---
title: 'GTM Enablement Program Manager at Profound'
canonical: 'https://feeny.ai/job/gtm-enablement-program-manager-profound-new-york-b49k9ctd6jgq'
type: 'job'
last_seen: '2026-10-13'
---

# GTM Enablement Program Manager at Profound

- **Company:** [Profound](https://feeny.ai/companies/profound)
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-13
- **Apply:** https://jobs.ashbyhq.com/profound/5e5604bd-a56d-4850-8995-a53eff452df8

## Job description

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them. Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day. As GTM Enablement Program Manager, you'll help to build and shape Profound’s most high-impact programs and initiatives across our GTM functions. Partnering with the GTM leaders and cross-functional teams, you'll own the construction, execution and iteration of the enablement programs end-to-end. You'll build systems and run them, which includes cross-functional program leadership, direct training and enablement of tenured reps, along with content and curriculum development for managers, reps, and new hires. You’ll work closely with these teams to identify gaps and opportunities for improvement in performance and effectiveness both during and beyond ramp. This role will function as an individual contributor alongside our Field Enablement team to execute and measure against performance indicators both at the individual and business level. You will have the creativity and space to design programs that leave a lasting impact across the business at large.

## What you'll do

- Own enablement programs end to end, from scoping and needs analysis through build, rollout, measurement, and iteration.
- Partner with GTM leaders across Sales, CS, Marketing, Product, and RevOps to turn business priorities into clear program goals, owners, and timelines.
- Build and deliver content and curriculum for new hires, tenured reps, and managers, including outlines, decks, playbooks, and role plays.
- Facilitate live trainings and workshops for audiences ranging from new hires to senior leaders.
- Up-level front-line and second-line leaders as they build their teams, with a focus on coaching, inspection, and reinforcing new behaviors in the field.
- Identify performance gaps during and beyond ramp, and design targeted programs to close them.
- Define success metrics for every program and track them at both the rep and business level, reporting results to stakeholders.
- Lead the implementation and adoption of enablement technology as we build out that arm of the function.
- Work alongside the Field Enablement team to keep programs consistent, well documented, and easy to scale.

## Who you are

- 9+ years of combined experience in client-facing roles and revenue enablement, including 4+ years in a direct client-facing role (Sales or Customer Success) and 5+ years on a Revenue Enablement Team.
- You’ve built and run programs end to end in B2B SaaS and can point to measurable business results.
- You influence senior stakeholders with professionalism and respect while holding your ground when priorities compete.
- You are a strong facilitator and communicator, comfortable leading a room of new hires one day and a leadership team the next.
- You have coached or enabled front-line managers and know how to turn manager behavior into rep behavior.
- You have rolled out enablement tools and driven real adoption, not just implementation.
- Meticulous in your ownership: your content, plans, and follow-through are accurate and on time.
- A self-starter and team player with high energy who works well with autonomy and ambiguity.
- Curious and experienced with AI; you work to implement and leverage it to change both the way we sell and the way we support our GTM teams.

Location This is an on-site role based in our NYC office, designed for builders who thrive on speed, iteration, and meaningful impact. For this role, the expected base salary range is $180,000 to $220,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring. Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.

## About Profound

## Company Overview
- **One-liner**: Profound is the full-stack marketing platform that helps brands understand, analyze, and optimize their visibility across AI-driven answer engines like ChatGPT, Perplexity, and Gemini.
- **Entity Type**: Private (Series C, Unicorn)
- **Headquarters**: New York, New York, United States (also offices in San Francisco, London, and Buenos Aires)
- **Founded**: 2024
- **Founders**: James Cadwallader (CEO) and Dylan Babbs (CTO)

## Core Business
- **Primary industries**: AI marketing intelligence, Answer Engine Optimization (AEO), brand visibility analytics
- **Target customers**: B2B – enterprise marketing teams (e.g., Target, Walmart, Figma, MongoDB, Charlotte Tilbury, US Bank)
- **Mission**: “To build the best technology so businesses can understand and control how they appear in AI answers.”

