--- title: 'Growth Product Manager - Website & Conversion at Pennylane SAS' canonical: 'https://feeny.ai/job/growth-product-manager-website-conversion-pennylane-sas-paris-ckenrh0qm3gm' type: 'job' last_seen: '2026-11-06' --- # Growth Product Manager - Website & Conversion at Pennylane SAS - **Company:** [Pennylane SAS](https://feeny.ai/companies/pennylane-sas) - **Location:** Paris, France - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-30 - **Last confirmed live:** 2026-11-06 - **Apply:** https://jobs.ashbyhq.com/pennylane/ba631c9a-0851-4ca6-a023-aab60484366d ## Job description ## Why This Role Exists At Pennylane, our website plays a pivotal role in acquiring and converting customers, transforming traffic from paid acquisition, SEO, partnerships, and other channels into sign-ups, demo bookings, and product adoption. As we accelerate our Financial Services offering, including pro account, and the monetization of our existing customer base, we are seeking a Growth Product Manager to own conversion across these strategic areas. You will lead the production and optimization of website pages and paid landing pages, from identifying friction to measuring business impact. You will join the Website team within Growth and collaborate closely with Growth Engineers and Data in a multidisciplinary squad. 🌍 About Pennylane Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms. Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising their clients. ## Key Figures and Ambition - đŸ’» Over 1.3 million SMEs already work with Pennylane - đŸ€ More than 7,000 accounting firms use our platform - đŸ‘šâ€đŸ‘©â€đŸ‘§â€đŸ‘Š Over 1,100 Pennylaners from more than 25 nationalities - 💰 More than €400 million raised since launch - 🌍 Remote-friendly, international culture expanding across Europe ## What You’ll Do You will own conversion across the Financial Services and Monetization scope, working across website pages, paid landing pages, product journeys, experimentation, and measurement. Own CRO and Experimentation - Define and execute the conversion strategy for key journeys, including pro account landing pages, pricing and product pages, demo-booking journeys, self-sign-up, and upsell flows - Build and run a continuous A/B testing program, from ideation and scoping to sizing, analysis, and ship-or-kill decisions - Identify conversion friction and opportunities through analytics and behavioral insights - Develop clear hypotheses based on user behavior, business priorities, and funnel performance - Ensure experiments are measured against meaningful business outcomes Manage the Website Conversion Roadmap - Own and prioritize the conversion roadmap for your scope based on expected impact and feasibility - Turn opportunities into actionable briefs, specifications, and delivery plans - Work closely with Growth Engineers, Data, Design, and other stakeholders to ship improvements - Coordinate QA, launch, and post-launch analysis - Own key Financial Services journeys, including pro account activation and the accountant portal - Contribute to monetization journeys such as upsell and self-sign-up Build and Optimize Paid Landing Pages - Produce and optimize landing pages for Financial Services and Monetization campaigns - Help increase the speed and volume of landing-page delivery, removing the current bottleneck - Partner with Demand Generation and Paid/SEA teams to translate campaign objectives into high-performing pages - Develop a strong understanding of target audiences, market context, and local messaging - Use these insights to improve both paid landing pages and the wider website experience Own Measurement and Cross-Functional Coordination - Define instrumentation and tracking plans with Data - Build and maintain dashboards to monitor conversion performance - Report on results, learnings, and next steps to both technical and non-technical stakeholders - Work closely with Demand Gen, Product, Sales and Customer Success Operations, Brand, Design, and Engineering - Create alignment across teams and move projects forward without relying on formal authority ## What You Bring - 3–5 years of experience in CRO, Conversion, Website Product