--- title: 'Growth Marketing Specialist at Banyan Software' canonical: 'https://feeny.ai/job/growth-marketing-specialist-banyan-software-united-states-b0ahxrs2h65a' type: 'job' last_seen: '2026-09-14' --- # Growth Marketing Specialist at Banyan Software - **Company:** Banyan Software - **Location:** United States - **Posted:** 2026-09-13 - **Last confirmed live:** 2026-09-14 - **Apply:** https://job-boards.greenhouse.io/banyansoftware/jobs/5236618007 ## Job description Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Growth Marketing Specialist ## About ZAP Solutions ZAP Solutions is a Pittsburgh-based technology company providing specialized software solutions to higher education institutions across the United States. Our flagship AMP and SAMS platforms help admissions, student affairs, and academic teams improve processes, manage data, automate workflows, and better support students. We are seeking a Growth Marketing Specialist to help expand our reach, generate qualified sales opportunities, and execute marketing initiatives that directly support company growth. ## The Role This is a hands-on marketing role with a strong focus on demand generation, lead generation, and sales pipeline development. The primary goal of this position is to create interest in our software solutions and convert that interest into measurable sales opportunities — including demo requests, information requests, qualified leads, and sales conversations. The Demand Generation & Marketing Manager will also own and support broader marketing initiatives, including content creation, sales collateral, email campaigns, website updates, digital marketing, and activities that strengthen the ZAP Solutions, AMP, and SAMS brands. This role is ideal for someone who enjoys both the creative and analytical sides of marketing and wants their work directly connected to measurable business growth. ## Key Responsibilities Demand & Lead Generation - Develop and execute campaigns designed to generate qualified leads, demo requests, and sales opportunities. - Drive prospects toward demo requests, meetings, information requests, and other meaningful conversions. - Build targeted campaigns for specific higher education markets, audiences, and accounts. - Create and manage email campaigns and lead-nurturing programs. - Develop landing pages, calls-to-action, forms, and other conversion-focused assets. - Work closely with the sales team to identify target audiences, accounts, and opportunities. - Develop strategies for reaching new prospects through inbound and outbound marketing channels. - Track leads from initial engagement through sales handoff and opportunity creation. - Continuously test messaging, offers, audiences, and channels to improve engagement and conversion rates. Content & Sales Enablement - Create marketing content including emails, articles, customer stories, product messaging, social media content, and thought-leadership pieces. - Develop and update sales materials including brochures, one-pagers, presentations, product sheets, and digital collateral. - Support product launches, announcements, conferences, webinars, and other campaigns. - Maintain consistent messaging and branding across marketing channels. Website & Digital - Maintain and update website content, landing pages, product information, and calls-to-action. - Identify opportunities to improve website conversion and lead capture. - Support SEO and digital content initiatives. - Monitor website traffic, engagement, form submissions, and conversion performance. - Develop and manage paid digital campaigns when appropriate. Marketing Technology & Reporting - Utilize HubSpot and other tools to manage campaigns, contacts, lists, forms, landing pages, and lead activity. - Maintain accurate marketing data and audience segmentation. - Track key metrics including leads generated, demo requests, conversion rates, campaign engagement, and contribution to sales pipeline. - Provide regular reporting on campaign performance and recommend where marketing resources should be focused. ## What We're Looking For - 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field. - Demonstrated experience generating qualified leads and sales opportunities through targeted marketing campaigns. - Experience with email marketing, landing pages, forms, lead nurturing, and conversion optimization. - Strong writing and content-development skills. - Experience creating sales and marketing collateral. - Comfortable maintaining and updating website content using a CMS. - Experience with HubSpot or a similar CRM and marketing automation platform. - Ability to analyze campaign results and use data to improve performance. - Strong organizational skills and the ability to manage multiple initiatives simultaneously. - Comfortable working closely with a sales team and being accountable for measurable results. Experience with B2B SaaS, higher education technology, or education markets is a plus. How Success Will Be Measured This is a results-oriented role. While content, brand awareness, and marketing execution are important, the primary measure of success will be the ability to generate qualified interest that contributes to sales pipeline and revenue growth. Key measures will include: - Qualified leads generated - Demo meetings and requests generated - Information request and website form conversions - Lead-to-demo conversion rates - Marketing-generated sales opportunities - Campaign engagement and conversion rates - Website conversion performance - Contribution to sales pipeline and revenue Who Will Thrive in This Role We're looking for someone who thinks beyond simply completing marketing