--- title: 'Growth MarTech Senior Specialist at Crypto.com' canonical: 'https://feeny.ai/job/growth-martech-senior-specialist-crypto-com-united-states-y7waehdp4cna' type: 'job' last_seen: '2026-10-31' --- # Growth MarTech Senior Specialist at Crypto.com - **Company:** Crypto.com - **Location:** United States - **Compensation:** $70k–$110k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-26 - **Last confirmed live:** 2026-10-31 - **Apply:** https://jobs.lever.co/crypto/40b6505f-a7f5-4223-a647-37c523cccc99 ## Job description ## Key Responsibilities 1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment - Web Tracking, Debugging & Ad Signal Routing: Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM). Define and document Data Layer requirements for the engineering team to implement, and ensure accurate web tracking signals and conversion events are seamlessly routed back to key ad platforms via GTM. - App Tracking & MMP Integration: Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer, Firebase) for SDK events and Server-to-Server (S2S) events. Architect a standardized event taxonomy, oversee SDK integrations, and manage overall AppsFlyer health. - Ad Platform Tracking Optimization: Take deep ownership of exactly how ad platforms consume our data. Partner closely with internal User Acquisition (UA) channel owners to unblock tracking bottlenecks, troubleshoot platform-specific signal loss, and proactively enrich tracking signals (e.g., passing backend LTV scores or customized events back to ad platforms). Act as the technical authority who translates complex media platform requirements into actionable tracking solutions to maximize campaign performance. - Comprehensive Stack Auditing & Enrichment: Lead end-to-end audits of the tracking and reporting foundation to resolve data gaps, latency issues, and discrepancies across tracking tools, internal BI, and ad platforms. Move beyond routine maintenance by establishing automated QA monitoring to instantly detect event drop-offs or tracking anomalies, while strictly managing privacy-centric tracking and consent routing. 1. Advanced Measurement, Attribution & Incrementality Analysis - Attribution Strategy & MMM: Support the build of measurement solutions across the full attribution spectrum—from foundational models (Last-Touch) to advanced frameworks (Multi-Touch Attribution [MTA] and Media Mix Modeling [MMM]). Partner with Data Science and Engineering to ensure clean, structured signal data is feeding into these models. Help operationalize these measurement models and triangulate insights across these frameworks and growth metrics to evaluate true user acquisition performance. - LTV & Cohort Analytics: Analyze user acquisition performance, customer acquisition cost (CAC), lifetime value (LTV), and user cohorts. Translate these complex data sets into actionable insights to scale high-performing channels and inform broader growth strategies. - Incrementality Testing & Analysis: Support the design, implementation, and analysis of incrementality tests to measure the true causal impact of growth efforts and validate overall ROI. 1. Data Engineering Collaboration & Advanced BI - Data Pipeline Collaboration: Partner with Data Engineering to manage growth data requests, ensuring event streams are clean, structured, and accurately mapped into growth data pipelines. - Advanced SQL & Data Modeling: Write complex SQL to mine large datasets, build custom tables, and execute high-velocity ad-hoc analysis. - Dashboarding & AI Automation: Build and maintain automated dashboards using Tableau and Databricks. Integrate AI Agents to streamline reporting workflows and surface deeper, more actionable insights for leadership and business teams. 1. Cross-Functional Project Management - Technical Translation: Collaborate with Growth, Product, Engineering, and Data teams to translate complex marketing and analytics use cases into precise technical requirements and actionable project tickets. - Internal Documentation: Create, scale, and maintain comprehensive internal documentation covering our tracking architecture, event taxonomies, and growth data schemas. ## Requirements - Bachelor’s degree (or higher) in Data Analytics, Computer Science, Information Systems, Business, Statistics, Marketing, or a related quantitative field. - 4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data analysis. Experience in Crypto, FinTech, or Technology is a strong plus. - Deep, hands-on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM), with the ability to define Data Layer requirements, route ad tracking signals, and debug network setups. - Deep expertise in ad platform signals and mechanics. You must know exactly how ad platforms