--- title: 'Growth Strategist at Maneuver Marketing' canonical: 'https://feeny.ai/job/growth-strategist-maneuver-marketing-united-kingdom-h9msb2pwx2a7' type: 'job' last_seen: '2026-09-07' --- # Growth Strategist at Maneuver Marketing - **Company:** Maneuver Marketing - **Location:** United Kingdom - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-04-14 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.ashbyhq.com/maneuver-marketing/6de84064-e941-4693-a824-54c92e45b7ca ## Job description BUILD, SCALE & OPERATE LEADING DTC BRANDS ALONGSIDE A-PLAYERS ## MANEUVER MARKETING Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times https://www.ft.com/high-growth-asia-pacific-ranking-2023, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! ## YOUR NEXT ROLE We are looking for a highly skilled and ambitious Growth Strategist with at least 3 years of experience, managing at least $1M per month in ad spend to join our team. Today, the role of a Senior Media Buyer has evolved into a Growth Strategist - it’s no longer enough to work inside ad accounts - effective marketing requires critical thinking, conducting deep research, translating insights into ideas, and taking those ideas through implementation. Of course, you cannot do this alone. As a Growth Strategist at Maneuver, you will lead a product marketing team comprising a copywriter, creative strategist, designer, and media buyer to grow 2 flagship products. You’ll meet with fellow Growth Strategists to exchange ideas and best practices regularly. The product marketing team is supported by cross-functional teams: (a) Influencer & Partnerships, (b) Videos, (c) Marketplaces, (d) Measurement, (e) Retention, (f) Other Channels (e.g. AppLovin, Google), and (g) Tech - all of which are essential to grow a product to $100M+ a year profitably. As such, the best candidates have a track record of building something from scratch and demonstrate strong resourcefulness to overcome challenges and explore uncharted territory. ## WHAT YOU’LL DO ## STRATEGIC GROWTH PLANNING & OPPORTUNITY DISCOVERY You’ll own the development and iteration of Meta-led growth strategies grounded in first principles, real-world data, and deep DTC competitive intelligence. - Identify bottlenecks and opportunities through structured root-cause analysis across creative, media, offer, funnel, and product positioning. - Systematically uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products and offers across Google Search, Amazon, Shopify, Meta, YouTube, and adjacent channels. - Analyze why products sell well (positioning, mechanism, claims, pricing, bundles, merchandising, distribution) and map those learnings to Maneuver’s products to unlock new markets, angles, and growth paths. - Prioritize high-leverage initiatives that balance short-term profitability with long-term strategic breakthroughs (new positioning, new audiences, new use cases). - Act with urgency to gather new signals, test hypotheses, and adapt strategy in-market. - Ruthlessly focus team energy on the highest-ROI initiatives that move core business metrics. ## DEEP MARKET & CUSTOMER RESEARCH You’ll lead a continuous discovery process that directly informs positioning, creative direction, funnel strategy, and media execution. - Conduct social listening across Facebook Groups, Reddit, TikTok, Pinterest, reviews, and UGC ecosystems to surface pains, unmet needs, objections, and language patterns. - Dive into product‑level inputs (clinical studies, ingredient claims, AOV/LTV trends, customer reviews, refunds, CX tickets) to sharpen value propositions and positioning. - Run deep competitive audits using tools such as Meta Ad Library, Atria, Transparency Center, VidTao, Google Search, and Amazon to identify messaging gaps, offer structures, and creative patterns. - Triangulate qualitative and quantitative insights into clear strategic actions that unlock growth. ## MEDIA STRATEGY Design and manage high-performance Meta ad systems that balance testing discipline with scalable performance. - Architect account structures, naming conventions, and testing frameworks for clean data capture and fast learning. - Execute and evolve bid strategies (Cost Cap, minROAS, Bid Cap, Highest Volume, Accelerated Bid Cap) based on signal quality, scale phase, and business context. - Build creative testing matrices and scale frameworks (ABO/CBO/ASC setups, budget ramps, funnel staging, whitelisting). - Ensure delivery systems and media execution align tightly with strategic hypotheses and growth objectives. ## CREATIVE STRATEGY & MESSAGING ARCHITECTURE You’ll provide a bird’s eye view of the creative and messaging ecosystem, ensuring alignment across teams and funnel stages. - Co-own the