--- title: 'Growth Marketing Performance Manager (Germany) - German speaking at iwoca' canonical: 'https://feeny.ai/job/growth-marketing-performance-manager-germany-german-speaking-iwoca-london-b1hygskkbbde' type: 'job' last_seen: '2026-09-13' --- # Growth Marketing Performance Manager (Germany) - German speaking at iwoca - **Company:** iwoca - **Location:** London, United Kingdom - **Compensation:** £45k–£65k - **Employment:** full-time - **Posted:** 2026-06-22 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.ashbyhq.com/iwoca.co.uk/6ed2dec3-926a-47b6-885c-da91415780c5/application **Skills:** Performance Marketing, Native Ads, Reddit Ads, LinkedIn Ads, Direct Placements, Programmatic Advertising, Affiliate Marketing, A/B Testing, Statistical Significance, Google Analytics, Heatmapping Tools, AI Tools, German Language, English Language, Fintech experience, Lending experience, Regulated industry experience, Offline attribution modelling, External media partner management > The Growth Marketing Performance Manager will own and scale a diverse channel mix for the German market, including Native Ads, Reddit Ads, and LinkedIn Ads. This role involves building new online channels from scratch, managing direct placements with publishers, and driving conversion rate optimization on paid landi... ## Job description The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. We're looking for a performance marketer who will own and scale a diverse channel mix for the German market. Reporting to the Team Lead Performance Marketing, you'll build new online channels from scratch such as Native Ads, Reddit Ads and LinkedIn Ads, and drive conversion rate optimisation on our paid landing pages, turning traffic into leads. This is a role for someone who thrives on building things that don't yet exist. You're analytical, structured and hands-on — and you bring the commercial instinct to know which bets are worth scaling. ## What you can drive at iwoca New Online Channels - Explore, test and establish new paid channels such as Native Ads (e.g. Outbrain, Taboola), Reddit Ads and LinkedIn Ads - Set up each channel from scratch — KPIs, measurement infrastructure, budget — and own performance end-to-end - Build the commercial case for each channel before we spend: audience potential, unit economics, expected return - Experiment aggressively, measure honestly: we scale what proves itself and stop what doesn't - Act as project lead for each new channel launch, coordinating across design, compliance and copywriting Conversion Rate Optimisation - Own the conversion journey on our paid landing pages and run the experimentation roadmap that turns traffic into leads - Design and run A/B tests with clear hypotheses and proper evaluation of significance - Use Google Analytics, heatmapping tools and A/B testing platforms to support and confirm your findings - Work with design and copywriting to ship page iterations fast, informed by data rather than opinion Growing the Channel Mix - As channels mature, explore direct placements with publishers who reach German SME decision-makers — identifying, pitching and owning those commercial relationships - Build lean, scalable processes so performance stays high without relying on manual effort - Explore and integrate AI tools into your workflows, from ideation to execution - Balance efficiency with rigour: we automate where it makes sense, but we never skip the critical thinking ## Requirements Essential - 2+ years in performance or growth marketing, with meaningful experience beyond Paid Search and Paid Social, for example Native Ads, LinkedIn Ads, Reddit Ads, programmatic, affiliate or direct placements - A track record of independently launching or building a channel from an early stage, you've done this yourself, not watched it happen - Strong analytical and commercial thinking: you build business cases from first principles, use data to make decisions, and understand statistical significance when evaluating test results - Hands-on experience designing and running A/B tests (landing pages, ad creative or conversion flows), including defining hypotheses and evaluating statistical significance - A builder mindset: you're energised by setting up channels and measurement frameworks where little or nothing exists yet - Near-native written German (C2 or equivalent), you'll be writing ad copy and landing page text, and negotiating with German publishers in writing - Fluent English (company working language) - Demonstrated curiosity about AI tools, you already use them in practical ways to solve problems and improve quality, and can explain the reasoning behind when you do and don't Bonus - Experience in fintech, lending or another regulated industry - Experience working with or managing external media partners and publishers - Familiarity with offline attribution modelling ## How we work We're a cross-location team, so we're deliberate about staying connected: weekly performance syncs to challenge each other's thinking, monthly cross-channel jour fixes with the wider marketing team so nothing happens in a silo, and regular company-wide learning sessions where we share what worked and what didn't. We expect team members in the Berlin office at least two days per week. The culture At iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools – including AI – and apply sound judgement so our products and decisions improve over time. The offices We put a lot of effort into making iwoca a great place to work: - Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. - Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions. The benefits - Flexible working hours. - Medical insurance from Vitality, including discounted gym membership. - A choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses. - A private GP service (separate from Vitality) for you, your partner, and your dependents. - 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave. - A one-month, fully paid sabbatical after four years. - Instant access to external counselling and therapy sessions for team members that need emotional or mental health support. - 3% Pension contributions on total earnings. - An employee equity incentive scheme. - Generous parental leave and a nursery tax benefit scheme to help you