---
title: 'Growth Marketing Manager at HealthCare'
canonical: 'https://feeny.ai/job/growth-marketing-manager-healthcare-united-states-djxkxw5vkz9w'
type: 'job'
last_seen: '2026-09-14'
---

# Growth Marketing Manager at HealthCare

- **Company:** HealthCare
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.lever.co/healthcare/f3febd60-0083-4bee-9856-c6d779a72177

## Job description

## About Healthcare.com

Healthcare.com is a healthcare technology company building smarter ways to connect people and partners with the coverage, care, and solutions they need. We’re three businesses, one company. Through Marketplace, Pivot Health, and TrustRx, our work spans health insurance marketplaces, flexible health coverage, and pharmacy, giving us more ways to solve meaningful problems across the healthcare ecosystem. Healthcare doesn’t stand still, and neither do we. We’re curious, collaborative, and always looking for better ways to solve problems, use technology, and make an impact.

## About The Role

The Growth Marketing Manager is a newly created role responsible for growing Pivot Health’s direct-to-consumer business across every channel that can produce profitable enrollments while assisting with B2B growth. Reporting to the Director of Insurance Marketing, this person owns the growth agenda for the channel: finding where traction exists, proving where it might, and scaling what works. Day-to-day management of paid search sits with an established agency partner. This role sets the direction that partner works against, and spends the balance of its time making sure our conversion and attribution signal is accurate across paid, organic, email, and phone; testing new channels against a defined bar; and building the partner relationships that open new sources of volume. This is a role for a growth marketer rather than a channel specialist. You will be measured on enrollments and contribution margin, not on activity, and you will have real latitude to decide where the next dollar and the next experiment go.

## What You'll Do

Channel Growth & Scaling Own the performance of paid search and paid social as channels — setting targets, allocating budget, and holding the agency partner accountable for volume, cost-per-acquisition, and return on ad spend Manage acquisition budgets across channels, continuously reallocating spend toward the highest-performing sources Direct campaign, keyword, audience, creative, and landing page strategy with the agency partner, and own the decisions that follow from what the tests show Partner with Finance and Analytics to forecast spend, model unit economics, and hit blended CAC targets Measurement & Attribution Own the accuracy of the conversion and revenue signal returned to advertising platforms across paid, organic, email, and phone Coordinate with Data and Engineering to specify, prioritize, and validate tracking work — including offline conversion uploads, click-ID capture, and how conversion value is defined Own call attribution through Invoca end to end, connecting calls to dispositions, enrollments, and economic outcomes, and returning those events to the originating platform Reconcile platform-reported performance against the internal source of record, and resolve the differences rather than reporting around them Translate marketing requirements into scoped engineering tickets and carry them through to verified delivery Organic & Partner Growth Develop and execute the SEO strategy to grow organic traffic and reduce dependence on paid channels Source, negotiate, and manage affiliate, referral, and content partnerships — owning them from first conversation through to profitable volume Evaluate and onboard new acquisition partners, lead aggregators, and eCommerce sources Develop organic social and content-led channels as potential growth surfaces, working with the Content Marketing Manager on execution Testing & New Channel Development Run a structured program of channel tests, defining the traction threshold and the measurement approach for each one before it launches Make a clear scale, iterate, or stop recommendation on every test, and document what was learned either way Define acquisition KPIs and build reporting that ties channel spend to enrolled members and lifetime value Set the strategic direction for conversion rate optimization in partnership with the Director of Insurance Marketing, and work with the Content Marketing Manager to ensure a seamless hand-off from traffic to conversion Identify and act on new channel opportunities to diversify and de-risk the acquisition mix Collaboration Partner with Lifecycle Marketing to align acquisition targeting with retention and lifetime-value goals Work cross-functionally with Product, Operations, and Analytics to align acquisition strategy with company priorities Contribute the consumer perspective to Pivot Health’s positioning, messaging, and brand direction Contribute to the Growth & Marketing roadmap and quarterly operating plan

