---
title: 'GTM Associate at Sequence'
canonical: 'https://feeny.ai/job/gtm-associate-sequence-new-york-1x3sqst3w22d'
type: 'job'
last_seen: '2026-09-04'
---

# GTM Associate at Sequence

- **Company:** Sequence
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-04
- **Apply:** https://jobs.ashbyhq.com/sequence/a755e204-d28e-4894-8364-b849664766c5

## Job description

## ABOUT SEQUENCE

If you join Sequence, you'll help build the platform that lets companies get paid - we’re already processing $1bn+ in annual invoice volume and growing fast.

We're building the AI-powered revenue platform for modern finance teams, replacing fragile spreadsheets and legacy systems with software their teams love using.

Cognition, incident.io, MoonPay, and 100+ other high-growth companies trust us to handle their entire revenue cycle across quoting, billing, and revenue recognition.

Founded by repeat entrepreneurs, we hit 10x ARR growth last year and just closed a $20M Series A https://www.sequencehq.com/blog/sequence-announces-series-a led by 645 Ventures, alongside a16z and exceptional founders and CFOs from companies like Decagon, Klaviyo and Wise.

WHAT'S IT LIKE TO WORK AT SEQUENCE?

Small team, big opportunity, real ownership. You'll do work that matters, have direct access to customers, and grow alongside the company.

If you want to do the best work of your career at a company that's scaling fast, we'd love to meet you.

## THE ROLE

You will build the foundation of our pipeline generation motion, working closely with our Founding Revenue Team and COO to book meetings, build pipeline, execute marketing initiatives and scale the outbound processes which have resulted in our strongest year of growth to date. You’ll be provided with the mentorship, compensation and progression opportunities to develop into a world class sales operator.

## WHAT YOU'LL DO

- Book meetings with target customers via email, LinkedIn, social and any other channel where you can best communicate with our target customers
- Work closely with our Account Executives and marketing team across our strategic development initiatives
- Represent Sequence at industry events and conferences across the US
- Develop our brand with ongoing content across social media channels
- Think outside the box: what are the non obvious ways you can rise above the noise and reach our finance and RevOps leaders?

## WHAT YOU'LL GET

- Market leading compensation and equity package
- A dedicated VA to support your pipeline generation process
- Direct access to the Sequence investor network to set you up for success as our SDR
- Paid travel as needed to build relationships, attend events and close deals

## WHO YOU'LL BE

- Motivated by the ability to join a fast-growing team, providing an unparalleled opportunity for mentorship and career progression
- Extremely hungry and excited by the challenge of joining an early stage company during our fastest growth period
- Exceptional written and verbal communicator
- 'Whatever it takes' mindset - defaulting to action whenever faced with a challenge or blocker, and always seeking to improve
- Proven ability to articulate value propositions in an engaging and succinct manner
- Creative - you enjoy the task of coming up with novel and humorous ways to reach and engage our target customers

THIS IS A GREAT FIT IF YOU...

- ✅ Feel energised by the hustle of working with a hypergrowth team at a pivotal point in our growth journey
- ✅ Want to work on something new. The biggest product and company decisions still lie ahead of us
- ✅ Are motivated by the uncertainty, excitement and unpredictability that comes with an early stage company
- ✅ Are happy to learn deeply about our customers and brainstorm the best ways to communicate the Sequence value proposition to them
- ✅ Eager to step beyond your role at times to provide critical leadership feedback on what messaging is working best with our target customers

THIS WON’T BE THE RIGHT ROLE IF YOU…

- 👎 You require established, longstanding templates and structure to be provided for you. We are at scrappy stage where everyone is hands on with testing and iterating on best practices for our business development function
- 👎 You prefer a slower pace. We're tackling real problems for our customers today, so we need to move quickly
- 👎 Want all of the benefits that come with an larger, established tech company

## WHAT WE OFFER

- On Target Earnings: $100,000 - $120,000 (Base: $60-$80K)
- Equity: Meaningful share options
- 20 days vacation plus national holidays
- Competitive healthcare and 401K
- Visa sponsorship available

## THE INTERVIEW PROCESS

We're moving very fast and are ready to act quickly to introduce top talent to our team. Our interview process has been optimized to provide a quick decision-making process, so you can quickly get up and running with our team if there is a mutual fit.

