---
title: 'Growth Product Manager at Base Power Company'
canonical: 'https://feeny.ai/job/growth-product-manager-base-power-company-austin-4y9a1173p9xw'
type: 'job'
last_seen: '2026-10-13'
---

# Growth Product Manager at Base Power Company

- **Company:** [Base Power Company](https://feeny.ai/companies/base-power-company)
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-03-16
- **Last confirmed live:** 2026-10-13
- **Apply:** https://jobs.ashbyhq.com/base-power/a4a691a7-0982-4c58-96b9-b925cb4a1c31/application

**Skills:** Webflow, SQL, Analytics, Conversion Copywriting, Web Design, Front-end Development, SEO, Semrush, Ahrefs, Figma, PostHog

> Own the end-to-end website strategy and conversion funnel to drive member acquisition. Responsibilities include defining web narrative, measuring performance, running experiments, and implementing changes using Webflow and analytics tools.

## Job description

## About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

## About the Role

You will own and improve the core products, systems, and experiences that drive customer acquisition, activation, and retention. Some of that work will involve improving our existing funnel and website experience. Much of it will involve building entirely new growth products and infrastructure from scratch.

You will work across Growth, Engineering, Design, Operations, and Marketing to identify the highest-leverage opportunities in the customer journey and turn them into shipped products that materially improve business performance.

This role sits at the intersection of product, growth, analytics, and strategy. You might redesign a critical onboarding flow, launch a self-serve enrollment experience, rethink how we qualify and route customers, build internal growth tooling, or drive entirely new strategic bets that reshape how customers join and engage with Base.

A core part of the role is judgment. You will help decide where we create leverage, what friction matters, what tradeoffs are acceptable, and which problems are worth solving. We care deeply about conversion performance, but not at the expense of clarity, trust, or long-term brand quality.

You'll operate in a lean environment where speed matters and ownership is high. We are not looking for someone to manage a roadmap handed to them. We are looking for someone who can identify opportunities independently, work from first principles, and drive execution across ambiguous, cross-functional problems.

## What You'll Do

- Own and improve critical parts of Base’s acquisition, activation, and retention funnel: from first touch through long-term engagement.
- Identify and execute large strategic bets that materially improve growth performance, scalability, or customer experience.
- Build new growth products and systems from scratch, including self-serve flows, onboarding experiences, lifecycle products, referral systems, internal tooling, and funnel infrastructure.
- Partner closely with engineering, design, analytics, operations, and growth teams to ship high-quality customer experiences quickly.
- Define and improve product measurement: instrumentation, events, funnels, experimentation frameworks, attribution hygiene, and operational reporting.
- Develop a deep understanding of customer behavior, operational constraints, and funnel performance to identify the highest-leverage opportunities.
- Run experiments across onboarding, routing, messaging, qualification, activation, retention, and lifecycle experiences — while maintaining a coherent and trustworthy customer experience.
- Contribute directly to implementation when needed, whether through lightweight front-end work, analytics tooling, product configuration, or rapid prototyping.
- Help define how product and growth operate together at Base as the company scales.

## What You'll Bring

- You’ve owned a website, funnel, or product with measurable outcomes.
- Analytics fluency: you define your own events, build your own funnels, and write SQL to answer questions without waiting for a data team.
- Design judgment: you can evaluate layout, hierarchy, and interaction patterns and give engineers and designers useful direction.
- Ability to operate in an unstructured environment and keep work moving without process holding you up.

## Preferred Skills

- Web / front-end application experience — you've shipped production sites or applications.
- SEO fundamentals: on-page structure, technical hygiene, tooling (Semrush, Ahrefs).
- Figma fluency.
- Familiarity with PostHog or similar product analytics tools.
- AI fluency.

## About This Team

The Growth team sets the pace for how fast Base can deliver affordable, reliable power to the people who need it. We operate as one team across marketing, sales, support, product, and design, lean and high-ownership. Everything we build comes back to one question: are we solving people's problems? We're building the world's most beloved energy company.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

## Our Values

- First Principles Thinking: Question assumptions. Principles > rules.
- Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
- Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
- Everyone’s an Owner: Follow through on commitments and own results.
- Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
- Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
- Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.

Do the best work of your life at Base.

## About Base Power Company

## Company Overview
- **One-liner**: Base Power is a technology-driven energy provider deploying a network of distributed home batteries in Texas to provide reliable, affordable backup power and grid-balancing services.
- **Entity Type**: Private (Series C, $1.3B+ raised to date)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2023
- **Founders**: Zach Dell (CEO & Co-Founder), Justin Lopas (COO & Co-Founder)

## Core Business
- **Primary industry/industries**: Energy Technology (Energy-as-a-Service, Grid Storage, Distributed Energy)
- **Target customers**: B2C (Texas homeowners), B2G (grid operators / ERCOT)
- **Mission or purpose statement**: "Build the future of American power." — The company aims to protect American families from outages, strengthen the aging U.S. grid, and move toward energy abundance by deploying a large-scale network of home batteries.

