--- title: 'Growth Marketing Manager (Lifecycle Lead) at Kueski' canonical: 'https://feeny.ai/job/growth-marketing-manager-lifecycle-lead-kueski-mexico-zjxdf5gaxs5g' type: 'job' last_seen: '2026-09-12' --- # Growth Marketing Manager (Lifecycle Lead) at Kueski - **Company:** Kueski - **Location:** Mexico - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-26 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.ashbyhq.com/kueski/755c324e-bde2-4c52-a6f3-6fdacba7f084 ## Job description ## About Kueski At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico. We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. Our commitment to excellence and ethical business practices has earned us multiple industry recognitions. In 2024, we were named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY. Position Kueski is seeking a Growth Marketing Manager for a strategic lifecycle marketer who can take Kueski's CRM to the next level not by sending more, but by sending smarter. You'll own how we engage customers across email, push, SMS, WhatsApp, in-app, and web, with full ownership of the MarTech stack that enables lifecycle execution. This role requires someone who thinks in systems: data-driven journeys, scalable automation, and deep integration between tools and business outcomes. If you're an expert who's frustrated by platforms operating well below their potential and you know how to change that this is your role. ## Key Responsabilities MarTech Strategy & Stack Architecture - Own the lifecycle MarTech stack end-to-end: not just campaign execution, but how platforms are configured, integrated, and evolved to support scalable growth. - Drive the integration between the CRM platform and behavioral analytics tools (e.g., Amplitude, Segment, or equivalent) for real-time audience activation — building dynamic, event-triggered flows, not just pulling reports. - Enable advanced personalization capabilities: real-time API-driven content, in-app and web messaging, and dynamic content powered by live data. - Implement proper measurement infrastructure: conversion tracking tied to business outcomes (loans disbursed, activations, repayments) and control group methodology to measure true incrementality — not just opens and clicks. - Set up user-level preference management to reduce opt-out risk and respect communication preferences at scale. Lifecycle Architecture & Automation - Design customer journeys powered by dynamic data and database logic — replacing manually-configured, hardcoded flows with scalable, automated systems that minimize operational risk and manual error exposure. - Build a reusable library of journey templates, segmentation frameworks, and content modules that reduce setup time across campaigns. - Define and own the lifecycle strategy across acquisition, activation, engagement, retention, and win-back stages, with clear KPIs at each stage. Platform Governance & Operational Health - Audit and restructure the current CRM environment: standardize segment architecture, establish naming conventions, and clean up attribute and tag sprawl accumulated over time. - Eliminate dependency on manual data imports by transitioning to event-triggered, API-based audience activation. - Establish governance standards for how campaigns, journeys, and segments are built and maintained — ensuring the platform scales without accumulating technical debt. Performance & Cross-Functional Collaboration - Own lifecycle KPIs and dashboards; communicate insights with a clear point of view and strategic recommendations, not just raw metrics. - Partner with Product, Data Engineering, and Data Science to improve event tracking, integrate predictive models (churn, upsell), and align lifecycle programs with the product experience. - Run A/B and multivariate experiments across channels, content, and timing to continuously improve engagement and downstream conversion. Job Requirements - 4+ years in lifecycle marketing or CRM, with at least 2 years in a strategic not purely operational capacity within a major CRM/marketing automation platform (Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Klaviyo, or equivalent). - Proven experience integrating CRM platforms with analytics or CDP tools for real-time audience activation, not only reporting. - Experience designing scalable, data-driven lifecycle architectures: dynamic content, event-triggered journeys, and database-powered flows — not manually-configured logic trees. - Ability to activate advanced platform capabilities: real-time personalization APIs, in-app messaging, conversion tracking, and control group measurement. - Track record of diagnosing and remediating platform health issues — segment bloat, attribute sprawl, naming inconsistency — and implementing governance that prevents recurrence. - Strong analytical skills: able to interpret behavioral data, identify conversion drop-off points, and translate findings into lifecycle strategy. - Solid understanding of email deliverability, mobile push best practices, and omnichannel communication principles. - Strong bias toward automation, system design, and scalability over manual, campaign-by-campaign execution. Diversity & Inclusion