## Who You Are

5+ years of growth marketing experience spanning multiple acquisition channels, with genuine depth in at least two of them A track record of taking a channel from unproven to producing — you have found traction somewhere that did not have it before, and can explain how you knew it was real Demonstrated success owning acquisition budgets and hitting CPA, ROAS, or CAC targets in a high-volume, direct-to-consumer environment Deeply analytical — comfortable with data, attribution, funnel metrics, and building the business case for spend Comfortable directing agencies and contractors — you have held an outside partner to a number and know the difference between activity and results Experience building partnerships or affiliate relationships, including sourcing and negotiating them, not only managing them once signed Working fluency with Google Ads, Microsoft Ads, Meta, and web analytics tools (e.g., GA4) — enough to set strategy and interrogate results, without needing to be the person in the account every day Able to work directly with data and engineering teams on measurement problems — scoping requirements, prioritizing them, and validating that what shipped actually works Self-starter comfortable operating without a fully built infrastructure and building programs from the ground up Excellent communicator and collaborator across internal and external stakeholders

## Preferred / Strong Plus

Experience marketing insurance, financial services, or other regulated/consideration-driven products Familiarity with lead generation, lead aggregators, and eCommerce/DTC acquisition models Experience with affiliate, partnership, or business development motions in a consumer business Hands-on exposure to conversion tracking, offline conversion imports, or call tracking platforms such as Invoca Experience with the U65 / non-ACA insurance market Prior work in a start-up, scale-up, or private equity-backed business

## Why Healthcare.com

We’re building a company for people who want to be part of what’s changing, not watching it happen. Here, you’ll have the opportunity to take on meaningful challenges, share new ideas, and make an impact you can see. The Good Stuff Medical coverage with PPO and HSA plan options Company funded HSA contributions from $2,000 to $4,000 annually Dental and vision coverage 401(k) with company match and eligibility from day one Paid time off and company holidays Paid parental and pregnancy disability leave Company paid life and AD&D insurance Employee Assistance Program (EAP) Employee discounts on travel, entertainment, fitness, dining, and more Bring your ideas. Bring your experience. Bring what makes you different. We’ll give you the opportunity to make it matter. Healthcare.com is an equal opportunity employer. We value different backgrounds, experiences, and perspectives and are committed to creating an inclusive workplace where everyone has the opportunity to thrive.

## About HealthCare

## Company Overview
- **One-liner**: HealthCare.com is a data-driven health insurance search, comparison, and recommendation marketplace that helps consumers find, compare, and enroll in health insurance and Medicare plans.
- **Entity Type**: Private (venture-backed; has completed Series A, B, and C rounds plus debt financing)
- **Headquarters**: Miami, Florida, United States (3401 N. Miami Avenue, Suite 205, Miami, FL 33127)
- **Founded**: 2014 (the current HealthCare.com entity launched in 2014; conflicting reports from Revelio Labs cite 2007 as the original founding year)
- **Founders**: Howard Yeh (Co-Founder & Chief Insurance Officer) is publicly identified; other founding team members are not fully disclosed in public sources

## Core Business
- **Primary Industry**: Health insurance marketplace / Insurtech / Healthcare technology
- **Target Customers**: B2C consumers (individuals, families, and seniors shopping for health insurance and Medicare plans) and B2B partners (insurance carriers, distributors, and healthcare organizations)
- **Mission**: "Our mission is to use best-in-class data-driven technology and insurance expertise to be the trusted advisor and leading brand for consumers seeking coverage by tailoring to their personal and ever-changing needs." The company also states its goal is to "help consumers make better healthcare decisions" and improve healthcare literacy.

