---
title: 'Growth Marketing Manager - Web & Organic, SMB Ads at OpenAI'
canonical: 'https://feeny.ai/job/growth-marketing-manager-web-organic-smb-ads-openai-san-francisco-j2agq8cj1zeh'
type: 'job'
last_seen: '2026-11-05'
---

# Growth Marketing Manager - Web & Organic, SMB Ads at OpenAI

- **Company:** [OpenAI](https://feeny.ai/companies/openai)
- **Location:** San Francisco, CA
- **Compensation:** $198k–$219k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/openai/9fac9e21-ee83-487a-a537-297a0666a85d

## Job description

## About the Team

OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.

## About the Role

We are seeking a Growth Marketing Manager to build the web and organic growth engine for SMB advertisers at OpenAI. This is a zero-to-one opportunity to shape how businesses discover our advertising platform, understand its value, and become successful advertisers. You will own the SMB Ads web strategy and experimentation roadmap, combining customer insight, analytical rigor, and product judgment to grow qualified discovery and improve conversion. Your scope spans web experiences, organic search, generative engine optimization (GEO), and the journey from first visit through signup and activation. You will work closely with Product, Design, Ads Engineering, Content, and Data Science to turn opportunities into shipped experiences, operating with the speed and ownership of a startup. In This Role, You Will

- Own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation.
- Grow organic discovery through search, content, and GEO. Test new ways to help businesses find and evaluate OpenAI’s advertising offering.
- Analyze journeys, funnels, and cohorts to identify conversion barriers and prioritize high-impact improvements.
- Run experiments across landing pages, messaging, navigation, personalization, offers, and conversion flows. Use results to guide the roadmap.
- Improve the journey from website visit to signup, onboarding, and first campaign with Product and Ads Engineering.
- Define instrumentation, test design, attribution, and reporting with Data Science and marketing systems teams to measure incremental activation and advertiser value.
- Launch useful web experiences with Content, Product Marketing, Design, Engineering, and specialist agencies. Evaluate capabilities such as personalization, chat, and experimentation tools.
- Connect landing experiences to in-product, referral, and cross-sell acquisition programs. Coordinate onboarding and engagement with Lifecycle Marketing.
- Use AI to accelerate research, prototyping, content, analysis, and experimentation. Scale successful tests and communicate results clearly.

You Might Thrive in This Role If You

- Bring 4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth, with measurable acquisition, activation, or revenue impact.
- Apply strong analytical judgment across funnels, cohorts, customer behavior, and incremental impact to prioritize growth opportunities.
- Demonstrate ownership of web experiences and experimentation programs that improve conversion from discovery to activation.
- Connect SEO, content-led discovery, and GEO with customer insight, web strategy, and product judgment.
- Translate business opportunities into clear roadmaps and launched experiences with Product, Design, Engineering, Data Science, and Marketing.
- Combine strategic thinking with hands-on growth execution. Relevant backgrounds include scaled technology businesses, startups, or consulting followed by operating experience in startup growth.
- Evaluate and implement web capabilities with technical partners, using AI to improve execution speed and quality.
- Understand SMB customers and bring experience in self-serve products, advertising, SaaS, marketplaces, fintech, commerce, or other high-volume digital businesses.

## Preferred Qualifications

- Experience building web and organic growth programs for SMBs or self-serve advertising platforms.
- Track record improving conversion from website discovery through signup and first campaign activation.
- Experience growing qualified traffic through SEO, content, and generative engine optimization (GEO).
- Hands-on experience testing landing pages, personalization, and onboarding flows to drive incremental growth.
- Experience implementing web instrumentation, attribution, and experimentation tools with technical partners.
- Experience using AI to accelerate research, prototyping, content development, and analysis

Workplace & Location

- San Francisco, CA. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday.

## About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see [OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement](https://cdn.openai.com/policies/eeo-policy-statement.pdf). Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations. To notify OpenAI that you believe this job posting is non-compliant, please submit a report through [this form](https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA). No response will be provided to inquiries unrelated to job posting compliance. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this [link](https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241). [OpenAI Global Applicant Privacy Policy](https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf) At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

## About OpenAI

## Company Overview
- **One-liner**: OpenAI is an AI research and deployment company with a mission to ensure that artificial general intelligence (AGI) benefits all of humanity.
- **Entity Type**: Private – structured as a nonprofit parent (OpenAI Foundation) governing a for-profit public benefit corporation (OpenAI Group). The company has confidentially submitted a draft S-1 registration statement to the SEC, signaling a potential future IPO.
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2015
- **Founders**: Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman, Wojciech Zaremba, and others

## Core Business
- **Primary industry**: Artificial intelligence research and deployment
- **Target customers**: B2B (enterprises via API and platform), B2C (ChatGPT users), and developers (API, open-source models)
- **Mission**: To ensure that artificial general intelligence (AGI) – AI systems that are generally smarter than humans – benefits all of humanity.

