---
title: 'Growth Marketing Manager (Content) at Age Bold'
canonical: 'https://feeny.ai/job/growth-marketing-manager-content-age-bold-los-angeles-california-rzkha3j2jxcb'
type: 'job'
last_seen: '2026-09-10'
---

# Growth Marketing Manager (Content) at Age Bold

- **Company:** Age Bold
- **Location:** Los Angeles California, United States
- **Posted:** 2026-06-24
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/agebold/jobs/5173046007

## Job description

Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures.

## Overview

Bold is on a mission to close the gap between healthspan and lifespan for older adults -- we're changing the narrative around aging and helping people live healthier, longer lives.

We are at an exciting stage of growth, as we expand to serve more Medicare members and build out our clinical services. We are looking to bring on a growth-oriented superstar to build and scale Bold’s content flywheel, find the topics that matter to older adults, make Bold easy to find, and write in a way that connects and resonates with a Medicare member navigating health decisions. This person will strategically deploy content across the member journey, including acquisition (SEO) and lifecycle content.

## What You'll Own

Organic Growth

- Take a creative, bold, exciting approach to growth — we’re building a 100-year company that seeks to be the preeminent lifestyle brand for older people. Every touchpoint you create ladders up to that goal.
- Design and run tests across social, search, and other channels that help Bold reach new audiences and grow our membership.
- Find new ways to utilize Bold’s enormous content library and develop new content properties both on- and off-platform that can grow Bold’s audience and market share

SEO and AEO

- Own keyword and topic research and build the content roadmap, finding the high-intent, high-opportunity topics that matter to older adults
- Lead on-page and technical SEO: structure, internal linking, CTAs, schema, and page performance
- Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews and across LLM-driven discovery, growing quickly with this evolving channel
- Set baselines and own reporting across organic traffic, rankings, AI visibility, and conversion, then double down on what works
- Direct in-house and freelance writers to scale content output without losing voice or quality

Content and Copywriting

- Build a content feedback loop between acquisition and retention: use engagement signals from existing members to inform what gets written, and use content to keep members active and progressing toward their goals
- Create content that compounds across the full member lifecycle, not just top-of-funnel acquisition
- Write and edit clear, warm, trustworthy content for a 65+ audience across blog, landing pages, and member-facing touchpoints
- Own organic social as an extension of the organic engine, growing reach and pulling the right audiences into the funnel

Product Marketing

- Help frame what Bold is and who it is for as the product evolves, including the clinic, the fitness program, and the companion care offering
- Own key web pages and positioning assets, keeping them accurate and compelling as the product and audience deepen
- Translate clinical and product complexity into clear, warm, benefit-driven language that resonates with a Medicare-age audience

## What We're Looking For

Must-Haves:

- Exceptional writer: You write genuinely well. Not just clean and correct, but warm, clear, and built for a reader who is 65+ and navigating a health decision.
- Hands-on SEO operator: Fluent in keyword research, search intent, and on-page optimization. You know how to make a piece rank and how to build a content engine that compounds over time, not just a calendar of posts.
- Systems thinker: You treat content as a repeatable engine. You can connect any piece to a funnel stage, a retention goal, or a metric. You think about feedback loops, not one-off campaigns.
- Self-sufficient operator: You take a goal, build a plan, and run with it.
- 3-5 years of experience in content marketing, SEO, or growth marketing, with results you can point to.
- Comfortable with data: You set baselines, read traffic and conversion numbers, and know what to double down on. You are not a data scientist, but you are not afraid of a dashboard.

What Makes You Great For The Role

- You have written for someone making a health decision and you know how different that is. You understand that a 68-year-old deciding whether to try a new pain exercise program needs warmth, clarity, and proof before they trust you
- Awareness of AEO and LLM visibility; you’ve been thinking about how brands show up in AI Overviews and answer engines
- Experience supporting GTM launches, partnership marketing, or channel-specific campaigns
- You have built something from scratch on your own time (blog, newsletter, social audience) and can speak to its growth
- You use AI to move faster, not to think less. You know the difference between a draft that needs your judgment and one that is ready to go, and you never let a tool make your writing sound like everyone else's.

Interested? Great! Here’s what you should know:

At Bold we know that our people are indispensable to achieving our mission, and we are building an inclusive environment that enables everyone to do their best work. In that spirit, we deliberately hire people from all walks of life — including, but not limited to, race, gender identity, sexual orientation and disability status. If you’re motivated by our mission and eager to contribute to our team and culture, we’d love to hear from you.

Reports to: Director of Member Engagement

Type: Full-time

Location: Los Angeles preferred (hybrid); open to LA-adjacent

## Compensation

We’re committed to an inclusive, consistent, and equitable approach to compensation and anticipate that this position will earn between $100k-$115k. The exact salary will depend on the relevant and transferable experience you bring to the role.

