--- title: 'Growth Marketing Manager, Credit Products at SumUp' canonical: 'https://feeny.ai/job/growth-marketing-manager-credit-products-sumup-sao-paulo-sao-paulo-k7d9d93m2n5k' type: 'job' last_seen: '2026-09-15' --- # Growth Marketing Manager, Credit Products at SumUp - **Company:** SumUp - **Location:** São Paulo São Paulo, Brazil - **Posted:** 2026-09-14 - **Last confirmed live:** 2026-09-15 - **Apply:** https://sumup.com/careers/positions/8805796002?gh_jid=8805796002 ## Job description ## About the team As Growth Marketing Manager, you'll lead growth across SumUp's full product portfolio in Brazil, with a particular focus on credit. You'll be responsible for connecting marketing, acquisition and lifecycle initiatives to help more small businesses discover, adopt and get value from SumUp's products. Credit will be a key strategic priority within the role. You'll work closely with Product, Lending, Risk, Data, Pricing, CRM and Martech teams to identify growth opportunities, improve customer journeys and drive sustainable business impact across acquisition, conversion, activation and cross-sell. This is a high-impact role for someone who combines strong performance marketing expertise with an understanding of credit or other financial products, and enjoys turning complex business challenges into clear growth plans. 👉 Get a feel for life in our [São Paulo office](https://www.youtube.com/watch?v=8LwAYCUtfXQ). ## What you'll do - Lead growth across SumUp’s full product portfolio in Brazil, with a particular focus on credit/lending products. - Own acquisition, conversion, activation, retention and cross-sell initiatives across paid, organic and lifecycle channels. - Define and execute online acquisition strategies across web and app, including Google, Meta and TikTok. - Partner with global teams to adapt campaigns locally and shape market-specific growth initiatives for Brazil. - Work closely with Product, Credit, Risk, Data, Pricing, CRM and Martech teams to identify and scale growth opportunities. - Lead testing and experimentation across campaigns, creative, landing pages and key customer journeys. - Manage a significant marketing budget and deliver against acquisition, revenue, CAC, payback, activation and customer-value targets. - Lead and develop a team of marketers and performance specialists, setting priorities and continuously raising the performance bar. You'll be great for this role if… - You have a strong track record in growth or performance marketing for digital, financial or technology products. - You have experience with credit, lending or other financial products, such as SME lending, working capital, merchant finance, credit cards, BNPL or digital banking. - You understand how to connect marketing performance with product adoption, customer value and business outcomes. - You have experience managing significant budgets and delivering against acquisition, revenue, CAC, payback or activation targets. - You are comfortable working cross-functionally with Product, Risk, Data, Pricing, CRM, Martech and Compliance teams. - You are highly data-driven and experienced in experimentation, optimisation and customer journey improvement. - You have previous leadership experience and the ability to build and develop high-performing teams. - You are fluent in English and Portuguese, with the ability to communicate effectively across local and global teams. ## Why you should join SumUp 🌎 Work on a product used by millions of small businesses across 37 markets, from our São Paulo office 🌈 Be part of an inclusive and collaborative environment where different perspectives are valued 🏖️ 30 days of paid annual leave 🩺 Health and dental insurance (SulAmerica and Careplus) 🍽️ Meal and food vouchers (Pluxee) 🚗 Transportation vouchers 👶 Extended parental leave 💪 Gympass / Wellhub access 🤝 Employee referral programme with additional rewards 🎓 Access to learning and development opportunities across SumUp globally ## About SumUp Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in [our diverse team](https://youtu.be/9DG64C3moeQ?si=YpcWuBNBTOQPzeLI) of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. [Our core values](https://www.sumup.com/careers/culture/) lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our [careers website](https://www.sumup.com/careers/), and follow our journey on [LinkedIn](https://www.linkedin.com/company/sumup/), [Instagram](https://www.instagram.com/insidesumup/), and [TikTok](https://www.tiktok.com/@insidesumup). Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp. ## About SumUp ## Company Overview - **One-liner**: SumUp is a global fintech company that provides simple, affordable payment and financial management tools to help small businesses start, run, and grow. - **Entity Type**: Private (Funding stage not publicly available) - **Headquarters**: London, United Kingdom - **Founded**: 2012 - **Founders**: Not specified in provided sources ## Core Business - **Primary industry**: Financial Services / Fintech (Payments) - **Target customers**: Small and medium-sized businesses (SMBs), B2B - **Mission or purpose statement**: "Empower small businesses all over the world." — with the vision of "a world where everyone can build a thriving business." ## Products & Services - **Payment Processing (Card Readers & POS)**: Hardware and software solutions for in-person and online payments, enabling merchants to accept card and contactless payments. - **SumUp Business Account**: A digital business account for managing finances and transactions. - **Invoicing & Customer Relationship Tools**: Tools to create invoices, manage customers, and streamline operations. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Over 4 million merchants served across 37 markets; 3,000+ employees from more than 90 nationalities - **Notable Investors/Partners**: Not listed in provided sources - **Growth Signals**: Headcount growth to 3,000+; recognition as a Top Global Employer for inclusion (Stonewall Workplace Equality Index 2022/2023) and Fintech Diversity Initiative of the Year (2025); expansion across 4 continents with 20+ offices. ## Competitive Advantages - **Global reach**: Operating in 37 markets with localized products and support. - **Merchant focus**: Deep commitment to small business owners, with products designed specifically for their needs. - **Inclusive culture**: Strong diversity and inclusion programs, gender parity in workforce, and employee-led communities (e.g., Pride Club). - **Autonomous teams**: Small, empowered teams with servant leadership, fostering innovation and speed. ## Strategic Focus - Expanding product and service portfolio to become a complete financial partner for small businesses. - Continuing to invest in a learning culture (SumUp University) and employee development. - Maintaining an office-first culture while enabling occasional remote work to balance collaboration and flexibility. - Growing market presence by entering new geographies and deepening existing ones. ## Why Work Here - **Culture**: Office-first company that values human connection, autonomy, and continuous learning. Core values include Team First, We Care, and Founder’s Mentality. - **Remote/Hybrid policy**: Office-first with the ability to work remotely occasionally, as agreed with teams. - **Benefits**: Relocation support for overseas hires, dedicated budget for conferences and external training, and location-specific perks. - **Engineering culture**: Autonomous teams, servant leadership, and a focus on pragmatic, self-driven problem-solving. - **Inclusion**: Recognized as a Top Global Employer for inclusion; active LGBTQ+ community and gender parity initiatives. - **Hiring process**: Transparent, with recruiter screening, hiring manager interview, technical assessment, team interview, bar raiser, and final offer. ## Sources 1. [sumup.com](https://www.sumup.com/careers/) 2. [linkedin.com](https://www.linkedin.com/company/sumup) 3. [sumup.com](https://www.sumup.com/careers/culture/) 4. [sumup.com](https://www.sumup.com/careers/positions/) 5. [sumup.com](https://www.sumup.com/careers/how-we-hire/) ## Other roles at SumUp - [Junior Complaints & Compliance Specialist](https://feeny.ai/job/junior-complaints-compliance-specialist-sumup-sofia-xzvp11dp3cmz) — Sofia, Bulgaria - [Junior Complaints & Compliance Specialist](https://feeny.ai/job/junior-complaints-compliance-specialist-sumup-berlin-dyv57dq3x7vx) — Berlin, Germany - [Agente II de Relacionamento](https://feeny.ai/job/agente-ii-de-relacionamento-sumup-sao-paulo-fmegmmq6wqdg) — São Paulo, Brazil - [Key Account Sales Executive](https://feeny.ai/job/key-account-sales-executive-sumup-london-england-wnrnpe2m4nj3) — London England, United Kingdom - [Junior Complaints & Compliance Specialist](https://feeny.ai/job/junior-complaints-compliance-specialist-sumup-sofia-8tz8gf6ck17q) — Sofia, Bulgaria - [Junior Complaints & Compliance Specialist](https://feeny.ai/job/junior-complaints-compliance-specialist-sumup-berlin-4c8r4fmsh22e) — Berlin, Germany - [Inbound Sales Representative](https://feeny.ai/job/inbound-sales-representative-sumup-milan-hgj1ad17adkn) — Milan, Italy - [Regional Finance Director](https://feeny.ai/job/regional-finance-director-sumup-sao-paulo-f67rtwh25xjx) — São Paulo, Brazil - [Senior Fullstack Engineer - Localization](https://feeny.ai/job/senior-fullstack-engineer-localization-sumup-berlin-we5p5ax055f2) — Berlin, Germany - [Field Sales Territory Manager](https://feeny.ai/job/field-sales-territory-manager-sumup-london-england-c8wncek27ppy) — London England, United Kingdom