---
title: 'Growth & Paid Media Sr Analyst at Blip Global'
canonical: 'https://feeny.ai/job/growth-paid-media-sr-analyst-blip-global-mexico-city-jrjef8f0xdk6'
type: 'job'
last_seen: '2026-09-10'
---

# Growth & Paid Media Sr Analyst at Blip Global 

- **Company:** Blip Global 
- **Location:** Mexico City, Mexico
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/blip-global/jobs/4385606009

## Job description

We are Blip, a conversational AI platform for intelligent interactions which allows businesses to connect with customers at scale across multiple communication channels, such as WhatsApp, Instagram, Facebook,or webchat. Through AI we allow brands to gain scalability and directly impact key KPIs by accompanying the user throughout the customer journey with hybrid experiences combining automation and human interactions

At Blip, we have a team of Blippers who live and breathe innovation daily, bringing a unique perspective to evolving communication journeys, always with the confidence to keep learning! And at our own pace, we go much further! 🚀

Join us and be part of a team that’s shaping the future of intelligent customer interactions. Let’s go further, together! 🚀

Find out how you can make an impact with us!

We are looking for a Growth and Paid Media Sr Analyst with a strategic mindset and strong tactical execution skills, capable of leading digital acquisition campaigns with an omnichannel approach. This role will be key in designing, implementing, and optimizing performance marketing initiatives focused on generating qualified leads in SaaS and B2B environments.

The main responsibilities you will have are:

- Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube), LinkedIn Ads and across the Meta Ads ecosystem (Facebook, Instagram, Audience Network) and marketing channels like ProspectBase and ComparaSoftware.
- Design and develop multichannel acquisition strategies, integrating paid media, organic tactics, and automation.
- Produce regular reports with actionable business insights.
- Oversee the entire paid demand generation funnel, ensuring efficient conversion from first touch to closed deal.
- Use HubSpot for campaign automation and performance tracking.
- Collaborate with product, sales, and content teams to align marketing goals with business growth.
- Analyze key metrics and generate actionable reports for continuous improvement.
- Propose and implement A/B tests and growth marketing experiments.

What are the requirements?

- 3 to 5 years of experience in digital marketing roles, with a focus on growth and paid media.
- Proficiency in the Google Ads, LinkedIn Ads and Meta Ads Manager ecosystems.
- Preferably proven experience in SaaS and B2B models, preferably within tech or digital services companies.
- Strategic understanding of the 360° digital ecosystem: SEO, SEM, social media, email marketing, CRM, and automation.
- Experience in lead generation and qualification within long sales cycles.
- Advanced use of HubSpot: workflows, lead scoring, automation, and reporting.
- Strong analytical skills and a data-driven mindset focused on business metrics (CPL, CAC, ROAS, LTV).
- A mindset geared toward experimentation, continuous improvement, and results.
- Scrappy, defaults to action and comfortable operating in environments with ambiguous information to make decisions.

Is a Must if you have:

- Certifications in Google Ads, LinkedIn Ads,  Meta Blueprint, or HubSpot.
- Basic knowledge of BI tools (Looker Studio, Tableau, etc.).
- Intermediate to advanced English proficiency.

## About Blip Global 

## Company Overview
- **One-liner**: Blip is a Portuguese IT company that delivers software engineering solutions for online sports betting, operating as a key innovation hub within the Flutter Entertainment group.
- **Entity Type**: Private subsidiary of Flutter Entertainment (public, LSE: FLTR)
- **Headquarters**: Porto, Portugal
- **Founded**: 2009
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Online sports betting technology, software engineering, conversational AI (via Blip Global brand for customer experience)
- Target customers: B2B – internal to Flutter Entertainment group; also external brands seeking conversational AI and customer engagement solutions (Blip Global)
- Mission or purpose statement: "Code for people" – combining technology and human knowledge to create trends and enable brands to strengthen connections with their customers.

