---
title: 'GTM at Arcade'
canonical: 'https://feeny.ai/job/gtm-arcade-san-francisco-ky477w1hjszt'
type: 'job'
last_seen: '2026-09-13'
---

# GTM at Arcade

- **Company:** Arcade
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-05-26
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/arcade/6436a2c2-012e-4a5b-9e1f-37de887e84fc

## Job description

## The Role

Arcade is a creative tool. Our customers are marketers, sales leaders, PMMs, and product teams who want to tell a better story about their product. The person who helps them go from self-serve to enterprise needs to be part demo coach, part story strategist, part closer. They figure out what the customer is trying to say, show them how to use Arcade to say it, and close the expansion in the process.

You'll write the playbooks, run experiments, use product data to find the right accounts at the right moment, and ship the systems that turn this work from a craft into a repeatable motion. You won't just sell. You'll engineer how Arcade sells.

We're hiring for builders, storytellers, and former operators. If you've been an SE, PMM, agency strategist, growth marketer, founder, or a CSM who quietly drove a lot of expansion, keep reading.

## What You'll Do

You'll own our self-serve to enterprise motion. Day to day, that means:

- Write the playbooks for how we sell, expand, and tell Arcade's story as the team grows.
- Run experiments with Marketing and RevOps to test new outbound and expansion plays.
- Use product usage and revenue data to spot which accounts are ready for an enterprise conversation, and which still need time.
- Work hands-on with customers to understand their use case and coach them on using Arcade's full product (demos, video, content) to tell their story.
- Lead enterprise pricing and packaging conversations on our biggest opportunities, aligned to outcomes the customer already cares about.
- Bring product feedback back to PMs who actually listen.

## What We're Looking For

We care more about how you think than what's on your resume. That said:

- 3 to 5+ years in a customer-facing commercial role with closing or expansion experience. Traditional AE seats count. So do SE, CS, Account Management, PMM, agency, and founder-led sales, if you drove revenue.
- Experience at a fast-growing startup, ideally through an early-scale phase (10 to 100+ employees, $1M to $20M+ in ARR).
- Familiarity with product-led growth. You understand how self-serve users become enterprise buyers.
- A builder's instinct. You don't wait for a playbook. You write one, ship it, see what breaks, and iterate.
- Storytelling instincts. You can take a customer's messy goals and turn them into a clear narrative. Bonus if you've shipped something publicly that proves you can produce, not just pitch.
- Salesforce hygiene, clean pipeline, accurate forecasting.
- Data fluency. You use product signals and pipeline data to prioritize.
- Urgency, and the ability to collaborate across Sales, Marketing, and Product.

How to Stand Out Skip the cover letter. Send us a short Arcade you've built (real or fictional, pitch us anything) and a few sentences on how you'd spend your first 60 days. We read everything.

## Benefits

- Competitive salary and meaningful equity
- Unlimited PTO and sick days
- 401k plus top-tier Health, Dental, Vision
- Remote work stipend and commuter benefits
- Meeting-light culture
- Biannual company retreats
- Notion, Linear, Superhuman
- A team that values diversity and inclusion

## Compensation

$220,000 to $260,000 OTE (50/50 commission), depending on experience and location, plus equity.

## About Arcade

## Company Overview
- **One-liner**: Arcade provides an AI-powered interactive demo platform that enables GTM teams to create product demos, videos, and visuals in minutes.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: Caroline Clark (CEO) & Rich Manalang

## Core Business
- **Primary industry**: Interactive demo & visual storytelling software (SaaS)
- **Target customers**: B2B GTM teams – Sales, Marketing, Customer Success, Product, and Enablement
- **Mission**: Help teams tell better product stories faster with beautiful, on-brand demos and visuals.

## Products & Services
- **Arcade Platform** (SaaS): No-code tool to build interactive product demos, screen recordings, synthetic voiceovers, branching, hotspots, custom variables, and analytics. Includes Chrome extension and desktop app. Integrates with common business tools.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Total Funding – **$21.5M** (Seed $2.5M in Jan 2022 led by Upfront Ventures; Seed $5M in Sep 2022 led by Joanne Chen; Series A $14M in Nov 2024 led by Kleiner Perkins)
- **Notable Investors / Partners**: Kleiner Perkins, Upfront Ventures, Foundation Ventures, Joanne Chen (Foundation Capital)
- **Growth Signals**: 40 employees (+56.2% YoY); 7 active job postings; monthly website traffic ~408k (+16% MoM, +38% YoY); more than 30k companies using the platform; customer stories cite 2x pipeline, +70% more booked meetings, up to 5x trial conversion.

## Competitive Advantages
- **AI that knows your product and brand** – Generates demos from actual product screens, keeping brand consistency without manual design work.
- **Speed** – Average 6 minutes to create a demo; 10x faster than creating a video from scratch.
- **No-code creation** – Empowers non-technical GTM roles to produce high-quality content independently.
- **Built-in analytics** – Provides viewer-level insights to understand engagement and drive action.

## Strategic Focus
- Deepening AI capabilities (hiring Senior ML and Applied AI Engineers)
- Scaling go-to-market teams (Enterprise AE, Head of Operations, GTM roles)
- Expanding international presence (teams in 7 countries; offices in San Francisco, remote/hybrid culture)

## Why Work Here
- **Culture** – “People first,” “Be kind,” “Be a coach”; emphasis on coaching and continuous improvement.
- **Work model** – Hybrid and meeting-light culture; 7 locations listed (remote or hybrid eligible); $500/month remote work stipend.
- **Perks** – Unlimited PTO and sick days, biannual company retreats, competitive salary + meaningful equity, 401k, top-tier health, dental, and vision insurance.
- **Growth trajectory** – Fast-growing startup (40 people, +56% YoY headcount) with strong market traction and fresh Series A funding.

## Sources
1. [arcade.software – Careers Page](https://www.arcade.software/careers)
2. [arcade.software – Main Site](https://www.arcade.software/)
3. [LinkedIn – Arcade](https://www.linkedin.com/company/arcadehq)
4. [Built In – Arcade Profile](https://builtin.com/company/arcade-arcadesoftware)
5. [Tracxn – Arcade Company Profile](https://tracxn.com/d/companies/arcade/__24RLa56hXCHRccytddoL4TLgzaXDOvfnii9V-_ruy-0)

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