--- title: 'Growth Marketing Manager (User Acquisition) - Mobile Subscription Products at AppNation' canonical: 'https://feeny.ai/job/growth-marketing-manager-user-acquisition-mobile-subscription-products-sae9sx7spj9c' type: 'job' last_seen: '2026-09-09' --- # Growth Marketing Manager (User Acquisition) - Mobile Subscription Products at AppNation - **Company:** AppNation - **Location:** İstanbul, Turkey - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-31 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/appnation/d0241612-0b08-406f-bf55-c6a5ae41d164 ## Job description ## About AppNation We build AI-powered mobile apps that reach millions of users worldwide. Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ downloads globally and ranked among the top apps in 30+ countries. We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions. ## About the Role We're looking for someone to own User Acquisition & Growth and help us scale world-class mobile products. You'll work across our portfolio of AI-powered and consumer mobile apps, taking ownership from budget strategy to performance optimization. You'll manage a continuously growing budget, track marketing spend and deep funnel data end-to-end, and help shape how we scale user acquisition across the team. ## What You’ll Do - Plan, launch, and optimize high-budget UA campaigns across Google Ads, Apple Search Ads, Meta, and TikTok to maximize ROAS and scale aggressively. - Own a continuously growing marketing budget, tracking spend end-to-end across every channel while protecting marginal ROAS. - Track deep funnel data — retention, conversion, ARPU, and pLTV/pROAS - by campaign, creative, and cohort to decide where and how much to scale. - Identify high-performing campaign, creative, and audience combinations early and scale them fast and aggressively. - Collaborate closely with product, creative, and data teams to develop high-performing ad concepts and improve the acquisition funnel. - Maintain direct relationships with account managers at Google, Meta, and Apple to resolve issues and unlock new opportunities. - Use MMPs (AppsFlyer/Adjust) and Amplitude to turn raw data into profitable scale decisions. - Leverage modern tools, including AI-powered tools, to work faster and smarter. ## What We’re Looking For - 3-5+ years of experience managing and scaling user acquisition budgets for mobile apps (iOS & Android). - A track record of taking a budget and growing it continuously while maintaining performance - your expertise is scaling, not just running campaigns. - Deep hands-on experience with Google Ads, Apple Search Ads, Meta, and TikTok (AppLovin is a plus). - Comfort working with deep funnel data (retention, ARPU, LTV, pROAS) and turning it into concrete budget decisions. - Understanding of SKAN purchasing principles and mobile attribution; familiarity with MMPs and Amplitude. - Ability to take ownership, make budget decisions, and deliver results independently. - Strong communication skills and ability to collaborate in a fast-paced environment. Why AppNation? - Build and scale products reaching millions of users globally. - Work with talented people in a fast-moving AI-first environment. - Take ownership and see your impact directly in the products you build. - Grow quickly with opportunities to lead projects and shape technical decisions. - Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options. Our Hiring Process Application Review → Interview → Technical Assessment → Final Interviews At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you. Apply now, we're excited to meet you. ## About AppNation ## Company Overview - **One-liner**: AppNation is a mobile app publisher that creates category‑leading AI‑powered apps, making advanced AI technology easy to use and accessible for everyone. - **Entity Type**: Private (funding stage not publicly available) - **Headquarters**: Şişli, İstanbul, Turkey - **Founded**: 2021 - **Founders**: Yalçın Özdemir (CEO), İbrahim Karahan (CTO), Saffet Arslan (CDO), Mustafa Ayten (COO) ## Core Business - **Primary industries**: Mobile application development, artificial intelligence, consumer software - **Target customers**: B2C – everyday consumers looking for AI‑powered photo/video editing, chatbot assistance, and home design tools - **Mission**: To bring cutting‑edge, AI‑driven technology into the hands of everyday people, unlocking endless possibilities [appnation.co](https://www.appnation.co/) ## Products & Services - **[Genie](https://www.appnation.co/)**: AI chatbot app that offers access to multiple large language models (ChatGPT, DeepSeek, Claude, Gemini, Grok) in a single interface – over 15 million downloads. - **[Fotorama](https://www.appnation.co/)**: AI‑powered photo and video generation app, recognized as a Top 10 AI Photo App worldwide in the Rise of AI Apps Report 2025 by AppFigures. - **[Arch](https://www.appnation.co/)**: AI‑powered home design tool that reached over 5 million downloads and ranked #1 design tool in more than 30 countries. ## Market Standing - **Valuation**: Not publicly available - **Key Metric**: Total app portfolio exceeds 40 apps; cumulative user base includes over 15 million downloads for Genie, 5 million for Arch, and millions of AI predictions/tokens processed daily [appnation.co](https://www.appnation.co/) - **Notable Investors/Partners**: Not publicly available - **Growth Signals**: Headcount expanded to 60+ team members (currently 69 total employees per Built In); consistent new app launches and feature updates (e.g., integrating DeepSeek into Genie in early 2025) [builtin.com](https://builtin.com/company/appnation) ## Competitive Advantages - **Platform approach**: Standardized app‑development platform that enables rapid prototyping and publishing of multiple AI‑driven apps. - **Multi‑model integration**: Genie aggregates five leading AI models, offering users a one‑stop chatbot experience. - **Category leadership**: Multiple apps rank among the top in their respective App Store categories (photo, design, AI assistant). ## Strategic Focus - Continue creating category‑defining AI mobile apps and expanding the technology platform that powers them. - Deepen integration of emerging AI models (e.g., DeepSeek) and strengthen the existing portfolio’s market position. ## Why Work Here - **Culture**: Described as a forward‑thinking, innovative team that constantly challenges itself and the limits of technology [appnation.co](https://www.appnation.co/careers). - **Work model**: Hybrid – open positions in İstanbul are listed as “Hybrid — Full‑time” on Lever; company also offers optional work‑from‑home days [jobs.lever.co](https://jobs.lever.co/appnation) [appnation.co](https://www.appnation.co/careers). - **Perks**: Competitive compensation, private health insurance, access to learning platforms, and a supportive work environment with “better‑than‑average” benefits [appnation.co](https://www.appnation.co/careers). ## Sources 1. [appnation.co](https://www.appnation.co/) – Company homepage with product details and latest updates 2. [appnation.co](https://www.appnation.co/about) – About page with founding story, founders, and timeline 3. [appnation.co](https://www.appnation.co/careers) – Careers page with perks and open positions 4. [jobs.lever.co](https://jobs.lever.co/appnation) – Active job listings showing hybrid roles 5. [builtin.com](https://builtin.com/company/appnation) – Company profile with employee count, office location, and culture summary ## Other roles at AppNation - [Marketing Manager (with ASO&ASA Expertise)](https://feeny.ai/job/marketing-manager-with-aso-asa-expertise-appnation-istanbul-x9agy90xc875) — İstanbul, Turkey - [Staff Mobile Engineer](https://feeny.ai/job/staff-mobile-engineer-appnation-istanbul-p7a6ckr6en1b) — İstanbul, Turkey - [Product Designer - AI Apps Studio](https://feeny.ai/job/product-designer-ai-apps-studio-appnation-istanbul-xnha4me9rdmw) — İstanbul, Turkey - [Head of Development](https://feeny.ai/job/head-of-development-appnation-istanbul-0k708sh8n85r) — İstanbul, Turkey - [Mid / Senior Product Manager](https://feeny.ai/job/mid-senior-product-manager-appnation-istanbul-xfw8pqvh0q1n) — İstanbul, Turkey