---
title: 'GTM Automation Engineer, Outbound Marketing at Wing Assistant'
canonical: 'https://feeny.ai/job/gtm-automation-engineer-outbound-marketing-wing-assistant-zagreb-xt0q4594jtcg'
type: 'job'
last_seen: '2026-09-15'
---

# GTM Automation Engineer, Outbound Marketing at Wing Assistant

- **Company:** Wing Assistant
- **Location:** Zagreb, Croatia
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2025-12-07
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/getwingapp/77d9177d-7b87-46c7-809e-e4cf7ae8e5ab

## Job description

## About Wing

Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent.

As part of this evolution, we are building a high-scale outbound engine to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution.

## About the Role

We are hiring a full-time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting.

You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads.

You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive.

## Responsibilities

You will own the entire outbound automation machine, including:

1. Clay Workflows & Lead Infrastructure

- Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization
- Use APIs, webhooks, and custom code steps to automate data pipelines
- Create ICP logic, trigger systems, and multi-step lead flows

1. Multi-Domain Email Infrastructure, Deliverability, Verification

- Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF
- Build scalable campaign systems in Instantly using Apollo data
- Know the ins and outs of email verification: LeadMagic, BounceBan, and more
- Maintain deliverability and sending health across all domains
- Implement verification, cleansing, and bounce prevention

1. Experiments & Optimization

- Ship several outbound experiments per week, measure results
- Test variations of copy, subject lines, offers, personas
- Build dashboards to track open → reply → meeting → revenue
- Identify bottlenecks and improve system performance continuously

1. Copywriting & Messaging

- Write clear outbound emails and short-form sequences
- Use Clay’s AI rewriting + dynamic variables for deep personalization
- Create persona-based messaging frameworks

1. Data & Engineering Tasks

- Write small scripts (Python, JavaScript) when needed
- Integrate tools through API calls and workflows
- Clean, transform, and normalize data
- Maintain accurate metrics and reporting

Outcomes You Will Be Accountable For Scaling outbound sending volume from 5k → 50k → 250k+ emails/month Improving reply rates and meeting-booked rates through experimentation Reducing cost per qualified meeting Building a predictable outbound funnel that feeds Sales every day Ensuring strong deliverability across all domains and systems Automating manual steps so the outbound engine becomes self-sustaining

## Requirements

Must-Have

- Expert-level Clay experience (advanced formulas, automations, integrations)
- Strong experience with Apollo and Instantly
- Ability to write clean, concise outbound copy in English
- Experience setting up email domains, DNS, verification, warming
- Ability to write scripts with Python/JS
- Strong data skills (normalization, dedupe, cleansing, schema design)
- Experience running large-scale outbound campaigns
- Strong analytical and experimentation mindset
- Portfolio/GitHub/work samples showing past automation work

Nice-to-Have

- Experience with CRMs (HubSpot, Pipedrive, Salesforce)
- Experience in B2B SaaS outbound
- Built outbound systems sending 100k–1M+ emails/month
- Experience with dashboards (Looker Studio, Retool, Metabase)
- Familiarity with web scraping tools and unofficial APIs

## Who You Are

- You think in systems and flows
- You get excited about automating something that used to take hours
- You are comfortable working in a high-velocity environment
- You enjoy solving messy data problems
- You can write copy and write scripts
- You like shipping experiments, not sitting in meetings
- You want ownership - not micromanagement

## Why Work With Us

- Work directly with the CEO (fast decisions, zero bureaucracy)
- Build one of the most advanced outbound engines in the world
- Competitive salary for top talent
- Remote-first team
- High autonomy, high speed
- Massive growth opportunity

## About Wing Assistant

## Company Overview
- **One-liner**: Wing Assistant provides fully managed, vetted virtual assistants from the top 1% of global talent to handle recurring business tasks for small businesses, startups, executives, and enterprises.
- **Entity Type**: Private (funded: Seed & Pre-Seed)
- **Headquarters**: Berkeley, California, United States
- **Founded**: 2018
- **Founders**: Not explicitly listed in available sources; co-founders include Sai G. (Co-Founder & CTO) per LinkedIn.