1. 15-minute screening call with our Growth Lead, (Donal https://www.linkedin.com/in/donal-mckeon/)
2. 45-minute written and verbal sales case study with (Donal https://www.linkedin.com/in/donal-mckeon/)
3. 30-min call with our Hiring Manager & COO (Enda https://www.linkedin.com/in/enda-cahill/)
4. 30-minute cultural fit session with our Founder & CEO (Riya) https://www.linkedin.com/in/riya-grover-a22a4822/

We aim to meet every candidate in person at least once throughout the interview process

Public resources on Sequence:

Youtube:

- Sequence Youtube Channel https://www.youtube.com/@sequencehq/videos

Podcasts:

- Wharton FinTech: Reinventing Billing & Quote-to-cash https://open.spotify.com/episode/7us5NAtkdqCcZfj3hbt69t (Dec 2025): origin story, why Riya built Sequence after her first exit.
- Tech Finance with Sasha Orloff: E14: Revenue Models 101 & the New Stack https://open.spotify.com/episode/786u1QB6Y9woyWOkdvIGWC: pricing/revenue models, quote-to-cash thesis.
- Riding Unicorns: S6E5 https://open.spotify.com/episode/0sPZKpal2sfreKxtaM2hLP (written recap https://readingunicorns.substack.com/p/s6e5-riya-grover-co-founder-and-ceo): M&A, founding story, enterprise product views.
- Bae HQ: Episode 207 https://www.thebaehq.com/podcasts/episode-207-riya: a16z round, category vision.
- The SaaS CFO with Ben Murray https://www.youtube.com/watch?v=qqgSrDLHPks: AI-native B2B billing pitch.
- Converge Podcast https://www.youtube.com/watch?v=Yd7pDTiig_g (May 2024): "financial router" framing.
- Transcript of the Wharton FinTech episode https://podcasttranscript.ai/library/reinventing-billing-quote-to-cash-with-sequence if you want to skim rather than listen.

Written:

- USXP: From Oxford to a16z: building a US-first mindset at Sequence https://www.usxp.co/resources/from-oxford-to-a16z-how-riya-grover-built-a-us-first-mindset-at-sequence/: go-to-market and US expansion.
- The FP&A Guy: How modern finance teams are automating billing with AI https://www.thefpandaguy.com/future-finance/how-modern-finance-teams-are-automating-billing-and-revenue-workflows-with-ai-tools-riya-grover: guest piece on AI in finance ops.
- Sequence blog: Introducing Sequence 2.0 https://www.sequencehq.com/blog/introducing-sequence-20: her launch post for the AI-native rebuild.

## About Sequence

## Company Overview
- **One-liner**: Sequence is an AI-first revenue platform that unifies CPQ, billing, usage metering, and revenue recognition for modern B2B companies.
- **Entity Type**: Private (Series A – $20M led by 645 Ventures, Dec 2025)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: Riya Grover (CEO), Eamon Jubbawy, Enda Cahill (COO)

## Core Business
- **Primary industries**: Software Development, Fintech (Revenue Operations / Quote-to-Cash)
- **Target customers**: B2B scaleups and mid-market companies with complex pricing models (usage-based, seat-based, custom deals); Finance and Commercial teams
- **Mission/Purpose**: “Unify revenue operations in one automated platform” and “run receivables on autopilot,” enabling Finance teams to operate at the speed of sales.

## Products & Services
- **CPQ (Configure, Price, Quote)**: Craft sales quotes that win deals – supports custom terms, usage tiers, phased pricing. [sequencehq.com](https://www.sequencehq.com)
- **Billing Automation**: Recurring billing, real-time usage calculations, invoice generation for hundreds of invoices. [sequencehq.com](https://www.sequencehq.com)
- **Revenue Recognition (ASC 606)**: Fully automated revenue recognition sub-ledger with AI-assisted month-end workflows. [sequencehq.com](https://www.sequencehq.com)
- **Usage Metering**: Flexibly bill for usage, outcomes, seats, commitments, credits. [sequencehq.com](https://www.sequencehq.com)
- **Invoicing & Dunning**: Issue professional invoices instantly; automated collections agent. [sequencehq.com](https://www.sequencehq.com)
- **AI Agents**: AR agent, contract intake agent – handle billing updates, set up billing from signed deals, work 24/7. [sequencehq.com](https://www.sequencehq.com)
- **Reporting & Watchtower**: Global oversight of revenue workflows; compliance monitoring. [sequencehq.com](https://www.sequencehq.com)
- **Integrations & APIs**: Real-time event ingestion, Slack/email contract intake. [sequencehq.com](https://www.sequencehq.com)

