---
title: 'GTM Associate at Hike Medical'
canonical: 'https://feeny.ai/job/gtm-associate-hike-medical-san-francisco-03s4hsdrp8qh'
type: 'job'
last_seen: '2026-09-09'
---

# GTM Associate at Hike Medical

- **Company:** Hike Medical
- **Location:** San Francisco, CA
- **Compensation:** $90k–$130k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-21
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/hike-medical/58ac6580-dd03-4002-b540-d37d48c1aac8

## Job description

## ABOUT HIKE MEDICAL

Hike Medical is building the operating system for device-based care. We run the entire path that turns a prescription into a device on a patient's body — the back office that gets the patient ready, the point of care where they're evaluated, and the lab that makes the device. One company, built only for orthotics, prosthetics, and DME.

It's a $100B market, and more than half of every dollar never reaches a patient. It's lost to administration, denials, mispricing, and rework — while the person who needs the device waits. That gap is the business, and we built the machine that closes it, across three connected products:

- Hike Intelligence — AI agents that run the revenue cycle, reading every faxed referral, verifying eligibility, chasing documents, and building audit-ready cases before a human touches a keyboard.
- Hike Clinical — point-of-care software that lets a clinician evaluate a patient on any phone, generate a Medicare-compliant note, and order the device, all in a single visit.
- Hike Lab — our own 3D-printing factory, turning a scan into a custom, PDAC-approved device shipped in days, not weeks.

Insoles are the wedge. DME is the bridge. Bionics is the destination. Read the full vision at http://bionics2040.com/bionics2040.com http://bionics2040.com.

We've stealthily raised $22M through Seed and Series A, backed by top-tier investors who backed companies like OpenAI, Anduril, and Mercury early. We run a fast, results-first, high-ownership culture out of our new SF Rincon Hill office. If you want to work at the frontier of AI, manufacturing, and healthcare, this is the place.

## THE OPPORTUNITY

The GTM Associate is the entry point to everything commercial at Hike — and the fastest path to becoming an Account Executive, Account Manager, General Manager, or Operations leader here.

GTM Associates participate in our rotational program and help us sell into our complicated value chain in a number of ways. Our market is genuinely hard to sell into: O&P clinics, podiatry practices, physical therapy centers, and independent DME providers running on analog workflows — fax intake, after-hours paperwork, denied claims, three-to-five-week lab turnarounds. Winning here takes people who can learn the industry deeply, speak credible clinical and business language, and operate across the whole go-to-market motion, not just the top of the funnel.

So we hire GTM Associates: sharp operators with 1–3 years of experience — often from banking, consulting, or a high-performing startup — who want to get into tech, AI, and healthcare and are willing to learn our market from the ground up. You'll rotate through the core functions that make Hike's commercial engine work, build real range, and earn the context to move into a closing or ownership role fast.

## THE ROTATIONAL PROGRAM

GTM Associates move through three tracks. You'll build a foundation in each, then go deep where you're strongest and where we need you most.

- SDR track. Own provider outreach end to end — high-volume calls, e-mail outbounding, identifying and getting decision-makers on the line, and booking qualified demos for our AEs. You'll learn to pitch practice economics (denials, workflow efficiency, margins), not products.
- Tactical ops track. Run the operational work that keeps deals and accounts moving — implementation, supply-side and demand-side customer service, deal support, and the day-to-day problem-solving that turns a signed provider into a live, happy one.
- Data ops track. Support implementation and the back office — work with our software engineers to help build the platform, data quality work, onboarding new providers onto the platform, and the systems that let Hike Intelligence run the revenue cycle cleanly at scale.

## WHAT EXCITES US

We're not filling a seat — we're building the bench that Hike's future AEs, AMs, and ops leaders come from. Specifically:

- Mission driven - Hike exists to provide high quality access to care to the largest number of people possible. There are 7 billion humans on earth, and all of them should have custom orthotics
- The owner-operator mindset. 1–3 years of experience, ideally from banking, consulting, or a fast-moving startup. You think like an owner, not a script-reader, and you're drawn to hard problems in tech, AI, and healthcare.
- Coachable and curious. You can learn the difference between a pronated and a supinating foot, the basics of medical reimbursement, and how a denial actually happens — and you're hungry to. You pick up new domains fast and want to.
- Poised and relentless. You don't flinch at "the doctor is with a patient." You navigate phone trees, front-desk staff, and messy workflows with professionalism and persistence.
- High motor and organized. You move fast, keep your commitments, and manage a high volume of work — leads, accounts, or data — without letting anything slip through the cracks.

