--- title: 'Growth Marketing Manager at Injective' canonical: 'https://feeny.ai/job/growth-marketing-manager-injective-new-york-f8e2yc2607wz' type: 'job' last_seen: '2026-09-09' --- # Growth Marketing Manager at Injective - **Company:** Injective - **Location:** New York, NY - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-06-02 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.ashbyhq.com/injective/e69f178e-b6fd-481c-9c81-2926fcfb0512 ## Job description ## ABOUT INJECTIVE Injective is trailblazing a new era of Web3-enabled finance. As a Layer‑1 blockchain built exclusively for financial applications, Injective is one of the industry’s fastest‑growing ecosystems. Today, Injective powers custom tokenized assets, on‑chain markets, and groundbreaking DeFi applications, all designed for speed, interoperability, and real‑world utility. ## ABOUT THE ROLE As the Growth Marketing Manager, you will be responsible for driving the full user growth lifecycle for our soon-to-be-launched trading app, from awareness to acquisition, activation, and retention. Your mission will be to convert brand awareness into product usage and expand our reach to new audiences. You’ll be part of our Marketing team, working closely with the Product and Business Development teams to craft and execute growth strategies that drive adoption of our new trading app. We're looking for someone with a strong consumer growth background, ideally from fintech. The ideal candidate has hands-on experience building growth through creators, influencers, and UGC, particularly across TikTok, Instagram, and other short-form content platforms. ## RESPONSIBILITIES: - Develop and oversee Go-to-Market campaign plans. - Lead growth marketing initiatives to drive user acquisition, activation, and engagement, and be accountable for the growth and trading metrics behind it. - Analyze user funnels and behavior to identify friction points and opportunities to improve conversion, and retention. - Drive organic and creator‑led growth through UGC and short‑form content (TikTok, Instagram Reels, YouTube Shorts, and X) — sourcing, briefing, and scaling creators and influencers who can bring real users and liquidity, not just social reach. - Develop and test creator and influencer strategies, including UGC campaigns, partnerships, and performance-based initiatives. - Work closely with the Product team to understand and clearly communicate the product’s value proposition. - Conduct market research to understand target audiences, user behavior, and competitive positioning, working closely with Product, and Business Development teams. - Work cross-functionally with the Product team to identify and track key growth KPIs. - Build onboarding flows, email drips, and in-app campaigns to improve activation and retention. - Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning. - Conduct competitive and market analysis to identify whitespace and strategic growth opportunities. - Translate growth insights into actionable roadmaps and priorities. - Stay up-to-date with consumer marketing trends, emerging channels, and new growth opportunities. ## WHO YOU ARE: - Bachelor’s degree in Marketing, Communications, or a related field is preferred. - 4–5+ years of growth marketing experience, ideally in a consumer fintech app. - Proven track record of driving measurable user growth and acquisition. - Strong hands-on experience with UGC, influencer, and creator marketing, particularly across TikTok, Instagram Reels, and YouTube Shorts. - Experience sourcing, managing, briefing, and scaling creator and influencer partnerships. - Experience developing and executing growth strategies for consumer products. - Experience developing growth strategies specifically for fast-paced consumer fintech products. - Experience building and scaling growth loops and acquisition funnels. - Experience in creating and executing GTM strategies. - Strong understanding of consumer trends and user behavior. - Creative and strategic thinker with the ability to design innovative marketing campaigns aligned with product goals. - Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies. - Ability to work collaboratively with cross-functional teams in a fast-paced environment. - Preference for candidates who have experience growing earlier-stage or lean teams, rather than only heavily funded businesses. - Must be fluent in English. WHY WORK WITH US? - Competitive salary and INJ token award - Remote-friendly work environment with flexible hours. - Health insurance. - Unlimited PTO - Equipment - Home Office Stipend - Opportunity to work on cutting-edge blockchain technology in the finance industry. - Collaborative team culture with opportunities for professional growth and development. - Global team meet ups. As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. We will only contact candidates using emails from the @injective.foundation http://injective.foundation domain. If you are approached by any other account or domain regarding this position, it was not sent by us. Please stay cautious and report any suspicious communication. ## About Injective ## Company Overview - **One-liner**: Injective is a fast, interoperable Layer 1 blockchain purpose-built for decentralized finance (DeFi) and Web3 financial applications. - **Entity Type**: Private (Venture-backed; raised $52.6M total; last round was a $40M Venture Round in 2022 at a $1B valuation) - **Headquarters**: New York, New York, United States - **Founded**: 2018 - **Founders**: Eric Chen ## Core Business - **Primary industry/industries**: Blockchain Infrastructure, Decentralized Finance (DeFi), Web3 - **Target customers**: B2B (developers building dApps, financial institutions, and DeFi protocols) and B2C (traders and users of the Injective ecosystem) - **Mission or purpose statement**: To create a truly free and fair financial system through decentralization by giving every builder, financial institution, and user the tools to reinvent global markets in a fully transparent