high‑level creative roadmap across TOF / MOF / BOF / Buyer stages with the copywriter and creative strategist - Map current messaging by awareness level and sophistication, identifying gaps, redundancies, and misalignment. - Assess whether ads, offers, and funnels are congruent with the intended messaging strategy at each stage. - Co‑own messaging architecture with the copywriter and creative strategist, helping segment and prioritize messaging buckets such as, but not limited to: - Authority / expert‑led - Founder / brand story - Mechanism‑led education - Objection handling - Social proof & validation - Use in‑market performance signals to continuously refine angles and creative direction. ## FUNNEL STRATEGY, CRO & PROJECT OWNERSHIP You’ll own funnel strategy, CRO direction, and end‑to‑end project execution. - Identify funnel bottlenecks and CRO opportunities in partnership with media buyers, creative strategists, and copywriters. - Define what should change and why (structure, messaging emphasis, flow, offer presentation), and translate that into clear briefs for copywriters and designers. - Collaborate with tech team members to implement changes once copy and mock‑ups are finalized. - Own projects end‑to‑end: scoping, prioritization, implementation, QA, launch, and post‑launch monitoring. - Ensure tight feedback loops post‑launch, with media buyers monitoring test performance and providing analysis to inform next iterations. ## COLLABORATION You’ll act as the connective tissue between strategy, media, creative, CRO, and cross‑functional partners. - Provide high‑signal strategic and CRO briefs aligned on performance goals and compliance considerations. - Partner closely with creative strategists, copywriters, and designers to ensure creative execution reinforces strategy. - Collaborate tightly with media buyers on test design, optimization feedback, and learning agendas. - Bring awareness to upstream partners (tech, supply chain, CX, retention) early to de‑risk initiatives and accelerate execution. - Build a high‑ownership culture with clear rituals, accountability, and feedback systems. ## DATA FLUENCY & PERFORMANCE OPTIMIZATION You’ll turn data into decisions and ensure learning compounds over time. - Design and interpret measurement frameworks (incrementality tests, attribution rules, holdouts) to guide investment decisions. - Read metric pairs (CTR vs CVR, ROAS vs MER, AOV vs CAC) to isolate constraints and form clear hypotheses. - Run regular performance cadences, documenting learnings and driving decisive pivots based on thresholds. - Think in numbers—tracking CAC, ROAS, AOV, LTV, and confidently making ROI‑based calls in real time. ## HOW YOU’LL SUCCEED Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, a number of metrics will constitute the basis of your performance and success within this role and the company: - New customer sales and revenue, measuring Meta’s impact across all distribution channels - Advertising efficiency in terms of return on ad spend - New marketing capabilities built with significant positive ROI ## WHAT YOU BRING - At least 3 to 7 years of relevant experience working with DTC brands as a media buyer / Growth Strategist. - Strong “builder” desire - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people. - Strong analytical skills - ability to work with data, analyze metrics as a system, and understand the right marketing levers to improve results and performance. - Persuasion skills - Some experience in direct response copywriting and persuasion principles - including but not limited to Robert Cialdini, Dan Kennedy, Eugene Schwartz, Gary Halbert, etc. - Strong media buying skills - experience managing at least $30-100K a day in ad budget profitably with deep performance marketing skillsets. - Strong project management skills - ability to identify outcomes, develop plans, and implement initiatives to achieve the outcomes, while iterating along the way with real-time data and feedback to improve the plan and execution. The ability to stay on top of multiple initiatives at one time, without sacrificing quality, is valuable - Strong project coordination skills - ability to work with multiple partners, both inside and outside of the organization, while keeping projects running smoothly and according to timelines - Other important soft skills - resourcefulness, organization, independent, problem-solver - Other important hard skills - interest in creative performance and testing, persuasion, and general marketing skills ## WORK ARRANGEMENT - This is a full-time position with a remote work arrangement - We work Monday to Friday, 10am to 7pm SGT (GMT+8) and you will be required to coordinate with the team for at least 3 