---
title: 'Growth Marketing Manager at Konovo'
canonical: 'https://feeny.ai/job/growth-marketing-manager-konovo-bengaluru-e658qpa6tm2t'
type: 'job'
last_seen: '2026-10-15'
---

# Growth Marketing Manager at Konovo

- **Company:** Konovo
- **Location:** Bengaluru, India
- **Work type:** hybrid
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/konovo/jobs/5423571008

## Job description

Konovo is a global healthcare intelligence company on a mission to transform research through technology- enabling faster, better, connected insights.

Konovo provides healthcare organisations with access to over 2 million healthcare professionals and patients — the largest network of its kind globally. With a workforce of over 300 employees across 5 countries: India, Bosnia and Herzegovina, the United Kingdom, Mexico, and the United States, we collaborate to support some of the most prominent names in healthcare. Our customers include over 300 global pharmaceutical companies, medical device manufacturers, research agencies, and consultancy firms.

We’re looking for a Growth Marketing Manager to own our day-to-day healthcare professional digital presence and help grow our HCP community through compelling content, social media, and paid digital campaigns. This is a hands-on, high-ownership individual contributor role. You’ll build the operating rhythm from the ground up—strategy, execution, testing, measurement, and reporting. You’ll report to our Director of Affiliate Partnerships and work closely with Marketing, Product, and Operations to grow verified healthcare professional registrations and an online audience. Alongside marketing, you’ll spend approximately 5 hours per week supporting our member reward/account-crediting operations and helping with the development of AI-driven workflows.

How You’ll Make an Impact:

HCP-Focused Social Media (organic)

- Own our HCP organic social strategy and execution (primary channel: LinkedIn, Google)
- Build and run a content calendar aligned to business priorities and member interests
- Turn internal assets (research, survey results, member insights, product updates, testimonials) into high-performing posts
- Engage with the community and build a reusable library of templates and brand-consistent assets (primarily in Canva)
- Run ongoing experiments across formats (static, carousel, short-form video, polls, educational threads, member stories)

Paid acquisition (LinkedIn, Google, Meta)

- Plan, launch, and optimize campaigns in LinkedIn Campaign Manager plus Google Ads and/or Meta Ads Manager
- Develop targeting strategies for HCPs across priority markets
- Own creative and messaging testing across audiences, placements, keywords, and bids
- Monitor pacing and performance and make fast, evidence-based optimizations
- Partner with Affiliate Partnerships on co-marketing opportunities and market launches

Measurement & growth optimization

- Own UTM governance and campaign tracking hygiene
- Partner with Product to implement and QA conversion tracking (tags/pixels/events)
- Establish a reporting cadence (weekly snapshot + deeper monthly learnings)
- Translate insights into a prioritized backlog of recommendations (messaging, landing pages, conversion friction)

Member reward ops (time-boxed ~5 hours/week)

- Process member reward/account credits accurately and on time
- Support AI-assisted reward/account-crediting workflows and validate outputs
- Perform quality checks, document recurring issues, and suggest process improvements

What We’re Looking For:

- Hands-on experience in growth marketing, performance marketing, or digital acquisition
- Proven experience running paid campaigns in LinkedIn, Google Ads, and Meta Ads
- Strong copywriting skills for professional audiences (excellent written English)
- Experience building and managing content calendars and publishing workflows
- Strong creative execution skills (Canva or equivalent) and comfort producing assets quickly
- A testing mindset: you can form hypotheses, run experiments, interpret results, and iterate
- Comfort handling light operational/administrative work that requires accuracy and discretion
- Strong organization and attention to detail (especially with tracking, UTMs, and reporting)
- Comfortable leveraging AI-enabled tools to streamline workflows, improve response quality, and increase speed without compromising data integrity or customer experience

## Nice to have

- Experience marketing to healthcare professionals or medical communities
- Experience running multi-market campaigns (US/CA/UK/EU)
- Spanish, French, German, or Italian (English is required; local-language support is available when needed)
- GA4 familiarity and comfort with tagging/tracking concepts (GTM, pixels, Insight Tag, conversion events)
- Experience using AI tools to accelerate content creation, research, or analysis

Why Join Konovo?

- Be part of a mission-driven organisation that is empowering life science researchers and data scientists with the broadest ecosystem of healthcare audiences and an intelligent, AI-enabled platform — so insights aren't just collected, they're connected.
- Join a fast-growing global team with opportunities for professional growth and advancement.
- Enjoy a collaborative and hybrid work environment that fosters innovation and flexibility.
- Experience a workplace that puts employees first, offering a workplace designed for growth, well-being, and balance.
- Become a part of an organisation that prioritizes your well-being with comprehensive benefits, including group medical coverage, accident insurance, and a robust leave policy. Our employee-centric policies ensure a rewarding and fulfilling work experience.
- Make a real-world impact by helping healthcare organisations innovate faster.

This is just the beginning of what we can accomplish together. Join us at Konovo and help shape the future of healthcare technology!

Apply now to be part of our journey.

## About Konovo

## Company Overview
- **One-liner**: Konovo is a global healthcare intelligence company that connects life science researchers with healthcare audiences through an AI-enabled platform, formed by the merger of InCrowd, Survey Healthcare Global, and GlocalMind.
- **Entity Type**: Private
- **Headquarters**: Global operations across 5 countries: India (Bengaluru), Bosnia and Herzegovina, the United Kingdom, Mexico, and the United States. Leadership is based in Pennsylvania, USA, and London, UK [konovo.com](https://konovo.com/leadership/).
- **Founded**: The company was formed through the merger of three firms (InCrowd, Survey Healthcare Global, GlocalMind) into Konovo; exact founding year of the new entity is not specified [konovo.com](https://konovo.com/).
- **Founders**: Not publicly available as the company was formed from a merger of existing firms. Leadership includes CEO Tal Rosenberg, Chief Commercial Officer Tom Halliday, Chief Transformation Officer Dana Garcia, Chief Panel Officer Tom Ottersburg, Chief Compliance & Privacy Officer Jessica Santos, and Chief Financial Officer (name not specified) [konovo.com](https://konovo.com/leadership/).

