--- title: 'Growth Marketing Manager at Hinge Health' canonical: 'https://feeny.ai/job/growth-marketing-manager-hinge-health-san-francisco-vp99cy0xvch2' type: 'job' last_seen: '2026-09-10' --- # Growth Marketing Manager at Hinge Health - **Company:** [Hinge Health](https://feeny.ai/companies/hinge-health) - **Location:** San Francisco, CA - **Compensation:** $150k–$210k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-18 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.ashbyhq.com/hinge-health/cd67cd2f-3a94-4eaf-9ad8-d067fdd18bf0/application **Skills:** Direct Mail Marketing, Performance Marketing, Paid Channel Marketing, Data Analysis, Budget Management, Segmentation, Personalization, Triggered Communications, Creative Experimentation, Copy Experimentation, Vendor Management, Contract Negotiation, Postal Regulations, Print Production Processes, Logistics, Automated Direct Mail Technologies, Digital Channel Integration > Lead the direct mail marketing strategy and optimization for Hinge Health's growth team. Manage a significant marketing budget, drive data-driven campaigns to increase conversion rates, and collaborate cross-functionally with finance, operations, and creative teams to maximize channel ROI. ## Job description The Opportunity As a critical member of our rapidly expanding Growth team, you’ll help lay the foundation for a fully scaled, best-in-class marketing organization focused on raising awareness of Hinge Health and driving new member sign-ups. This role will be responsible for leading one of our most significant acquisition channels: direct mail. As the channel owner, you will drive strategy and optimization for our large scale direct mail program. In this highly cross-functional role, you’ll work closely with teams across Accounting, Strategic Finance, Procurement, Data Science, Operations, and Creative. You will lead the efforts of a cross functional team of marketers, designers, operations specialists and data scientists toward a collective goal of achieving topline targets while maximizing channel ROI. You and your cross functional partners will achieve this through analytical rigor, robust experimentation, operational excellence and ongoing innovation. ## What You’ll Accomplish - You’ll focus on building, scaling, and evolving direct mail marketing campaigns for our prospective members, optimizing targeting, mailer formats, content and increasing conversion rates. - You’ll manage and allocate a significant marketing budget with precision and accountability, collaborating closely with Finance, Accounting and Procurement to align budgets with topline expectations and ensure cost-effectiveness. - You’ll use data and best practices to build a strategy and framework to define and prioritize your efforts, analyzing key metrics (e.g., conversion rates, ROI) and adjust your strategies based on data-driven insights, - You’ll identify, secure and manage the internal and external resources needed to fully optimize the direct mail channel to build rapid momentum in the growth and evolution of Hinge Health’s acquisition efforts. - You’ll monitor and report on campaign performance, insights and tests results to stakeholders and executive leadership. - You’ll stay current with trends in direct mail, consumer behavior, and emerging technologies to continuously refine acquisition strategies. Hinge Health Hybrid Model We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program. ## Basic Qualifications - 3+ years of experience in growth, performance, or direct response marketing; paid channel experience is a requirement, direct mail channel ownership strongly preferred. - Demonstrated success driving new customer acquisition using segmentation, personalization and triggered communications. - Experience driving impact through creative and copy experimentation, including productive partnerships with design teams. - Strong analytical skills, with the ability to interpret data to create actionable marketing strategies. - Ability to prioritize projects and handle multiple tasks efficiently. - Motivated and energetic, proven ability to work independently, learn quickly and drive toward defined goals and targets. ## Preferred Qualifications - Experience overseeing budgets of $10M+. - Demonstrated experience working within highly regulated industries (e.g., healthcare, financial services). - Experience with large-scale vendor management and contract negotiations. - Knowledge of postal regulations, print production processes, or logistics. - Previous experience integrating offline (direct mail) and online (digital) channel strategies. - Proven success implementing automated direct mail technologies or vendors. ## About Hinge Health At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more athttp://www.hingehealth.com/[http://www.hingehealth.com.](http://www.hingehealth.com) ## What You'll Love About Us - Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. - Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. - Modern life stipends: Manage your own learning and development - Grow with us through discounted company stock through our ESPP with easy payroll deductions. Culture & Engagement Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the [personnel and candidate privacy policy.](https://www.hingehealth.com/about/personnel-and-candidate-privacy-policy/) Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@[hingehealth.com](http://hingehealth.com)" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to [security@hingehealth.com](https://app.ashbyhq.com/admin/organizational-settings/theme#). ## About Hinge Health ## Company Overview - **One-liner**: Hinge Health delivers personalized virtual physical therapy and