consume data and have hands-on experience solving platform-specific tracking challenges, including Meta CAPI, AEM, Google conversion signals, event postbacks to DSPs and ad networks. - Deep expertise in mobile app tracking, specifically with AppsFlyer and Firebase, including experience standardizing event taxonomies and overseeing both SDK and Server-to-Server (S2S) event integrations. - Understanding of advanced attribution frameworks (MMM, MTA) and proven experience designing and executing incrementality tests (holdouts, conversion lift studies). - Understanding of digital marketing economics, including user acquisition optimization, customer acquisition cost (CAC), lifetime value (LTV), cohort analysis, and paid media strategies. - Understanding of CDP/CRM tools (e.g., Segment, Braze) and how they route data signals to downstream channels and systems. - Understanding of privacy-centric tracking mechanisms (e.g., Google Consent Mode, SKAdNetwork). - Advanced SQL skills for mining large datasets, creating custom tables, and executing ad-hoc analysis, alongside mandatory hands-on experience with Databricks and Tableau. - Exceptional communication skills with a proven ability to translate complex marketing and business needs into precise technical tickets for Engineering and Data teams. - Strong organizational skills with experience building comprehensive internal technical documentation and managing multiple high-priority projects in a fast-paced environment. Life @ Crypto.com Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions. Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth. Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another. One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. Work Flexibility Adoption. Flexi-work hour and hybrid set-up Aspire career alternatives through us - our internal mobility program offers employees a new scope. Are you ready to kickstart your future with us? ## Benefits Competitive salary Attractive annual leave entitlement including: birthday, work anniversary 401(k) plan with employer match Eligible for company-sponsored group health, dental, vision, and life/disability insurance Work Flexibility Adoption. Flexi-work hour and hybrid set-up Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team. About Crypto.com: Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more at https://crypto.com. Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team. Personal data provided by applicants will be used for recruitment purposes only. Please note that only shortlisted candidates will be contacted. ## About Crypto.com ## Company Overview - **One-liner**: Crypto.com operates a comprehensive cryptocurrency exchange and financial services platform, aiming to accelerate the world’s transition to cryptocurrency. - **Entity Type**: Private (Funding Stage: Series A, multiple past ICOs; $53.7M in total disclosed funding) - **Headquarters**: Singapore - **Founded**: 2016 - **Founders**: Kris Marszalek, Bobby Bao, Rafael Melo, Gary Or ## Core Business - **Primary industry**: Cryptocurrency Exchange & Financial Services - **Target customers**: B2C (over 100 million retail users globally), B2B (institutional trading, exchange API services) - **Mission or purpose statement**: “Cryptocurrency in Every Wallet™” ## Products & Services - **Crypto.com App**: Retail-focused mobile app for buying, selling, and trading over 250 cryptocurrencies, also offering staking, crypto-backed loans, and the Crypto.com Visa Card. - **Crypto.com Exchange**: Professional-grade spot and derivatives trading platform for advanced traders and institutions, providing deep liquidity and low fees. - **Crypto.com DeFi Wallet**: Non-custodial decentralized wallet that gives users full control of their private keys for interacting with DeFi protocols. - **Crypto.com Visa Card**: A prepaid card (in various metal tiers) that lets users spend cryptocurrency at merchants worldwide and earn cashback in CRO tokens. - **Crypto.com Price & Market Data**: Real-time crypto price tracking and portfolio management tools. - **Crypto.com Capital**: Venture capital arm investing in early-stage crypto and blockchain startups. - **Cronos (CRO)**: The native blockchain and token powering the Crypto.com ecosystem, used for transaction fees, staking, and governance. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (privately held); CRO token market cap fluctuates (approximately $2-4B range in recent months based on market conditions). - **Key Metric**: Over 100 million users worldwide; annual revenue estimated at $1.2 billion (per LinkedIn). - **Notable Investors/Partners**: Past investors include a Series A round of $25M (2 investors) and two ICO rounds raising a combined ~$28.7M. Key partners include Visa for the card program, Chainlink for oracle data, and partnerships with major sports leagues (F1, UFC, Paris Saint-Germain, etc.). - **Growth Signals**: Headcount of ~2,183 with +9.8% YoY growth; operations in 10 countries with 12 offices; acquisitions include Nadex, The Small Exchange (regulated derivatives exchanges in the US), and The Card Group Pty Ltd. ## Competitive Advantages - **Massive user base & brand recognition**: Over 100 million users, making it one of the world’s largest crypto platforms. - **End-to-end ecosystem**: Integrated suite from retail app and card to exchange, DeFi wallet, and institutional services. - **Regulatory emphasis**: Strong focus on compliance with licenses and registrations in key markets (e.g., US, UK, Malta, Singapore). - **VIP marketing & partnerships**: Major sports and entertainment sponsorships (UFC, F1, PSG) drive global brand awareness. - **Security track record**: No major hacks to date; emphasis on security and insurance coverage. ## Strategic Focus - **Global expansion & compliance**: Growing into regulated markets (Europe under MiCA, US, UK, Asia) and acquiring regulated entities (Nadex, Small Exchange). - **Product diversification**: Expanding into derivatives, prediction markets, sports betting, and institutional-grade trading platforms. - **Talent & culture scaling**: Maintaining a “startup within a global company” culture while scaling headcount and adding senior hires across engineering, compliance, and product. - **Token ecosystem growth**: Driving utility and adoption for Cronos (CRO) through staking, card rewards, and DeFi. ## Why Work Here - **Culture & values**: Known for a high-performance, “get it done” culture where clarity of thought, ownership, and grit are prized. Described as a meritocracy with a flat hierarchy where good ideas win regardless of seniority. “Leave your ego at the door.” - **Engineering & product focus**: Strong technical team (492 people in technical roles), work on cutting-edge blockchain, DeFi, and trading infrastructure. Employees work closely with the executive team. - **Global & diverse environment**: Team spans ~86 nationalities, with major hubs in Hong Kong, Bulgaria, Singapore, the US, the UK, and more. Hybrid work model in most locations. - **Growth & impact**: “You are empowered to think and do things that have never been done before.” Opportunity to build from scratch in a fast-growing industry. - **Competitive total rewards**: Competitive compensation, token grants/staking opportunities for employees, and a strong benefits package (specifics vary by region). - **Current open roles** (~132 active postings as of mid-2026): Roles for senior backend engineers (Golang), security engineers (AI/DevSecOps), trading analytics developers, product managers (exchange, verification), and compliance managers. - **Hybrid/Office policy**: Hybrid model in most offices (e.g., Singapore, Hong Kong, US); full remote in some roles but generally prefers in-person collaboration. ## Sources 1. [Crypto.com About Page](https://crypto.com/us/about) 2. [LinkedIn Company Page - Crypto.com](https://linkedin.com/company/cryptocom) 3. [Crypto.com Global Careers](https://crypto.com/en/careers) 4. [Crypto.com US Careers](https://crypto.com/us/careers) 5. [Crypto.com Lever Careers Portal](https://jobs.lever.co/crypto) ## Other roles at Crypto.com - [Software Engineer, Prediction Markets Platform](https://feeny.ai/job/software-engineer-prediction-markets-platform-crypto-com-san-francisco-6qw37v6tphyj) — San Francisco, CA - [Senior Software Engineer, Prediction Markets Platform](https://feeny.ai/job/senior-software-engineer-prediction-markets-platform-crypto-com-san-francisco-bemn7jqdhprg) — San Francisco, CA - [Growth MarTech Senior Specialist](https://feeny.ai/job/growth-martech-senior-specialist-crypto-com-singapore-f30czpa2yp2r) — Singapore - [Growth MarTech Senior Specialist](https://feeny.ai/job/growth-martech-senior-specialist-crypto-com-hong-kong-m2x44acksyhq) — Hong Kong - [M&A Analyst](https://feeny.ai/job/m-a-analyst-crypto-com-singapore-g42wcgpakkyz) — Singapore - [M&A Analyst](https://feeny.ai/job/m-a-analyst-crypto-com-taipei-dkyx7gfdgpvv) — Taipei, Taiwan - [M&A Analyst](https://feeny.ai/job/m-a-analyst-crypto-com-hong-kong-kj0g6ve9j8wm) — Hong Kong - [CRM MarTech & Email Ops Manager](https://feeny.ai/job/crm-martech-email-ops-manager-crypto-com-united-states-v1gdam2s6rcv) — United States - [CRM MarTech & Email Ops Manager](https://feeny.ai/job/crm-martech-email-ops-manager-crypto-com-singapore-xdb6cn2rxwbr) — Singapore - [CRM MarTech & Email Ops Manager](https://feeny.ai/job/crm-martech-email-ops-manager-crypto-com-hong-kong-13rx7pg4bv4v) — Hong Kong