---
title: 'Growth Marketing at Roboflow'
canonical: 'https://feeny.ai/job/growth-marketing-roboflow-ny-sf-or-t0se80vh0e2y'
type: 'job'
last_seen: '2026-09-14'
---

# Growth Marketing at Roboflow

- **Company:** Roboflow
- **Location:** NY Sf OR, United States
- **Compensation:** $170k–$195k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-02-12
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/roboflow/3e05222c-14ac-480e-9efa-9f3d3684c5f6

## Job description

## Who We Are

Our mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too. We’re building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 1M+ developers, including those from half the Fortune 100, use Roboflow’s machine learning open source and hosted tools. That includes counting cells to accelerate cancer research, improving construction site safety, digitizing floor plans, preserving coral reef populations, guiding drone flight, and much more. Roboflow is supported by great customers and investors, having raised over $63 million from Y Combinator, Google Ventures, Craft Ventures, Sam Altman, Lachy Groom, amongst other leading software investors. Roboflowers are passionate builders who value ownership, accountability, and a bias toward action. We're curious, hands-on with new tech, and prefer showing our work over talking about it. Many of us have a founder mindset and thrive in our high-autonomy environment.

## What You’ll Do

You are building the machinery that powers our growth engine. You’ll be the intersection of engineering, marketing, and product, using AI to accelerate everything we do and building systems that scale our reach to the next 10 million developers. This is a high-impact, high-agency position to build a world-class growth function. Responsibilities include:

- Build AI Automations: Design and deploy AI-driven workflows to automate lead qualification, content distribution, and personalized outreach. You should be the person asking, "How can we use LLMs to do this 10x faster?"
- Own the Website: Treat our website as a product. You’ll own the performance, experiments, and conversion paths, ensuring [roboflow.com](http://roboflow.com) is a high-converting machine.
- GTM Engineering: Build the connective tissue between our tools. Whether it's connecting APIs, setting up webhooks, or building custom scrapers, you bridge the gap between marketing ideas and technical execution.
- Lifecycle Marketing: Design the end-to-end user journey. You’ll use email flows, in-app triggers, and retention loops to turn a first-time user into a power user and advocate.
- Analytics & Integration: You’ll ensure we have a clear view of our funnel from first touch to closed-won and find opportunities across all channels to increase leads, pipeline, and revenue. You have a track record of stitching together a Marketing stack and managing data pipelines.
- Be a Generalist: On any given day, you might be building automations with Sales, working on a viral website for a product launch, or spinning up a new programmatic SEO strategy. You thrive on variety and aren’t afraid to dive into the unknown.
- Ownership Mindset: end-to-end ownership of the infrastructure and the outcomes it produces

## Who You Are

- A Technical Generalist: You are technical enough to ship your ideas and can navigate a modern tech stack. You don’t wait for an engineer to build a tool for you; you build it yourself.
- Automation Obsessed: You are an expert in the modern automation stack (Zapier, Clay, OpenAI API) and love finding ways to remove manual friction.
- Data-Driven: You don't just "feel" like a campaign worked; you prove it. You have deep experience with analytics tools (PostHog, Segment, Hex, etc.).
- Growth Mindset: You understand that growth is a game of experiments. You ship quickly, measure, and iterate or kill projects based on how they perform.
- Product-Minded: You understand developers and the B2B world. You know that marketing to this audience means being helpful, technical, and providing immediate value.