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: **Total Funding** – $73.1M across four rounds (Seed 2021, Seed 2021, Seed 2022, Series A 2025); **Annual Revenue** – $1.0M (estimated based on headcount, LinkedIn data) [linkedin.com](https://www.linkedin.com/company/sequence-hq)
- **Notable Investors/Partners**: Andreessen Horowitz (seed lead), 645 Ventures (Series A lead), Salesforce Ventures; also backed by founders from Stripe, Dropbox, Zoom. [sequencehq.com](https://www.sequencehq.com/about)
- **Growth Signals**: Headcount of 32 employees (+29.2% YoY); 31 active job postings (NYC, London, SF); LinkedIn followers up 74.3% YoY; Customers include Cognition, Incident.io, Bridge (acquired by Stripe), OpenRouter, Legora. [linkedin.com](https://www.linkedin.com/company/sequence-hq)

## Competitive Advantages
- **End-to-end platform** covering the entire quote-to-cash workflow (CPQ → billing → revenue recognition) – competitors often offer point solutions.
- **AI-first agents** that automate manual finance tasks (collections, contract intake) 24/7.
- **Enterprise-grade security** (SOC 2 & ISO 27001 certified) with consumer-grade user experience.
- **Pricing flexibility** designed to support companies from Seed to IPO, handling any deal structure.
- Backed by top-tier VCs (a16z, Salesforce Ventures) and a team with deep experience scaling SaaS and fintech.

## Strategic Focus
- **Unify sales and finance teams** currently fragmented by separate tools and siloed data. [sequencehq.com/about](https://www.sequencehq.com/about)
- **Scale revenue automation** for modern B2B pricing models (usage-based, hybrid, custom).
- **Expand AI agent capabilities** to further reduce manual busywork for finance teams.
- **Target high-growth scaleups** and companies transitioning from legacy quote-to-cash stacks.

## Why Work Here
- **Culture values**: “Absolute Integrity” and “Lightning Fast” are core principles; transparent, principled environment. [jobs.ashbyhq.com/sequence](https://jobs.ashbyhq.com/sequence)
- **Engineering focus**: Strong emphasis on AI engineering and product engineering; roles include AI Engineer, Senior Software Engineer, Senior Product Engineer (Backend). [builtin.com](https://builtin.com/company/sequence)
- **Work model**: Hybrid/office presence in New York City, San Francisco, and London. Offices in both the US and UK. [linkedin.com](https://www.linkedin.com/company/sequence-hq)
- **Growth trajectory**: Rapidly scaling (32 employees, 31 open roles), with ambitious product roadmap and strong investor backing. Opportunity to join early and shape the platform.
- **Team background**: Founders and early team have decades of experience building category-defining SaaS, AI, and fintech companies. [sequencehq.com/about](https://www.sequencehq.com/about)

## Sources
1. [sequencehq.com – Product details](https://www.sequencehq.com)
2. [sequencehq.com/about – Company story, investors, values](https://www.sequencehq.com/about)
3. [jobs.ashbyhq.com/sequence – Open roles, culture](https://jobs.ashbyhq.com/sequence)
4. [builtin.com – Year founded, office locations, employee count](https://builtin.com/company/sequence)
5. [linkedin.com/company/sequence-hq – Financials, funding, headcount, customers, growth](https://www.linkedin.com/company/sequence-hq)

## Other roles at Sequence

- [Business Development Representative (BDR)](https://feeny.ai/job/business-development-representative-bdr-sequence-new-york-m32x88qzt7f1) — New York, NY
- [Senior Product Engineer (Backend) - London](https://feeny.ai/job/senior-product-engineer-backend-london-sequence-london-6faxvc5ssgj6) — London, United Kingdom
- [Senior Software Engineer - London](https://feeny.ai/job/senior-software-engineer-london-sequence-london-hmh0tvjtjef2) — London, United Kingdom
- [Senior Product Engineer (Frontend) - NYC](https://feeny.ai/job/senior-product-engineer-frontend-nyc-sequence-new-york-488m9z3t1t8a) — New York, NY
- [Senior Product Engineer (Backend) - NYC](https://feeny.ai/job/senior-product-engineer-backend-nyc-sequence-new-york-ez5gzh1vwcy1) — New York, NY
- [Senior Software Engineer - NYC](https://feeny.ai/job/senior-software-engineer-nyc-sequence-new-york-gmekmvwp7tpw) — New York, NY
- [Senior Product Designer - London](https://feeny.ai/job/senior-product-designer-london-sequence-london-qe780xv39p2q) — London, United Kingdom
- [Senior Product Designer - NYC](https://feeny.ai/job/senior-product-designer-nyc-sequence-new-york-f67gcnd8mn1v) — New York, NY
- [AI Engineer - London](https://feeny.ai/job/ai-engineer-london-sequence-london-enyp4qtr941w) — London, United Kingdom
- [AI Engineer - NYC](https://feeny.ai/job/ai-engineer-nyc-sequence-new-york-djf1nx6vq7xq) — New York, NY