activities and focuses on what causes a prospect to engage and take the next step. You should be comfortable developing a campaign, creating the messaging and assets, launching it, measuring the results, and adjusting the approach based on performance. You should also be comfortable working in a smaller organization where you will have the opportunity to both develop ideas and execute them rather than handing projects off to a large marketing team. This is an opportunity to directly influence how ZAP Solutions reaches new markets, generates sales opportunities, and grows its business. Compensation Range - 75K - 90K USD Base Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed. Recruitment Notice Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation. Beware of Recruitment Scams We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment. Protect yourself by following these steps: - Verify that all communications from our recruiting team come from an @banyansoftware.com email address. - Remember, employers will never request payment or banking information during the hiring process. - If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it. Your safety and security are important to us. Thank you for staying vigilant. ## About Banyan Software ## Company Overview - **One-liner**: Banyan Software is a permanent holding company that acquires and grows successful enterprise software businesses, providing them with long-term operational support and applied AI expertise. - **Entity Type**: Private (funding stage not disclosed) - **Headquarters**: Atlanta, Georgia, USA - **Founded**: 2016 - **Founders**: David Berkal ## Core Business - **Primary industry**: Vertical/enterprise software acquisition and operation (holding company) - **Target customers**: B2B – niche software businesses serving specialized industries, and their end customers - **Mission**: To acquire, build, and grow great software businesses worldwide, helping them modernize through shared AI expertise and operational discipline while preserving their legacy. ## Products & Services Banyan Software does not sell a single product; instead, it offers a **permanent home model** for acquired software companies. Key offerings include: - **Acquisition & Hold Strategy**: Buys software businesses with no intention to resell; over 100 companies acquired, zero sold. - **Growth Operations (Growth Ops)**: Shared services in AI, talent, sales & marketing, payments, product, finance, cybersecurity, and legal to accelerate portfolio companies. - **AI-Native Transformation**: Helps portfolio companies build AI-native businesses, unlock customer value, and drive new revenue. - **CEO Peer Network**: Decentralized model keeps local teams in control while providing access to a network of 100+ software leaders. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Over **100 companies acquired** and **zero sold**; portfolio spans North America, UK, Europe, and APAC. - **Notable Investors/Partners**: Raised capital from a “world-class group of entrepreneurs” (names not disclosed); no public list of institutional investors. - **Growth Signals**: - Five-time Inc. 5000 honoree - Top 10 on the Deloitte Technology Fast 500 - Great Place to Work Certified (89% of employees say it’s a great place to work vs. 57% typical) - Double-digit organic growth across portfolio - Endowed the Banyan Software Foundation with $100 million in company stock ## Competitive Advantages - **Permanent ownership model**: Unlike private equity, Banyan never sells its businesses, allowing long-term investment and stability. - **100% referenceable** with past sellers – a strong trust signal. - **Decentralized autonomy**: Portfolio companies retain their own culture and day-to-day control while accessing shared expertise. - **Applied AI focus**: Dedicated team helping portfolio companies rearchitect and ship with velocity in the AI era. - **Global reach**: Offices and teams across USA, Canada, Brazil, UK, Europe, and Australia. ## Strategic Focus - **Continued acquisition** of leading niche software businesses worldwide. - **AI integration** across the portfolio to drive customer value and new revenue. - **Scaling shared operating services** (Growth Ops) to support double-digit organic growth. - **Expanding geographic footprint** (recently added Brazil, APAC). ## Why Work Here - **Culture**: Great Place to Work Certified; 89% employee satisfaction. Values include authentic leadership, enduring impact, accountable ownership, radical candor, and win-as-a-team mentality. - **Benefits**: Comprehensive health/dental/vision insurance, retirement contribution plan, paid parental leave, learning & development fund, employee hardship fund, two paid volunteer days per year, annual global HQ summit. - **Work Model**: Hybrid/office presence likely – local teams and offices in multiple countries; remote flexibility not explicitly stated but global roles exist. - **Career Growth**: Opportunities across M&A, finance, legal, HR, IT, and operating company leadership (CEO, CTO roles). The company emphasizes “career gets bigger here” with exposure to senior leaders and cross-industry learning. - **Impact**: Work within a portfolio of mission-critical software businesses; the Banyan Software Foundation focuses on technology for a greener, more equitable world. ## Sources 1. [Banyan Software Homepage](https://banyansoftware.com/) 2. [Banyan Software About Page](https://banyansoftware.com/about/) 3. [Banyan Software Careers Page](https://banyansoftware.com/careers/) 4. [Jobs at Banyan Software (Greenhouse)](http://job-boards.greenhouse.io/banyansoftware) 5. 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