---
title: 'Growth Marketing Strategist at ClickUp'
canonical: 'https://feeny.ai/job/growth-marketing-strategist-clickup-united-states-36jzqt9r9ahj'
type: 'job'
last_seen: '2026-09-13'
---

# Growth Marketing Strategist at ClickUp

- **Company:** [ClickUp](https://feeny.ai/companies/clickup)
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/clickup/ae4692cc-26ea-43f0-a346-d3fd6434c9b6

## Job description

At ClickUp, we're building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company. Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process. Join us and help redefine what's possible. 🚀

Summary: You own the path from a new signup to a deeply engaged, paid workspace that runs on ClickUp and Brain². You build the self-serve onboarding and lifecycle systems (in-app and email) that meet users where they are, generate the right content at the right time based on their actual activity, and guide them into deeper product usage. You own conversion to paid: how paywalls appear and perform, when and how promos run, and what ultimately gets a workspace to upgrade. Your north star is driving users to realize the value of an AI-enabled ClickUp workspace. You think in systems, not campaigns. You use AI as your force multiplier to operate at a scale that would normally require a team.

This is not an enterprise customer nurturing role.

Responsibilities:

Self-Serve Onboarding & Lifecycle:

- Own the end-to-end self-serve onboarding experience: in-app flows, lifecycle emails, and product surface messaging that take a new signup from first session to deeply engaged workspace.
- Build trigger-based systems that respond to user activity in real time. A user who just created their first list gets different guidance than one who just invited their team. Every touchpoint is personalized based on what the user has actually done and what would be most useful to them next.
- Use AI to generate contextual content for users at the right moment: workspace templates, suggested workflows, feature education, and use-case-specific guidance, all driven by what they're actually doing in ClickUp.
- Master the timing, placement, and frequency of in-app and email interventions. Run rapid experiments to learn what drives deeper usage and what causes friction or fatigue.

Conversion to Paid:

- Own how free workspaces convert to paid plans. That means paywall design and copy, pricing page optimization, promo strategy, and understanding exactly which moments and behaviors make a workspace ready to buy.
- Design and run conversion experiments at 3-5x the velocity of a traditional marketer because you've built AI systems that handle the volume, not because you grind harder.
- Know which activation behaviors predict conversion and architect the onboarding experience to produce more of them.

Driving Brain² Adoption:

- You are the person who gets users to go deep with Brain² and get real value from it as quickly as possible after signup.
- Build the systems that surface Brain² at the right moment in a user's journey: when they're doing something manually that AI could do, when they're stuck, when they'd benefit from AI-generated content or automation.
- Own the metrics that prove users are getting value from AI-enabled workspaces and use those metrics to feed back into the onboarding and lifecycle systems.

Requirements:

- 7-10+ years in product/growth marketing with deep ownership of post-signup user journeys: onboarding, activation, conversion, and retention in self-serve SaaS
- Built lifecycle and in-app messaging systems from scratch inside a complex, multi-surface product (not a single-flow app) — can walk through how they navigated product depth without overwhelming new users
- Deep experience with conversion optimization: paywalls, pricing, promo strategy, and the experimentation that makes them work
- Data fluent: cohort analysis, activation metrics, conversion funnels, and behavioral segmentation
- Already operates at 3-5x output through AI-powered systems

How We'll Evaluate You:

- Show us a lifecycle or onboarding system you built end-to-end, with before/after numbers on activation or conversion. We want to know a bit about how you'd build this.
- Be a power user of a work management or productivity platform. We'll give you a real activation problem and you'll show us how you'd fix it.
- Walk us through how you'd take a user from "just signed up" to "deep in ClickUp, paying, and actively using Brain²."

## Equal Opportunity Employer

ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Privacy Notice ClickUp collects and processes personal data in accordance with applicable data protection laws. You can find further details by viewing our [Global Candidate Privacy Notice.](https://clickup.com/careers-terms/candidate-privacy-notice) If you are a Philippine Job Applicant, please also see our [Philippine Data Privacy Notice](https://t333.s.clickup-attachments-stg.com/t333/d9a53ce2-6d2c-48cd-84b1-ed4e525f9613/Philippine%20Data%20Privacy%20Notice_2024.pdf?view=open) for further details.

Visa Sponsorship Please note we are unable to sponsor or take over sponsorship of an employment visa for roles outside of engineering and product at this time. Sponsorship for engineering and product roles is not guaranteed, but is instead based on the business needs for that specific role at that time. Please reach out to the recruiter with any questions.

Fraud Alert ClickUp Talent Acquisition will only initiate contact via an @[clickup.com](http://clickup.com) email or through our official careers portal on [clickup.com](http://clickup.com). We will never request fees, payments, or sensitive personal information. Please disregard any offers received outside these channels and report them to support@clickup.com.