Who You'll Be Working With You will directly be working with our Marketing Lead, co-founders, and every department at the company to find stories and share them with the world We are currently a team of ~120 team members located all over the US and Europe. Our team’s backgrounds range from high school whiz kids, former founders of technology companies and fashion lines, world-class engineers, CMOs to CEOs, and have experience scaling businesses to millions in revenue. We want to work with exceptional people with a diverse background. At this early stage, you'll have the ability to work cross-functionally with many members of the team and solve a wide array of problems. Introduction Phase: [45m] Meet with hiring manager for introduction, Trevor Lynn, to assess for overall mindset and skill set This first interview is a time to get to know more about the role, allow us to get to know you better, and ensure it's a good fit for both parties to continue moving forward in the process Team Interview Phase: [60m] Meet with a Marketing team member [60m] Meet with a Marketing team member [30m] Meet with hiring manager, Trevor Lynn Use this time to review specifics about the job description and ask questions before the project phase begins. Project Phase: You’ll build a project with Roboflow within a specified amount of time. We check references and conduct a background check. Final Interview Stage: [60m] Meet with a Co-founder: Brad Dwyer, CTO or Joseph Nelson, CEO [30m] Meet with Kate Wagner, Head of Operations Note: you are welcome to request additional conversations with anyone you would like to meet and we will accommodate as best we can. Where You'll Work [Roboflow is distributed](https://blog.roboflow.com/the-evolution-of-distributed-work/) across the US and Europe. We currently have Hubs in New York City and San Francisco with a mindset of opening more offices as we grow. We provide opportunities (like [team onsites in different cities](https://blog.roboflow.com/remote-company-onsite-ideas/)) and resources (like a travel stipend) to work in person with other team members as much as you'd like, while also supporting remote team members. You can work from one of our Hubs, work from home, work at co-working spaces, etc. We want you to work where you work best. Learn more about [how we work at Roboflow](https://blog.roboflow.com/how-we-work-together-at-roboflow/).

## What You'll Receive

To determine your salary, we use a number of market and data-driven salary sources. We review all salaries every 6 months to ensure we stay in line with the market. 📈 In addition to our cash compensation, we offer generous perks and benefits. Below are some of the highlights:

- $4000/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers
- $350/mo Productivity stipend to spend on things that make your work environment more productive, like high-speed internet at home or a co-working space
- $350/mo AI Tools stipend
- $150/mo team lunch stipend
- $500/one time home office stipend
- Cover up to 100% of your health insurance costs for you and your partner or family
- Equity in the company so we are all invested in the future of computer vision

Introduction Phase: [45m] Meet with hiring manager, Trevor Lynn to assess for overall mindset and skill set Team Interview Phase: [2 x 60m] Meet with the team [30m] Meet with hiring manager Use this time to review specifics about the job description and ask questions before the project phase begins. Project Phase: You’ll build a project with Roboflow within a specified amount of time. We check references and conduct a background check. Final Interview Stage: [60m] Meet with Co-founder & CTO [60m] Meet with CEO [30m] Meet with Head of Operations to discuss culture

Not sure if this is you? We want a diverse, global team with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, we encourage you to reach out to us at recruiting@robloflow.com or subscribe to our career newsletter by emailing "Subscribe" to operations@roboflow.com. We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time. Learn More About Us At Roboflow, we believe great ideas come from everywhere—and everyone. We’re proud to be an Equal Opportunity Employer committed to building a diverse and inclusive team. We consider all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other legally protected characteristics.

## About Roboflow

## Company Overview
- **One-liner**: Roboflow provides an end-to-end platform for developers and enterprises to build, train, and deploy computer vision applications.
- **Entity Type**: Private (Series B – $40M raised Nov 2024)
- **Headquarters**: Distributed company with offices in New York City and San Francisco; headquartered in the Midwestern United States
- **Founded**: 2019
- **Founders**: Brad Dwyer, Joseph Nelson

## Core Business
- **Primary industry/industries**: Computer Vision, Artificial Intelligence, Developer Tools
- **Target customers**: Developers, machine learning engineers, enterprises (B2B); over half of the Fortune 100 use Roboflow
- **Mission statement**: "Make the physical world programmable." [roboflow.com/about](https://roboflow.com/about)

