--- title: 'Growth & Marketing Operations Manager at Express Chipping Inc' canonical: 'https://feeny.ai/job/growth-marketing-operations-manager-express-chipping-inc-mexico-c4x3q3v8s26t' type: 'job' last_seen: '2026-09-07' --- # Growth & Marketing Operations Manager at Express Chipping Inc - **Company:** Express Chipping Inc - **Location:** Mexico - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-05 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.lever.co/chipping-concrete/fc89cf1e-6a4b-4fdf-8919-3d8bad960525 ## Job description ## About the Role TurFresh is looking for a hands-on Growth & Marketing Operations Manager to improve marketing performance across multiple markets. This role combines strategy, analytics, execution oversight and team coordination. You will connect paid media, SEO, local search, CRM, marketing automation, websites, lead handling, agencies and internal specialists into one accountable system. You will work closely with John and the President/General Manager, who will provide strategic guidance and feedback. You will be expected to turn that direction into clear plans, disciplined execution and measurable results. You should be analytical, commercially minded, organized, technically capable and comfortable moving between strategy and execution. You should naturally ask: What happened? Why did it happen? Was the work executed correctly? What should we do next? ## What You Will Own - Marketing performance by market and channel - Weekly KPI reporting and executive communication - Lead volume, qualified leads, CPL, CAC, conversion and ROI - Paid-media agency performance - SEO, local SEO and Google Business Profile performance - Lead attribution, CRM and marketing automation - Website and landing-page conversion - Marketing priorities, projects and vendor deliverables - Coordination between Marketing, Sales and Operations - Marketing processes, SOPs and quality control ## What You Will Do Performance & Analytics Track performance across paid search, organic search, local search, email/SMS, referrals and other channels. Connect marketing activity to: Lead → Contact → Quote → Sale → Revenue Investigate changes in lead volume, lead quality, cost, conversion, revenue and market performance. Determine whether problems come from strategy, execution, tracking, lead routing, follow-up, agencies or market conditions. Translate data into clear recommendations, owners, action steps and success criteria. Growth Management Identify opportunities to increase profitable customer acquisition. Evaluate: - Market and channel performance - Budget allocation - Search and keyword opportunities - Landing pages - Local search - Lead reactivation - CRM and follow-up - New tests and growth initiatives Work with John and the President/General Manager to prioritize opportunities and execute them effectively. Hands-On Marketing Direction Provide practical direction to agencies, vendors and internal specialists. You should be able to review and improve: - Paid-search structure, targeting, bids, budgets and ad copy - Keywords and negative keywords - Landing pages and conversion paths - SEO and local-search execution - Google Business Profiles - CRM workflows and lead routing - Tracking and attribution - Website forms and calls - Marketing SOPs and quality-control processes You do not need to perform every task daily, but you must understand the work well enough to direct it, evaluate it, teach it and step in when necessary. Agency & Vendor Management Set clear expectations for each agency or specialist, including: - Objective - Strategy - Required work - KPI and target - Deliverable - Deadline - Result - Corrective action Challenge vague explanations and distinguish between poor strategy, weak execution, tracking issues, lead-quality problems and sales follow-up problems. Marketing Operations Create structure around the marketing department. Maintain: - Priorities and project ownership - Due dates and reporting - KPI dashboards - Campaign calendars - Testing backlogs - Vendor deliverables - SOPs and training materials - Quality-control checklists - Open issues and follow-up items Sales & Marketing Alignment Work with Sales to understand what happens after a lead is generated. Use downstream results to evaluate targeting, messaging, qualification, routing, response time, follow-up and sales execution. Marketing success is not simply generating inquiries. The goal is generating qualified opportunities that become profitable customers. ## Team Coordination Work with specialists in: - Paid media - SEO and local SEO - Google Business Profiles - Content - Email and SMS - Creative - Website - Marketing automation - Analytics and reporting You are not expected to own every specialty, but you must be able to evaluate the work, set direction, identify problems, coach others and hold people accountable. Executive Partnership Our owner and the President/General Manager are both marketers and will remain actively involved. They will provide strategic guidance, feedback and context on priorities, positioning, messaging and customer experience. You will be expected to present recommendations, accept feedback, revise plans when appropriate and own the day-to-day marketing operating system. What Success Looks Like Within your first 90 days, you will have: - Established a reliable weekly marketing scorecard - Created clear ownership across marketing functions - Improved visibility into performance by market and channel - Evaluated agency, vendor and execution quality - Improved lead attribution and CAC reporting - Connected marketing results to sales outcomes - Identified priority growth opportunities - Documented key SOPs and standards - Created a testing and optimization roadmap - Established an effective working rhythm with leadership Ideal Background We are looking for someone with approximately 5–8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation or digital marketing. Strong candidates will have hands-on experience with several of the following: - Google Ads / PPC - SEO and local SEO - Google Business Profiles - GA4 and Google Search Console - CRM and marketing automation - Lead routing and call tracking - Attribution and reporting - Conversion-rate optimization - Landing pages and websites - Agency management - Multi-market or local service businesses - Executive KPI reporting - SOP development - ## Team training or coaching Experience personally diagnosing and correcting marketing problems is especially valuable. The Person We Are Looking For You