---
title: 'Growth Marketing Manager at Hover'
canonical: 'https://feeny.ai/job/growth-marketing-manager-hover-san-francisco-g68rf56hwa41'
type: 'job'
last_seen: '2026-10-16'
---

# Growth Marketing Manager at Hover

- **Company:** Hover
- **Location:** San Francisco, CA / New York, NY
- **Posted:** 2026-07-03
- **Last confirmed live:** 2026-10-16
- **Apply:** https://hover.to/job-posts/8028525/?gh_jid=8028525

## Job description

Hover helps people design, improve, and protect the properties they love. With proprietary AI built on over a decade of real property data, Hover answers age-old questions like “What will it look like?” and “What will it cost?” Homeowners, contractors, and insurance professionals rely on Hover to get fully measured, accurate, and interactive 3D models of any property — all from a smartphone scan in minutes.

At Hover, we’re driven by curiosity, purpose, and a shared commitment to serving our customers, communities, and each other. We believe the best ideas come from diverse perspectives and are proud to cultivate an inclusive, high-performance culture that inspires growth, accountability, and excellence. Backed by leading investors like Google Ventures and Menlo Ventures, and trusted by industry leaders including Travelers, State Farm, and Nationwide — we’re redefining how people understand and interact with their spaces.

Growth Marketing Manager

## Why Hover Wants You

At Hover, we're redefining how homeowners, contractors, and insurance professionals understand and improve properties. As we continue to grow, we're making a significant investment in organic acquisition—and we're looking for a Growth Marketing Manager to build that engine.

This is an opportunity to own one of the most strategic growth channels at Hover. You'll lead our organic growth strategy across three impactful levers: Search Engine Optimization, Generative Engine Optimization, and Conversion Rate Optimization. Your charter will be to ensure customers both discover and choose Hover when searching for solutions.

This isn't a role where you'll inherit a mature program. You'll build the roadmap, establish best practices, partner across Marketing, Engineering, Product, and Design, and create an organic growth engine that compounds over time.

You Will Contribute By

- Responsible for Hover's long-term organic growth strategy across SEO, GEO, and CRO.
- Create and evolve a website strategy aligned to contractor and insurance buyer journeys, ensuring content supports both search visibility and business objectives.
- Build high-impact website experiments, focused on driving higher conversion rate to signup.
- Develop Hover's point of view on Generative Engine Optimization (GEO), experimenting with how AI-powered search experiences discover, summarize, and recommend our content.
- Build a technical SEO roadmap by identifying opportunities, prioritizing initiatives, and partnering with Engineering and our SEO agency to improve site performance.
- Build scalable editorial processes, including content briefs, publishing workflows, and agency management.
- Establish reporting frameworks that connect organic traffic to qualified user signups and revenue impact.
- Analyze performance data to identify opportunities, measure results, and continuously improve organic acquisition.
- Influence cross-functional partners across Product, Engineering, Design, and Marketing to prioritize initiatives that improve organic performance.
- Stay ahead of industry trends across search, AI, and content marketing, bringing new ideas and experimentation to the team.

## Your Background Includes

## Minimum Qualifications

- 4-6 years of experience in SEO, Growth Marketing, CRO, Organic Acquisition, or a related discipline.
- Hands-on experience leading both technical SEO and content strategy.
- Experience running website experiments rooted in clear hypotheses and measured with statistical rigor.
- Demonstrated success building or scaling organic acquisition programs—not simply maintaining mature channels.
- Deep understanding of technical SEO fundamentals, including crawlability, indexing, site architecture, structured data, and Core Web Vitals.
- Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, or similar tools.
- Experience measuring and communicating business impact, connecting organic performance to leads, pipeline, or revenue.
- Strong analytical skills and comfort working with spreadsheets and marketing analytics tools.
- Excellent written communication and editorial judgment.
- Experience collaborating across Engineering, Product, Design, and Marketing teams without direct authority.

## Preferred Qualifications

-

- Experience with HubSpot.
- Experience working at a high-growth B2B SaaS company.
- Experience in vertical SaaS, PropTech, ConstructionTech, InsurTech, or other technical B2B markets.
- Familiarity with Generative Engine Optimization (GEO), AI search, or LLM-driven discovery.
- Experience managing agencies or freelance content partners.