overlap hours a day in the SGT timezone - Preferably time zones are between GMT and GMT+2. ## About Maneuver Marketing ## Core Business - **Primary industry**: Health and wellness e-commerce (D2C supplements) - **Target customers**: B2C consumers seeking functional health products - **Mission**: Elevate quality of life with functional supplements and disrupt the traditional way health and wellness brands are built ## Products & Services - **In-House Health Brands**: Functional supplements sold via own online store and Amazon, generating over $122M in annual revenue. - **Advisory & Consulting (Planned)**: Future phase to invest in and advise other high-impact health brands using Maneuver’s market-tested playbook. ## Market Standing - **Valuation/Market Cap**: Not disclosed (bootstrapped, no external funding) - **Key Metric**: Annual revenue of **$122M+** (as stated on company site); total funding: $0 (bootstrapped) - **Notable Investors/Partners**: None (bootstrapped); Amazon is a key retail distribution partner. - **Growth Signals**: 5,100% revenue growth since 2018, 121%+ CAGR; ranked **4th in Singapore’s Fastest Growing Companies** (Straits Times/Statista 2023) and **12th in Asia-Pacific’s High Growth Companies** (Financial Times 2023); served 1.5 million+ customers; expanding into US retail shelves (2024). ## Competitive Advantages - **Bootstrapped profitability** – achieved $100M+ revenue in 4 years without diluting equity. - **Data-driven, systematic approach** to performance marketing, creative, and operations. - **Proven playbook** for scaling D2C health brands rapidly, now being packaged to help other brands. ## Strategic Focus - Continue scaling existing brands and expand physical retail presence in the US ([businesstimes.com.sg](https://www.businesstimes.com.sg) reported in Nov 2024). - Enter Phase 3: invest in and advise other high-potential health & wellness businesses. - International growth – already operating in 12 countries (Canada, UK, Portugal, Indonesia, etc.). ## Why Work Here - **Culture**: Core values include “move fast with intent,” “take ownership,” “humility,” and “curiosity & continuous learning.” Emphasis on data-driven decision-making and creative innovation. - **Work Model**: Mix of remote and in-office. Many roles (Growth Strategist, Performance Designer, Email Marketing Associate) are listed as **remote** on Built In, while Singapore-based roles are in-office. Offices in Singapore (HQ) and the UK. - **Growth Opportunities**: 48 active job postings (as of mid-2025) with high YoY hiring growth (+4700% in job postings). Employees report fast career progression in a hypergrowth environment. - **Perks**: Not explicitly listed, but the company offers the chance to work on globally scaling brands with a small, high-impact team. ## Sources 1. [maneuvermarketing.com](https://maneuvermarketing.com/) 2. [linkedin.com/company/maneuvermarketing](https://www.linkedin.com/company/maneuvermarketing) 3. [builtin.com/company/maneuver-marketing](https://builtin.com/company/maneuver-marketing) 4. [jobs.ashbyhq.com/maneuver-marketing](https://jobs.ashbyhq.com/maneuver-marketing) 5. [apply.workable.com/maneuver-marketing](https://apply.workable.com/maneuver-marketing/?lng=en) ## Other roles at Maneuver Marketing - [Senior Manager, Creator Partnerships & Social Commerce](https://feeny.ai/job/senior-manager-creator-partnerships-social-commerce-maneuver-marketing-united-qj3qx5zq41nt) — United Kingdom - [Data Engineer cum Analyst](https://feeny.ai/job/data-engineer-cum-analyst-maneuver-marketing-india-h6gtaywvhfj3) — India - [Senior Media Buyer](https://feeny.ai/job/senior-media-buyer-maneuver-marketing-singapore-dn2g22cgq852) — Singapore - [Human Resource Business Partner](https://feeny.ai/job/human-resource-business-partner-maneuver-marketing-europe-jq62yg2mhx8a) — Europe - [Creative Strategist (AppLovin)](https://feeny.ai/job/creative-strategist-applovin-maneuver-marketing-europe-cvzqkf3vkykb) — Europe - [Creative Strategist (TikTok Shop)](https://feeny.ai/job/creative-strategist-tiktok-shop-maneuver-marketing-europe-kyj280jtq6bb) — Europe - [Quality & Regulatory Affairs Specialist](https://feeny.ai/job/quality-regulatory-affairs-specialist-maneuver-marketing-singapore-rz5b87zqd306) — Singapore - [Creative Strategist](https://feeny.ai/job/creative-strategist-maneuver-marketing-united-kingdom-95d2pak5zehe) — United Kingdom - [Senior Direct Response Copywriter (Health & Wellness)](https://feeny.ai/job/senior-direct-response-copywriter-health-wellness-maneuver-marketing-united-vwh96hah5n5n) — United Kingdom - [Human Resource Business Partner](https://feeny.ai/job/human-resource-business-partner-maneuver-marketing-singapore-tjppc57k0cc9) — Singapore