## WHAT YOU'LL OWN

- Range across the motion. Real ownership in each rotation — outreach and demo-setting, account and ops support, and implementation and data quality.
- Pipeline and account discipline. Rigorous, disciplined follow-up in HubSpot across whatever you're driving.
- Market feedback. Helping Marketing and Product understand what lands with O&P professionals versus podiatrists, and where providers get stuck.
- Your own ramp. Using strong enablement to learn the market fast and prove you're ready for a closing or ownership role.

## WHAT YOU'LL GET

- Competitive compensation. Strong base + meaningful upside tied to your rotation and performance.
- Meaningful equity. Real ownership in a high-growth startup backed by top VCs.
- A clear path up. This is a pipeline role by design — top performers get promoted fast into AE, AM, and other ownership roles, and are rewarded significantly for it.
- Full benefits. Medical, dental, and vision coverage.
- $15K relocation bonus. If you're moving to San Francisco.
- The hub. Daily collaboration with Hike's founding team out of our SF Rincon Hill office.
- And yes — free custom insoles. Your feet will thank you.

## About Hike Medical

## Company Overview
- **One-liner**: Hike Medical provides clinically proven, custom 3D-printed insoles and musculoskeletal (MSK) solutions to self-insured employers, aiming to reduce healthcare costs and improve employee well-being.
- **Entity Type**: Private (Seed Stage)
- **Headquarters**: Boston, Massachusetts, USA (with a manufacturing hub, SoleForge, in Peoria, Illinois, USA)
- **Founded**: 2022
- **Founders**: Aadi Bhanti (CEO, Co-founder), Steven Chacko (CBO, Co-founder), Amit Bhanti (CPO, LPO, Co-founder)

## Core Business
- **Primary industry/industries**: Healthcare Technology, Musculoskeletal (MSK) Health, Digital Health, Additive Manufacturing (3D Printing)
- **Target customers**: Self-insured employers, health plans, and clinicians (B2B). The end-users are employees (B2B2C), particularly those in physically demanding roles like manufacturing and blue-collar industries.
- **Mission or purpose statement**: "To ensure every employee has access to the care that keeps them moving, healthier, and more energized—starting with the feet." [linkedin.com](https://www.linkedin.com/company/hike-medical)

## Products & Services
- **[Hike Custom Insoles]**: A SaaS-enabled physical product. The process involves a user scanning their feet with a smartphone (no app download needed), which uses AI and 3D vision to create a precise digital model. The insoles are then 3D-printed and hand-finished at the company's SoleForge manufacturing hub in Peoria, Illinois, and shipped directly to the user. This is a clinical-grade orthotic designed to prevent and alleviate foot pain and related MSK issues. [hikemedical.com](https://www.hikemedical.com/)
- **[Ulcer Detection & Prevention Technology]**: An AI-powered capability to detect and monitor foot ulcers, announced as a novel feature to expand proactive care for at-risk populations. [linkedin.com](https://www.linkedin.com/company/hike-medical)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Private company).
- **Key Metric**: Total Funding of $7.0M (Seed Round, August 2025). [linkedin.com](https://www.linkedin.com/company/hike-medical)
- **Notable Investors/Partners**: Key partners include OSF HealthCare. [linkedin.com](https://www.linkedin.com/company/hike-medical)
- **Growth Signals**: The company has experienced massive headcount growth of +95.5% year-over-year, growing from a small team to 35 employees. It has expanded its operations to 5 countries (United States, United Kingdom, Spain, Canada, India). A key partnership with OSF HealthCare was announced in late 2024 to bring foot care to over 25,000 mission partners. [linkedin.com](https://www.linkedin.com/company/hike-medical)

## Competitive Advantages
- **Proprietary 3D Scanning & AI**: Their "ShapeCapture" technology allows for a clinical-grade foot scan using any smartphone, removing the need for in-person appointments and making the process highly scalable. [hikemedical.com](https://www.hikemedical.com/)
- **In-House 3D Printing (SoleForge)**: By owning the manufacturing process in Peoria, IL, they control quality, speed, and cost, enabling a direct-to-consumer model that bypasses traditional, expensive clinic-based orthotic supply chains. [hikemedical.com](https://www.hikemedical.com/)
- **Focus on the Underserved**: The company specifically targets blue-collar and manufacturing workers—a demographic often overlooked by digital health solutions—addressing a massive, high-cost problem (foot pain and MSK issues) for self-insured employers. [datanyze.com](https://www.datanyze.com/companies/hike-medical/5000016150)
- **Clinical & Compliance Backing**: The company is HIPAA compliant and SOC-2 certified, with a Chief Clinical Officer (Amit Bhanti, CPO, LPO) on the leadership team, lending clinical credibility. [hikemedical.com](https://www.hikemedical.com/)