## About Age Bold

## Company Overview
- **One-liner**: Bold is a digital health and fitness platform that delivers personalized, evidence-based exercise and wellness programs to help older adults age healthily and prevent falls.
- **Entity Type**: Private (Series A, raised $27M total)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: ~2019 (first funding round in March 2019)
- **Founders**: Amanda Rees (Co-Founder & CEO)

## Core Business
- **Primary industry**: Digital Health / Health & Fitness (Wellness and Fitness Services)
- **Target customers**: B2B2C – partners with Medicare Advantage health plans and provider groups to offer its platform at no cost to Medicare members; also directly serves older adults (65+).
- **Mission or purpose**: To help older adults live their strongest, happiest, and healthiest lives through science-backed exercise and healthy aging programs. [agebold.com/about](https://www.agebold.com/about)

## Products & Services
- **Bold Fitness Platform (Move)**: Thousands of live and on-demand exercise classes focused on strength, balance, flexibility, and pain reduction. Includes clinical assessments and personalized exercise programs tailored to age, health, and mobility conditions. [agebold.com](https://www.agebold.com)
- **Bold Telehealth (Get Care)**: Virtual access to licensed doctors, therapists, and nurse practitioners who specialize in healthy aging. Currently available in California, Pennsylvania, and Texas, with more states coming. [agebold.com](https://www.agebold.com)
- **Wellness & Education (Learn)**: Live talks, Q&A sessions, and resources on brain health, nutrition, and other aging-related topics.
- **Community (Connect)**: Live group classes and social features to build connections among members.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding of **$27M**; estimated annual revenue of **$1M** (based on third-party data – may not reflect current run rate). [linkedin.com/company/agebold](https://www.linkedin.com/company/agebold)
- **Notable Investors/Partners**: Andreessen Horowitz (Seed lead), Rethink Impact (Series A lead), Khosla Ventures, GingerBread Capital, Primetime Partners, Maveron. Partners with leading Medicare Advantage plans covering 12M+ Medicare members. [agebold.com](https://www.agebold.com)
- **Growth Signals**: 54.1% headcount growth year-over-year (41 employees as of mid-2025); platform available at no cost to 12M Medicare members; clinical outcomes showing 40% reduction in falls and 2x increase in weekly physical activity. [linkedin.com/company/agebold](https://www.linkedin.com/company/agebold)

## Competitive Advantages
- **Evidence-based, clinically validated programs**: Bold’s balance program is proven to lower fall risk by 46% and pain programs reduce joint pain by over 50%. Uses peer-reviewed research and data science. [agebold.com/about](https://www.agebold.com/about)
- **Deep integration with Medicare Advantage**: Partners directly with health plans and providers to improve Star Ratings and reduce total cost of care, making it a stickier offering than generic fitness apps.
- **Personalized for older adults**: Unlike general fitness platforms, Bold’s content is designed specifically for seniors, with modifications for mobility limitations, chronic conditions, and safety.
- **HIPAA compliant and easy to implement** (no lengthy IT integrations required).

## Strategic Focus
- **Expanding telehealth and clinical services**: Adding virtual doctor visits, nurse practitioners, and weight loss programs to create a comprehensive healthy aging companion.
- **Scaling partnerships**: Currently serving 12M eligible Medicare members and looking to grow state coverage for telehealth.
- **Deepening clinical outcomes**: Continuing to publish research and improve outcomes to strengthen value proposition to health plans.
- **Growing the team**: Active hiring in clinical roles (nurse practitioners, physicians), partnerships, member experience, and marketing.

## Why Work Here
- **Mission-driven culture**: Focus on improving the lives of older adults and changing the conversation on aging. Team members are described as tenacious, action-oriented, intellectually curious, and collaborative. [agebold.com/careers](https://www.agebold.com/careers)
- **Remote-friendly**: Many roles are remote (e.g., Customer Experience, Nurse Practitioners, Partnerships Manager), with some positions based in Los Angeles. [job-boards.greenhouse.io/agebold](https://job-boards.greenhouse.io/agebold)
- **Growth stage**: The company is growing rapidly (54% headcount increase) and offers the chance to have a significant impact in a small, well-funded startup.
- **Diverse and inclusive**: Equal opportunity employer committed to a safe and supportive work environment regardless of age, race, religion, gender, etc.
- **Notable perks**: Opportunity to work with investors like a16z and Khosla, and to shape the future of healthy aging tech. 7 active job openings as of mid-2025, with year-over-year job posting growth of 600%. [linkedin.com/company/agebold](https://www.linkedin.com/company/agebold)

## Sources
1. [agebold.com/about](https://www.agebold.com/about)
2. [agebold.com](https://www.agebold.com)
3. [agebold.com/careers](https://www.agebold.com/careers)
4. [linkedin.com/company/agebold](https://www.linkedin.com/company/agebold)
5. [job-boards.greenhouse.io/agebold](https://job-boards.greenhouse.io/agebold)

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