At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know. ## About Kueski ## Company Overview - **One-liner**: Kueski is a Mexican fintech that provides instant personal loans and a buy now, pay later (BNPL) platform, enabling consumers to access credit without a traditional credit card. - **Entity Type**: Private (Venture Capital-backed, Later Stage VC) - **Headquarters**: Guadalajara, Jalisco, Mexico - **Founded**: 2012 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Fintech / Specialized Finance (Consumer Lending, BNPL) - **Target customers**: B2C (Mexican consumers seeking personal loans or installment payments) and B2B (merchants integrating Kueski Pay as a payment method) - **Mission/purpose**: “We facilitate the financial lives of people in Mexico” – providing secure, 100% online credit options without requiring a traditional credit history or collateral. ## Products & Services - **[Personal Loans (formerly Kueski Cash)]**: Unsecured, short-term loans from $200 to $26,000 MXN, disbursed directly to the borrower’s bank account. 100% online, no guarantor, and no credit history required. Users choose repayment terms and can pay early for lower interest. - **[Kueski Pay]**: A “buy now, pay later” (BNPL) solution that allows consumers to purchase online or in-store and pay in biweekly installments without a credit card. Merchants integrate Kueski Pay to increase sales and reach new customers. ## Market Standing - **Valuation**: Not disclosed (private company) - **Key Metrics**: - **Total Funding**: $264M per PitchBook (as of May 2026); $323.3M per LinkedIn (conflicting reports) - **Loans Disbursed**: Over 40 million - **Recurring Users**: 90% of users are repeat customers - **Merchant Reach**: Present in 25% of the top 150 businesses in Latin America - **Employees**: 633 (PitchBook) vs 469 (LinkedIn) – conflicting reports - **Notable Investors/Partners**: 37 institutional investors (PitchBook). Key investors include venture capital firms (names not disclosed in available data). Partners include major retail brands across Mexico. - **Growth Signals**: - Raised a Later Stage VC round in May 2026 (deal completed) - Appointed former Stripe executive Fausto Ibarra as Chief Product Officer - Recognized as one of the 250 most promising fintech companies by CB Insights (2022) - Received the “Hecho en México” distinction from the Mexican Ministry of Economy (2025) - Consistently awarded “Most Ethical Company in Mexico” (2022–2025) and “Top 5 Best Companies for Female Talent” (2023–2025) ## Competitive Advantages - **Data-driven credit scoring**: Uses machine learning models on thousands of data points to assess credit risk and fraud, enabling approval for users with no traditional credit history. - **Regulatory trust**: Registered with CONDUSEF (SIPRES) and supervised by CNBV – a first for a fully digital SOFOM E.N.R. in Mexico. - **High customer satisfaction**: 94% of users would recommend Kueski; 87% say it improved their credit history; 84% trust it more than other financial institutions. - **Omnichannel BNPL**: Works both online and in physical stores, differentiating from pure e-commerce BNPL players. ## Strategic Focus - **Deepening Mexican market penetration**: Expanding personal loan amounts (up to $26,000) and growing the Kueski Pay merchant network. - **Product innovation**: Enhancing the mobile app experience, adding more flexible payment options, and leveraging AI for faster underwriting. - **Talent and culture**: Attracting top tech talent across the Americas with a distributed, remote-first model and a strong emphasis on diversity and inclusion. ## Why Work Here - **Work model**: Remote/hybrid – “distributed” across the Americas, with specifics depending on role and team. - **Culture highlights**: - “Crece. Impacta. Pertenece.” (Grow. Impact. Belong.) - Recognized as a top employer: #2 Best Company for Young Professionals (EFY, 2022), Top 5 for Female Talent (2023–2025), and maximum score in HRC Equidad MX index (2026). - Values curiosity, collaboration, and user-centric problem-solving. - **Benefits**: Focus on health, well-being, and future; career development and learning opportunities. - **Perks**: Not explicitly detailed, but emphasis on autonomy, growth, and mission-driven work. ## Sources 1. [kueski.com/about-us](https://kueski.com/about-us) 2. [kueski.com/?lang=en](https://www.kueski.com/?lang=en) 3. [kueski.com/unete-al-equipo](https://www.kueski.com/unete-al-equipo) 4. [pitchbook.com/profiles/company/91503-46](https://pitchbook.com/profiles/company/91503-46) 5. [linkedin.com/company/kueski](https://www.linkedin.com/company/kueski) ## Other roles at Kueski - [Growth Marketing Manager (Paid Analytics)](https://feeny.ai/job/growth-marketing-manager-paid-analytics-kueski-mexico-9mzwqs22sf5m) — Mexico - [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-kueski-guadalajara-jalisco-v5esgq430zj4) — Guadalajara Jalisco, Mexico - [Staff Product Manager- Growth Team Lead](https://feeny.ai/job/staff-product-manager-growth-team-lead-kueski-latin-america-s0tbmrq67fd7) — Latin America - [Senior Director of Product management](https://feeny.ai/job/senior-director-of-product-management-kueski-americas-zjkjxsd8d3wm) — Americas