---
title: 'Growth Marketing Manager, Paid Social at Everlywell'
canonical: 'https://feeny.ai/job/growth-marketing-manager-paid-social-everlywell-austin-wzschqben8nr'
type: 'job'
last_seen: '2026-09-08'
---

# Growth Marketing Manager, Paid Social at Everlywell

- **Company:** Everlywell
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-02-27
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/everlywell/dc1e8bd8-c6ca-46d3-908d-1963f29d23d0

## Job description

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.

Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

We are looking for an experienced Growth Marketing Manager to own all things paid social. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of the channel while deploying a paid strategy for influencers.

You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative  team.

## What You'll Do

Paid Social

- Lead strategy for paid social and test and learn roadmap
- Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
- Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
- Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
- Scale our new TikTok program and identify key optimization and creative opportunities

Influencer Marketing

- Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
- Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
- Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
- Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics

Who You Are:

- 6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.
- Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
- Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
- Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
- Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace
- Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc.
- Comfort spinning up content to post on social is a plus

Security Notice: Everlywell never requests fees, payment, or banking information at any stage of the recruitment process. Official communications and interview invitations will only come from verified email addresses ending in @everlywell.com or @everlyhealth.com. To ensure your application is secure, always apply directly through our official careers page at https://www.everlywell.com/careers/.

## About Everlywell

## Company Overview
- **One-liner**: Everlywell is a digital health company that provides at-home laboratory testing, virtual care, and AI-powered biomarker intelligence to make healthcare more accessible and personalized.
- **Entity Type**: Private (Venture Capital-Backed; last known round: Series F in March 2022)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2015
- **Founders**: Julia Cheek [forbes.com](https://www.forbes.com/companies/everlywell/)

## Core Business
- Primary industries: Digital Health, Diagnostic Testing, Wellness and Fitness Services
- Target customers: B2B (enterprise health plans, employers) and B2C (consumers seeking at-home health testing)
- Mission: “Reimagining how and where healthcare happens with access and precision.” [everlywell.com](https://www.everlywell.com/careers)

## Products & Services
- **At-Home Lab Testing Kits**: Self-collection kits for hormones, food sensitivity, sexual health, thyroid, cardiovascular health, gut microbiome, and cancer screening. Includes physician review where applicable and digital results.
- **Virtual Care**: Integrated telehealth services to support diagnosis and treatment.
- **Platform for Enterprise**: Customizable remote-based solutions for health plans and employers to close care gaps and improve outcomes. Serves 8 of the top 10 largest U.S. health plans. [linkedin.com](https://www.linkedin.com/company/everlywell)

## Market Standing
- **Valuation**: Not publicly disclosed (last major round was a Series F in March 2022; PitchBook shows a secondary transaction in May 2025 without valuation details) [pitchbook.com](https://pitchbook.com/profiles/company/157526-11)
- **Annual Revenue**: ~$250 million (per LinkedIn data) [linkedin.com](https://www.linkedin.com/company/everlywell)
- **Total Funding**: Over $250 million across multiple rounds (Seed through Series F), with notable investors including Goodwater Capital [forbes.com](https://www.forbes.com/companies/everlywell/)
- **Employees**: Conflicting estimates — 336 per PitchBook, 202 per LinkedIn, 750 per Jobera. Likely reflects headcount changes over time and different counting methodologies. [pitchbook.com](https://pitchbook.com/profiles/company/157526-11) | [linkedin.com](https://www.linkedin.com/company/everlywell) | [jobera.com](https://jobera.com/employer/everlywell/)
- **Notable Investors/Partners**: Goodwater Capital (lead investor), plus other venture capital firms. Partners include 8 of the top 10 U.S. health plans.
- **Growth Signals**: Acquisitions of PWNHealth (clinical network), Home Access Health, and Natalist (fertility). Focus on AI-driven biomarker intelligence and expansion of enterprise contracts. [pitchbook.com](https://pitchbook.com/profiles/company/157526-11) | [linkedin.com](https://www.linkedin.com/company/everlywell)

## Competitive Advantages
- **Integrated clinical network**: Through the PWNHealth acquisition, Everlywell connects lab results with physician oversight and virtual care.
- **Scale of data**: Has delivered “close to 1 billion personalized health insights” to over 60 million people, enabling robust AI models. [linkedin.com](https://www.linkedin.com/company/everlywell)
- **Enterprise traction**: Deep partnerships with large health plans, making it a key player in the shift toward remote, consumer-centric diagnostics.

## Strategic Focus
- **AI advancement**: Actively hiring for applied scientists and ML roles; public emphasis on “advancing AI to unlock smarter, more personalized care.” [everlywell.com](https://www.everlywell.com/careers)
- **Expanding enterprise solutions**: Targeting chronic condition management, preventive screening, and population health.
- **Geographic growth**: Workforce distributed across 7 countries; US headquarters expanding.

## Why Work Here
- **Culture**: Mission-driven, fast-paced, collaborative, with a strong emphasis on innovation and AI experimentation. [everlywell.com](https://www.everlywell.com/careers)
- **Work model**: Hybrid (44%), remote (41%), and on-site (15%) roles available. [jobera.com](https://jobera.com/employer/everlywell/)
- **Benefits**: Flexible time off, parental and family leave, free/discounted testing for employees and family, monthly wellbeing stipend, family planning stipend. [everlywell.com](https://www.everlywell.com/careers)
- **Belonging**: Active commitment to diversity and inclusion in hiring and product design. [everlywell.com](https://www.everlywell.com/careers)

## Sources
1. [everlywell.com](https://www.everlywell.com/careers) – Careers page (mission, values, benefits)
2. [pitchbook.com](https://pitchbook.com/profiles/company/157526-11) – Company financials, funding history, headcount
3. [linkedin.com](https://www.linkedin.com/company/everlywell) – LinkedIn profile (revenue, employees, enterprise clients)
4. [forbes.com](https://www.forbes.com/companies/everlywell/) – Forbes profile (founder, funding round)
5. [jobera.com](https://jobera.com/employer/everlywell/) – Job aggregator (headcount, remote/hybrid stats)

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