## Products & Services
- **[ChatGPT](https://openai.com/chatgpt)**: Conversational AI assistant available via web and mobile, used by consumers and integrated into enterprise workflows.
- **[GPT-4 API](https://openai.com/product)**: Large language model accessed via API for developers to build AI-powered applications (text generation, summarization, code assistance, etc.).
- **[DALL-E](https://openai.com/dall-e-3)**: Image generation model that creates images from natural language descriptions.
- **[Whisper](https://openai.com/research/whisper)**: Open-source speech recognition system.
- **[OpenAI Agents](https://openai.com/)**: Emerging product category focused on autonomous AI agents that can perform tasks on behalf of users (announced June 2026).

## Market Standing
- **Valuation**: Not publicly disclosed in the provided sources. Widely reported in the press at ~$300 billion as of early 2026 (post-funding round), but this figure is not confirmed by OpenAI’s official materials.
- **Key Metric**: Total funding exceeds $13 billion from Microsoft and other investors. The company has also confidentially filed a draft S-1 with the SEC (see [openai.com](https://openai.com/) – “Confidential submission of draft S-1”).
- **Notable Investors/Partners**: Microsoft (strategic partner and largest investor), with additional participation from Thrive Capital, Sequoia Capital, Andreessen Horowitz, and others.
- **Growth Signals**: Active hiring with 721 open roles posted; expansion into agent-based products; confidential IPO filing; continued deployment of frontier models.

## Competitive Advantages
- **First-mover & brand recognition**: ChatGPT became the fastest-growing consumer app in history, establishing OpenAI as the household name in generative AI.
- **Research leadership**: Consistently publishes cutting-edge research (GPT-4, DALL-E 3, Whisper, etc.) and attracts top AI talent.
- **Compute & infrastructure**: Exclusive partnership with Microsoft provides massive cloud computing resources (Azure) for training and inference.
- **Unique governance structure**: The nonprofit parent ensures mission alignment (AGI benefiting humanity) while the for-profit arm can raise capital and scale products.

## Strategic Focus
- **Safe AGI development**: Continued emphasis on safety research, alignment, and responsible deployment (e.g., safety systems, model provenance).
- **Enterprise expansion**: Growing ChatGPT Enterprise and API offerings for businesses.
- **Agentic AI**: Building autonomous agents that can “transform work” (announced June 2026).
- **IPO preparation**: Confidential S-1 filing indicates intent to go public, which will require increased financial transparency and governance maturity.

## Why Work Here
- **Culture & values**: OpenAI’s stated values include “Humanity first,” “Act with humility,” “Feel the AGI,” and “Ship joy.” Operating principles emphasize agency, creativity, rapid iteration, and intense focus.
- **Benefits**: Competitive health insurance, mental healthcare support, 24-week paid birth-parent leave (plus 20 weeks for other parents), generous PTO, annual learning & development stipend, daily meals (breakfast, lunch, dinner), and a domestic conference budget.
- **Work environment**: Hybrid/office-based (San Francisco headquarters). The company offers a residency program for researchers and engineers transitioning into AI.
- **Impact**: Employees work directly on frontier AI models that shape the industry and society. The mission-driven nature attracts talent passionate about AGI’s societal implications.

## Sources
1. [OpenAI About Page](https://openai.com/about/)
2. [OpenAI Careers Page](https://openai.com/careers/)
3. [OpenAI Job Search](https://openai.com/careers/search)
4. [OpenAI Homepage](https://openai.com/)

## Other roles at OpenAI

- [Product Marketing Lead, Verticals](https://feeny.ai/job/product-marketing-lead-verticals-openai-san-francisco-gr14px0thhk0) — San Francisco, CA
- [Forward Deployed Engineering Manager, Financial Services](https://feeny.ai/job/forward-deployed-engineering-manager-financial-services-openai-new-york-12pj7jgmdk3t) — New York, NY
- [Executive Business Partner, EMEA (Strategy)](https://feeny.ai/job/executive-business-partner-emea-strategy-openai-london-994tph608a2r) — London, United Kingdom
- [Sales Manager, Startups | New Business UK&I](https://feeny.ai/job/sales-manager-startups-new-business-uk-i-openai-london-w0tqrgw7mzms) — London, United Kingdom
- [Sales Development Leader,  Singapore](https://feeny.ai/job/sales-development-leader-singapore-openai-singapore-4h8wk13ks5p8) — Singapore
- [AI Deployment Manager - Builder](https://feeny.ai/job/ai-deployment-manager-builder-openai-singapore-zenefcsbjerr) — Singapore
- [Technical Program Manager, Capacity Analytics & Tooling](https://feeny.ai/job/technical-program-manager-capacity-analytics-tooling-openai-san-francisco-1h1atz8ka5gq) — San Francisco, CA
- [Technical Program Manager, Research Compute Services](https://feeny.ai/job/technical-program-manager-research-compute-services-openai-san-francisco-49tb2pwpnhea) — San Francisco, CA
- [Technical Program Manager, Global Infrastructure Planning](https://feeny.ai/job/technical-program-manager-global-infrastructure-planning-openai-san-francisco-jxbew9w0b55t) — San Francisco, CA
- [Technical Program Manager, Compute Infrastructure](https://feeny.ai/job/technical-program-manager-compute-infrastructure-openai-san-francisco-p48nrtxk8479) — San Francisco, CA