## Products & Services
- **[Roboflow Platform](https://roboflow.com/)**: End-to-end tooling for dataset management, model training, and deployment. Supports annotation, versioning, training with popular frameworks, and deployment to cloud or edge devices.
- **[Inference](https://roboflow.com/inference)**: Open source, production-ready inference server for running computer vision models. Deployable on cloud infrastructure or edge devices. Compliant with SOC2 Type 2 and HIPAA.
- **[Supervision](https://roboflow.com/supervision)**: Open source library offering utilities for annotation, object tracking, model chaining, and custom pipeline logic.
- **[Autodistill](https://roboflow.com/autodistill)**: Open source tool for using large foundation models to label data, enabling training of smaller, faster supervised models.
- **[Notebooks](https://roboflow.com/notebooks)**: Open source Jupyter Notebooks demonstrating training and inference with state-of-the-art computer vision models.

## Market Standing
- **Valuation/Funding**: $63M+ total raised (Series B of $40M announced Nov 2024) [roboflow.com/careers](https://roboflow.com/careers)
- **Key Metric**: Over 1 million developers and 16,000+ organizations use Roboflow; more than two-thirds of the Fortune 100 build with Roboflow
- **Notable Investors/Partners**: Amjad Masad (CEO Replit), Guillermo Rauch (CEO Vercel), co-founders of OpenAI, Stripe, Firebase, Segment. Jeff Dean (Chief Scientist, Google DeepMind) is an advisor. [roboflow.com/about](https://roboflow.com/about) [crunchbase.com](https://www.crunchbase.com/organization/roboflow)
- **Growth Signals**: Released RF-DETR (state-of-the-art real-time object detection model) in March 2025; expanded enterprise-grade infrastructure (SOC2, HIPAA); integrations with NVIDIA, Azure, CVAT; growing customer base across industries (sports, manufacturing, logistics).

## Competitive Advantages
- **End-to-end platform** covering the entire computer vision pipeline from data labeling to deployment.
- **Open source core tools** (Inference, Supervision, Autodistill) build a large developer community and ecosystem.
- **Enterprise-grade security and compliance** (SOC2 Type 2, HIPAA, encryption, A+ SSL rating) lowering barriers for regulated industries.
- **Strong integration ecosystem** with frameworks (PyTorch, TensorFlow), cloud providers (AWS, Azure, GCP), and hardware (NVIDIA).
- **Community scale** (1M+ developers) creates network effects and accelerates model improvement.

## Strategic Focus
- **Enterprise adoption**: Investing in enterprise tooling, compliance, and customer success (e.g., HIPAA BAAs, dedicated support).
- **Open source leadership**: Continuing to release and maintain popular open source projects (Inference, Supervision, Autodistill) to drive adoption and innovation.
- **Edge deployment**: Optimizing for running models on edge devices (cameras, drones, mobile) with minimal friction.
- **Foundation model integration**: Using large vision models to generate training data for smaller, efficient models (Autodistill) and releasing state-of-the-art models like RF-DETR.

## Why Work Here
- **Culture**: Values include "full-stack people" (ownership beyond role), "together everywhere" (remote collaboration), and "curious, crafty, committed" (autonomy, problem-solving, teamwork). [roboflow.com/careers](https://roboflow.com/careers)
- **Work model**: Distributed-first with dedicated offices in NYC and SF; two company-wide onsites per year.
- **Benefits**: Competitive salary & equity, unlimited vacation, parental leave & fertility support, medical/vision/dental, mental health support, $4,000 annual travel stipend, $350/month productivity stipend, $350/month AI tool stipend, home office stipend, relocation stipend.
- **Impact**: Work spans industries like sports (Wimbledon), manufacturing (Rivian), and logistics (BNSF Railway).

## Sources
1. [roboflow.com](https://roboflow.com/)
2. [roboflow.com/about](https://roboflow.com/about)
3. [roboflow.com/careers](https://roboflow.com/careers)
4. [crunchbase.com](https://www.crunchbase.com/organization/roboflow)
5. [ycombinator.com](https://www.ycombinator.com/companies/roboflow)

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