Management, Growth, or a related field - Experience in B2B SaaS, fintech, digital products, or another data-driven environment - A track record of shipping initiatives end-to-end and demonstrating their impact on business metrics - Strong hands-on experience with analytics and CRO tools, such as Amplitude and Contentsquare - Ability to independently analyse data, identify patterns, and formulate relevant hypotheses - Solid understanding of A/B testing methodology, including experiment sizing, success metrics, statistical pitfalls, and decision-making - Experience managing a roadmap and prioritizing initiatives based on impact and feasibility - Strong project management skills, from writing a clear brief to coordinating delivery and measuring results - Excellent communication skills, with the ability to: - Write clear briefs for designers and engineers - Explain prioritization decisions to stakeholders - Present results and recommendations to non-technical audiences - Ability to build relationships and secure alignment across multiple teams - Fluent French and professional English đŸ› ïž Tools and Environment You will work with tools and processes dedicated to experimentation, analytics, behavioral analysis, tracking, and landing-page production. Some our Tools Include - Amplitude - AB Tasty - Analytics and reporting dashboards - Website content and landing-page production tools You will collaborate closely with Growth Engineers, Data, Demand Generation, Product, Sales and Customer Success Operations, Brand, and Design. ## What You Can Expect - Ownership of conversion across two strategic areas for Pennylane: Financial Services and Monetization - Direct and measurable impact on sign-ups, demo bookings, product activation, and upsell performance - The opportunity to shape the conversion roadmap across website and paid landing pages - A central role in structuring and scaling our experimentation program - Close collaboration with Growth Engineering, Data, Product, Demand Gen, Sales, Customer Success Operations, Brand, and Design - High level of autonomy and visibility across the organization - Challenging and supportive environment focused on ownership, execution, learning, and measurable impact Success in This Role Your success will be measured by: - The frequency and quality of experiments launched - The speed and volume of website and landing-page delivery - Conversion-rate improvement across the Financial Services and Monetization funnels - Growth in relevant outcomes, including sign-ups and demo bookings - Ability to absorb inbound landing-page demand without creating a delivery bottleneck - Quality of tracking, reporting, and learnings shared with stakeholders 📍 Location & Working Model Permanent position based in Paris on a hybrid basis or fully remote anywhere in France. 🌈 Commitment to Diversity & Inclusion Pennylane is dedicated to fostering an inclusive and supportive workplace, providing equal opportunities for all candidates, regardless of background, gender, religion, sexual orientation, disability, or any other characteristic. If you’re excited about this role and think you could make an impact, we encourage you to apply—even if you don’t meet every requirement. ⚠ Important Information for Candidates Apply only through Pennylane’s official channels. Our communications come from addresses ending in @pennylane.com or @pennylane-partners.com. We will never ask for payments or financial information during the recruitment process. đŸ‡«đŸ‡· DonnĂ©es personnelles Pennylane traite vos donnĂ©es pour gĂ©rer votre candidature et Ă©valuer votre adĂ©quation au poste. Si votre candidature n’aboutit pas, vos donnĂ©es peuvent ĂȘtre conservĂ©es 2 ans Ă  compter de notre dernier Ă©change ou de la clĂŽture du recrutement afin de constituer & gĂ©rer un vivier de candidats. Vous pouvez vous opposer Ă  tout moment et demander la suppression de vos donnĂ©es en Ă©crivant Ă  : dpo@pennylane.com. Notre [data policy](https://www.pennylane.com/fr/vos-donnees-personnelles-recrutement) 🇬🇧 Personal Data Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to dpo@pennylane.com. [Learn more](https://www.pennylane.com/fr/vos-donnees-personnelles-recrutement) đŸ‡©đŸ‡Ș