---
title: 'Growth Marketing Manager at Paraform'
canonical: 'https://feeny.ai/job/growth-marketing-manager-paraform-san-francisco-4prbk78xkqyk'
type: 'job'
last_seen: '2026-09-06'
---

# Growth Marketing Manager at Paraform

- **Company:** Paraform
- **Location:** San Francisco, CA
- **Compensation:** $149k–$165k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/paraform/1fe36ef4-55ae-4a5f-8966-86c70df5559f

## Job description

As Growth Marketing Manager, you will own how Paraform engages, retains, and grows users across both sides of our marketplace — companies hiring and recruiters fulfilling roles. You'll design and run the programs that turn signups into active customers, active customers into power users, and power users into advocates.

This is a high-impact, hands-on role. You'll partner closely with the VP of Marketing, Product, Sales, and Customer Success to build the lifecycle infrastructure that drives activation, retention, and expansion.

## SUCCESS IN THIS ROLE MEANS:

- New users activate faster and reach value sooner
- Existing customers do more on the platform — more roles posted, more candidates submitted, more referrals
- Lifecycle programs become a top pipeline source within 12 months
- The marketing team has a clear system for moving users through the funnel, with continuous improvement

## WHAT YOU'LL OWN:

- Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion — for both companies and recruiters
- Design and run lifecycle programs including re-engagement, email nurture, referral, win-back, and churn mitigation
- Build and own the referral program end-to-end, including incentive design, trigger logic, and partner enablement
- Own activation and retention for our new PLG sourcing product — including onboarding flows, in-product nudges, and lifecycle email
- Build segmentation and cohort frameworks to differentiate communication by customer type, lifecycle stage, and behavior
- Own HubSpot as the primary marketing automation platform — workflows, A/B tests, segmentation, deliverability
- Define lifecycle KPIs (activation rate, engagement, retention, expansion) and report on them to leadership
- Partner with Product on in-product lifecycle moments and with Sales/CS on customer-facing programs

## WHAT WE'RE LOOKING FOR:

- 3-5+ years of B2B SaaS lifecycle, customer marketing, or growth marketing experience
- Hands-on builder of lifecycle infrastructure — you've designed the logic, not just executed someone else's playbook
- Strong analytical chops — comfortable with cohort analysis, funnel diagnosis, and A/B testing
- Sharp writing — can take a brief and turn it into copy that converts
- Comfort operating in ambiguity with minimal infrastructure

## ABOUT PARAFORM:

Paraform is a marketplace modernizing one of the largest and most fragmented markets in the world: hiring. We partner with industry leaders like Decagon, Palantir, Rippling, Abridge, and Hightouch to hire world-class talent, and are growing quickly - 8×-ing revenue last year.

Paraform is the first end-to-end AI recruiting marketplace that connects companies with thousands of specialized recruiters and AI agents that work together to fill roles faster and more accurately.

Our mission is to make hiring fast, reliable, and scalable for every company in the world.

At Paraform, we believe recruiting works best when the right people are working on the right problems, combining human judgment with AI that truly understands hiring. That’s why we’re building a new foundation for how companies hire, bringing together specialized recruiters and modern AI tools.

We treat recruiters like entrepreneurs, not vendors – and we’re building the financial, operational, and technical infrastructure that powers their success.

We are backed by the best investors and technology leaders: Scale, Felicis, A*, BOND, Liquid 2, DST Global, the founders of YouTube, Instacart, Canva, and more.

## About Paraform

## Company Overview
- **One-liner**: Paraform is an Agentic Hiring Platform where expert recruiters and custom AI agents collaborate to help companies fill critical roles faster and more accurately.
- **Entity Type**: Private (Series B – $65M total funding)
- **Headquarters**: San Francisco, CA, USA
- **Founded**: 2023
- **Founders**: John and Jeff (co-founders; full names not publicly disclosed)

## Core Business
- **Primary industries**: Internet Marketplace Platforms, Talent Acquisition, HR Technology
- **Target customers**: B2B – high-growth startups to category-leading enterprises (e.g., Palantir, Rippling, Abridge, Decagon, Cognition, Thomson Reuters); also serves SMB and mid-market companies
- **Mission**: “Building the talent infrastructure of the 22nd century” – making hiring exceptional talent as easy as pressing a button.

## Products & Services
- **Agentic Hiring Platform**: Combines a marketplace of specialized expert recruiters with proprietary AI agents that learn from hiring outcomes to surface and match the best candidates. Includes tools for sourcing, candidate matching, CRM, notetaking, scheduling, and back-office support.
- **Recruiter Marketplace**: Connects companies with vetted recruiters who have deep domain networks; recruiters get access to high-quality clients, AI tools, and business development support.
- **AI Recruiting Agents**: Custom AI agents that act on matching intelligence – running workflows, surfacing candidates, and automating follow-ups.

## Market Standing
- **Valuation**: Not disclosed
- **Total Funding**: $65M (Series B announced March 2026)
- **Key Metrics**: 1,000+ customer companies; 90 team members; recruiters on the platform have earned over $50M to date; average candidate hired earns ~$260K/year (total comp often $300K–$400K).
- **Notable Investors/Partners**: Led by Scale Venture Partners, with participation from Felicis, A* Capital, Liquid 2 Ventures; angel investors include CTO of Palantir, co-founders of Canva and YouTube, COO of Stripe, President of Shopify, CPO of Uber.
- **Growth Signals**: Rapid customer growth (1,000+ companies), high recruiter earnings (some exceed $300K/month, $1M+/year), expansion into verticals with acute talent scarcity.

## Competitive Advantages
- **Data Moat**: Proprietary data on hiring outcomes that compounds with every placement – creating signals no other platform has.
- **Human + AI Synergy**: AI agents handle repetitive tasks and pattern matching, while expert recruiters provide contextual insight (e.g., motivation, culture fit) that AI cannot easily infer.
- **Network Effects**: More recruiters attract more companies, which generate more data and better matches, reinforcing the platform’s intelligence.
- **Speed**: Companies typically meet their eventual hire within ~12 days, significantly faster than traditional processes.

## Strategic Focus
- **Scale the marketplace**: Grow both customer and recruiter bases rapidly.
- **Deepen AI capabilities**: Invest in models that learn from real hiring outcomes and expand the agentic platform.
- **Vertical expansion**: Target talent-scarce verticals (engineering, GTM, finance, legal) and build infrastructure for modern, outcome-driven hiring.

## Why Work Here
- **Compensation & Equity**: Competitive salaries (e.g., Software Engineer $140K–$290K, Applied ML Engineer $190K–$240K, Product Manager $150K–$250K) plus meaningful equity.
- **Benefits**: 100% healthcare coverage (medical, dental, vision) with dependent plans; 401k; flexible PTO; daily catered meals by an in-house chef; Bay Club gym membership; Ramp corporate card; annual company offsites (e.g., Hawaii, Tokyo, Sydney, New York).
- **Office Policy**: In-person at San Francisco headquarters; roles listed as “San Francisco” with no explicit remote option.
- **Culture**: “We hire the best and treat them accordingly” – ownership mindset, high autonomy, focus on impact.

## Sources
1. [paraform.com/about](https://www.paraform.com/about)
2. [paraform.com/careers](https://www.paraform.com/careers)
3. [linkedin.com](https://www.linkedin.com/company/paraformxyz)
4. [paraform.com/blog/series-b](https://www.paraform.com/blog/series-b)
5. [paraform.com](https://www.paraform.com/)

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