## Products & Services
- **Home Battery + Energy Membership**: A vertically integrated service where Base installs a large battery (25–50 kWh) at a customer's home for a low one-time fee ($695–$995). Customers pay a fixed energy rate (8–4¢/kWh) and a small monthly membership ($19–$29/mo). Base earns revenue from the grid (grid-balancing services), not from customer bills, enabling rates legally guaranteed to stay below market average. The system provides whole-home backup, protecting against 97% of outages.
- **Grid Services Platform**: Proprietary software that orchestrates the distributed battery network — charging when demand is low and discharging when the grid needs support — generating revenue and grid resilience.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Private company with $1.3B+ total funding)
- **Key Metric (Funding)**:
  - **Series A** (May 2024): $68M led by Thrive Capital
  - **Series B** (April 2025): $200M led by Lightspeed Venture Partners, Andreessen Horowitz, and others
  - **Series C** (November 2025): $1.0B from 26 investors
  - **Total raised**: ~$1.27B (converted from 1,268,000,000)
- **Notable Investors/Partners**: Thrive Capital, Lightspeed Venture Partners, Andreessen Horowitz (also key talent source: 42 former Tesla employees, 6 from SpaceX, 4 from Anduril Industries)
- **Growth Signals**:
  - **Headcount**: 266 (as of mid-2026), with **+186.4% YoY growth** and a rapid monthly growth rate of +12.6%
  - Named one of **TIME's 10 most influential energy companies of 2026**
  - Operating in 5 countries (primarily US, with presence in Canada, Philippines, France, India)
  - 100+ active job postings with +104% increase YoY
  - 12,500+ batteries installed; serving thousands of monthly customers
  - CEO cited in the careers page as saying the company has 400+ team members ("400+" likely includes contractors and field installation/service workforce)

## Competitive Advantages
- **Vertically Integrated Model**: Base designs, manufactures, and installs every battery system itself, controlling the full stack from hardware through software to field operations.
- **Unique Business Model / No-Customer-Profit**: Base earns revenue from grid balancing, not from customer energy bills. This allows guaranteed-below-market rates and a low-cost battery membership, making it dramatically cheaper than competitors (e.g., Tesla Powerwall equivalents).
- **Strong Investor and Talent Backing**: World-class VC backing combined with a heavy talent influx from Tesla, SpaceX, and Anduril (companies known for high-velocity hardware/software execution).
- **Massive Capital Advantage**: $1B+ Series C provides a significant moat for scaling hardware production, dealer network, and software.

## Strategic Focus
- **Scale distribution in Texas**: Continue deploying home batteries at a rapid pace across Texas, entering new zip codes and neighborhoods.
- **Grid partnership expansion**: Deepen relationships with ERCOT to expand the value of grid-balancing services.
- **Product development**: Improve battery technology (safety, capacity, cost), increase whole-home backup coverage (currently 97%), and develop new hardware/firmware generations.
- **Geographic expansion**: potential to move beyond Texas into other states (currently operating in 5 countries for support functions, but service is Texas-focused).

## Why Work Here
- **Culture**: Described as "intense, fast-paced, and deeply mission-driven." The company demands high output, ownership, and a bias toward action. It's explicitly stated as "not for everyone, and that's by design." This is a high-ownership, low-ambiguity environment.
- **Work Model**: **On-site at Base HQ in Austin, Texas.** Proximity to the product and team is central to how they move fast. "Do I need to be based in Texas? Yes."
- **Hiring Speed**: Fast process — aim for 1st conversation to offer in ~2 weeks.
- **Interview Process**: 3-4 hour on-site including technical assessments and behavioral/team conversations. Focus on "how [you] approach problems, communicate tradeoffs, and collaborate."
- **Non-traditional backgrounds**: Explicitly welcome: "We care about what you've built and how you think, not the logos on your resume. Some of our best people came from non-traditional paths."
- **Engineering Culture**: Heavy focus on hardware + software + field operations. Talent sources heavily from Tesla, Anduril, SpaceX — firms known for hardcore engineering and manufacturing excellence. Roles span hardware engineering, firmware, software, manufacturing, field installation/service, operations, growth, and design.
- **Team Composition**: ~29% of employees are in technical roles; ~15% in operations; significant representation of trades workers (11).
- **Notable Perks**: Opportunity to work on physical infrastructure deployed at scale; chance to contribute meaningfully to grid modernization and American energy resilience.

## Sources
1. [Base Power Careers Page](https://www.basepowercompany.com/careers)
2. [Base Power About Page](https://www.basepowercompany.com/about)
3. [Base Power Home Page (Product & Pricing)](https://www.basepowercompany.com/)
4. [Base Power LinkedIn Company Page](https://www.linkedin.com/company/basepowercompany)
5. [Base Power Open Roles (Ashby)](https://jobs.ashbyhq.com/base-power)

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