## Core Business
- **Primary industry**: Internet Marketplace Platforms / Virtual Assistant Services
- **Target customers**: B2B – small businesses, startups, executives, and enterprises across multiple verticals (e.g., healthcare, real estate, sales, marketing)
- **Mission or purpose statement**: "Reinventing the future of work for companies worldwide" by providing elite virtual assistants so clients can focus on core business activities.

## Products & Services
- **General Virtual Assistant (GVA) Full-Time**: Dedicated assistant, 160 hours/month, $999/month – includes free training, onboarding, free replacement, Customer Success Manager, quality control, Wing Workspace app, month-to-month.
- **General Virtual Assistant (GVA) Part-Time**: 80 hours/month, $699/month – same features with limited file storage.
- **Healthcare Assistant**: Specialized VA for patient intake, EHR updates, insurance verification (HIPAA compliant).
- **Other Specialty Roles**: Executive Assistant, Sales Development Representative, Digital Marketing Assistant, Bookkeeper, Real Estate VA, and more – sourced and managed by Wing.
- **Enterprise Services**: SOC 2 certified, HIPAA compliant, managed devices/VDI support, access controls and auditability for regulated industries.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Annual revenue estimated $5M–$25M (based on employee count of 445 and industry benchmarks); Total funding $2.2M.
- **Notable Investors/Partners**: Surface Ventures (led Seed round of $2.1M in March 2022), SkyDeck Berkeley (Pre-Seed $105k in March 2020).
- **Growth Signals**: 445 employees (+20.7% YoY, +209 people), 177,516 LinkedIn followers (+34.9% yearly), 10,000+ companies supported, 2M+ applicants screened annually (hires <1%), active job postings across multiple roles.

## Competitive Advantages
- **Top 1% talent pool**: Vetted, trained, and managed assistants from a global applicant base of 2M+ annually.
- **Free replacement guarantee**: If an assistant isn’t a fit, Wing replaces them at no cost, monitored by a Customer Success Manager.
- **Managed service model**: Wing handles training, supervision, quality control, and security compliance (SOC 2, HIPAA) – reducing client hiring overhead.
- **Month-to-month contracts**: No long-term commitment, with plans starting at $699/month for part-time support.
- **Security-first**: SOC 2 certified, HIPAA compliant, managed devices, and VDI support for regulated workflows.

## Strategic Focus
- **Current priorities**: Expanding AI solutions (e.g., hiring a Product Manager, AI Solutions) and deepening specialization (healthcare, real estate, sales enablement).
- **Growth direction**: Scaling global talent pool across 23+ countries (Philippines, India, Mexico, US, Nigeria, etc.) and increasing enterprise adoption through compliance certifications.
- **Operational efficiency**: Automating vetting, training, and quality processes to maintain high service consistency while growing headcount.

## Why Work Here
- **Culture**: Inclusive, fun work environment with opportunities for career growth, upskilling, and paid training. Rated 3.7/5.0 on employer reviews (356 reviews) with work-life balance at 3.9, culture at 3.8.
- **Remote/hybrid policy**: Fully remote (100% work-from-home) with US work hours for most roles; positions available across multiple time zones (e.g., US, Philippines, India, Latin America).
- **Notable perks**: Performance incentives, job security and stability, holiday & overtime pay, supportive team, opportunities for advancement.
- **Engineering culture**: Mobile and engineering leaders are present (e.g., Mobile Engineer Leader, Head of Engineering); React Native Developer roles indicate modern tech stack.

## Sources
1. [linkedin.com](https://linkedin.com/company/wingassistant)
2. [get.wingassistant.com](https://get.wingassistant.com/)
3. [leadiq.com](https://leadiq.com/c/wing-assistant/5a1daaf52300005b009fbca2)
4. [wingassistant.com](https://wingassistant.com/careers/us/executive-assistant-us-columbus/)
5. [linkedin.com](https://linkedin.com/company/wing-india)

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