are: - Analytical and commercially minded - Highly organized - Technically credible - Comfortable with accountability - Curious about why performance changes - Able to move between strategy and execution - Comfortable reviewing detailed work - Strong at prioritization - Clear with executives, vendors and teammates - Comfortable receiving direct feedback - Resourceful, dependable and coachable - Focused on outcomes rather than activity - Committed to high-quality work and continuous improvement You should enjoy building systems, improving performance and developing people while staying close enough to the work to know whether it is being done correctly. This Role Is Probably Not Right for You If You primarily want to: - Focus on brand strategy without owning performance - Create content as your main responsibility - Manage social media - Review dashboards without investigating the work - Delegate without understanding execution - Rely entirely on agencies - Avoid platform or implementation details - Resist feedback - Report metrics without owning results - Prioritize activity over business outcomes Reporting Relationship Reports directly to the President/General Manager and works closely with John, Sales, Operations, internal marketing specialists and external agencies. Core Scorecard Your performance will be evaluated on: Qualified Lead Growth Cost per Qualified Lead Customer Acquisition Cost Marketing-Sourced Revenue Conversion Performance Marketing ROI Execution Quality Attribution Accuracy ## Team and Vendor Capability Process Improvement and the organization’s ability to understand where growth is coming from, whether the work is being executed correctly and where the next marketing dollar should be invested. ## About Express Chipping Inc ## Company Overview - **One-liner**: Express Chipping Inc. provides concrete chipping, silo cleaning, and fleet maintenance services for the ready-mix and industrial sectors across the United States and internationally. - **Entity Type**: Private (Privately Held) - **Headquarters**: Santa Ana, California, United States - **Founded**: 1999 (some sources cite 1997) - **Founders**: Not publicly available ## Core Business - **Primary industry**: Construction – concrete chipping, ready-mix plant maintenance, silo cleaning, and fleet washing. - **Target customers**: B2B – ready-mix concrete producers, construction companies, industrial plants. - **Mission**: "Keep operations running smoothly, reduce equipment downtime, and maximize productivity for our clients through precision chipping, cleaning, and maintenance services." ## Products & Services Express Chipping offers a range of field-service solutions delivered by trained crews: - **Chipping Technician**: Removal of concrete buildup from mixer drums, chutes, fins, and plant equipment using pneumatic hammers. - **Silo Technician**: Restoration of storage capacity and material flow in cement, ready-mix, and asphalt silos using proprietary SiloMD equipment. - **Fleet Wash Technician**: Scheduled exterior washing of customer trucks and equipment (RestoraFleet service). - **Crew Lead**: Owns a truck, route, and team; manages customer relationships and safety on site. - **Dispatch/Office Support**: Administrative and scheduling roles at hub locations. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Annual revenue of approximately $3.3 million (latest estimate from LinkedIn). - **Notable Investors/Partners**: Not publicly listed (family-owned). - **Growth Signals**: - 80% headcount growth year-over-year (LinkedIn, 7 employees reported, but active job postings total 69 as of recent data). - Quarterly job posting growth of +122.6%. - Serves the entire United States from branch locations in California, Georgia, Florida, Nevada, and Texas, with additional work in Mexico, Canada, and Panama. - Hiring remote roles across Latin America (e.g., Executive Assistant, Sales Closer, GoHighLevel Specialist). ## Competitive Advantages - **Longevity & Reputation**: In business since 1999 (or 1997), family-owned, and claims to be the #1 concrete chipping company in the U.S. - **Recurring Revenue Model**: Route-based contracts with steady, predictable work for crews. - **Skilled Trade Training**: Provides full PPE, OSHA training, confined space certification, and pneumatic hammer skills – effectively creating a barrier to entry for competitors. - **Promote from Within**: Crew leads are promoted from chipping technicians; field experience is valued. ## Strategic Focus - **Geographic Expansion**: Growing footprint across the U.S. and international markets (Mexico, Canada, Panama). - **Service Diversification**: Adding silo cleaning, fleet washing, and baghouse maintenance alongside core chipping. - **Remote Talent Acquisition**: Building a distributed team for sales, operations, and automation roles to support field operations. - **Technology Adoption**: Leveraging AI tools in hiring and exploring automation (GoHighLevel specialist role). ## Why Work Here - **Steady Work**: Recurring fleet schedules mean consistent hours and routes, not project-based feast-or-famine. - **Skilled Trade Career**: On-the-job training in a trade that is in demand; no prior experience required to start. - **Safety Culture**: Full PPE provided (respirator, hearing protection, hard hat, leg guards) and OSHA/confined space training. - **Remote/Hybrid Options**: Certain office and sales roles are fully remote, including positions open to candidates in Latin America. - **Promotion Path**: Many crew leads come from technician roles; the company emphasizes internal promotion. - **Perks**: 5-minute application process, no resume needed to start; hiring lead responds within two business days. ## Sources 1. [chippingconcrete.com/careers](https://chippingconcrete.com/careers) 2. [chippingconcrete.com/company](https://chippingconcrete.com/company/) 3. [jobs.lever.co/chipping-concrete](https://jobs.lever.co/chipping-concrete) 4. [linkedin.com/company/expresschipping](https://linkedin.com/company/expresschipping) 5. [indeed.com/cmp/Express-Chipping,-Inc.](https://www.indeed.com/cmp/Express-Chipping,-Inc.) ## Other roles at Express Chipping Inc - [Growth & Marketing Operations Manager](https://feeny.ai/job/growth-marketing-operations-manager-express-chipping-inc-colombia-ec61szngs08h) — Colombia - [Full-Time Inbound Sales Closer](https://feeny.ai/job/full-time-inbound-sales-closer-express-chipping-inc-colombia-tw2spj1t88nk) — Colombia - [Senior Executive Assistant &
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