---
title: 'Growth & Social Media Manager at Blood'
canonical: 'https://feeny.ai/job/growth-social-media-manager-blood-bangkok-et7bq4x46zgv'
type: 'job'
last_seen: '2026-09-11'
---

# Growth & Social Media Manager at Blood

- **Company:** Blood
- **Location:** Bangkok, Thailand
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.lever.co/pslove-pte/f5c346c0-04ab-4175-8ee9-aaa4a952cc34

## Job description

Growth & Social Media Manager Location: Bangkok Experience: 2-4 years Reporting to: Regional Head of Brand & Innovation Who are we? (https://sg.getblood.com) Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body. Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Singapore, Malaysia, Indonesia, and Thailand, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better.

Who we're looking for / The role

We are looking for a Social Media Manager to bring Blood's voice to Thailand and build our social presence on the ground. You'll be the first social hire on our Thailand team, owning our TikTok, Instagram, and Facebook end-to-end: what we say, how we sound, what we post, and how fast we ride a trend. Period care in Thailand is a category full of whispers and euphemisms; your job is to make Blood the brand that talks about it the way your group chat does — honest, funny, and impossible to scroll past.

This is a high impact and high ownership role for someone who thrives under ambiguity, and can deliver both clear strategy and lightning-fast execution.

Responsibilities:

1. Content Creation & Publishing (30%)

- Own Blood Thailand's social channels end-to-end (TikTok, Instagram, Facebook, and wherever our audience goes next) — strategy, content calendar, creation, and publishing

- Create scroll-stopping short-form content hands-on — script, shoot, and edit TikToks/Reels yourself using CapCut/Canva-grade tools, without waiting on an agency

- Ride trends fast — spot a format in the morning, ship our version by evening — while building evergreen content pillars around period education, myth-busting, and product

- Localize Blood's brand voice for Thailand — work within our brand guidelines and regional voice framework, translating it for Thai audience in natural, native Thai (not translated-from-English Thai)

1. Performance Marketing (30%)

- Own Meta and TikTok Ads end-to-end and hands-on — budgets, campaign structure, audience and bidding strategy, creative testing — run as ongoing experiments, not set-and-forget spend

- Own the full funnel across both online and retail: turn top-performing organic content and UGC into paid creative that lowers CAC online and drives shoppers to Watsons shelves

- Report on ROAS, CAC, and spend efficiency by platform — and reallocate budget to what the data says

1. Influencers & UGC (15%)

- Source, brief, and manage Thai micro-influencers, KOLs, and UGC creators; build a repeatable creator pipeline that feeds both organic and paid

1. Community Management (15%)

- Reply to comments and DMs in-voice, turn customers into advocates, and make our comment section a place people screenshot

- Be the voice of the Thai consumer internally — feed community insights back into product, campaigns, and launch plans

1. Analytics, Experiments & New Channels (10%)

- Track one view across organic and paid — growth, engagement, ROAS, CAC, content-to-site traffic

- Test new formats, platforms, and collab ideas (LINE OA, TikTok Shop, affiliate creators, lives) — kill fast what doesn't work, scale what does

Ideal candidate:

- 2-4 years running social media for a consumer brand, creator, or agency — with an account you grew and can show us (personal pages count)

- Hands-on fluency in Meta and TikTok Ads — able to run and optimize campaigns directly, not just brief an agency

- A maker, not just a manager — comfortable on both sides of the camera, with hands-on editing skills and a portfolio of TikToks/Reels you made yourself

- Chronically online in the best way — fluent in Thai meme culture, trend cycles, and what makes people share something

- A sharp writer in native Thai with working English for the regional team, able to be funny about a topic most brands are awkward about — and unafraid of the word "period"

- Entrepreneurial, zero-to-one mindset with a strong bias to action — you'd rather post, learn, and iterate than wait for perfect

## About Blood

## Company Overview
- **One-liner**: Blood is a skin-first, high-performance period care company that designs and provides innovative products for people who bleed, including pads, cramp relief patches, and baby diapers.
- **Entity Type**: Private (funding stage: Series B – last round led by DSG Consumer Partners, March 2025)
- **Headquarters**: Singapore, Singapore
- **Founded**: 2014
- **Founders**: Caleb Leow (Co-Founder, Business & Product) and Peck Ying Tan (Co-Founder, Growth & Product)

## Core Business
- Primary industry/industries: Wellness and Fitness Services, Consumer Health & Wellness, Personal Care
- Target customers: B2C (direct-to-consumer via e-commerce and retail), B2B (corporate wellness programs, workplace period care)
- Mission or purpose statement: “Revolutionize periods” – making period care accessible, inclusive, and high-performance through innovative, skin-friendly products.