and permissionless manner. ## Products & Services - **Injective Blockchain (Layer 1)**: A high-performance, interoperable Layer 1 blockchain optimized for finance. It features a 0.64-second block time, average transaction costs under $0.01, and supports over 1.4 billion on-chain transactions. It is compatible with Cosmos IBC and Ethereum, and recently launched a native EVM for faster, cheaper DeFi. - **MultiVM**: A dynamic smart contract environment allowing developers to build using multiple virtual machines (e.g., EVM, CosmWasm) on a single network. - **Native USDC & Circle CCTP**: Integration of native USDC and Circle’s Cross-Chain Transfer Protocol for seamless, mainstream dollar-denominated collateral and liquidity. - **INJ Token**: The native utility token used for staking, securing the network, governance, and as a gas fee mechanism. - **Bridge Assets**: A service enabling seamless onboarding of assets from any L1 blockchain to Injective. ## Market Standing - **Valuation/Market Cap**: $1B valuation (set during the 2022 Venture Round); market cap of INJ token fluctuates with market conditions. - **Key Metric**: Annual Revenue of $15.4M (2025); Total Funding of $52.6M across 3 rounds. - **Notable Investors/Partners**: Mark Cuban (investor), Bitnomial (US-regulated derivatives partner for Injective Futures), Circle (partner for native USDC and CCTP), Canary Capital (filed for a spot ETF). - **Growth Signals**: Launched native EVM in November 2025 for faster, cheaper DeFi; Injective Futures went live on Bitnomial in the US in April 2026; supports native USDC and Circle CCTP (March 2026); filed for a spot ETF with Canary Capital; one of the fastest-growing Web3 financial ecosystems with over 1.4 billion on-chain transactions and 104 million blocks produced. ## Competitive Advantages - **Speed and Cost**: Extremely fast block time (0.64s) and near-zero transaction fees (under $0.01), making it one of the most efficient blockchains for finance. - **Interoperability**: Native compatibility with both Cosmos IBC and Ethereum, plus a new native EVM, allowing seamless asset bridging and cross-chain functionality. - **Pre-built Modules**: Offers plug-and-play modules that abstract away technical complexities, enabling developers to build hyper-performant applications faster. - **Regulatory First-Mover**: First entry into US-regulated derivatives markets via Bitnomial, and a spot ETF filing, signaling institutional legitimacy. - **Ecosystem Scale**: The largest and fastest-growing Web3 financial ecosystem, with over 1,488 million on-chain transactions and 104 million blocks produced. ## Strategic Focus - **Institutional Adoption**: Expanding into regulated US derivatives markets and pursuing a spot ETF to attract institutional capital. - **Developer Experience**: Enhancing the platform with native EVM and MultiVM to lower barriers for developers and attract a broader builder base. - **Stablecoin Integration**: Deepening liquidity and mainstream utility through native USDC and Circle CCTP integration. - **Ecosystem Growth**: Continuing to scale the largest Web3 financial ecosystem by onboarding more dApps, wallets, and infrastructure partners. ## Why Work Here - **Culture**: Values transparency, collaboration, and pioneering spirit. The team is mission-driven to create a free and fair financial system. - **Remote-First**: Work from anywhere; team spans 20 countries and speaks 27 languages. Flexible PTO and generous parental leave. - **Equity**: Token equity package for all employees, allowing team members to share in the company’s success. - **Office**: Cool New York office available for in-person collaboration, but remote work is fully supported. - **Team**: Small, high-impact team (~111 employees as of 2026) with diverse experiences and fresh viewpoints. Emphasis on open dialogue and honest conversations. - **Benefits**: Generous parental leave, flexible PTO, and a global, inclusive culture. ## Sources 1. [injective.com](https://injective.com/) 2. [injective.com/about](https://injective.com/about) 3. [injectivelabs.org/careers](https://injectivelabs.org/careers/) 4. [builtin.com](https://builtin.com/company/injective-labs) 5. [getlatka.com](https://getlatka.com/companies/injective.com) 6. [coindesk.com](https://www.coindesk.com/) (Injective Launches Native EVM) 7. [theblock.co](https://www.theblock.co/) (Injective to Support Native USDC and Circle CCTP) 8. [cointelegraph.com](https://cointelegraph.com/) (Injective Futures Go Live on Bitnomial) 9. [fortune.com](https://fortune.com/) (Gen Zer Leaves NYU, Builds $1.3B Blockchain Backed by Cuban) ## Other roles at Injective - [Social Media Intern](https://feeny.ai/job/social-media-intern-injective-new-york-9drrt9fk69ax) — New York, NY - [Product Designer (Injective Labs)](https://feeny.ai/job/product-designer-injective-labs-injective-united-states-j2y7zybgaf6y) — United States - [Mobile App Developer (Injective Labs)](https://feeny.ai/job/mobile-app-developer-injective-labs-injective-new-york-dv3j944h2j52) — New York, NY - [Paralegal (Injective Labs)](https://feeny.ai/job/paralegal-injective-labs-injective-new-york-1hk6q8qdnrb8) — New York, NY - [General Opening — Create Your Own Role!](https://feeny.ai/job/general-opening-create-your-own-role-injective-new-york-m07m36rp7b30) — New York, NY - [Senior Technical Product Manager (Injective Labs)](https://feeny.ai/job/senior-technical-product-manager-injective-labs-injective-new-york-r7s8smv1pb9f) — New York, NY - [Front-End Developer (Injective Labs)](https://feeny.ai/job/front-end-developer-injective-labs-injective-remote-376nwsahrydq) - [Quant Researcher (Injective Labs)](https://feeny.ai/job/quant-researcher-injective-labs-injective-new-york-8msbdqwc13pw) — New York, NY - [Accounting Manager](https://feeny.ai/job/accounting-manager-injective-new-york-my4mvxhregf9) — New York, NY - [Social Media and Influencer Marketing Manager](https://feeny.ai/job/social-media-and-influencer-marketing-manager-injective-new-york-r9py6mpenqyc) — New York, NY