--- title: 'Growth Marketing Manager, PLG (full-time contractor) at WalkMe' canonical: 'https://feeny.ai/job/growth-marketing-manager-plg-full-time-contractor-walkme-tel-aviv-c0545dj8tpet' type: 'job' last_seen: '2026-10-29' --- # Growth Marketing Manager, PLG (full-time contractor) at WalkMe - **Company:** WalkMe - **Location:** Tel Aviv, Israel - **Employment:** contract - **Work type:** hybrid - **Posted:** 2026-10-29 - **Last confirmed live:** 2026-10-29 - **Apply:** https://jobs.lever.co/walkme/c96e07d4-daef-48a3-a254-2f006a898c09 ## Job description We're looking for a growth marketer who has built a self-serve funnel before and has the numbers to prove it. WalkMe, an SAP company, has launched a new AI-powered, self-serve product. You'll own its marketing end to end: how people find it, sign up, get value, and upgrade. You set the plan, then you build it with your own hands. You'll work with the growth, product, design, and data teams. ** Employment for this role will be on a contractor basis. ## What you'll own - Paid acquisition: Plan, launch, and optimize self-serve campaigns across search and social, and own the budget. - SEO and AIO: Grow visibility in classic search and in AI answers. - Website: Run the product site and landing pages, and test your way to higher conversion. - Email and lifecycle: Build onboarding, activation, and upgrade flows that turn signups into paying users. - The funnel: Know every number from first visit to paid, and know which one to fix next. You're a fit if you - Have owned marketing for a PLG product end to end, not one channel of it. - Can show receipts: The product, the metric, the before and after, and what you did. - Think strategically and still ship the work yourself. - Hear “that's not possible” as a starting point. You find a way, and you bring people with you. - Run on experiments, data, and speed. What to send us Your CV plus two or three short examples of PLG growth you drove. Numbers welcome. Screenshots even better. ## Why join - Own a new product's growth with real budget and real autonomy. - Build with the backing of WalkMe and the speed of a startup team. - Your results show up fast, and everyone sees them. Apply with your receipts. ## About WalkMe ## Company Overview - **One-liner**: WalkMe provides a digital adoption platform (DAP) that helps organizations drive user engagement, productivity, and ROI across their software stack. - **Entity Type**: Private (subsidiary of SAP, acquired in 2024; formerly public under ticker WKME) [walkme.com](https://www.walkme.com/careers/) - **Headquarters**: San Francisco, California, United States (with major offices in Tel Aviv, Israel and other global locations) [linkedin.com](https://linkedin.com/company/walkme) - **Founded**: 2011 [walkme.com](https://www.walkme.com/about-us/) - **Founders**: Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna [walkme.com](https://www.walkme.com/about-us/) ## Core Business - **Primary industry**: Digital Adoption Platform (DAP) – software that overlays existing applications to guide users, automate tasks, and provide analytics. - **Target customers**: B2B enterprise; serves 27% of the Fortune 500 with ~1,600 customers across 42+ countries [walkme.com](https://www.walkme.com/about-us/) - **Mission**: “To fundamentally transform the productivity of humanity by harnessing the power of technology.” [walkme.com](https://www.walkme.com/about-us/) ## Products & Services - **WalkMe Digital Adoption Platform (SaaS)**: An intelligent overlay that provides in-app guidance, workflow automation, user analytics, and AI-driven insights to improve software adoption and reduce support costs. [walkme.com](https://www.walkme.com/about-us/) - **WalkMe Challenge**: A product demo and learning tool that lets users experience the platform’s capabilities interactively. [walkme.com](https://www.walkme.com/careers/) ## Market Standing - **Valuation/Market Cap**: Not publicly available (acquired by SAP in 