Personenbezogene Daten Pennylane verarbeitet Ihre Daten, um Ihre Bewerbung zu bearbeiten und Ihre Eignung fĂŒr die Stelle zu beurteilen. Sollte Ihre Bewerbung nicht erfolgreich sein, können Ihre Daten bis zu 2 Jahre ab unserem letzten Austausch oder dem Abschluss des Rekrutierungsverfahrens gespeichert werden, um einen Kandidatenpool aufzubauen und zu verwalten. Sie können jederzeit Widerspruch einlegen und die Löschung Ihrer Daten beantragen, indem Sie an dpo@pennylane.com schreiben. [Mehr erfahren](https://www.pennylane.com/fr/vos-donnees-personnelles-recrutement) đŸ‡Ș🇾 Datos personales Pennylane trata sus datos para gestionar su candidatura y evaluar su idoneidad para el puesto. En caso de que su candidatura no sea seleccionada, sus datos podrĂĄn conservarse hasta 2 años a partir de nuestro Ășltimo contacto o de la finalizaciĂłn del proceso de selecciĂłn, con el fin de constituir y gestionar una reserva de candidatos. Puede oponerse en cualquier momento y solicitar la eliminaciĂłn de sus datos escribiendo a dpo@pennylane.com. [MĂĄs informaciĂłn](https://www.pennylane.com/fr/vos-donnees-personnelles-recrutement) ## About Pennylane SAS ## Company Overview - **One-liner**: Pennylane builds a financial operating system (OS) for European SMEs, consolidating accounting, invoicing, payments, and cash management into a single platform. - **Entity Type**: Private (Series E, unicorn) - **Headquarters**: Paris, France - **Founded**: 2020 - **Founders**: Arthur Waller (CEO), Quentin (tech co-founder), Thierry (tech co-founder) ## Core Business - **Primary industry/industries**: Financial technology (fintech) – accounting, invoicing, payments, expense management, cash flow, and tax filing for SMEs. - **Target customers**: B2B – European small and medium-sized enterprises (SMEs) and their accountants. - **Mission or purpose statement**: To allow business owners to make better decisions and accountants to focus on advising their clients ([pennylane.com/careers](https://www.pennylane.com/careers/)). The vision is to change the lives of thousands of entrepreneurs throughout Europe. ## Products & Services - **Financial OS Platform (SaaS)**: A single source of truth for financial and accounting data. Entrepreneurs use it for invoicing, payment collection, supplier payments, expense management, cash flow, and profitability tracking. Accountants use it for bookkeeping and tax filings. The platform also enables third parties to offer value-added financial services. ([linkedin.com/company/pennylaneaccounting](https://www.linkedin.com/company/pennylaneaccounting/jobs/)) ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed – but Pennylane is classified as a unicorn (private company valued over $1B) according to Dealroom ([dealroom.co/companies/pennylane](https://dealroom.co/companies/pennylane/)). - **Key Metric**: **Total Funding** – $460.29M (CB Insights), $496M (PitchBook), or $419.5M (Dealroom) across various rounds. Latest Series E: $240M (PitchBook) or $175M (Dealroom). Conflicting reports are noted. Additionally, Pennylane serves **350,000 SMEs** and **4,500 accounting firms** ([pennylane.com/careers](https://www.pennylane.com/careers/)). - **Notable Investors/Partners**: DST Global, Meritech Capital Partners, CapitalG, TCV, Blackstone, Sequoia Capital, and others ([cbinsights.com/company/pennylane](https://www.cbinsights.com/company/pennylane)). - **Growth Signals**: Headcount grew 63.7% year-over-year (862 employees per LinkedIn), with 1,000 employees per PitchBook. The company acquired HeyBilly in October 2024 to expand its offering. Planned expansion into additional European markets starting in 2024. ## Competitive Advantages - **All-in-one platform**: Combines accounting, payments, invoicing, and cash management in a single OS, reducing the need for multiple tools. - **Dual-sided network effect**: Serves both entrepreneurs and accountants, creating switching costs as both sides adopt the platform. - **Remote-first engineering team from day one**: Built a distributed culture that attracts top talent across Europe. - **Strong investor backing**: Supported by top-tier global funds (Blackstone, Sequoia, CapitalG, DST Global), providing financial stability and strategic guidance. ## Strategic Focus - **Scale rapidly**: Aim to become one of the top fintech leaders in Europe within 2–3 years ([pennylane.com/careers](https://www.pennylane.com/careers/)). - **International expansion**: Currently focused on France, with plans to expand across Continental Europe. - **Deepen product**: Continue building the financial OS to include more value-added services (e.g., lending, insurance) leveraging the data platform. - **AI & automation**: Integrate AI/ML to automate bookkeeping, tax filings, and financial insights. ## Why Work Here - **Remote-first culture**: The tech team has been remote-first from the start, with processes designed for distributed work. You can work from anywhere in Europe, with optional coworking memberships and equipment provided ([pennylane.com/careers](https://www.pennylane.com/careers/)). - **Diverse & international team**: Over 700 “Pennylaners” representing 34 nationalities, with a language policy that keeps code and team communication in English. - **Growth & learning**: Great mentors and experienced engineers; high learning curve due to rapid scaling and ambitious goals. - **Perks & wellness**: Coworking membership, any equipment you need, comprehensive work-expense coverage, monthly remote events, quarterly tech meetups in Paris, and a yearly company offsite. - **Commitment to inclusion**: Detailed 2025 action plan for professional equality (gender parity in recruitment, bias awareness, equal pay policies). Parental leave support is also mentioned. - **Hybrid office option**: Paris office available (2-4 rue Jules Lefebvre, 75009). The whole team meets once a year for a team-building offsite. ## Sources 1. [pennylane.com/careers](https://www.pennylane.com/careers/) 2. [cbinsights.com/company/pennylane](https://www.cbinsights.com/company/pennylane) 3. [pitchbook.com/profiles/company/435217-06](https://pitchbook.com/profiles/company/435217-06) 4. [dealroom.co/companies/pennylane](https://dealroom.co/companies/pennylane/) 5. [linkedin.com/company/pennylaneaccounting](https://www.linkedin.com/company/pennylaneaccounting/jobs/) ## Other roles at Pennylane SAS - [Growth Engineer (Fullstack, Frontend-Focused)](https://feeny.ai/job/growth-engineer-fullstack-frontend-focused-pennylane-sas-all-3r7z3vz1kd1k) — All, France - [Senior Application Security Engineer](https://feeny.ai/job/senior-application-security-engineer-pennylane-sas-all-1ffx9m8f89bn) — All, France - [Partner Account Manager, IntĂ©grateurs de solutions de gestion (H/F)](https://feeny.ai/job/partner-account-manager-integrateurs-de-solutions-de-gestion-h-f-pennylane-sas-qbq03qbb0dky) — Paris, France - [Partner Account Manager, Cabinet IntĂ©grateurs (en tĂ©lĂ©travail depuis Rennes) (H/F)](https://feeny.ai/job/partner-account-manager-cabinet-integrateurs-en-teletravail-depuis-rennes-h-f-k3tpp84k8g8a) — Rennes, France - [Partner Account Manager, Cabinet IntĂ©grateurs (en tĂ©lĂ©travail depuis Nantes) (H/F)](https://feeny.ai/job/partner-account-manager-cabinet-integrateurs-en-teletravail-depuis-nantes-h-f-79tj0z1qwzke) — Nantes, France - [Partner Account Manager, Cabinet IntĂ©grateurs (en tĂ©lĂ©travail depuis Lille) (H/F)](https://feeny.ai/job/partner-account-manager-cabinet-integrateurs-en-teletravail-depuis-lille-h-f-2w73wb2pet9p) — Lille, France - [Partner Account Manager, Cabinet IntĂ©grateurs (en tĂ©lĂ©travail depuis Bordeaux) (H/F)](https://feeny.ai/job/partner-account-manager-cabinet-integrateurs-en-teletravail-depuis-bordeaux-h-f-5r55ncyzq81c) — Bordeaux, France - [Partner Account Manager, Cabinet IntĂ©grateurs (en tĂ©lĂ©travail depuis Lyon) (H/F)](https://feeny.ai/job/partner-account-manager-cabinet-integrateurs-en-teletravail-depuis-lyon-h-f-wvjey0y12pvp) — Lyon, France - [Consultant intĂ©grateur (Reseller Services) (H/F)](https://feeny.ai/job/consultant-integrateur-reseller-services-h-f-pennylane-sas-france-ssqvyk5wmnmz) — France - [Account Executive – Steuerkanzleien (m/w/d) | Field Sales Bayern, MĂŒnchen](https://feeny.ai/job/account-executive-steuerkanzleien-m-w-d-field-sales-bayern-munchen-pennylane-swz01tj1rh9m) — MĂŒnchen