## Benefits

- Compensation - Competitive salary and meaningful equity in a fast-growing company
- Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
- Paid Time Off - Unlimited and flexible vacation policy
- Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
- Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
- Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
- Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications

Hybrid roles at Hover

Hover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection. At this time, Hover is not considering fully remote roles.

The US base salary range for this full-time position is $139,000 - $163,000 annually. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all applicable US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

#LI-RH1 #LI-Hybrid

## About Hover

## Company Overview
- **One-liner**: Hover provides an all-in-one software platform that turns smartphone photos of any property into accurate, interactive 3D models, enabling homeowners, contractors, and insurance professionals to design, measure, and renovate with ease.
- **Entity Type**: Private (over $127M in total funding across 6 rounds)
- **Headquarters**: San Francisco, United States
- **Founded**: 2011
- **Founders**: Not publicly available in provided sources

## Core Business
- **Primary industry**: Software Development – Property Technology (PropTech), focusing on construction, home improvement, and insurance claims.
- **Target customers**: B2B (contractors, insurance carriers, adjusting firms, inspection firms) and B2C (homeowners).
- **Mission or purpose statement**: “To make the homeowner journey easy, transparent, and fun.” (from careers page)

## Products & Services
- **Hover App (SaaS)**: A mobile and web platform that creates detailed 3D models from smartphone photos. Provides accurate measurements, material lists, design visualization, and estimation for home improvement projects. Also includes Generative AI design tools.
- **Hover for Insurance (SaaS/API)**: An integrated claims automation system that reduces costs, decreases cycle times, and streamlines the inspection-to-claims workflow for insurance carriers, adjusters, and inspection firms.

## Market Standing
- **Valuation**: Not disclosed.
- **Key Metric**: Annual revenue of approximately $60.0M (LinkedIn estimate); Total funding of $127.3M raised over 6 rounds.
- **Notable Investors/Partners**: Not specified in available sources.
- **Growth Signals**: 
  - ~303 employees (+5.9% YoY); average employee tenure 2.8+ years.
  - Over 300,000 contractors and 500,000 homeowners use the platform.
  - Every three seconds a property is captured; billions of square feet modeled.
  - Expanding across markets, products, and teams; hiring for roles in engineering, product, customer success, and business operations.

## Competitive Advantages
- **End-to-end solution**: Only platform that works with both professionals and homeowners throughout the entire renovation process (design, measure, estimate).
- **Patented technology**: Multiple patents covering 3D modeling from smartphone photos.
- **Data moat**: Generates proprietary property data at scale (billions of square feet, millions of properties).
- **Insurance integration**: Deep workflow automation for claims reduces cycle times and costs, creating stickiness with enterprise carriers.

## Strategic Focus
- Scaling the platform for homeowners and professionals while deepening insurance partnerships.
- Investing in Generative AI to streamline design and estimation.
- Building out engineering and product teams to support growth in existing markets (US) and new geographies.
- Cultivating a high-performance, values-driven culture (“Think. Do. Serve.”) while expanding hybrid/remote capabilities.

## Why Work Here
- **Culture**: Emphasis on curiosity, ownership, impact, and collaboration. Values “Think. Do. Serve.” drive decision-making and innovation.
- **Work model**: Hybrid – employees within 50 miles of San Francisco (HQ) or New York City (Hub) are expected in-office at least 3 days/week. Remote employees receive co-working budgets and regular meetups.
- **Benefits & perks**:
  - Unlimited PTO and monthly self-care days.
  - $1,000 annual learning stipend; mentorship program.
  - Comprehensive healthcare (fully covered options), mental health support, and generous parental leave.
  - Twice-annual merit cycles for non-quota roles (performance reviews).
  - Employee Resource Groups (ERGs) and DEIB initiatives.
  - Annual company-wide Hack-a-thon where winning projects often become product features.
- **Engineering culture**: Focus on innovation, design-first user experience, and a supportive environment for growth.

## Sources
1. [hover.to/careers/](http://hover.to/careers/)
2. [join.hover.to/people](https://join.hover.to/people)
3. [join.hover.to/product](https://join.hover.to/product)
4. [join.hover.to/compensation](https://join.hover.to/compensation)
5. [linkedin.com/company/hover-inc-](https://www.linkedin.com/company/hover-inc-)

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