## Products & Services
- **Answer Engine Insights**: Dashboard providing real-time visibility into how brands are mentioned and rated across ChatGPT, Gemini, Claude, Perplexity, and other AI platforms.
- **Agent Analytics**: Tracks how a brand’s website is crawled and interpreted by major AI models.
- **Prompt Volumes**: Shows what millions of people are asking AI, enabling demand alignment.
- **Profound Agents**: Autonomous AI workers that execute marketing functions (content creation, PR, brand sentiment, SEO/AEO) directly within the platform.
- **Profound Ecosystem**: Includes training, certification, an agency marketplace, and Profound University for marketers.
- **Integrations**: HubSpot, Google Workspace, Gamma, Parallel AI, Vercel (with more being added continuously).

## Market Standing
- **Valuation/Market Cap**: $1 billion (unicorn as of Series C, February 2026)
- **Key Metric**: Total funding raised $154.5 million across four rounds; $96M Series C led by Lightspeed Venture Partners (Feb 2026)
- **Notable Investors/Partners**: Lightspeed Venture Partners, Sequoia Capital, Kleiner Perkins, Evantic, Saga Ventures, South Park Commons
- **Growth Signals**: 
  - 1B+ prompts analyzed daily, 30B+ citations analyzed daily
  - 1800+ customers worldwide
  - 169 employees (monthly headcount growth of +15.1%)
  - 88 open positions
  - Global footprint in 6 countries (US, UK, Argentina, India, Canada, Brazil)

## Competitive Advantages
- **First-mover advantage** in the AI visibility / AEO category, with proprietary data on how AI models crawl and represent brands.
- **Integrated platform** that moves from insight (analytics) to execution (Agents) in one system, replacing fragmented toolchains.
- **Strong talent pool**: early hires from Yext, 6sense, Amazon, Attentive, and consulting firms.
- **Rapid scaling**: raised from Seed to Series C and reached unicorn status in 18 months.

## Strategic Focus
- **Platform expansion**: Building out the Profound Ecosystem (training, certification, agency marketplace) to create a new category of “Marketing Engineer.”
- **Global reach**: Growing engineering and go-to-market teams across NYC, SF, London, and Buenos Aires.
- **Product depth**: Enhancing Agents with deeper automation while keeping humans in control of strategy.
- **Partnerships & integrations**: Deepening ties with major marketing and productivity tools.

## Why Work Here
- **Compensation**: Strong base salary plus significant equity in a well-funded unicorn.
- **Culture**: High-context, direct communication with a bias for action; “merit-driven, not tenure-driven” career acceleration.
- **Work model**: In-office presence required in NYC, SF, London, or Buenos Aires; daily catered meals, late-night Uber reimbursement, fitness stipend, and flexible time off.
- **Engineering focus**: Key roles include Agent Engineer, AI/ML Engineer, Design Engineer, Forward Deployed Engineer – competing for AI talent against companies like OpenAI and Anthropic.
- **Growth**: Rapid scaling environment with visible impact; opportunity to define a new category.

## Sources
1. [tryprofound.com](https://www.tryprofound.com/)
2. [tryprofound.com/careers](https://www.tryprofound.com/careers)
3. [LinkedIn / Profound](https://www.linkedin.com/company/tryprofound)
4. [Fortune – Exclusive: Profound raises $96M](https://fortune.com/2026/02/24/exclusive-as-ai-threatens-search-profound-raises-96-million-to-help-brands-stay-visible/)
5. [tryprofound.com/blog – Series C announcement](https://www.tryprofound.com/blog/profound-raises-96m-series-c)

## Other roles at Profound

- [Head of Design](https://feeny.ai/job/head-of-design-profound-new-york-st0vbetehe8w) — New York, NY
- [Manager, Forward Deployed Marketing Engineers](https://feeny.ai/job/manager-forward-deployed-marketing-engineers-profound-new-york-s3kp56tmky1m) — New York, NY
- [Event Marketer](https://feeny.ai/job/event-marketer-profound-london-7352nxwgtn15) — London, United Kingdom
- [Director of Accounting](https://feeny.ai/job/director-of-accounting-profound-new-york-q8te8kcs48xp) — New York, NY
- [Forward Deployed Marketing Engineer](https://feeny.ai/job/forward-deployed-marketing-engineer-profound-new-york-m1a4xwcgm3bq) — New York, NY
- [Global Payroll Manager](https://feeny.ai/job/global-payroll-manager-profound-new-york-vf0j2mj1bewa) — New York, NY
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