save money. - Electric car scheme and cycle to work scheme. - Two company retreats a year: we’ve been to France, Italy, Spain, and further afield. And to make sure we all keep learning, we offer: - A learning and development budget for everyone. - Company-wide talks with internal and external speakers. - Access to learning platforms like Treehouse. Useful links: - [iwoca benefits & policies](https://coda.io/@iwocauk/iwoca-benefits-policies-uk) - [Interview welcome pack](https://coda.io/@iwocauk/interview-welcome-pack-tap) ## About iwoca ## Company Overview - **One-liner**: iwoca is a fintech company that provides fast, flexible business loans and financial products to small and medium-sized enterprises (SMEs) in the UK and Germany. - **Entity Type**: Private (Series D; cumulative debt and equity investment exceeds £1 billion) - **Headquarters**: London, United Kingdom (additional offices in Leeds, Frankfurt, and Berlin) - **Founded**: October 2011 - **Founders**: Christoph Rieche (CEO), James Dear (Co-founder) ## Core Business - **Primary industry/industries**: Financial services – small business lending and embedded finance. - **Target customers**: B2B – small and medium-sized enterprises (SMEs) in the UK and Germany. - **Mission/purpose**: “Rebuild finance for small businesses” – to fund one million small businesses and give them straightforward access to finance without the friction of traditional banks. ## Products & Services - **Flexi-Loan (Core Product)**: Unsecured business loan from £1,000 to £1,000,000 (UK) / €500,000 (Germany). Apply in 5 minutes, decision within 24 hours, repay early for free. Interest from 1.5% per 30 days, terms up to 5 years. - **iwocaPay**: An integrated trade credit and payment solution that lets suppliers get paid instantly while giving trade customers up to £30,000 with instalment options (1, 3, or 12 months). - **iwoca Business Credit Card** (launched May 2026): Up to £250,000 credit line with 1% cashback on all spending, up to 42 days interest-free, no annual/FX/late payment fees. ## Market Standing - **Valuation**: Not publicly disclosed. - **Key Metric**: Total funding raised (including debt facilities) exceeds **£1 billion** since 2012; cumulative lending of approximately **£4 billion** to over **100,000 businesses**. - **Notable Investors/Partners**: Citibank, Insight Investment, Barclays, Värde Partners, Pollen Street Capital, Augmentum (led Series D in 2019), UK Government’s Capability & Innovations Fund. - **Growth Signals**: - Headcount grew ~30% in the past year (now ~500+ “iwocans”). - Loan book grew over 50% year-on-year. - Expanded into Germany (2015) and opened an office in Leeds. - Achieved net profitability in Q4 2022 and has remained profitable since. - Won “UK’s Top 50 Fintechs to Work For” (2025) by Welcome To The Jungle. ## Competitive Advantages - **Speed and technology**: Fully automated, lightning-fast lending software – first lender in the UK to use Open Banking to connect with large banks. - **Customer experience**: 5-minute application, 24-hour decision, free early repayment, Trustpilot-recognised customer service. - **Product innovation**: Launched iwocaPay (trade credit) and a business credit card, expanding beyond basic loans. - **Scale and data**: Over a decade of lending data and a proprietary credit analysis model that blends automation with human judgment. ## Strategic Focus - **Expand product suite**: Continue growing iwocaPay and the new business credit card to offer a full financial toolkit for SMEs. - **Geographic growth**: Deepen presence in Germany and the UK while maintaining profitability. - **Scale to one million businesses**: Increase loan book, approval volumes, and customer base through technology and partnerships. ## Why Work Here - **Culture**: Values-driven (“Growth Mindset”, “Humble”, “Smart”, “Motivated”). Emphasis on learning from mistakes, celebrating wins, and personal ownership. - **Flexibility**: Hybrid/remote-friendly with flexible working arrangements. Twice-yearly team trips to locations like Sicily or the French Alps for co-working weeks. - **Benefits**: Comprehensive health insurance, cash plan, discounted gym membership, annual stock options for all employees, enhanced maternity/paternity leave, nursery benefit, unlimited unpaid leave, dedicated learning time and budget. - **Office life**: Each floor of London HQ has stocked fridges for breakfast/snacks, monthly social mixers. - **Visa sponsorship**: Available for suitable roles. - **Recognition**: 4.7 rating on Glassdoor, named a top fintech employer in 2025. ## Sources 1. [iwoca.co.uk – Careers](https://www.iwoca.co.uk/careers) 2. [iwoca.co.uk – About Us](http://iwoca.co.uk/about-us) 3. [iwoca.co.uk – Homepage](https://www.iwoca.co.uk/) 4. [Wikipedia – Iwoca](https://en.wikipedia.org/wiki/Iwoca) 5. [LinkedIn – iwoca](https://uk.linkedin.com/company/iwoca) ## Other roles at iwoca - [Marketing Acquisition Lead - Credit Compass](https://feeny.ai/job/marketing-acquisition-lead-credit-compass-iwoca-london-ekwa2jv8d8xz) — London, United Kingdom - [Junior Data Scientist - Sales & Marketing](https://feeny.ai/job/junior-data-scientist-sales-marketing-iwoca-london-bd45tvd0xv3s) — London, United Kingdom - [Senior Data Scientist - Credit Risk Modelling](https://feeny.ai/job/senior-data-scientist-credit-risk-modelling-iwoca-london-wmatmpqj4tsn) — London, United Kingdom - [Data Scientist - Credit Risk Modelling](https://feeny.ai/job/data-scientist-credit-risk-modelling-iwoca-london-zw4x78e2cngp) — London, United Kingdom - [Junior Technical Integration Manager](https://feeny.ai/job/junior-technical-integration-manager-iwoca-london-fh7jff04cf45) — London, United Kingdom - [Customer Success Advisor](https://feeny.ai/job/customer-success-advisor-iwoca-leeds-t7nar3erva84) — Leeds - [Collections & Recoveries Specialist](https://feeny.ai/job/collections-recoveries-specialist-iwoca-leeds-wh07x43zp199) — Leeds - [Collections & Recoveries Advisor](https://feeny.ai/job/collections-recoveries-advisor-iwoca-leeds-kfhkw9vzyzav) — Leeds - [Account Manager](https://feeny.ai/job/account-manager-iwoca-leeds-jb98ycc6d9mf) — Leeds - [Risk Strategy Lead - iwocaPay](https://feeny.ai/job/risk-strategy-lead-iwocapay-iwoca-london-byf9pafsen72) — London, United Kingdom