## Products & Services
- **HealthCare.com Marketplace**: The flagship search, comparison, and recommendation platform that allows consumers to analyze hundreds of health insurance options in their area, compare on-exchange (marketplace) and off-exchange plans side by side, and receive data-rich, personalized recommendations. Includes Medicare plan shopping for seniors.
- **Pivot Health**: An insurance marketing company and healthcare services provider that develops custom health insurance programs and coverage solutions in partnership with top-ranked insurance carriers. Products include short-term medical insurance, dental and vision, supplemental indemnity, and accident and illness coverage.
- **HealthCare.com Partners**: A partner network leveraging technology, data insights, and wide distribution channels to help insurance carriers and distributors grow their business and improve consumer access.
- **Content & Education Platform**: Expert-reviewed, journalist-written content about health insurance, vetted by licensed insurance agents, designed to demystify the healthcare buying experience and improve consumer healthcare literacy.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue estimated at **$70.6M** (per LinkedIn company data); **$244M in total funding** across 6 prior rounds
- **Notable Investors**: Second Alpha Partners (led Series B, $18M, 2019), Hildred Capital Partners (led Series C, $31.5M, 2022), Oaktree Capital Management (led Series C, $50M, 2021), plus $130M debt financing (2021). The company reports support from "a group of investors who have built some of the most valuable Internet companies in the world, including Priceline and Booking.com."
- **Growth Signals**: Trusted by **10 million customers a year**; workforce distributed across 13 countries and 9 offices in 3 countries (US, Guatemala, Thailand); active job postings rose **115.8% in 2026** to 15 openings, with hiring velocity of 7 new roles/month (up from 4 in 2025); Engineering is the fastest-growing function (up 2.7%); recent open roles include a Senior Applied AI Data Scientist, signaling AI investment.

## Competitive Advantages
- **Proprietary data & machine learning**: Uses proprietary data and ML technology to match consumers with distributors, ensuring consumers get enrolled in the right plan for their needs.
- **Full-market comparison**: One of the few platforms allowing consumers to compare both on-exchange and off-exchange plans side by side, showing nearly every available choice.
- **Carrier relationships**: Works with the largest health insurance companies in the U.S. to make their offerings more accessible and understandable.
- **Trusted content model**: Experienced journalists write content and licensed insurance agents verify all work for accuracy — a dual-expertise editorial model that builds consumer trust.
- **Scale and brand recognition**: 10 million annual customers and a decade of operating history give the company significant data advantages and brand equity in the health insurance search space.

## Strategic Focus
- **AI and data science**: Actively hiring a Senior Applied AI Data Scientist, indicating investment in AI-driven consumer matching and recommendation capabilities.
- **Partner network expansion**: Growing HealthCare.com Partners to help carriers and distributors leverage technology and distribution channels.
- **Product diversification**: Expanding Pivot Health's custom insurance programs and non-proprietary health insurance solutions portfolio (short-term medical, dental, vision, supplemental indemnity, accident/illness).
- **Global talent distribution**: Maintaining and growing a global workforce across the US, Guatemala, Thailand, and other countries to support 24/7 operations and cost-efficient scaling.

## Why Work Here
- **Mission-driven work**: Employees contribute to helping everyday people make better, more informed healthcare purchasing decisions — work with direct social impact.
- **Global, distributed environment**: 13 countries represented across the workforce with 9 offices in the US, Guatemala, and Thailand; this suggests remote/hybrid flexibility and cross-cultural collaboration.
- **Data and tech focus**: With 33 technical employees (16% of workforce) and Engineering the fastest-growing function, technologists can work on meaningful ML, data, and product challenges in a high-volume marketplace.
- **Career development**: Recent leadership includes VP-level roles in Data, Product, Sales, and People Operations; the company has attracted talent from eHealth, Inc. and Conduent, indicating a competitive talent pool.
- **Hiring momentum**: Job postings more than doubled in 2026 (15 active postings, up 115.8%), signaling renewed growth investment after a period of headcount decline.
- **Caveats for candidates**: Headcount data shows conflicting figures across sources (Built In: 295; LinkedIn: 112; Revelio Labs: 389 as of March 2026), with a reported ~4% decline from 2023–2026. Revelio Labs also flags "negative and declining" overall employee sentiment, and a VP of Partner Solutions departed in March 2026. Average salary per Revelio is $72,583, with wide geographic variation. Candidates should ask about team stability and culture during interviews.

## Sources
1. [builtin.com](https://builtin.com/company/healthcarecom)
2. [th.linkedin.com](https://th.linkedin.com/company/healthcare-com)
3. [theorg.com](https://theorg.com/org/healthcare-com)
4. [healthcare.com](https://www.healthcare.com/about-content)
5. [reveliolabs.com](https://www.reveliolabs.com/companies/healthcare/employees)

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