## Strategic Focus
- **Scaling B2B Sales**: The company is actively hiring for enterprise sales roles (VP of Employer Sales, Enterprise Account Executives, Channel Account Executives) to grow its footprint with self-insured employers. [builtin.com](https://builtin.com/company/hike-medical)
- **Deepening AI & 3D Vision Capabilities**: They are hiring Senior Machine Learning Engineers for "Multimodal AI" and "3D Vision," indicating a focus on improving their scanning technology and expanding into other diagnostic areas like ulcer detection. [builtin.com](https://builtin.com/company/hike-medical)
- **Manufacturing Innovation**: The hiring of a Senior Software Engineer for the "3D Print Farm" in Peoria, IL, signals a focus on optimizing and scaling their in-house additive manufacturing operations. [builtin.com](https://builtin.com/company/hike-medical)
- **Expanding Clinical Partnerships**: The partnership with OSF HealthCare is a key strategic move to validate their model within a large healthcare system and expand their reach. [linkedin.com](https://www.linkedin.com/company/hike-medical)

## Why Work Here
- **High-Growth Environment**: With a 95.5% headcount growth rate in the last year, the company is in a rapid scaling phase, offering significant opportunities for impact and career advancement. [linkedin.com](https://www.linkedin.com/company/hike-medical)
- **Mission-Driven Work**: The company is focused on solving a tangible, widespread problem—foot pain and MSK issues for hardworking Americans—which provides a strong sense of purpose. [hikemedical.com](https://www.hikemedical.com/)
- **Innovative Tech Stack**: The engineering team works with modern technologies including Ruby, React, React Native, GraphQL, and GitHub, and is pushing the boundaries of AI, 3D vision, and additive manufacturing. [builtin.com](https://builtin.com/company/hike-medical)
- **Flexible Work Environment**: The company offers a hybrid workspace with a "flexible" on-site policy. They have worksites in the Chicagoland area and Peoria, IL, with a salary premium for those willing to relocate to Peoria. [builtin.com](https://builtin.com/company/hike-medical)
- **Young, Mission-Driven Team**: The company was founded in 2022 and is described as having a "young founding team" focused on solving a real problem for hardworking Americans. [builtin.com](https://builtin.com/company/hike-medical)

## Sources
1. [hikemedical.com](https://www.hikemedical.com/)
2. [linkedin.com](https://www.linkedin.com/company/hike-medical)
3. [builtin.com](https://builtin.com/company/hike-medical)
4. [datanyze.com](https://www.datanyze.com/companies/hike-medical/5000016150)

## Other roles at Hike Medical

- [Founding Head of Talent](https://feeny.ai/job/founding-head-of-talent-hike-medical-san-francisco-5h6xx0d298nn) — San Francisco, CA
- [Assistant Controller / Finance Manager](https://feeny.ai/job/assistant-controller-finance-manager-hike-medical-san-francisco-g2mxxy71ebs6) — San Francisco, CA
- [RevOps Lead](https://feeny.ai/job/revops-lead-hike-medical-san-francisco-kds7et0q9jjx) — San Francisco, CA
- [Talent Lead](https://feeny.ai/job/talent-lead-hike-medical-san-francisco-z2bpzwrp2sty) — San Francisco, CA
- [Business Development Lead](https://feeny.ai/job/business-development-lead-hike-medical-san-francisco-hmj1kfhnrdj9) — San Francisco, CA
- [Senior Machine Learning Engineer, Multimodal AI](https://feeny.ai/job/senior-machine-learning-engineer-multimodal-ai-hike-medical-san-francisco-tqb1yk738d9x) — San Francisco, CA
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-hike-medical-san-francisco-nha1ajqh1q4e) — San Francisco, CA
- [Compliance & Outcomes Specialist](https://feeny.ai/job/compliance-outcomes-specialist-hike-medical-san-francisco-7es0rv8dbr9m) — San Francisco, CA
- [Criteria Project Manager](https://feeny.ai/job/criteria-project-manager-hike-medical-san-francisco-6k93tm5xa1v8) — San Francisco, CA
- [DME Documentation Criteria Reviewer](https://feeny.ai/job/dme-documentation-criteria-reviewer-hike-medical-san-francisco-cwkw87x6pjhg) — San Francisco, CA