musculoskeletal (MSK) care by combining AI-powered motion tracking, an FDA-cleared wearable device, and a dedicated clinical care team. - **Entity Type**: Public (NYSE: HNGE) - **Headquarters**: San Francisco, California, United States - **Founded**: 2014 - **Founders**: Gabriel Mecklenburg (Co-founder & Executive Chairman / CTO) ## Core Business - **Primary Industry**: Digital Healthcare – Musculoskeletal (MSK) and pelvic health. - **Target Customers**: B2B – employers, health plans, and benefits brokers. Indirectly B2C through members. - **Mission**: To create a new healthcare system built around the individual – moving beyond traditional physical therapy to deliver accessible, scalable, evidence-based pain care. ## Products & Services - **Virtual Physical Therapy Program**: Personalized care plans with guided exercise sessions using 3D motion tracking for real-time feedback and precision movement analysis. Includes access to a physical therapist, health coach, and orthopedic specialist. - **Enso® Wearable Device**: FDA-cleared device that uses patented waveforms for drug-free pain relief; exclusive to Hinge Health. - **AI Care Assistant**: An AI agent that helps members stay on track with their care plans. - **Pelvic Floor Therapy**: Virtual care for pelvic health, integrated with MSK services. - **Enterprise Implementation**: Seamless eligibility, billing, and reporting through partnerships with 5 out of 5 national health plans and 3 out of 3 PBMs. Value-based pricing and frictionless contracting. ## Market Standing - **Valuation / Market Cap**: Not publicly available (post-IPO; specific market cap not disclosed in provided sources). - **Key Metric**: Annual Revenue of **$587.9M** (2025) – [linkedin.com](https://www.linkedin.com/company/hinge-health). Total funding raised: **$1.46B**. - **Notable Investors / Partners**: Tiger Global Management, Coatue, Alkeon Capital, Whale Rock Capital Management. - **Growth Signals**: IPO in May 2025; headcount of 1,254 (+1.2% YoY); 75 active job postings (+31.6% year over year); expanded into pelvic floor therapy; operates in 11 countries. ## Competitive Advantages - **Clinically validated ROI** – independently validated 2.4x hard dollar return on investment for employers. - **AI-first care model** – uses 3D motion tracking, autonomous AI agents for reasoning and feedback, and regulatory-grade systems. - **Exclusive FDA-cleared device** (Enso®) that differentiates from traditional PT offerings. - **Deep integration** with major national health plans and PBMs, creating high switching costs. - **Business model aligned with outcomes** – revenue is tied to healing people, not billing procedures, enabling investment in direct care automation. ## Strategic Focus - Scale and automate healthcare delivery by building AI agents that perceive movement, reason biomechanics, and adapt clinical guidance in real time. - Expand into adjacent conditions (pelvic health) and deepen partnership integrations. - Continue engineering a culture where “designers code” and “engineers build interactive prototypes,” deploying agent-first workflows across hundreds of engineers. ## Why Work Here - **Culture**: Emphasis on autonomy, mastery, and purpose. The R&D blog describes an environment where engineers review reasoning logs instead of diffs and where AI agents ship PRs without human line edits. - **Work Model**: Hybrid/office presence – HQ in San Francisco with offices in India, Canada, UK, and Colombia. Specific remote policy not detailed in sources. - **Impact**: Opportunity to work on regulatory-grade AI that directly improves clinical outcomes for millions of people. - **Reviews**: Employer rating of 3.8/5 on LinkedIn; strong scores for work-life balance (3.7) and compensation (3.7). - **Notable Perks**: Not explicitly listed, but the culture of “impact at scale” and investment in R&D suggests strong engineering support. ## Sources 1. [hingehealth.com](https://www.hingehealth.com/) 2. [hingehealth.com/about](https://www.hingehealth.com/about/) 3. [rnd.hingehealth.com](https://rnd.hingehealth.com/) 4. [linkedin.com/company/hinge-health](https://www.linkedin.com/company/hinge-health) 5. [jobs.ashbyhq.com/hinge-health](https://jobs.ashbyhq.com/hinge-health) ## Other roles at Hinge Health - [Senior Solutions Engineer / IT](https://feeny.ai/job/senior-solutions-engineer-it-hinge-health-san-francisco-ad685q8q6pvv) — San Francisco, CA - [Director, Partnerships and Business Development - Southeast](https://feeny.ai/job/director-partnerships-and-business-development-southeast-hinge-health-united-c21s7v82vr3b) — United States - [Senior Software Engineer - Backend](https://feeny.ai/job/senior-software-engineer-backend-hinge-health-san-francisco-k0ystmcztavr) — San Francisco, CA - [Workday Systems Analyst](https://feeny.ai/job/workday-systems-analyst-hinge-health-bengaluru-dg1twdsnskhm) — Bengaluru, India - [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-hinge-health-bengaluru-ew150x76s0yk) — Bengaluru, India - [Staff Software Engineer](https://feeny.ai/job/staff-software-engineer-hinge-health-bengaluru-8j0n664781dh) — Bengaluru, India - [Staff Software Engineer- Backend](https://feeny.ai/job/staff-software-engineer-backend-hinge-health-bengaluru-n38sje25mm7d) — Bengaluru, India - [Associate Technical Support Specialist](https://feeny.ai/job/associate-technical-support-specialist-hinge-health-united-states-kh4mx6vj6f22) — United States - [Senior Health Economist](https://feeny.ai/job/senior-health-economist-hinge-health-san-francisco-anqth8e88kwx) — San Francisco, CA - [Senior Software Engineer - Full Stack](https://feeny.ai/job/senior-software-engineer-full-stack-hinge-health-san-francisco-ms9j1gxx1wsa) — San Francisco, CA