## Core Business
- **Primary industry/industries**: Healthcare market research, life sciences intelligence, healthcare technology
- **Target customers**: B2B – specifically life science researchers, data scientists, pharmaceutical companies, medical device manufacturers, market research agencies, and consultancy firms. Over 300 global pharmaceutical companies, medical device manufacturers, research agencies, and consultancy firms are customers [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).
- **Mission statement**: "Connecting a world of insights" – the company aims to transform modern healthcare research by connecting life science researchers with the right healthcare audiences through technology [konovo.com](https://konovo.com/careers/).

## Products & Services
- **Intelligent Platform (formerly InCrowd Services)**: An AI- and tech-enabled platform that connects researchers to healthcare audiences for fast-response surveys and deep analysis, even within niche audience and disease categories. Designed to bridge the gap between raw data and genuine customer understanding [konovo.com](https://konovo.com/).
- **Custom Audiences (formerly SHG Services)**: Access to a rigorously vetted network of over 2 million healthcare professionals globally, including physicians, nurse practitioners, pharmacists, dentists, patients, caregivers, hospital administrators, payers, and allied health professionals [konovo.com](https://konovo.com/).
- **Strategy & Services**: Tech-enabled guidance from Konovo experts to optimize audiences and generate deep insights, from insight translation to full project management [konovo.com](https://konovo.com/).

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Over 2 million healthcare professionals in its network; workforce of over 200 employees; customers include over 300 global pharmaceutical companies, medical device manufacturers, research agencies, and consultancy firms [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).
- **Notable Investors/Partners**: Not publicly available. The company was formed from a merger of three PE-backed firms (InCrowd, Survey Healthcare Global, GlocalMind) but specific investors are not disclosed.
- **Growth Signals**: The company is in a "transition from a service-oriented model to a product-driven platform," indicating strategic growth; expanding its hybrid Bengaluru team; operates across 5 countries with a global workforce [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).

## Competitive Advantages
- **Largest Healthcare Professional Network**: Konovo claims access to over 2 million healthcare professionals, described as "the largest network of its kind globally" [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).
- **AI-Enabled Platform**: The intelligent platform uses AI and technology to facilitate audience engagement, survey deployment, and deep analysis, differentiating from traditional market research firms [konovo.com](https://konovo.com/).
- **Merger of Three Specialists**: By combining InCrowd (tech-enabled rapid insights), Survey Healthcare Global (custom healthcare audiences), and GlocalMind (global reach), Konovo offers a broad spectrum of primary research options under one roof [konovo.com](https://konovo.com/).
- **Rigorous Vetting**: Audiences are sourced from "rigorously vetted expert networks and patient communities," ensuring quality and compliance for life science research [konovo.com](https://konovo.com/).

## Strategic Focus
- **Product-Driven Transformation**: The company is actively transitioning from a service-oriented model to a product-driven platform, indicating a focus on scaling technology and automation [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).
- **AI Governance and Compliance**: With a Chief Compliance & Privacy Officer (Jessica Santos, PhD) who is a Certified AI Governance Professional, Konovo is prioritizing AI governance, data privacy, and regulatory compliance as a strategic differentiator [konovo.com](https://konovo.com/leadership/).
- **Global Expansion**: Operating across 5 countries and hiring in multiple locations (India, Bosnia, Mexico, UK, US), the company is building a global, distributed team [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).
- **Connecting Insights Ecosystem**: Building a "comprehensive community of researchers, vendors, and data sources" to create a connected intelligence platform [konovo.com](https://konovo.com/who-we-are/).

## Why Work Here
- **Mission-Driven Work**: Employees contribute to "empowering life science researchers and data scientists" and helping "healthcare organisations innovate faster" – a purpose that directly impacts healthcare outcomes [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).
- **Global & Hybrid Environment**: The company has a workforce across 5 countries and offers hybrid work models (especially in Bengaluru) and remote options (e.g., Mexico, New Mexico) [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).
- **Employee-Centric Benefits**: Comprehensive benefits including group medical coverage, accident insurance, robust leave policy, and a workplace "designed for growth, well-being, and balance" [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).
- **Growth & Advancement**: The company is in a growth phase (transitioning to product-driven platform) and offers "opportunities for professional growth and advancement" [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).
- **Smart, Nice, Impact-Driven Culture**: The careers page encourages applicants who are "smart, nice, and driven to make an impact," suggesting a collaborative and values-driven culture [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).
- **Diverse Roles**: Open positions span technology (Senior Software Engineer, DevOps, QA), client services, data processing, panel outreach, finance, and business development, indicating a multidisciplinary team [job-boards.greenhouse.io](http://job-boards.greenhouse.io/konovo).

## Sources
1. [Konovo Official Website](https://konovo.com/)
2. [Konovo Who We Are](https://konovo.com/who-we-are/)
3. [Konovo Careers](https://konovo.com/careers/)
4. [Konovo Leadership](https://konovo.com/leadership/)
5. [Jobs at Konovo (Greenhouse)](http://job-boards.greenhouse.io/konovo)

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