2024; terms undisclosed) [walkme.com](https://www.walkme.com/careers/) - **Key Metric**: Annual revenue of $267M (as of latest data) [linkedin.com](https://linkedin.com/company/walkme) - **Notable Investors/Partners**: SAP (parent company); FedRAMP Ready status for US Federal market entry [walkme.com](https://www.walkme.com/about-us/) - **Growth Signals**: 907 employees (+4.7% YoY), 35M users, presence in 42+ countries, and multiple 2025 awards including Gold Globee Award for Best AI Integration into Existing Systems [walkme.com](https://www.walkme.com/about-us/), [linkedin.com](https://linkedin.com/company/walkme) ## Competitive Advantages - Pioneer and market leader in the digital adoption category. - FedRAMP Ready certification, enabling sales to US federal agencies. - Deep integration with SAP’s ecosystem, providing access to a massive enterprise customer base. - Strong brand recognition with a large, loyal customer base (27% of Fortune 500). ## Strategic Focus - Accelerating growth through post-merger integration with SAP, leveraging SAP’s product portfolio and distribution channels. - Deepening GenAI capabilities to enhance automation and user guidance. - Expanding into new markets (e.g., US Federal) and strengthening partner relationships. ## Why Work Here - **Culture highlights**: Emphasizes meritocracy, collaboration, and transparency. Diverse Employee Resource Groups (Women in WalkMe, LGBTQIA+, Disability & Neurodiversity, etc.) foster belonging. [walkme.com](https://www.walkme.com/careers/) - **Work policy**: Hybrid – most team members are expected in-office three days a week (unless at customer sites or events). [walkme.com](https://www.walkme.com/careers/) - **Benefits**: Comprehensive health plans, mental health support, “RefreshMe” mental health days, generous PTO, parental leave, childcare assistance, 401(k) matching, and equity through SAP One Virtual. Professional development via career pathways, leadership programs, and learning resources. [walkme.com](https://www.walkme.com/careers/) - **Interview process**: Includes recruiter screen, manager interview, skills assessment, culture-fit conversation, and final offer stage – with a focus on behavioral and situational questions. [walkme.com](https://www.walkme.com/careers/) ## Sources 1. [walkme.com](https://www.walkme.com/careers/) – WalkMe Careers page 2. [walkme.com](https://www.walkme.com/about-us/) – WalkMe About Us page 3. [linkedin.com](https://linkedin.com/company/walkme) – WalkMe LinkedIn profile 4. [builtin.com](https://builtin.com/company/walkme) – Built In company profile 5. [jobs.lever.co](https://jobs.lever.co/walkme) – WalkMe job listings on Lever ## Other roles at WalkMe - [Technical Solution Engineer](https://feeny.ai/job/technical-solution-engineer-walkme-tel-aviv-94nqbe49bzxq) — Tel Aviv, Israel - [Account Executive, Enterprise](https://feeny.ai/job/account-executive-enterprise-walkme-chicago-vsw5hvqp7wvg) — Chicago, IL - [Technical Architect II - German Speaking](https://feeny.ai/job/technical-architect-ii-german-speaking-walkme-tel-aviv-5ka3pxk0c736) — Tel Aviv, Israel - [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-walkme-singapore-phmvxt54nmbc) — Singapore - [Senior Customer Success Manager](https://feeny.ai/job/senior-customer-success-manager-walkme-berlin-rcpm3d07setz) — Berlin, Germany - [Senior Partner Solution Advisor](https://feeny.ai/job/senior-partner-solution-advisor-walkme-sydney-t5vxb70yx8np) — Sydney, Australia - [Product Designer](https://feeny.ai/job/product-designer-walkme-tel-aviv-ydhcyxzxyd0h) — Tel Aviv, Israel - [Senior Software Engineer - Big Data Platform](https://feeny.ai/job/senior-software-engineer-big-data-platform-walkme-tel-aviv-7jbsttmc9gw8) — Tel Aviv, Israel - [Software Engineer Commando Team](https://feeny.ai/job/software-engineer-commando-team-walkme-tel-aviv-ey9j9bt0kytd) — Tel Aviv, Israel - [Solution Advisor](https://feeny.ai/job/solution-advisor-walkme-munich-18d1q7mk07re) — Munich, Germany