## Products & Services
- **[Blood Pads]**: The world’s first 100% corn topsheet sanitary pads, available in multiple lengths (25cm–41cm). Focused on skin comfort and sustainability. Sold direct-to-consumer and through channels across Southeast Asia and India.
- **[MenstruHeat]**: A drug-free, heat-based cramp relief patch for menstrual pain management. Also marketed for neck, back, and knee aches.
- **[No Days Off (NDO) Diapers]**: Better-for-baby diapers, a newer product line launched to expand beyond period care into broader personal care.
- **[Free Pads Day Corporate Program]**: A B2B wellness initiative providing free pads to offices; reached over 250 workplaces and 50,000+ female employees in Singapore and Malaysia (2024-2025).

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Total Funding – USD 4,001,840 across multiple rounds. Series A (USD 2.5M, led by AngelCentral and DSG Consumer Partners, Jan 2024); Series A (USD 1.5M, led by DSG Consumer Partners, May 2023); Series B (led by DSG Consumer Partners, Mar 2025 – amount undisclosed). Also reported over 1M units sold to date.
- **Notable Investors/Partners**: DSG Consumer Partners (lead investor), AngelCentral
- **Growth Signals**: 25.8% YoY headcount growth (53 employees as of late 2025); presence in 5 countries (Singapore, Indonesia, Malaysia, India, Bangladesh); expansion into baby diapers (No Days Off); strong social media traction (LinkedIn followers: ~28,975, up 31.1% YoY); active hiring for Head of AI and Regional Head of Brand & Innovation.

## Competitive Advantages
- Product innovation – first 100% corn topsheet pad, drug-free heat patch for cramps, focus on skin-first materials.
- Strong brand identity and community engagement (Free Pads Day, period-positive messaging).
- Culturally rooted in Southeast Asia with bottom-up understanding of local consumer needs; expanding from period care to adjacent personal care categories.
- Lean, ownership-driven culture that allows fast iteration and direct customer obsession.

## Strategic Focus
- Expand product portfolio beyond period care (baby diapers, new personal care items).
- Scale B2B corporate wellness channel (Free Pads Day) across more markets.
- Invest in AI and data to personalize health insights (hiring Head of AI).
- Grow omnichannel presence (quick commerce, DTC, marketplace) and strengthen distribution in Indonesia, India, and the US.

## Why Work Here
- Culture highlights: Values include “Customer Obsession,” “Ownership,” “Push Boundaries,” and “Open-minded.” Flat hierarchy; no emphasis on where you studied; structured hiring process focused on skills and values alignment. Interns treated equally to full-timers (minimum 4-6 month commitment).
- Hybrid/Remote policy: Based in Singapore with offices in Jakarta and remote presence across SEA; role-dependent (likely hybrid for Singapore roles).
- Notable perks: Free period products for employees; high work-life balance score (5.0/5.0 on employer reviews); total employer rating 4.2/5.0 (8 reviews) – Culture 4.3, Compensation 3.6, Career 3.6.
- Growth trajectory: Rapidly scaling startup with clear product-market fit, strong funding from specialist investors, and a mission-driven team.

## Sources
1. [jobs.lever.co](https://jobs.lever.co/pslove-pte) – Open positions and career page
2. [getblood.com](https://sg.getblood.com/pages/career-our-team) – Company culture and values
3. [linkedin.com](https://linkedin.com/company/getblood) – LinkedIn company page and posts
4. [craft.co](https://craft.co/pslove) – Company profile, funding, units sold

## Other roles at Blood

- [Order Fulfilment Officer](https://feeny.ai/job/order-fulfilment-officer-blood-kuala-lumpur-k2b230gcvx2v) — Kuala Lumpur, Malaysia
- [Senior Brand Executive / Brand Manager](https://feeny.ai/job/senior-brand-executive-brand-manager-blood-bangkok-0zq6hryxya0b) — Bangkok, Thailand
- [Senior Key Account Executive / Key Account Manager](https://feeny.ai/job/senior-key-account-executive-key-account-manager-blood-bangkok-bcrr67h8cv4t) — Bangkok, Thailand
- [Senior E-Commerce Executive](https://feeny.ai/job/senior-e-commerce-executive-blood-bangkok-jht1jggryap5) — Bangkok, Thailand
- [Performance Marketer - ID](https://feeny.ai/job/performance-marketer-id-blood-jakarta-7d988j114k82) — Jakarta, Indonesia
- [General Manager (Thailand)](https://feeny.ai/job/general-manager-thailand-blood-bangkok-k4g24j1yt06s) — Bangkok, Thailand
- [Trade Marketing Manager](https://feeny.ai/job/trade-marketing-manager-blood-jakarta-mh0a00mfmgr4) — Jakarta, Indonesia
- [MTI and New Channel Account Manager](https://feeny.ai/job/mti-and-new-channel-account-manager-blood-jakarta-dnaws43qvy28) — Jakarta, Indonesia
- [Operations Manager (Quick Commerce, Marketplace, DTC)](https://feeny.ai/job/operations-manager-quick-commerce-marketplace-dtc-blood-bengaluru-e9f0hce3cbcf) — Bengaluru, India
- [Social Media & Content Executive (FMCG)](https://feeny.ai/job/social-media-content-executive-fmcg-blood-kuala-lumpur-1edd6b88y2hv) — Kuala Lumpur, Malaysia