## Products & Services
- **Sports Betting Technology**: Custom software engineering for online betting platforms, covering infrastructure, security, development, design, and strategy.
- **Conversational AI Platform (Blip Global)**: AI-powered chatbot and messaging solutions for brands to automate customer service and marketing conversations.
- **BETa Program**: A 9-month internship designed for early-career talent combining hands-on work, structured development, and mentorship.

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent Flutter Entertainment has a market cap of ~£30B as of mid-2026)
- **Key Metric**: 1,000+ employees (as of 2026); part of a group serving millions of betting customers globally
- **Notable Investors/Partners**: Flutter Entertainment (parent), operator of brands like FanDuel, Betfair, Paddy Power, and PokerStars
- **Growth Signals**: Multiple "top employer" awards in Portugal; active hiring with 28+ open roles across engineering, data, sales, and operations; BETa program expanded annually

## Competitive Advantages
- Deep specialization in online sports betting tech, giving Blip domain expertise that generalist IT firms lack.
- Access to Flutter’s global scale and data, enabling rapid experimentation and deployment.
- Strong employer brand in Portugal, recognized as one of the best tech companies to work for.
- Flexible work culture with a focus on employee experience and inclusion (supports PwD and neurodivergent professionals).

## Strategic Focus
- Continue driving innovation across Flutter’s betting technology stack, including real-time data, payments, and security.
- Expand Blip Global’s conversational AI offering to external clients worldwide.
- Attract and develop top tech talent through the BETa program and internal mobility.

## Why Work Here
- Culture of "code for people" with autonomy, creativity, and collaborative teams.
- Flexible working options (remote and in-office) with a "place for everyone" approach.
- Award-winning workplace: repeatedly cited as one of Portugal’s best tech employers.
- Benefits include health insurance, share save scheme, and adaptable perks.
- Strong diversity and inclusion commitment – all roles inclusive for PwD and neurodivergent professionals.
- Global impact within Flutter Entertainment – work on products used by millions.
- Emphasis on continuous learning: mentorship, career paths in multiple tech tracks.

## Sources
1. [blip.pt](https://www.blip.pt/)
2. [blip.pt/working-blip](https://www.blip.pt/working-blip/)
3. [blip.pt/our-teams](https://www.blip.pt/our-teams/)
4. [blip.pt/jobs](https://www.blip.pt/jobs/)
5. [greenhouse.io](http://job-boards.greenhouse.io/blip-global)

## Other roles at Blip Global 

- [Business Development Representative - BDR Pleno](https://feeny.ai/job/business-development-representative-bdr-pleno-blip-global-remote-jv1d5dpx79qr)
- [Sr Content Analyst](https://feeny.ai/job/sr-content-analyst-blip-global-mexico-city-chn0tq1dxd8b) — Mexico City, Mexico
- [Senior Data Strategist - Professional Services](https://feeny.ai/job/senior-data-strategist-professional-services-blip-global-sao-paulo-ty8k64svagas) — São Paulo, Brazil
- [Coordenador de Aquisição | BDR + Inside Sales](https://feeny.ai/job/coordenador-de-aquisicao-bdr-inside-sales-blip-global-belo-horizonte-y19fmkcdrwne) — Belo Horizonte, Brazil
- [Senior Product Manager](https://feeny.ai/job/senior-product-manager-blip-global-remote-1ra05pehbdqx)
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-blip-global-mexico-city-k80217rx76ar) — Mexico City, Mexico
- [Senior Inside Sales](https://feeny.ai/job/senior-inside-sales-blip-global-sao-paulo-ttefpsqc7f52) — São Paulo, Brazil
- [Consumer & Market Insights Specialist](https://feeny.ai/job/consumer-market-insights-specialist-blip-global-sao-paulo-h89881gfcy0x) — São Paulo, Brazil
- [Customer Success Manager - Senior](https://feeny.ai/job/customer-success-manager-senior-blip-global-sao-paulo-nqc65gz78pam) — São Paulo, Brazil
- [Product Manager](https://feeny.ai/job/product-manager-blip-global-madrid-b5qq9jz5gse1) — Madrid, Spain