---
title: 'Growth Strategy & Ad Monetization Manager at Voodoo'
canonical: 'https://feeny.ai/job/growth-strategy-ad-monetization-manager-voodoo-paris-htc02sw8jqz1'
type: 'job'
last_seen: '2026-11-03'
---

# Growth Strategy & Ad Monetization Manager at Voodoo 

- **Company:** [Voodoo ](https://feeny.ai/companies/voodoo)
- **Location:** Paris, France
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.ashbyhq.com/voodoo/b41e00b5-b862-4e04-8b36-f6d6cf125186/application

**Skills:** Ad Tech, Data Analysis, A/B Testing, Revenue Optimization, Monetization Strategy, SQL, Gaming Industry Knowledge, Performance Marketing

> The Growth Strategy & Monetization Manager drives revenue performance for a portfolio of mobile games and apps. This role involves analyzing revenue drivers, optimizing the ad tech stack, and leading high-impact projects to maximize yield and LTV across millions of daily users.

## Job description

## About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

## Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games and consumer apps.

## Role

We are looking for a Growth Strategy & Monetization Manager to join the Ad Monetization team. You will work directly on revenue-critical topics, combining strategic thinking, data-driven analysis, and operational execution to improve performance across millions of daily users. This role is ideal for someone with a consulting or analytical background who wants to move from advising to owning a € multi-hundred-million revenue engine.

- Drive revenue Performance
- Own ad monetization performance across a portfolio of games and apps
- Analyze revenue drivers such as ARPDAU, fill rate, eCPM, LTV, and ad engagement
- Identify structural improvement levers across waterfall configuration, in-app bidding, pricing strategy, and demand diversification
- Translate analysis into concrete action plans with measurable revenue impact
- Optimize the ad tech stack
- Work closely with engineering to improve mediation setup, experimentation frameworks, and auction dynamics
- Structure and lead A/B tests to maximize yield and long-term LTV
- Evaluate and integrate new ad networks, bidding partners, and ad monetization formats
- Anticipate ecosystem shifts in privacy, platform policies, and auction mechanics
- Lead high-impact projects
- Structure ambiguous ad monetization challenges and break them into actionable workstreams
- Coordinate with product, UA, data, and creative teams to align ad monetization with user experience and growth strategy
- Build scalable processes and dashboards to professionalize performance tracking
- Contribute to long-term ad monetization strategy and revenue diversification initiatives
- Act as a business owner
- Operate with full visibility on revenue performance
- Take ownership of initiatives end-to-end, from diagnosis to implementation
- Influence key decisions impacting millions in annual revenue

Profile

- Master’s degree from a top engineering or business school (Programme Grande Ecole).
- You have 3-6 years of experience in a fast-paced environment (start-up, strategy consulting, investment banking, etc.)
- You are curious, highly analytical, and passionate about having an impact, whatever’s thrown your way
- You wish to work in an environment that values candor, freedom, and responsibility
- Nice to have:
- You can run your own SQL queries
- You have experience in gaming or performance marketing
- You are fluent in English and French

## Benefits

- Competitive salary
- Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
- Swile Lunch voucher
- Gymlib (100% borne by Voodoo)
- Wellness activities in our Paris office
- Flexible vacation policy
- Remote days
- Child daycare facilities (Les Petits Chaperons rouges)

## About Voodoo 

## Company Overview
- **One-liner**: Voodoo is a global tech company that entertains the world through iconic mobile apps and games, empowering bold creators to turn their ideas into hits.
- **Entity Type**: Private (minority stakes from Tencent, Goldman Sachs, and Groupe Bruxelles Lambert)
- **Headquarters**: Paris, France
- **Founded**: 2013
- **Founders**: Alexandre Yazdi, Laurent Ritter

## Core Business
- **Primary industry/industries**: Mobile gaming, mobile apps, social platforms
- **Target customers**: B2C (mobile consumers worldwide)
- **Mission or purpose statement**: "Entertain the world through iconic apps and games" – Voodoo aims to empower bold creators and deliver engaging mobile experiences.

## Products & Services
- **Mob Control**: Hybrid-casual game that grossed nearly $100 million; started as hyper-casual and evolved post-launch.
- **Block Jam 3D**: Block-matching puzzle game; also crossed $100 million in revenue.
- **BeReal**: Photo-sharing social app acquired for €500 million in June 2024; 50 million users globally.
- **Wizz**: Social media platform launched in 2020; 1 million MAU in the US.
- **Publishing Platform**: Voodoo evaluates and publishes games from over 2,000 external studios, providing user acquisition, monetization, and product support.
- **Other notable titles**: Paper.io, Helix Jump, Hole.io, Aquapark.io, Snake vs Block, Baseball Boy.

## Market Standing
- **Valuation/Market Cap**: €1.7 billion (as of August 2021, per Groupe Bruxelles Lambert stake)
- **Key Metric**: Annual revenue of $670 million in 2024 (up from $570 million in 2023)
- **Notable Investors/Partners**: Tencent (minority stake, 2020), Goldman Sachs (minority stake), Groupe Bruxelles Lambert (16% stake, 2021)
- **Growth Signals**:
  - 8 billion total downloads, 150 million monthly active users
  - 20% revenue growth and strong profitability in 2024
  - Acquisition of BeReal for €500M to expand into social apps
  - Headcount grew from ~750 (2023) to 800+ (2024)
  - Opened offices in Singapore, Japan, Istanbul, and Montreal to support global expansion

## Competitive Advantages
- **Data-driven rapid prototyping**: Launches nearly one game per week, testing retention and playtime metrics to iterate quickly.
- **Massive scale and distribution**: 8 billion downloads and a network of 2,000+ external studios give Voodoo unmatched reach in mobile gaming.
- **Successful pivot**: Transitioned from hyper-casual to hybrid-casual games and apps, demonstrating adaptability to market changes.
- **Strong monetization**: In-app purchases and advertising revenue; Mob Control and Block Jam each generated nearly $100 million.

## Strategic Focus
- **Diversification beyond hyper-casual**: Investing in hybrid-casual games and social apps (BeReal, Wizz) to build resilient revenue streams.
- **Asia-Pacific expansion**: Leveraging Tencent partnership and new offices in Singapore and Japan.
- **Continued innovation**: Maintaining a high-velocity testing culture while scaling the publishing platform to attract more external developers.

## Why Work Here
- **Culture**: Values include speed, risk-taking, direct feedback, fighting bureaucracy, high standards, ownership, and long-term thinking. Described as fast-paced and focused on learning quickly.
- **Hiring process**: Aimed at completion within 30 days; includes recruiter conversation, case study/skill test, Q&A, and final interview with senior leadership.
- **Teams**: Growth, Engineering & Data, Gaming, Apps, Strategy & Operations, Corporate.
- **Work environment**: Global offices in Paris (HQ), Istanbul, Montreal, Singapore, and Japan. Remote/hybrid policy not explicitly stated, but roles are likely office-based in key hubs.
- **Notable perks**: Opportunity to work on products with billions of users; ownership mindset encouraged; flat hierarchies with direct feedback culture.

## Sources
1. [voodoo.io](https://voodoo.io/company)
2. [voodoo.io](https://voodoo.io/)
3. [voodoo.io](https://voodoo.io/careers)
4. [en.wikipedia.org](https://en.wikipedia.org/wiki/Voodoo_(company))
5. [linkedin.com](https://www.linkedin.com/company/voodoo.io)

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