Aggressively hiring across engineering, product, marketing, and operations to support growth.

## Why Work Here
- **Culture**: “Results first” – outcomes over effort; direct feedback; flat organization with minimal bureaucracy; high ownership and speed.
- **Work Environment**: Remote‑friendly with a “distributed team of experts” and offices in Malaysia, Thailand, Japan, Taiwan, and the UK. Recruiting globally.
- **Engineering Focus**: Lean, autonomous teams that prioritise product excellence and swift delivery.
- **Career Growth**: Rapidly scaling company with 356 open roles (including Lead, Founder’s Office, iOS Engineer, DevOps, ML Engineer) – opportunities for impact and advancement.
- **Note on Employer Rating**: Current Glassdoor-style rating is 2.3/5 (198 reviews) – potential concerns around work‑life balance and compensation. Candidates should verify recent employee sentiment during interviews.

## Sources
1. [bjak.my](https://bjak.my/en) – Official website (product overview, mission)
2. [bjak.my/en/career](https://bjak.my/en/career) – Career page (culture, values)
3. [jobs.ashbyhq.com/bjakcareer](https://jobs.ashbyhq.com/bjakcareer) – Active job listings and team descriptions
4. [linkedin.com/company/bjak](https://my.linkedin.com/company/bjak) – LinkedIn company profile (employees, revenue, headcount growth, news)

## Other roles at Bjak 

- [Head of Business Development](https://feeny.ai/job/head-of-business-development-bjak-singapore-s3a6p2tt6ny4) — Singapore
- [Head of Business Development](https://feeny.ai/job/head-of-business-development-bjak-sydney-6c28zg3jv435) — Sydney, Australia
- [Head of Business Development](https://feeny.ai/job/head-of-business-development-bjak-malaysia-wqjg7f6d7666) — Malaysia
- [VP, Operations](https://feeny.ai/job/vp-operations-bjak-united-states-webhac0q9r7g) — United States
- [VP, Operations](https://feeny.ai/job/vp-operations-bjak-china-eckefhmn5dgt) — China
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-bjak-hong-kong-cmsny6jkcprt) — Hong Kong
- [VP, Strategy](https://feeny.ai/job/vp-strategy-bjak-hong-kong-j4n96mt4bm67) — Hong Kong
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-bjak-united-kingdom-7sjss9m28g8z) — United Kingdom
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-bjak-united-states-hvg4m1vscz5x) — United States
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-bjak-china-85ddgh5nhddf) — China