AI Processing Notice ClickUp may use artificial intelligence and machine learning technologies to help review and screen candidates' employment applications against role-related criteria. These tools support, but do not replace, human decision‑making. If you have questions or need an accommodation in the recruitment process, please contact us at AskPeople@ClickUp.com.

## About ClickUp

## Company Overview
- **One-liner**: ClickUp provides an all-in-one productivity platform that replaces fragmented work tools with a unified solution for tasks, documents, collaboration, and AI-powered agents.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Diego, California, USA
- **Founded**: 2016
- **Founders**: Zeb Evans and Alex Yurkowski

## Core Business
- **Primary industry**: Productivity Software / Project Management / AI Agents
- **Target customers**: B2B, serving teams of all sizes from SMBs to 85% of the Fortune 500 [clickup.com]
- **Mission**: Maximize human productivity by fundamentally reinventing how work gets done through the convergence of software, AI, and humans [clickup.com/careers]

## Products & Services
- **ClickUp Platform**: The core product — an everything app for work combining tasks, docs, chat, whiteboards, goals, timelines, and 100+ product replacements [clickup.com]
- **Brain²**: ClickUp’s AI engine that intelligently routes tasks to the best frontier model (GPT, Claude Opus, Gemini, etc.) with full workspace context, memory, and preferences [clickup.com]
- **Super Agents**: Configurable AI agents that automate workflows — including PM Agent, Assign Agent, and Live Answers Agent — with the ability to build custom agents using any MCP (Model Context Protocol) connection [clickup.com]
- **ClickUp Apps**: Integrations with Google Drive, GitHub, Salesforce, Slack, and thousands of other tools [clickup.com]

## Market Standing
- **Valuation**: $4 billion (latest round, per Tracxn) [tracxn.com]
- **Total Funding**: $535 million raised [tracxn.com]
- **Key Metric**: Over 5 million teams use ClickUp; 85% of Fortune 500 companies are customers [clickup.com]
- **Notable Investors**: Andreessen Horowitz, Tiger Global Management, Craft Ventures [tracxn.com]
- **Growth Signals**: 1,529 employees as of March 2026; strong adoption of AI agents with 3M+ tasks automated; Forrester TEI study reports 384% ROI and payback in under 6 months for customers [tracxn.com, clickup.com]

## Competitive Advantages
- **Convergence over bundling**: Unlike competitors who bolt together separate tools, ClickUp was built from the ground up as one unified platform, giving Brain² full context across all work types (tasks, docs, conversations, files) — context that competitor AI tools lack [clickup.com/about]
- **Model-agnostic AI**: Brain² intelligently routes each query to the best frontier model (GPT, Claude, Gemini, etc.), delivering optimal performance without vendor lock-in [clickup.com]
- **Enterprise-grade security**: SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliant, with AI privacy protections exceeding standard enterprise SaaS [clickup.com]
- **Massive product surface area**: 100+ products in one platform means customers can consolidate an entire tech stack, creating deep switching costs

## Strategic Focus
- **AI-first convergence**: Deep investment in AI agents (Super Agents) and ambient intelligence that anticipates user needs rather than just responding to commands [clickup.com]
- **Platform expansion**: Continuing to absorb adjacent tool categories (chat, docs, whiteboards, goals) to eliminate toggling between apps [clickup.com/careers]
- **Enterprise scale**: Targeting larger deployments with proven ROI data and robust compliance/security posture

## Why Work Here
- **Culture & values**: The company emphasizes grit, growth mindset (“grow 1% every day”), passion, and hard work. Core value: “Normal f*cking sucks” — a rejection of status quo thinking [clickup.com/careers]
- **Impact**: Employees are empowered to work across AI, product, and engineering — “you don’t need to be an engineer to dive deep into leveraging AI” [clickup.com/careers]
- **Work model**: Remote-friendly with offices in San Diego (HQ), United States, Canada, Ireland, United Kingdom, Australia, and globally [clickup.com/about]
- **Perks**: Generous PTO, health plans, retirement benefits, wellness programs, and parental leave [clickup.com/careers]
- **Growth**: The company explicitly hires for potential impact and supports “building your boldest career”; recent headcount of 1,529 signals continued scaling [tracxn.com, clickup.com/careers]

## Sources
1. [ClickUp Careers Page](https://clickup.com/careers)
2. [ClickUp About Page](https://clickup.com/about)
3. [ClickUp Homepage](https://clickup.com/)
4. [Tracxn Company Profile](https://tracxn.com/d/companies/clickup/__lm2pfON0Ef7h6Fu5h9GkLd9_fspnDEnBOL2bEKJxWkg)

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- [Market Development Representative](https://feeny.ai/job/market-development-representative-clickup-philippines-zqnz75shh2kv) — Philippines
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